fast food outlets communities of excellence in nutrition, physical activity, and obesity prevention...
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Fast Food Outlets
Communities of Excellence in Nutrition, Physical Activity,and Obesity Prevention (CX3)
CX3
CX3 Tier 2 TrainingFFY 2013
Purpose
To assess the marketing practices of fast food outlets near middle and high schools, parks and playgrounds in your selected neighborhoods.
High school or middle school preferred
Elementary schools are optional
Survey Sections Overview
• Fast Food Outlet Information
– Section A (Q1 – Q7)
• Fast Food Exterior – Section B (Q8– Q20)
• Child Oriented Marketing Practices
– Section C (Q21 and Q25)
• Fast Food Interior – Section D (Q26 – Q34)
Fast Food Outlet Information - Section A
Fast Food Outlets Defined
Fast Food Outlets Defined
A fast-food outlet is a quick service restaurant: • Pay at the counter
– Offers food that is ready to eat quickly after ordering
– Minimal service
– Requires that customer pays for food prior to its consumption
• Main items include entrees such as sandwiches– Do not include donut, snack, coffee or other specialty
restaurants unless they serve entrees on their menu
• Do not survey bakeries or cafés unless they serve a full menu of food (such as sandwiches, salads, soups, etc.) on a menu board or paper menu
• Does it have a “fast food feel”?
• Is food served wrapped in paper, in a disposable box, on a tray with a paper liner, with ketchup/mayo packets? Drive thru?
• If any doubt, go ahead and survey– Can make final decision at state office
Fast Food Outlets Defined (continued)
1) Fast food chain: • 20 or more outlets/units • Includes burgers, fried chicken/fish,
– taco/Mexican/Latino, fast Chinese • Example: Burger King, McDonalds, KFC, Carl's Jr., Taco Bell, Panda
Express, El Pollo Loco, In & Out, Arby’s, Sonic, Popeye’s, Long John Silvers, Chick-fil-a, Wienerschnitzel, Dairy Queen (that serves a lot of food)
6) Types of fast food outlets
2) Fast food not chain: • 19 or fewer outlets/units• Includes same styles as fast food
chain, but < 20 locations• Includes local taqueria’s that are
not part of a larger chain network • Includes restaurants that are
–not part of a franchise –not pizza–not deli–not hot dog–not more than one style
6) Types of fast food outlets
3) Pizza Chain: • 20 or more outlets/units• Example: Domino's, Little Caesar's, Pizza Hut,
Round Table Pizza, etc.
4) Pizza, other: • 19 or fewer outlets/units• