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FASHION APPAREL: A COMPREHESTUDY

Submitted To

MD. MASHIUR RAHMAN KHANASST. PROFESSOR AND HEAD

DEPARTMENT OF APPAREL MANUFACTURING ENGINEERIN

BANGLADESH UNIVERSITY OF TEXTILES

DHAKA

Name Joy Sarkar

ID. No. 2013-2-4-002

Presented By

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OBJECTVES:

The main objectives of this study are:

To know about FashionTo know about history of fashion clothingTo know about fashion capitals, fashion accessories

To know aboutfactors for creating new fashions

To know aboutfashion cycle

To know about Evolution and Movementof fashion: FashionTheories, fashion leaders and followers, fashion forecasting

To know about Fashion Business: Fashion Merchandising, Sto

Brands, Retailing

To know about Bangladeshi fashion

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WHAT IS FASHION?

The styles that are accepted and used by a particular group of people at a giventime.

Its what designers create for a select population which later becomes a trend.

To be a Fashion, an item must possess

Style: Must be unique and different from the regulars.

Change: Fashion must change over time.

Acceptance: Must be accepted by a group of people at a given time.

Fashion is a current trend. It refers to the styles in Clothes, Cosmetics, Foot Wear,

Lifestyle, Behaviour.

Fashion is like a train, It will come and go..if you like

it, go with it..otherwise wait for the next one!

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History of Fashion Clothes

The Victorian Era (18371901)

Dresses were the social standard for women

Dresses had a conservative cut

Corsets were always worn

Crinolines were used

Dresses generally had many frills and ruffles

Dresses were always long

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History of Fashion Clothes (Cont..)

The Twenties

Women liberated themselves by cutting their hair

and no longer wearing Victorian clothing Hemlines were shortened dramatically

Corsets and crinolines were abandoned

Dresses were flowingand comfortable

Black became a common color in clothing; it wasno longer used solely for mourning purposes

Social standards for clothing werent as tight

The Flapper(1920 American silent comedy film,Starring Olive Thomas), with her bobbed hair and

short skirts, became a 20s style icon

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1940s and 1950s

Because of rationing, womens

clothes had to have less fabricduring World War II

This led to short, skirts jackets

Sheath dresses replaced flowingones

Women rarely wore pants duringthese decades.

Hi f F hi Cl h (C )

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The 1960s

The shorter skirts from the 1940s and1950s stayed

Clothes came in brighter colors In 1966, Mary Quantcame up with the idea

of the miniskirt

Pants become commonplace for women

The mod and hippie subcultures emerged

Twiggy (Lesley Lawson) become a fashionicon

Hippie styleliberal fashion with influencefrom the east, using bright colors, peasantembroidery, cheesecloth, and safari jackets.

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The 1970s

Influence of disco, punk, and feminist movementincluded: torn clothing, pant suits for women,and influence of white, neon and after-glow.

Hi t f F hi Cl th (C t )

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History of Fashion Clothes (Cont..)The 1980s

1980s fashion tended to be rebellious,colorful, and crazy

People used fashion to expressthemselves

Clothes often did not match

No conservative fashion here!

Leggings, legwarmers, and anything

brightly coloredwas in style Lots of glitz!

Business casual with the power lookand health conscious. High price notlinked to high fashion and more use ofeasy to care synthetic fibers.


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The 1990s

1990s fashion was more subtle than 1980s fashion

It was more minimal(not as much glitz) Oversized t-shirts and sweatshirts, overalls, wind pants,

straight-leg jeans, and baggy jeans were popular

In US dress-down leads the way to informality, comfortand athletic look override business attire. Grungea

style started by youth culture. Messy, uncombed, not toomuch effort.


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Modern Fashion

Uggs, layering, printed clothes, leggings, Bermudashorts, and ripped jeans are popular

It has components from many decades: leggings fromthe 1980s, Bermuda shorts from the 1960s, and printedclothes from the 1960s

Green fashion (clothes made from organic materials)has also seen an emergence

Free-spirited: Bohemian Chic and Hipster - mixeddifferent styles from punk, grunge, hippie, hipsters usinglarge sunglasses, flowing skirts, boots and loose jumpers.

