FASHION PHOBIA

Other reason

Religion

Passive Behavier

7%

28%

64%

The ratio of the cause of phobia

- Ping LiI’m scared to choose wrong ones. If someone decide for me I’m really appreciate it.

- Emily YoungI don’t want to have any responsibilities about the choice I chose. That’s why I cannot choose…

- Edward FowlerI always wear black clothes and same product because I feel at ease. I don’t want to bother about clothes every morning.

Why can they not choose?

How do fashion people get information?

- Samuel SasiharanI ask my friends who has been the place. I don’t rely on any guide books. I prefer local and not touristic places.

- Gemini KimI don’t know why I am often asked my friend if I know any good place. Maybe I always post an image of food on Instagram so people ask me. Actually I do not go out so much, thought.

- Mana AraiI read a book or magazine before traveling. But when I got the place, I mainly use my iPhone. It’s useful and I can search so quick if I want to know something. I mean all in one.

How do you get information on travel?

Exchange Follow Smartphone

Travel Passive

?

Logo / Image of our product

Follow People

Follow their Root

Drop Pin

Create your Root

Share the Root

New User

LogoCreate

Account with SNS

Introduction Setup Profile

Main Page

Login

Create Root

Find Root

Find People

Connect SNS

Find Someone

Follow Someone

Find Favorite Place

Drop Pin

Create Root

(Automatically)

Rondom Select

Detail

Choose Specific Person

Select One Root

Customise Place

(option)

Create New Root

(option)

Save to

Favorite

Share to

Someone (option)

Follow the

Root

* The User can move to Main page from any page

Existed User

Map (Current Location)

Choose Location

New User

LogoCreate

Account with SNS

Introduction Setup Profile

Main Page

Login

Create Root

Find Root

Find People

Connect SNS

Find Someone

Follow Someone

Find Favorite Place

Pin

Create Root

(Automatically)

DetailCustomise

Place (option)

Create New Root

(option)

Save to

Favorite

Share to

Someone (option)

Follow the

Root

* The User can move to Main page from any page

Existed User

User 1 - Fashion Blogger

Rondom Select

Choose Specific Person

Select One Root

Map (Current Location)

Choose Location

New User

LogoCreate

Account with SNS

Introduction Setup Profile

Login

Create Root

Find Root

Find People

Connect SNS

Find Someone

Follow Someone

Find Favorite Place

Pin

Create Root

(Automatically)

DetailCustomise

Place (option)

Create New Root

(option)

Save to

Favorite

Share to

Someone (option)

Follow the

Root

* The User can move to Main page from any page

Existed User

User 2 - Fashion Student

Main Page

Rondom Select

Choose Specific Person

Select One Root

Map (Current Location)

Choose Location

New User

Setup Profile

Login

Create Root

Connect SNS

Follow Someone

Find Favorite Place

Pin

Create Root

(Automatically)

Customise Place

(option)

Create New Root

(option)

Save to

Favorite

Share to

Someone (option)

Follow the

Root

* The User can move to Main page from any page

Existed User

User 3 - Passive Traveler

Find Root

Find Someone

Find People

Main PageIntroduction

Create Account

with SNS

Logo

Rondom Select

Choose Specific Person

Select One Root

Map (Current Location)

Choose Location

Detail

Thank you