With 9.5 milion inhabitants it is the largest market in theBalkan region, strategically located between Westernand Eastern Europe.

With an average 6.5% GDP growth over the past 4 years making it the most vibrant economy in the region, Serbiais the next big opportunity for Outlet retailing concept.

FreeTrade Agreements with both EU and Russia as well aslow corporate income tax rate of 15% make the countryattractive businness environment.

FASHION PARK INĐIJA IS THE FIRST OUTLET CENTER IN SERBIA.

Serbian consumers are amongst the most sophisticated inSEE. They have high positive perception of internationalbrands and strong clothes and outwear orientation.

01

WhySerbia?

Serbia

Area: 88.361 km²Population: 9.5 milCapital: BelgradeTime Zone: CET

02

Belgrade is the capital of Serbia, situated on the banks oftwo rivers, the Danube and Sava, and has a regionalpopulation of 2.5 milion, making it the most populatedcity in the Balkans.

Belgrade has been given recognition of its potential by beingawarded ‘City of the Future in Southern Europe’ by theFinancial Times in 2008.

The city has a major under-supply of prime retail real estatein the cachment area, with only 105m² per 1000m² of existingretail space.

Why BelgradeArea?

City of the Future in Southern Europe- Financial Times, 2008.

Kragujevac

Novi Sad

Beograd

Vršac

InđijaŠid

Subotica

Čačak

03

4.4 milion people within a 90 minute drivetimeCatchment area:

4.4 milion people/90min.drive

3.3 milion people/60min.drive

2.8 milion people/30min.drive

Zagreb / Ljubljana

Budapest / Wien

Skopje / Athens

FASHION PARK INĐIJA is only 30 minutes drive from thetwo major cities in the country, capital city Belgrade andprovincial capital Novi Sad, with a primary catchment of 2.8milion people.

This represents more than 50% of the total purchasingpower of Serbia. The Catchment Area has 4.4 milion peoplewithin a 90 minute drivetime.

The site has extraordinary laction adjacent to the E75highway on Europe’s ‘Corridor 10’. It is in the municipalityof Inđija, which has been promoted by the Financial Timesas one of the top 20 investment destinations in Europe.

The site enjoys excellent visibility from the E75 highway andaccess is by a direct connection with the main highway,which is the principal route to and from the northen part ofthe country, with an average of 35.000 vehicles per day.

Why ThisLocation?

A unique shopping experience,leisure activity for the whole family.

04

63

62

6160

5958

6465

66

55

5657

67

12

4

567

89

5453

5251

50

49

4847

45

CenterManagement

Toilets

3736

35

33

3431-32

30

2928

2726

25

24

2321

2019

1817

1615

14

3

22

38-40

41

42

43

44

13

1211

10

46Toilets

05

Phase OnePhase TwoPhase Three

125 retail unitsTotal of 30.000 m² GLA over 2.200 car parking spaces.

javni toalet

javni toalet

javni toalet

javni toalet

90.2

0m²

90.2

0m²

500.

05m

²

327.

37m

²

332.

76m

²

203.

30m

²

248.

16m

²

144.

49m

²

146.

82m

²

147.

78m

²

145.

38m

²

145.

88m

²

250.

52m

²

164.

27m

²

166.

53m

²

157.

65m

²

166.

47m

²

166.

47m

²

160.

98m

²

160.

35m

²

165.

78m

²

142.

97m

²

142.

35m

²

223.

44m

²

200.

46m

²

70.5

7m²

74.2

3m²

145.

22m

²

33.23m²

182.65m²

47.16m²

70.51m²

146.22m²

147.75m²

56.5

2m²19

3.82

m²

150.

63m

²

111.

31m

²

649.

62m

²

330.

24m

²

249.

41m

²

240.

24m

²

163.

32m

²

162.

96m

²

91.6

4m²

91.4

7m²

86.9

8m²

93.3

8m²

109.

18m

²

182.

20m

²

184.

93m

²

160.

37m

²

333.

69m

²

500.

21m

²

109.

42m

²

54.7

9m²

54.1

9m²

36.8

5m²

36.8

5m²

52.5

6m²

53.0

1m²

112.

88m

²

179.

64m

²

172.

06m

²

165.

35m

²

92.1

8m²

06

Outlet Centers are specialised retailing schemes and aretraditionally located within easy reach of major cities. TheOutlet concept is one that allows manufacturers, distribu-tors and retailers of branded clothing, footwear andaccessories to dispose of excess stock from their previousseasons, colections in controlled, brand-enhancingmanner.

Outlet Centers offer consumer discounts of between 30%and 70% every day, appealing to both the brand-consciousand bargain-conscious shoppers.

Increasingly, manufacturers of branded fashion goods areincorporating a formal Outlet Strategy within their overallbusiness model, thus enabling their total business activityto be more profitable by removing and liquidating their surplusinventory in a controlled way.

Why anOutlet Center?

High dwell timeand big conversion rates.

07

Within the suggested outlet strategy, retailers have 4 mainchains of supply for an outlet store that may come from:1. Surplus inventory of the local distributor2. Surplus inventory of the brand manufacturer3. Products specially produced for the outlet sector4. Slow-movers from the current collections

Combined together they create excellent variety andquantity of products that will create a rewarding experiencefor consumers.

In Outlet Centers, cosumer behavior is focused on lookingfor a good and discounted price instead of looking for a specific store or product. Shopping is considered to be aleisure activity rather than a necessity. As a result, Outletcenters have a high dwell time and big conversion rates.

Case studies of manufacturer’s trialling and then fullydeveloping their Outlet Strategy are available if required.

Why an OutletCenter?

An open schemewith themed architectural style.

08

The goal of Fashion Park Inđija is to create an unforgettableshopping experiance that will become a leisure activity for the whole family.

FASHION PARK INĐIJA is developed within a far largermixed-use development that will include Waterpark,a hotel and spa, more traditional Retail Park, Logistic Center,Office Campus.

WhyFashion ParkInđija?

09

Enter the worldof great buys!

10

DEVELOPER:BlackOak Developments

Vladimira Popovića 611070 New Belgrade, Serbia

Tel. + 381 11 7850 420Fax. +381 11 7850 431

E-mail: office@blackoak.rs