fashion buyer final presentation
DESCRIPTION
This is a presentation that i created for my Fashion Buying class at Ryerson University. The goal was to forecast spring summer 2012 trends and buy an assortment of clothing based on that trend. Marketing and merchandising ideas were also discussed.TRANSCRIPT
![Page 1: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/1.jpg)
S/S 2012 AssortmentBy Carla Smith
Thursday, June 9, 2011
![Page 2: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/2.jpg)
PROJECT
DATE CLIENTTHURSDAY JUNE 9 2011 ARITZIA
S/S 2012 AssortmentBY: CARLA SMITH
Thursday, June 9, 2011
![Page 3: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/3.jpg)
Aritzia Aritzia a fashion boutique for women in the US and Canada was founded in 1984 and is based in Vancouver, Canada.
Aritzia’s Promotional Profile is Regular to Clearance.
Aritzia has 48 locations and eight exclusive house brands.
This Assortment is being created for one of the exclusive house brands: wilfred.
Thursday, June 9, 2011
![Page 4: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/4.jpg)
wilfredWilfred aims its designs at a slightly more mature group with higher disposable incomes.This woman lives alone in an urban centre, University or College Educated with no children.
The Wilfred line currently ranges from $35 for a cropped bustier to $225 for a tuxedo inspired jacket.
Thursday, June 9, 2011
![Page 5: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/5.jpg)
Inspiration:
Thursday, June 9, 2011
![Page 6: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/6.jpg)
TRAVELMEETING FRIENDS ABROAD, TRAVEL TRENDS AND RESTRICTIONS, 2012 OLYMPICS
Thursday, June 9, 2011
![Page 7: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/7.jpg)
MUSICOVERNIGHT FESTIVALS, ALTERNATIVE FEMALES/ALTERNATIVE BEAUTY
Thursday, June 9, 2011
![Page 8: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/8.jpg)
LOCAL COMMUNITY GUERILLA GARDENING, THRIFTING, SMALL URBAN LIVING SPACES
Thursday, June 9, 2011
![Page 9: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/9.jpg)
Wander LustFocus on travelling lightly, saying “I was there”, being part of a community, a preparedness for all occasions.
Thursday, June 9, 2011
![Page 10: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/10.jpg)
ColoursNavy and Ink Blues, Slate and Heather Greys, Royal Purple and a splash of Teal:Each conveying calm coolness, intelligence and ease of pairing.
Thursday, June 9, 2011
![Page 11: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/11.jpg)
DRIFTDEEP JEWEL TONES ARE A NEW TAKE ON SPRING COLOURS
Thursday, June 9, 2011
![Page 12: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/12.jpg)
FABRICSOFT JERSEY BLENDS AND WASHED LEATHER
Thursday, June 9, 2011
![Page 13: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/13.jpg)
Outerwear Shrug
Blouse
Sweater
Layering Tops
Dress
Legging
Skirt
Pant
Body SuitThe Collection16 piece assortment2 Key PiecesInterchangeable essentials
Thursday, June 9, 2011
![Page 14: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/14.jpg)
OuterwearWashed Leather Jacket(Black) (XXS,XS,S,M,L) ($675 CAD)
Thursday, June 9, 2011
![Page 15: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/15.jpg)
TOPSLIGHTWEIGHT BASICS FOR EASY LAYERING AND WEARING ALONE- (XXS,XS,S,M,L) ($38 - $78 CAD)
Thursday, June 9, 2011
![Page 16: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/16.jpg)
SKIRTSSKIRTS WILL BE MID-THIGH WITH EMPHASIS ON WRAP AND TIE WAISTLINES (0-12) ($98-$148 CAD)
Thursday, June 9, 2011
![Page 17: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/17.jpg)
BOTTOMSOPPOSITE SILHOUETTES. THE FISHERMAN PANT WILL BE A KEY ITEM-(XS,S,M,L) ($48 CAD) & (0-12) ($198 CAD)AD)
Thursday, June 9, 2011
![Page 18: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/18.jpg)
5 IN ONE DRESS *KEY ITEM WEARABLE, WASHABLE, CHANGEABLE - (XXS,XS,S,M,L) ($148 CAD)
Thursday, June 9, 2011
![Page 19: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/19.jpg)
MERCHANDISING AND MARKETINGSTORE LAYOUT AND MARKETING PLAN
Thursday, June 9, 2011
![Page 20: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/20.jpg)
STORE LAYOUT-WILFRED SECTIONMERCHANDISE WILL BE FEATURED IN STORE WINDOWS, TABLES, RACKS AND ON MANNEQUINS
HANGING RACK
HANGING RACK
Thursday, June 9, 2011
![Page 21: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/21.jpg)
MARKETINGDIRECT MAIL TO TOP SPEND CLIENTS, PRINT CAMPAIGN AND SOCIAL MEDIA MIX
Thursday, June 9, 2011
![Page 22: Fashion Buyer Final Presentation](https://reader033.vdocuments.net/reader033/viewer/2022051612/54bd41654a795931148b4593/html5/thumbnails/22.jpg)
Thursday, June 9, 2011