HOW APPAREL FASHIONS ARE CREATED?

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HOW APPAREL FASHIONS ARE CREATED?

Using SpecialFabric

Using SpecialTrims

Using SpecialSewing Thread

By Using SpecialMaterials

Changingpattern

By changingpositioning ofparts

By changing theway of cutting

By ModifyingConstruction

Using differentcolor

Using diverseprinting

Using stripe andcheck indifferent way

By Modifying Color

T F hi Citi f W ld

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Top Fashion Cities of World

2012 Rank City 2011 Rank 2011 to 2012 Change

1 London, England 1 0

2 New York, U.S. 2 0

3 Barcelona, Spain 7 +4

4 Paris, France 3 -1

5 Madrid, Spain 12 +7

6 Rome, Italy 13 +77 Sao Paulo, Brazil 25 18

8 Milan, Italy 4 -4

9 Los Angeles, U.S. 5 -4

10 Berlin, Germany 10 0

FASHION ACCESSORIES

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FASHION ACCESSORIES

A fashion accessory is an item which is used to contribute, in a secondary mthe wearer's outfit. The term came into use in the 19th century. Accessorieused to complete an outfit and are chosen to specifically complement the wlook.

FashionAccessories

Carried

purses and handbags, handfans, umbrellas, canes, andceremonial swords, Smart

phones, Portable music player

etc.

Worn

boots and shoes, ties, hats,belts, gloves, muffs, jewelry,watches, shawls, socks, and

stockings etc.

Live accessories

Flowers, in bouquets and other fo

used as living fashion accessories.

including toy dogs, birds, lizards, scrickets have been worn or carried

accessories. Talking parrots are wi

of a pirate outfit. In addition, beau

companions of rich and powerful

characterized as "arm charms" or

children have been called the ultim

accessory.

Fashion Cycle

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Fashion Cycle

A period of time or life span during which the fashion exists, mthrough the five stages from introduction through obsolescenc

All styles that come into fashion rotate through the fashion cyc

Fashion acceptance can be illustrated using a bell-shaped curve

Fashion Cycle (Cont )

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Fashion Cycle (Cont....)

Introduction:

The first stage of the fashion cycle when new styles, colors,textures, and fabrics are introduced.

The new style may be accepted by a small number of people cafashion leaders.

Promotional activities include fashion showsand advertising infashion magazines.

Fashions are produced in small quantities at high prices. Retail buyers purchase limited numbers to see if the style will b

accepted.


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Rise

The second stage of the fashion cycle when consumer interest

and the fashion becomes more readily accepted by consumers Mass productionbrings down the price of the fashion, which re

in more sales.

Styles are manufactured in less expensive materials and in lowquality construction than the original style.

Promotional efforts are increased in high fashion magazines toheighten consumer awareness.

Retail buyers order items in quantity.


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Peak (Culmination stage)

The third stage of the fashion cycle during which a style is at it

height of popularity. The fashion is demanded by almost everyone because it is now

within the price range of most consumers and is mass producemany variations.

Each retailer tries to persuade customers that its version of th

style is the best.


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Long-run fashions:

Styles that take a long time to complete the fashion cycle.

Classics, basics, and/or staple fashions Slow introduction, long peak, slow decline

Short-run fashions:

Styles that are popular for a brief period of time.

Fads, usually lasting only one season Accepted and rejected quickly

Teenagers fashions change the fastest and have the most trend

Styles are easy for the manufacturer to produce and are relativeinexpensive to the consumer.


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Decline

The fourth stage of the fashion cycle when the market issaturated and popularity decreases.

The fashion is overused and becomes dull and boring.

As the fashion decreases in popularity, retailers mark down theiprices.

Promotions center around major clearance or closeout sales of

the fashion.


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Obsolescence

The fifth stage of the fashion cycle when the style is rejected,

undesirable at any price, is no longer worn, and is no longerproduced.


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Classic

Some styles never become complete obsolete, but interest remaiaccepted for an extended period.

