FASHION JOURNAL

Carrie Harvey

Table of Contents

Entry 1 Pages 3-5 Entry 2 Pages 6-8 Entry 3 Pages 9-10 Entry 4 Page 11 Entry 8 Page 12 Entry 10 Page 13 Entry 11 Page 14 Entry 12 Page 15 Entry 13 Pages 16-17 Entry 14 Page 18

Entry #1: WWD Article

Summer Beauty Roundup: Surf's Up

By OLIVIA LANDAU

Summer beauty products. Photo By John Aquino This summer’s beauty products and color collections are meant to channel the ease of island life — from head to toe. ��From Buxom’s Tahiti Hot Escapes Bronzer, $28, to Dior’s Blue Lagoon eye shadow compact, $68, to Bumble and bumble’s Surf Spray-inspired shampoo and conditioner, the season is defined by bright colors, bronzed skin and beachy hair. ��Channeling “women in a sunshine state of mind,” Essie’s creative director, Essie Weingarten, designed her 2013 summer lacquer collection to complement “breezy chiffon cover-ups and cashmere pastel evening looks.” Her new range features six shades, $8 each, including the shimmering teal Naughty Nautical and the bright tangerine coral Sunday Funday. Additional nail collections like China Glaze’s Sunsational, Priti’s Bahamas Summer and Deborah Lippmann’s The Mermaids, an extension of last year’s Mermaid’s Dream collection, have also drawn inspiration from the tropical seas. “I took quintessential summer shades that I thought would be popular, and added the same beautiful glittered shimmer to create a whole family

of shades reminiscent of the cult classic,” said Lippmann of the line’s four sparkling pastel hues — $19 each. “There’s a shade to fit every mood, to complement every skin tone and to match every bikini.”��Nails aren’t the only category going bright and bold this summer. Makeup collections like Dior’s Bird of Paradise, Lancôme’s Aquatic Summer and Tarte’s Aqualillies are also arming consumers with vibrant color palettes for bold beauty looks. For its part, Tarte’s Aqualillies is a limited-edition color collection inspired by the American synchronized swimming group. “We were really in awe of the Aqualillies blend of vintage beauty, flair and femininity,” said Candace Craig Bulishak, assistant vice president of marketing at Tarte. Of the packaging, she said, “The aqua-jeweled tone just made sense for this partnership — we were naturally inspired by the pool and summer sentiments of this shade.” The Aqualillies collection also includes an Amazonian Clay Waterproof Eye and Cheek Palette, $38, Pure Performance Lipstick, $26, and turquoise Amazonian Clay Waterproof Liner, $24. ��In addition to summer-inspired colors, beauty brands like Bb and La Mer have launched collections to help consumers look and feel like they just stepped off of the beach. On the hair front, Bb’s Surf Foam Wash Shampoo and Crème Rinse Conditioner promise a breezy sea-swept feel, while Ouidad’s Wave Create Sea Spray and Texture Taffy, $22 each, aim to achieve a similarly tousled style. According to Sabrina Michals, director of styling education for Bb, the Surf Foam Wash Shampoo, $24, and Crème Rinse Conditioner, $25, which are infused with body-enhancing minerals and softening sea botanicals, were launched as an extension to the brand’s existing Surf Spray. “It’s the perfect combination for those who prefer to ‘wash and go’ — especially during the summer months when wanting an effortless, tousled style,” she said. ��Utilizing seaweed and algae-derived extracts, Ouidad’s Wave Create collection aims to deliver soft, piecey waves without dehydrating hair. “Women love how their hair looks after a day at the beach — sexy, tousled and windswept,” said Morgan Willhite, creative director at Ouidad. ��A vacation-inspired look could not be complete without a sun-kissed glow. From self-tanners like Sephora’s Tinted Self Tanning Mist, $6, to gradual tanners like La Mer’s Soleil de la Mer, $85, to oils like Clarin’s Splendours Shimmer Body Oil, $32, consumers have a variety of delivery options for radiant summer skin. ��La Mer’s Soleil de la Mer collection, the brand’s first in-sun collection, is inspired by the sea and natural reparative energy sources. The face and body gradual tanner is said to “give skin an even, natural-looking glow while also providing long-lasting hydration.” ��For those actually on the beach this summer, Philosophy’s Take a Deep Breath SPF 30 Oil-Free Moisturizer, $34, is said to protect and reenergize lackluster skin. “What a new day does for the spirit, oxygen does for the skin,” said David Booth, vice president of marketing for Philosophy. “Inspired by our original Take a Deep Breath Energizing Oxygen Gel Cream Moisturizer, Take a Deep Breath SPF 30 was formulated to provide the same skin-revitalizing benefits of energizing oxygen with broad-spectrum SPF 30 sunscreen for daytime protection. It’s perfect for those who love the lightweight, fresh feel of the original and want an option with sunscreen.”

