fast food chain in mauritius

8/4/2019 Fast Food Chain in Mauritius

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Company Name

FAST FOOD CHAIN INMAURITIUSINDIANA FAST FOOD SERVICES

The indian



promoters

• PUJA BHATIA

• ALKESH DALVI

• NINAD DAPHALE

• NIKITA GUPTA• HET CHHEDA

•

BABITA SHEKHAWAT



PROFILE: IFFSØ Estd: 1995

Ø Business: Food & Beverage Indu

Ø Product Line: Sweets, juicaes & bsnacks, French fries, parathas, ice

Ø Places of Services: Delhi, ChennAhmedabad, Pune, Jaipur, Punjab



Goals & Vision

Ø To be true to the customers by servquality food in the most hygienic co

at highly affordable prices along wiservice

Ø Our VISION is to retain the old princ

values at the same time make the grow. We are always improving Ourinfrastructure, day-to-day operationconditions, manufacturing units, wethe staff, safety measures, marketidistribution



COUNTRY: PROFILE

• Mauritius is a small island

• Capital City: Port Louis (Po

155,600 (2009 )

• People: Hindu Indo-Mauriti

(51%); Creoles (27%); Musl



MAP



About Mauritius

Ø Mauritius is the most accessible island in the Indian Ocean, botropical holiday trip at bargained and affordable prices for an exo

Ø Finding yourself surrounded amidst spectacular scenery--miles plantations, mystical mountains, pretty cascading waterfallabound with coniferous trees, is a real extravaganza.

Ø Though nestled up as a small island alongside the big Africculture and lifestyle is influenced by British, Indian and French t



Physical Location:

Ø Mauritius is a volcanic island in the Indian Ocean lying in the eaand southwest of India.

Ø Almost 11 times the size of Washington, DC, Mauritius terrain plain rising to discontinuous mountains encircling central platea

Ø With about 600 people per square kilometer.

Ø Mauritius has one of the highest population densities in the wor

Ø There is no monsoon season, though cyclones hit the island eve between November and May.



Tourist Attractions of Mau

Ø Port Louis is the bustling capital of Mauritius of about 1, 38,000leading port.

Ø Here you can have a rendezvous with the spirit of this fascinatingof cultures, colorful traditions and festivals.

Ø During the day, it bustles with big-city commercial activities, wh

contrast all the activity takes place at the swish new Le Caudan Wyou can enjoy casino, cinemas, shops, bars and restaurants.

Ø Mauritius is also popular due to its shopping facilities, restauran



Important Festivals aExhibitions:

Ø Celebration of almost all the Hindu festivals in this island is a

phenomenon.

Ø Festivals like, Teemeedee, Thaipoosam Cavadee, Diwali, Pong Mahashivratri, New Year, Holi , Independence and Republic da

celebrated here.

A woman performs the sega in P



Mauritius “Street” Food EATINHABBITS

Ø For most Mauritians, daily practice is to eat during the daytime on the street sides, street stalllocal restaurants. This is a recommended way for the tourist to discover the local traditional f

the tastes of Mauritius and do so for very cheap.

Ø The hygiene in many of the stalls may be below average and may cause problems to those wstomach.

Ø Very popular common “street food” is the Indian specialties of "dholl puries" or "rotis". Inyou will also find many stalls offering Chinese noodles, Lamb meet and recently also hambu

Ø For those who like trying out Creole, Mauritian and Indian foods, eating on the street from stis by far the most economical option and the food filling. Expect to pay anything from 10 Ru Euro) to 50 Rupees (1.2 Euro) for a full meal per person.



Eating habits

Ø Mauritian culture is a mix of Asian, Western and Afrreflects the eating habit of its inhabitant.

Ø With the advent of fast food chain , it is common to burgers, pizza’s, fries in Mauritius.

Ø Mauritius cuisines' in most restaurants and road side food.

Ø Mauritius cuisine has over the years blended the diffe

and created a type of cooking very unique to island n



Cuisine in Mauritius

Ø Many French delicacies like daube, cive

and coq au vin are served with wine, givFrench flavor.

Ø Though there is a small Chinese commu

Mauritius, the food has a very subtle soChinese influence.



GROWTH OF FAST FOODMAURITIUS :

Ø Fast Foods forms a huge proportion of these types of to lack of time to prepare food at home.