Jeans, A-line kurtha, polo shirt, loafers and sari is a very good exaclassic fashion.

Fads

Short lived fashion is called fad.

They lack the design strength to hold consumers attention for a lo

Cycles within cycles Design elements such as color, texture, silhouette may change ev

style itself remains popular.

Jeans is a good example (skin fit, boot cut, low waist, high waist, dwashes, torn jeans)


Fashion Leaders and Followers

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Fashion Leaders and Followers

Fashion leaders

Trendsetters who have the credibility and confidence to wear nand influence the acceptance of new trends.

The first to purchase new styles

Desire distinctiveness and uniqueness

May be innovators and/or influencers.

Royal families, first families, movie stars, television personalitie

singers, musicians

Fashion followers

Those who accept and wear a fashion only after it becomes acthe majority.

Fashion Theories (Cont )

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Fashion Theories (Cont....)

Trickle-down theory

Trickle-up theory

Trickle-across theory

Tricle Down Theory

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Tricle Down Theory Trickle-down theory (Downward flow theory): The assumption that fashion tren

start among the upper class or fashion leaders and move down to the masses orfashion followers.

It is based on the traditional process of copying and adapting trendsetting fashionfrom Paris, London, New York designers.

Worlds oldest and most accepted fashion theory described by Veblen in 1899 anSimmel in1904.

Asserts that fashions are accepted by people of lower socioeconomic income leveonly after they have been worn by people of upper socioeconomic income levels

These styles are seen on high-fashion runways.

Jackie Kennedyspillbox hat, Barbara Bushspearls, Nancy Reagans red, HillaryClintonspantsuits in the office

Tricle Up Theory

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Tricle Up Theory Trickle-up theory (Upward flow theory)/ Bubble-up pattern: The assumption th

fashion trends start among the young or lower income groups and move upwardolder or higher income groups.

In this theory the innovation is initiated from street, so to speak and adopted frolower income groups. The innovation eventually flows to upper income groups.

Style originates with the lower class and gains approval by upper class or the fashelite.

The popular examples of Trickle Up theory:

Following World WarII the young discovered Army/Navy surplus stores and begwear pea jackets and khaki pants.

Another category of clothing, the Tee Shirt initially worn by laborers as a functionpractical undergarment has since been adopted universally as a casual outer garm

Ripped jeans, leather jackets are also popular example of Trickle Up theory.

Tricke Across Theory

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Tricke Across Theory Members of each social group look at the leaders of

their own group for fashion trends.

Described by Robinson in 1958, King in 1963 and

Blumer in 1969 A leader within each class influences peers or a leader

of one group affects the other group members.

Example: Designer fashions are copied quickly formass production, providing similar styles at most price

ranges. However, they dont become popular until thefashion leaders of each group have accepted them.

Fashion Marketing

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Fashion Marketing

Fashions as we know it, developed in Europe during the renaissance1500's. Textiles and clothing changed slowly until the industrial revobegan in England in the 1700's

The industrial revolution caused a switch from handmade garmentsproduced ready-to-wear clothes. Three factors contributed to this ch

1. Mechanized textile mills were able to make fabrics of better quality

2. Sewing machines were invented

3. Techniques in mass distribution, advertising, and retail selling wereand refined.

Fashion Marketing

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Fashion Marketing

High fashion couture clothes are very fashionable and expensive. Cofirms serve the small but influential high-priced market.

High Fashions began in Paris, France. Paris has been the internation

center for hundreds of years. Early designers from over the world wtheir designs.

World War II stopped European exports to the United States, and thU.S. Designers. After WWII America became recognized as a fashion Hollywood became a vehicle for spreading fashion ideas throughoutand world.

Courtiers have branched out to make more money Several couturiers add to their income by selling patterns of some o

to commercial pattern companies

Designer patterns: can be seen in designer catalogs at fabric stores wpatterns are sold.

