fashion 2.0 webciety 2010
DESCRIPTION
Impulsvortrag "Mode, Lifestlye und Web 2.0" Webciety 2010TRANSCRIPT
![Page 1: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/1.jpg)
Mode, Lifestyle & das Web 2.0
![Page 2: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/2.jpg)
[email protected] google.com/profiles/mattes@mattesmattes
![Page 3: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/3.jpg)
+10%Wachstum E-Commerce-Umsätze 2009 (bvh)
![Page 4: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/4.jpg)
+25%im E-Commerce-Segment „Mode“ 2009 (GFK)
![Page 5: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/5.jpg)
-5,0%Veränderung des preisbereinigten Bruttoinlandsprodukts gegenüber dem Vorjahr in %
(Statistisches Bundesamt)
![Page 6: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/6.jpg)
Treiber:die interaktive Konsumentin
![Page 7: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/7.jpg)
Kochrezept
FansVerkaufs-Einmaleins Inszenierung Uniqueness
![Page 8: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/8.jpg)
Kochrezept
FansVerkaufs-Einmaleins Inszenierung Uniqueness
![Page 9: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/9.jpg)
![Page 10: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/10.jpg)
![Page 11: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/11.jpg)
ReineAbwicklung
E-Commerce ist teuer: niedriger Online-Anteil generiert Verluste
Verlust!
Online:3% Umsatzanteil
![Page 12: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/12.jpg)
Verkaufen!
ReineAbwicklung
Wachstumssprung
Online:3% Umsatzanteil
Online:10% Umsatzanteil
Profitabilität nur bei erheblich größerem Online-Umsatzanteil
ReineAbwicklung
Gewinn!
![Page 13: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/13.jpg)
![Page 14: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/14.jpg)
![Page 15: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/15.jpg)
![Page 16: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/16.jpg)
![Page 17: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/17.jpg)
![Page 18: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/18.jpg)
![Page 19: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/19.jpg)
![Page 20: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/20.jpg)
Kochrezept
FansVerkaufs-Einmaleins Inszenierung Uniqueness
![Page 21: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/21.jpg)
![Page 22: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/22.jpg)
![Page 23: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/23.jpg)
Kochrezept
FansVerkaufs-Einmaleins Inszenierung Uniqueness
![Page 24: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/24.jpg)
![Page 25: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/25.jpg)
![Page 26: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/26.jpg)
„Ich bin doch nicht blöd!“
![Page 27: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/27.jpg)
![Page 28: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/28.jpg)
![Page 29: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/29.jpg)
![Page 30: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/30.jpg)
„dark market“ funktioniert auch online
![Page 31: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/31.jpg)
Stories zum Weitererzählen
![Page 32: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/32.jpg)
![Page 33: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/33.jpg)
![Page 34: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/34.jpg)
Kochrezept
FansVerkaufs-Einmaleins Inszenierung Uniqueness
![Page 35: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/35.jpg)
![Page 36: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/36.jpg)
Dazu braucht man kein TV mehr
![Page 37: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/37.jpg)
Social Commerce
![Page 38: Fashion 2.0 Webciety 2010](https://reader034.vdocuments.net/reader034/viewer/2022052315/5468e46faf7959b56e8b4714/html5/thumbnails/38.jpg)
Kochrezept
FansVerkaufs-Einmaleins Inszenierung Uniqueness