Ø Working Women have less time to concentrate on coo

Ø Reasons behind success of Fast Food:

Ø 1. Cheap

Ø 2. Easy to handle & eat

Ø 3. Fast to buy.

PESTEL ANALYSIS OF



PESTEL ANALYSIS OFMAURITIUS

Ø

POLITICALØ ECONOMICAL

Ø SOCIAL

Ø TECHNOLOGICAL

Ø ENVIRONMENTAL

Ø LEGAL



POLITICAL1. Political Stability:

Ø.

Mauritius Is One Of The Most Politically Stable Countries In The AVarious Ethnic And Religious Components Live In Harmony, UnitEndeavor To Enhance The Nation’s Economic Growth And Prosperity.

Ø. Mauritius Is A Multiparty Democracy Modeled On The British ParlThe Separation Of The Legislative, The Executive And The Judiciary The Constitution. The Legal System Is A Composite Of English Law

Code Napoleon. The Highest Court Of Appeal Is The British Privy Co

Ø. Free And Fair Elections Are Held Every Five Years. Democracy Is SoAll Political Parties Can Be Represented In The National Assembly.



ECONOMICAL

2. Strong Economy :

Ø Over The Last Three Deca

Island Has Experienced

Economic Development

Growth.



Economic Environment of Mau

Ø GDP - per capita: purchasing power parity - $13,300 (2005 est.)

Ø GDP - composition by sector: agriculture: 6.1%; industry: 29.9%(2005 est.)

Ø Unemployment rate: 10.5% (2005 est.)

Ø Population below poverty line: 10% (2001 est.)

Ø Agriculture - products: sugarcane, tea, corn, potatoes, bananas,goats; fish



SOCIAL3. Qualified Work Force :

Ø Mauritius Has A Literacy Rate Of Over 86 %. A Large Pool Of Well-ed

Trainable Young People Is Ready For The Labour Market.

Ø A Skilled And Bilingual (English / French) Workforce, GraduatProfessionals Including Lawyers, Engineers, Programmers, ConsultAnd Chartered Secretaries Are Available To Fill All Job Positions.

Ø Tertiary Education Is Available At The University Of Mauritius, TTechnology, Private Universities And In State-run Polytechnics.

Ø In Addition, Many Mauritians Benefit From International Exposure Education Namely In The UK, France, USA, Canada, India, SingapoSouth Africa.



TECHNOLOGICAL

4. Developed Infrastructure :-

Ø The government has invested heavily in infrastructure.

Ø Mauritius is today endowed with a developed and well-maintained ro

international airport, a well-equipped sea port, state-of-the-art telecom

serviced land and new generation business parks.

Ø In 2005, the Ebene Cyber Tower was awarded the Intelligent Building

Intelligent Community Forum (ICF), USA.

Ø The whole island is supplied with electricity, water and telephone line

water supply are stable.

http://www.intelligentcommunity.org/

http://www.intelligentcommunity.org/



ENVIRONMENTAL

5. Pleasant Living Environment :-

Ø Mauritius is a melting pot of world civilizations, a blend of peopChinese, African and European descent. It prides itself on a unembedded in a web of values and traditions.

Ø Known for their hospitability and warmth, Mauritians welcome fcircle of friends.

Ø The great majority is multilingual, being proficient in both Englishmastering a third language such as Hindi, in addition to the local vern

Ø All facilities are available in Mauritius in terms of accommodation, eand medical services, shopping, recreation and sports.



LEGAL6. Attractive Incentives :-

Ø The Government pursues a liberal foreign investment policy and of

and non-fiscal incentives for the development of all sectors of the econ

Ø These are grouped under two distinct categories, as detailed in theSchedules of the Investment Promotion Act 2000 (IPA 2000), accordthe projects.

Ø Under the First Schedule, several investment schemes have been needs and requirements of investors. For projects falling under the flexible package of incentives is tailored.

Ø Incentives offered can be in the form of reduced corporate tax, exempequipment and raw materials, preferential loan rates and reduced tand water.



OTHER FACTORS

7. Preferential Market Access :-

Ø The success of the Mauritian economy, particularly export-oriented manufacturing has been large preferential access granted to our products on overseas markets.

Ø Through the various trade agreements and conventions signed with other countries, Mauritian pand quota free access to Europe, USA and Africa and Asia.