Fashion Marketing

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Fashion Marketing Successful couture designers and fashion houses create

collections which are all of their designs for a specificseason. Designers and fashion houses will show theircollections twice a yearat two major showings. One inJuly

for fall+winter fashions. One inJanuary for spring+summerfashions. The showings are glitzy runway extravaganzas.They show 50-100 outfits by each designer. At the end of theshow, the designer makes a traditional walk down therunway.

The audiences at a show is made up of wealthy private

customers, press representatives, and commercial buyers. Couturiers create small shops at or near the fashion house,

or in fashionable areas of other cities. They featureaccessories designed by the couturier, or a member of thestaff. It bears the designers label.

Fashion Marketing

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Fashion Marketing

Franchises:

Franchises are arrangements in which the firm such as a couturie

retailers with a famous name and merchandise. In return, the coreceives a certain amount of money. Franchise owners do not wocouturier directly, they have been granted the right to use the deand trademark to market the goods.

Licensing:

Licensing is an arrangement whereby manufacturers are given exto produce and market goods that bear a famous name as a stamapproval. In return, the person or firm whose name is used receivpercentage of wholesale sales. Licensing is usually where top desmoney.

Retailing systems for fashion apparel

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Apparel outlets: Stores owned by apparel producers that sell seover-runs to the public at low prices.

Factory outlets: Store owned by a manufacturer who sells compto the public at reduced prices.

Indirect Selling: Non-personal promotion aimed at a large gener

Markup: Monetary amount added to the cost (billed price) of go

the retail selling price. Markdowns: Retail price reduction that is made in hopes of selli

merchandise, but which lowers profits

Loss Leaders: Item priced so low that the retail outlet makes litton it but uses it to attract shoppers into the store.


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Department Stores: Retail establishments that offer large variettypes of merchandise placed in appropriate departments. Almoand household needs are sold in a wide variety of colors, sizes, a

Branch Stores: When a well established department store openanother location, the new one is called a branch. It operates froflagship store

Chain Stores: A chain is a group of stores owned, managed, anda central office. All of a companys chain stores look alike. No stoconsidered to be the main store.


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Discount Stores: Sell clothing and other merchandise in large, sibuildings with low overhead. Large amounts of garments are sol

and shelves. Some items are well-known brands, others are privbrands.

Specialty Stores: Might handle only apparel, or they might specfurther into a specific kind of apparel. Examples are maternity shstores, bridal boutiques and children apparel stores. Specialty st

fewer products, and therefore must charge a higher price than o Mail Order Houses: Sell to consumers through catalogs. They of

at home for customers who cannot, or prefer not to go out.

Promotion of fashion apparel

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Promotion of fashion apparel

Advertising: Advertising is a paid promotional message by an identifiedsponsor. It appears in such media as newspapers, magazines, television,and radio. Locally, retail stores will use the newspaper, and perhaps theradio to advertise. Nationally, retailers will use more expensive magazine

ads, and national television Publicity: Publicity is free promotion. It includes any non-paid messagesto the public about a companys merchandise, activities, or services.Some businesses will hold press conferences to promote their productsor services

Visual Merchandising: Presenting goods in an attractive andunderstandable manner. Displays and exhibits are ways that clothingitems are visually promoted. High profile shopping bags are used by

department stores as promotional tools. Stores will have special events,and have models display merchandise.

Video Merchandising: Uses videos in retail stores to show new fashiontrends, promote merchandise, and build customer traffic. Videos are setup in retail store departments near the merchandise they are showing.They attract the attention of passing customers with sound andmovement. The videos use soft-sell techniques like flashing a logo, orhaving the name of the manufacturer in the background.

Fashion Merchandising

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Fashion merchandising is where fashion and business meet. Fasmerchandising involves marketing fashions to various retail storand wholesalers.

The mission of a fashion merchandiser includes connecting diffeconsumers and anticipating what your clients will be interested

Fashion Merchandising

Responsibilities of a Fashion Merchandiser

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Responsibilities of a Fashion Merchandiser

Since the merchandise must appeal to people (or a specific targetjob may include

Attending fashion shows and events around the world

Purchasing fashions

Negotiating with suppliers and retail outlets

Advertising and marketing the latest fashion finds and even cre

displays. Doing whatever is necessary to get the goods out there for ever

and, ideally, want to have.