I chose this article from WWD because it was fresh and it was about the beauty trends of the summers. It mainly tells which products are to be used for what and I think that that it has some value on exposing the beauty industry. This topic really interests me because we as consumers are paying too much for these items when there are items that work just as well it is a shame that people are paying 85 dollars for a self tanner. It is even more of a shame that they are paying 34 dollars for moisturizer. I know that it is important to take care of our skin and be healthy but some of the prices of the products that they present for us to use are so expensive and a lot of these beauty companies have different brands under the same company but the consumers don’t know that.

Entry #2: WSJ Article

More Brands Want You to Model Their Clothes

By CHRISTINA BINKLEY

Online apparel retailers are finding that showing their clothing on real people causes customers to engage more and buy more often. On Style columnist Christina Binkley joins Lunch Break. Photo: Lululemon.

After Katherine Lin put out a photo of herself with friends at the Coachella music festival on Twitter and Instagram this spring, she was thrilled to discover the photo posted on the website of Dannijo.com, the retailer whose necklace she was wearing.

"It shows how much they want to connect with us as consumers," says the 21-year-old University of Southern California student.

Ms. Lin is one of thousands of young women and men who are becoming real-world models for retailers, from Coach to Lululemon, when brands upload their photos from social media. Retailers troll the web for pictures of their products, which are usually tagged with the name of the company; Ms. Lin tagged her photo #Dannijo in hopes of reaching the community of Dannijo fans. The brands then create links to their own websites or collect the photos in galleries. Some retailers, like Modcloth.com, simply ask customers to upload photos directly to their site.

The brands' embrace of real-people photos feeds the needs of young consumers for connection, as well as retailers' need to engage them. "It makes it more real to see it on a real person at a real event," says Ms. Lin, who also peruses the photos uploaded by other consumers. "With professional models it's different—obviously it looks good on them."

Showcasing amateur photos of people who aren't models is an about-face for the hyper-controlled fashion industry. Traditionally, marketers dealt in aspiration: Put a product on a preternaturally beautiful model, shoot it artfully, and consumers will yearn to have it, though they know they will never on their best day look as good as that model.

But retailers are learning new approaches in the do-it-yourself digital world, where word-of-mouth can be more powerful than a well-funded national advertising campaign. Celebrity street-style photos have prepared consumers for caught-in-the-moment fashion photos. And marketers are searching for new guerrilla ways to evangelize.

"People trust complete strangers more than they trust brands," says Jose de Cabo, co-founder of Olapic, a two-year-old company whose software applications help retailers search social media for photos and post them on websites. Many of Olapic's clients, which include Dannijo, the Lululemon brand of workout clothes and the Nastygal fashion site, create click-throughs that allow shoppers to tap the picture on Instagram and be taken to the product page where the item can be purchased. "People who click on real-people photos are two times more likely to convert to a sale" than people clicking on a model's photo, Mr. de Cabo says.

While marketers' use of content from social-media sites like Instagram has raised privacy concerns, the retailers and Olapic say they are in line with the social-media sites' user policies. Olapic, based in New York, says it has had only one person ask to have her picture taken down, a request it honored.