Ø In addition, the Government of Mauritius wields economic diplomacy at bilateral as well as morder to continuously improve market access opportunities for Mauritian products and services.



8. Dynamic Private Sector: -

Ø. The private sector has played a crucial role in the economic development of the country.

Ø. It has been very proactive in the growth of key economic sectors, namely agriculture, manufacturithe financial and business services. It is now venturing into the ICT sector.

Ø. Furthermore, the private sector is also keen on investing abroad and is enthusiastic to enter into paforeign entrepreneurs and embark on joint ventures.

Ø. The SMEs, on the other hand, are open to proposals for collaboration from foreign entrepreneurs.



S. T. P. D. OF IFFS

Ø SEGEMENTATION

Ø TARGET MARKET

Ø

POSITIONING

Ø DIFFERENCIATION



SEGEMENTATION

Ø Working class people as well as the tourists.

Ø All age groups

Ø

Food lovers.



TARGET MARKET

Ø People Who Prefer Indian sweets and snacks.

Ø Hygiene conscious.

Ø Food on the go.



POSTIONING

“Elite food for customers”

DIFFERENCIATION



DIFFERENCIATION

Unique Selling Point (USP): The Best Product With Traditional T

Service Sold At The Best Prices With Best Ingredients In The MosCondition.



4P’S OF MARKETING OF IFFS.

Ø PRODUCTS

Ø PRICE

Ø

PLACE

Ø PROMOTION

1 Products:



1. Products:

Our range of tasty food and sweets includ

North Indian SweetsHalwas Parathas

Bengali Sweets D

Puri

Snacks Kebabs

Lassis B

2 PRICE:



2.PRICE:

Ø Pricing Policy: - As All The Products Of

Are Well Known And Widely Accepted

The Customers, Penetrating Strategy Is UI.E. Fair Prices With Quality Products

Ø Discounts: - Discounts Are Provided On

3 Place (Distribution):



3. Place (Distribution):

Ø IFFS Strongly Believes In The Best Pr

For Production, Storage And Distributio

Ø Our Skilled And Professional Staff Is T

To Handle Our Delivery Department

Order Taking To Timely Delivery O

Finished Products. Our System Has

4 Promotion:



4. Promotion:

Ø Advertising: - Print Media

Ø Local Newspaper

Ø Electronic Media: Advertisement on Business News Channel

Ø Facebook: ( to make people more aware of our brand, more peo

accessing net, low cost of promotion)

Ø Sales promotion: tie-ups with local festivals.

Ø

Tie up with Airlines

SWOT ANALYSI



SWOT ANALYSI

Ø STRENGTH

Ø WEAKNESS

Ø OPPORTUNITY



strength

Ø Lots of Indian influence…so we shall offer a lot of In

dishes.Ø Hygienic atmosphere

Weakness Nil

OPPORTUNITY



OPPORTUNITYStay in Mauritius & spend in rupees soon:

Ø The Indian rupee may become the officially-accepted currency in faraway Mauritius if New Delhi accepts a pro

under the consideration of the Mauritian authorities. The move could also reinforce Mauritius’ geopolitical signConsidering the strong links between the two countries and the recently-concluded free trade agreement (FTA),Indian rupee to be accepted in Mauritius is gradually gaining currency. The move will also facilitate the travel aof Mauritius, for whom the Indian customer is becoming increasingly important.

Ø The Mauritius travel trade is bullish on the idea and the deputy prime minister of the country, CG Xavier Luc Dup the issue with Indian authorities. “If the central banks of the two countries can work out a system, it is possib

rupee to be used in Mauritius,”. Now on a visit to India, Mr. Duval said he would also consult representatives oon the impact of the move.

Ø If the proposal is accepted, the Indian tourist need not go through the trouble of first buying US dollars or Eurosthem to Mauritian Rupees while holidaying in the Indian Ocean nation. This would result in savings in terms of

Ø Nearly 30,000 Indian tourists visited Mauritius last year and Mr. Duval expec



threatØ Competition from local markets.

to register a healthy increase. The average speed of tourists visiting Mauritius be around $1,000.

ØA large business delegation is also accompanying the Mauritius deputy primeMr. Duval says that the interaction between the two industries would lay the fostrong business growth. I would also invite the Indian hotel industry to invest said, adding that efforts are being made to help Indian tourists feel at home in



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fast food chain in mauritius

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