Attributes of a Fashion Merchandiser

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Must be able to foresee the fashion trend

Must have sound knowledge about fashionterms

Must be able to analyze the fashion market

Must have vast knowledge about fashion

promotion Besides a fashion merchandiser should

possess all the attributes of a generalmerchandiser

Fashion Forecasting

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g

Foreseeing fashion trends and predicting thosetrends early enough to allow time for production

to meet the consumer demand. Because of the time required for textile design

and development, the textile segment leads inrecognizing fashion directions.

Textile designers work at least 18 months ahead

of the schedule for products to hit the market.

Who are involved in fashion forecasting?

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g

FashionForecasting

FashionStaffs

employedby textileproducers

Highlyskilled

consultantsworking for

fashionservices

Highlyskilled

consultantsworking for

color

services

FashionMerchandis

er

Retail storeowner/

manager

Fashion Services

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Resources for fashion reporting, forecasting, and consulting that are available for subscription.Provide market research, feasibility studies, collection reports, forecasting, consugarments on loan, and/or original designs.

Examples of some fashion services

1. Doneger Creative Services

Web Address

2. Promostyl

Web Address

3. ESP Trendlab

Web Address

4. Carlin International

Web Address

Color Services
https://www.google.com.bd/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCsQFjAA&url=http://www.donegercreativeservices.com/&ei=lrOfUZeNDIbbPJncgYAD&usg=AFQjCNFcFW18SHJqJsmGD3G57DlGWqUC-Q&sig2=2PEAthQtL0w_SV2PTc8nlwhttps://www.google.com.bd/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC8QFjAA&url=http://www.promostyl.com/&ei=nrOfUcTAEsPtPJrJgIgB&usg=AFQjCNFBN3520OMgrKJlyIS5d_mUWfTH5Q&sig2=Ehrim-lyhubvvD3Gq6bjJg&bvm=bv.47008514,d.ZWUhttps://www.google.com.bd/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC8QFjAA&url=http://www.esptrendlab.com/&ei=p7OfUZtrx745uuCBoAs&usg=AFQjCNF_riUO2aRgkjWkUBGQuU8CNtX3Dw&sig2=oIEbbva-9Si4oe_M-3pAWw&bvm=bv.47008514,d.ZWUhttps://www.google.com.bd/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC4QFjAA&url=http://www.carlin-international.com/&ei=r7OfUdK7C4PZPJeHgLAD&usg=AFQjCNGyK3_V6PmYsGXzVDXOohHLSkFNng&sig2=hdRftDJeVYq9l-9SjuwLTw&bvm=bv.47008514,d.ZWUhttps://www.google.com.bd/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC4QFjAA&url=http://www.carlin-international.com/&ei=r7OfUdK7C4PZPJeHgLAD&usg=AFQjCNGyK3_V6PmYsGXzVDXOohHLSkFNng&sig2=hdRftDJeVYq9l-9SjuwLTw&bvm=bv.47008514,d.ZWUhttps://www.google.com.bd/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC8QFjAA&url=http://www.esptrendlab.com/&ei=p7OfUZtrx745uuCBoAs&usg=AFQjCNF_riUO2aRgkjWkUBGQuU8CNtX3Dw&sig2=oIEbbva-9Si4oe_M-3pAWw&bvm=bv.47008514,d.ZWUhttps://www.google.com.bd/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC8QFjAA&url=http://www.promostyl.com/&ei=nrOfUcTAEsPtPJrJgIgB&usg=AFQjCNFBN3520OMgrKJlyIS5d_mUWfTH5Q&sig2=Ehrim-lyhubvvD3Gq6bjJg&bvm=bv.47008514,d.ZWUhttps://www.google.com.bd/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCsQFjAA&url=http://www.donegercreativeservices.com/&ei=lrOfUZeNDIbbPJncgYAD&usg=AFQjCNFcFW18SHJqJsmGD3G57DlGWqUC-Q&sig2=2PEAthQtL0w_SV2PTc8nlw

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Examples of some color services

1. Association Internationale de la Couleur

Web Address

2. Pantone, Inc.

Web Address

3. International Color Authority

Web Address

4. The Color Mar

Web Address

5. Huepoint

Web Address

6. Color Portfolio

Web Address

Fashion and Textile industry professionals who meet twice a year to pool their knowledge of c

preferences and to project color trend for the future. Yarn colors or swatches are sent to desig

merchandisers to plan their color stories and purchase fabrics.