Some brands say they were struck by their customers' willingness to share. The speed with which many consumers uploaded photos of themselves inspired Nastygal to use the photos on its site, says Amanda Nelson, the company's vice president of merchandising. The use of hashtags—words or phrases used to identify messages on Twitter and Instagram—makes it easy for consumers to identify looks and for retailers to search for topics, brands and ad campaigns.

Brands hope that real-people photos cement relationships with customers, keeping people on their websites longer, and selling more merchandise. On one Lululemon page, it is possible to see how dozens of people wore Lululemon's $42 "cool racerback" tank, which the retailer invited people to hashtag "#coolracerback." People have photographed themselves in the top

doing awkward yoga poses, doing push-ups and lifting weights. Lululemon invites more photos with phrasing on its website: "yoga. run. hashtag it."

Since Lululemon last fall asked customers to upload photos of themselves in its athletic wear with the hashtag #TheSweatLife, 26,000 people have responded with photos via Instagram. The photos have generated two million page views on Lululemon's website, as well as about a million Instagram "likes," says Nancy Richardson, Lululemon's vice president of digital and brand strategy.

The real-world pictures don't break too many fashion taboos. Most brands curate the photos they place on their sites—and the subjects are often young and attractive. Still, the results are relatively idiosyncratic, including jewelry shown on dogs and womenswear shown on men.

A gallery at Coach.com is replete with cellphone shots of shoes, many taken from above, in response to a promotion called #CoachFromAbove. "It's a way to deepen [consumers'] involvement in the Coach community," says a Coach spokesman.

Dannijo started posting photos after its customer-service representatives said they had received phone calls from people who described jewelry they had seen on Instagram. "We're a very voyeuristic community," says Danielle Snyder, one of the site's co-founders with her sister Jodie Snyder Morel. "You want to see what your friends are wearing and you want to see yourself on your friend's page."

I chose this article from the WSJ online. I was actually surprised that they had a few free articles that had to do with fashion. I am not surprised to see from this article that companies are taking advantage of people being real world models from them just through hashtags on Twitter or Instagram. I think that social media is reshaping the way that we think about everything including shopping. I think that the idea that we include shoppers because not everyone looks like a model when wearing these items and you can get an idea from others on how to wear things in the real world.

Entry #3:Vogue Article FASHION

Color Correct: Feeling Blue

edited by Chelsea Zalopany Inspired by Carolyn Murphy’s striking monochromatic cobalt-blue top in our May issue, we took a closer look at the actual shade—Pantone Process Blue M—for our new monthly series, Color Correct. It’s crisp and clean and evokes images of beach vacations to come. Here are nine items that are sure to have you hitting a

blue note.

I chose this article because of the Cerulean trend. It really reminded me of “The Devil Wears Prada”. It is so to me that all of these trends are coming back when that movie

came out so long ago. I am also interested in how they choose these pantone colors and decide that they are going to be trendy. I think that this trend is going to be great for the summer. It is very bright and it will be a great jean color. I think that it could also be a great color to carry into fall.

Entry #4: Spring Trends 2011 vs 2013 I based my observation on what I have seen in stores and what I have seen my male friends wear. A current trend in men’s fashion is the oxford shoe. They come in bright colors and different textures like suede and leather. The trend in 2011 was the boat shoe, like the Sperry Topsiders. The trend now more classy and dressed up look that can be worn with jeans or dress pants unlike the boat shoe. There is this idea that we are revisiting trends that have already happened and the oxford shoe is being redone in a very contemporary way.

Entry #8: Review WGSN for global trends from around the world. Describe the Predominant trends from three other countries (not USA). Based on this research make a projection of trends for the next two seasons. Explain your rationale for each trend with evidence from current stores and global inspirations. (8) I saw trends in Australia that were going towards the mod 60s movement. I think that as far as trends outside of the US they are going towards very historical trends like the 60s. I think that the next seasons we will see even in other countries the flapper trend from “The Great Gatsby”. I think that that the 1920s trend just like the 60s trend is another trend that is making its way back in seasons to come. The 60s trend was featured in an article about campaigns in Australia. The brands that I think that I know will feature the flapper trend are American brands but I know that they are not limited to the U.S. I also think that other historical trends from the 70s will come back we are currently wearing our pants higher like they did in the 90s and I think that we will soon begin to wear them higher and with a wider leg. These will morph from the skinny leg to the wide leg and we will be back in the 70s again.