Activities in fashion forecasting
http://www.aic-colour.org/http://www.pantone.com/pages/pantone/index.aspxhttp://www.colourforecasting.com/homehttp://www.colormarketing.org/http://huepoint.com/http://www.colorportfolio.com/http://www.colorportfolio.com/http://huepoint.com/http://www.colormarketing.org/http://www.colourforecasting.com/homehttp://www.pantone.com/pages/pantone/index.aspxhttp://www.aic-colour.org/

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1. Making and reporting predictions based on logic, market reseainstinct

2. Coordinating information gathered from fiber, yarn, and apparcompanies, and textile shows worldwide

3. Analyzing the fashion press, visiting the worlds fashion centerobserving fashion leaders

4. Conducting marketing research

Consumer research Market research

Sales research

Marketing Research

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Top Ten Fashion Brands of World

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Emporio Armani was formed in 1975 in Italy and is prim

clean and tailored menswear line. The Italian fashion e

grown to include even belts, bags, fragrances, knitwear

sunglasses. Celebrities like Megan Fox, Rihanna and Cri

swear by the Armani brand and act as its endorsers.Annual turnover of the company amounts to $1.6 billio

has a net worth of over $7 billion.

Christian Dior established his fashion house way back in

the Second World War had ended. Though it encounter

the beginning, Diors New Look eventually revolutionize

clothing and helped establish Paris as a fashion center.

is well known for its accessories and fragrances. Hollyw

Kunis is the endorser of Diors line of female perfume.


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The House of Gucci was built in 1921 by the Italian f

Guccio Gucci. Known for its wide influence in the fa

trendsetting ways, Gucci is almost synonymous to le

accessories. It has earned billions of revenues over t

operates almost 300 stores worldwide..

The Versace fashion company was only established Italian grandeur that Gianni Versace showcased bro

instant popularity. The brand has lines in luxury clot

cosmetics and home furnishings. Its shops are sprea

with focus on fashion centers like New York City and

of Versace transcends generations.


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When one speaks of high fashion and ready to w

accessories and luxury goods, the brand of Chane

immediately come to mind. The House of Chanel

1909. Will always be remembered for its perfum

Chanel suit, and the versatile little black dress. Wnow its chief designer, Chanel has managed to m

earning almost $300 million a year.

Who does not know Victorias Secret? Since bein

1977, women have loved the brand for its lingeri

swimming outfits and beauty products. Men, on

simply love the fashion show that the brand puts


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A real American brand, Calvin Klein was founde

designs everything from top-of-the-line clothin

to denims and underwear. Calvin Klein is also k

collection, like towels and beddings, and lifesty

perfumes, watches and jewelries. Dutch supermserves as one of the faces of the fashion brand

Prada is one of the more popular brands in the

Established in 1913 by the Italian fashion desig

the brand is well known for its ready to wear cl

accessories, shoes, luggage and even hats for bwomen. Its brand name shot into the publics c

2006 when Hollywood released a movie entitle

Prada. The movie was received well by the pub

an Academy Award nomination for its lead star

Known for its stylishly simple yet sophisticated

year recorded a revenue of over $2 billion.

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Dolce & Gabbana was established in 1985 by Italia

designers Domenico Dolce and Stefano Gabbana.

in the 1990s after both their womens and mens

awards for most feminine flavor of the year in 199

perfume in 1996. The brand is well known for its cfootwear, bags, eyewear and watches.

Founded in 1924 by the German fashion designerbrand has a presence in 110 countries spread ove

stores. Hugo Boss is known for its high fashion clo

accessories and footwear. It has recorded revenue

billion dollars.

Top TenFashion Magazines of the World

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Cosmopolitan Marie Claire Elle Vogue H

InStyle Glamour Lucky Allure

Basic Fashion Styles and Terms: Basic Dress Sty
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Sheath: Sheath Dresses have no waistline seam. They hang fromthe shoulders and have inward shaping at the waist

Shift or Chemise: Shift or Chemise dresses also have no waistlinseam. They are straight and loose fitting with no inward shapingat the waist.

A-Line: A-Line dresses are narrow (fitted) at the shoulders. They

have no waistline seam and become wider at the hemline. Theare named after the A shape of their silhouette.

Basic Dress Styles

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Tent Dresses: Tent dresses are large and billowy. Theyhang loosely from the shoulders. They are often wornin hot weather because they do not hug the body.

Empire Dress: Empire (om-peer) dress has a highwaistline. Its opposite, the lowered waistline style hasa long torso. Its waistline seem is down below thewaist.

Other Dress Styles

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Princess dresses: have seam lines going up and downtheir entire length.

Blouson dresses: has a blousy fullness above the waist.It is usually belted it most often has a fitted skirt.

Shirtwaist dresses: like a long, semi fitted, tailoredshirt, it is as long as a regular dress, and has a belt orsash at the waist

Other Dress Styles

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Coatdress: is a heavy dress that usually closes down the frontlike a coat. However it is worn as the main garment ratherthan over another garment.

Asymmetrical dress: one side is different than the other. Ifdivided by a center line, the two halves are not the same.

Sundress: A sundress is worn in hot weather alone as a dress.

Neckline Styles

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Dcollet: the French term for a low neckline. It isusually used with bare shoulders, such as anevening gown or sundress. Sometimes the garmentis strapless.

Jewel (round): Encircles the base of the neck. It isplain and rounded.

Boat or Bateau: Goes straight across fromshoulder to shoulder. It is high in the front, and iswide open on the sides

Neckline Styles Scoop: lowered and round. It is usually

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p ylower in front than in the back.

Sweetheart: With a high back and alow-cut front with two curved edgesresembling the conventionalized shapeof a heart.

V neck: these are formed by twodiagonal lines from the shoulders thatmeet on the chest creating a V shape

Neckline Styles

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Surplice: these are similar to how a bathrobe's

neckline is formed by one side of the garmentoverlapping the other

Square: these are characterized by three linearedges, the bottom edge meeting the side edgesat right angles. The bottom edge cuts across the

figure horizontally and the side edges pass overthe shoulders.

Others: Horseshoe, cowl, keyhole etc.

Sleeve Styles

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Set-in Sleeves: sleeves that are stitched to the garmentaround the regular armhole. They offer best fit for mostpeople. They can be tight (fitted), puffy, long or short. In

all cases, there is a seam in the front and back from theunderarm curving up to the shoulder. That seam followsthe natural body line that connects the arm to the body.

Kimono Sleeves: Are continuous extensions out from

the armhole area with no seam lines connecting to thegarment bodice. Kimono sleeves can be long or short.Fitted or loose. Fitted kimono sleeves have a gusset. Agusset is a wedge-shaped piece of fabric added to theunderarm to give more ease of movement to the sleeve.

Sleeve Styles Raglan Sleeves: have a shaped seam in the garment

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g p goriginating from the underarm. Sometimes it goes directly tothe neckline. Other times it goes to the center front or into abodice princess seam.

Cap or French sleeves:Capor French sleeves are very short.They are like a sleeveless armhole at the underarm and ashort kimono sleeve going out from the shoulder.

Dropped shoulder: have a horizontal seam around the upperpart of the arm. The lower sleeve can be any length.

Skirt Styles

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Straight skirts: have no added fullness at the hem. Theygo straight down from the hipline for a very slimsilhouette. They are sometimes called fitted skirts

A-Line Skirts: have extra width at the hem on each side.When viewed from the front or back, the silhouetteresembles the letter A

Flared Skirts: have some fullness at the hem all around.

There are soft ripples going upward from the skirtbottom toward the waist.