Entry #10: Watch a NEW TV show or NEW Movie. Describe in at least 100 words a fashion trend that you believe will emerge from this show or movie. (4) Why? I saw the movie “The Great Gatsby” and I think that it will bring about the flapper trend. I know that I have already seen ads for Tiffany, they are making jewelry and I think I also saw an ad for Tom Ford men’s suits. I think that this style will be very fashionable for the party looks during the coming up fall season. It will be a fresh take on party dresses. I personally love the flapper style with the short shift fringe dresses and the headpieces. At this point in style I feel like we have started to head back to older trends starting with the peplum and now we are heading back to a time before those. I hope though that the flapper look will not be portrayed like those cheesy costumes that you can get for Halloween.

Entry #11: Visit firstview.com or similar site. Choose a designer and view one of their collections. PRINT your favorite design from this designer. Who is the designer? What is the collection? What season? What type of retailer might include this designer’s work in their assortment? What do you like about this particular design? (6)

This is the from the Tracy Reese RTW Fall/Winter 2013 collection. This would be carried in a department store like Nordstrom or Bloomindales. I think that this design is aesthetically pleasing the floral on the dress not only has some texture and beading on the flowers but it also does not consume the viewer. The viewer can clearly see that the dress is a black dress that features the red poppy flowers. You can also tell the flowers have been strategically placed.

Entry #12: Career Description: In your own words, explain the responsibilities of a Fashion Designer, a Buyer and a Product Development Manager. A minimum of 50 words for each position is required. (3) *You must use these 3 positions! Fashion Designer- A fashion designer is responsible for the design process. A fashion designer comes up with the inspiration for the fashion line and puts that inspiration into form starting with something like a mood board where they can figure out the colors and textures and have a mixture of ideas. Then the designer takes these ideas and turns them into garments by drawing them physically with pen and paper or on the computer. Buyer- A fashion buyer has the biggest job of them all. This person is responsible for setting the trends. The buyer has the responsible to purchase the items for a store during the different seasons. It makes sure that trends are spot on so that the store is selling out of items. I think that this is the most difficult position because this person is responsible for everything because there is no way to ensure that the items are going to be a hit. Product Development Manager- This person is responsible for making sure that the production side of the design process gets done. They have to source manufacturers and decide how the items will get sourced. They go through every part of the process from the final design that has been placed into a computer program to the first sample made and the pantone colors it is being dyed. This person is responsible for making sure that the garments are made in the easiest most cost efficient way.

Entry #13: Provide 4 pictures of fashion don’ts (men’s and/or women’s). Using industry terms, what makes each a fashion don’t? (6)

The first don’t is all over denim. It is not aesthetically pleasing. There is also a sense of off balance symmetry by wearing denim all over. The next don’t is the trucker hat. It was a trend that faded very quickly although it pops back up on celebrity males. It is not very feminine for the woman wearing that hat and it takes away from her outfit the next fashion don’t is the velour sweat suit. The velour sweat suit does not work because of the all over texture and the muted color. There is no variation from top to bottom. The last trend is socks and sandals. This trend has been featured on the runway and in man sandals. It is not politically correct to wear socks and sandals it clearly a contradiction.

Entry #14: Describe 3 possible career opportunities that are of interest to you. In 50 words or less for each position, explain how each would be “a good fit” for you. (3) The three career opportunities that I am interested in are fashion photographer, visual merchandising, and buyer. I think that I would make a great fashion photographer because I have experienced product photography and I am also a photo minor with a fashion business major. I also made my photo final a fashion spread. I am interested in a visual merchandising position because I got to experience that when I helped in opening of the Madewell store over spring break.