Circular skirts: are very full at the hem. When held out atthe sides during wearing, this style of skirt forms a halfcircle. When opened up and laid flat, it forms a circle.

Skirt Styles

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Dirndl skirt: A slightly gathered skirt that is not very full

Gored skirt: have vertical seams all the way from thewaistline to the hem.

Skirt Styles Umbrella skirt: have many narrow gores The gores are

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Umbrella skirt: have many narrow gores. The gores arepressed to have a narrow silhouette, but when thewearer walks or moves, the gores spread open andclosed like an umbrella

Wrap Skirts: wrap around the body and overlap at theside-back or side-front. They are most often fastened

with a tie or button

All skirt styles have the option of any length

Coat and Jacket Styles

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Coats: Coats are warm or waterproof garments that areworn over a persons regular clothing.

Capes: Capes are coat-like outer garments that hang fromthe neck and shoulders over the back, front, and arms.

Blazers: Blazers are classic jackets that are always in

fashion.

Coat and Jacket Styles Single Breasted garments: Single Breasted garments are

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Single Breasted garments: Single Breasted garments areheld shut with one row of buttons in front

Double Breasted garments: Double Breasted garments havea wider overlap and two rows of buttons.

Poncho: similar to a blanket with a slit or hole in the middle

for the head

Miscellaneous Styles and Parts

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Hood: a hood is a head covering that is attached at theneckline of a garment.

Tunic: a long blouse or skirt that extends down overthe pants or a skirt. It is a long upper garment thatgoes over a lower garment. Tunics are hip-length orlonger.

Caftans: Long flowing robe-like garments.

Miscellaneous Styles and Parts Vests: sleeveless, close-fitting, jacket-like garments.

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ests: s ee e ess, c ose tt g, jac et e ga e tsThey cover just the chest and back.

Halters: Brief garments worn on the upper body,usually in hot weather.

Sweater: A knitted (or crocheted) covering for theupper body. It is usually worn for warmth.

(Sweaters are either Cardigans or Pullovers)

Cardigans: Cardigans open in the front

Pullovers: Pullovers slip over the head when they areput on or taken off.

Bangladeshi Fashion Leaders: Bibi Russ There are many local fashion promoters but internationally

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y p yrecognized fashion leader is only Bibi Russell.

Bibi was born in Chittagong, Bangladesh, studied in KamrunnessaGovt. Girls' High School. Later she earned a graduate degree in

fashion from London College of Fashion in 1975.In the next fiveyears, she worked as a model for different magazines includingVogue, Cosmopolitan and Harper's Bazaar. She also worked as afashion model in fashion shows until 1994, working with YvesSaint Laurent, Kenzo, Karl Lagerfeld and Giorgio Armani.Havingreturned to Bangladesh in 1994, Bibi opened Bibi Productions, afashion house, fusing indigenous Bengali cultural elements into

her line. With assistance from UNESCO, Bibi organized her first European

fashion showin Paris in 1996. She also organized fashion show,The Colours of Bangladesh, in Spain in 1997.

Bangladeshi Fashion Leaders: Bibi RBibi d d C f Offi f h O d f Q I b

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Bibi was rewarded Cross of Officer of the Order of Queen IsabeKing of Spain.It was presented by Spanish Ambassador to Bang

Arturo Perez Martinez.

Bibi is also a Fellow of Bangla Academy.

TheAsiaweekmagazine highlighted her as "One of the 20 peopin the Millennium".

She was awarded the Honorary Fellowship of the London Instit

UNESCO awarded her the title Designer for Development in 19

She also got the title of Artist for Peace by the UNESCO in 2001

Peace Prize by the United Nations Associations of Spain in 2004

Bangladeshi Fashion Brands

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Conclusion Now a days everybody wants to be fashionable Everyone wan

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Now a days everybody wants to be fashionable . Everyone wanthe latest trends.

The appeal of fashion apparel will never end.

Bangladeshi Brands are trying to explore the local market and tsuccessful. Now the target should be international market.

At first zonal market and then the international market can be

Bangladesh has the potential to succeed in the fashion items aregular items.

Thank You

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Thank You

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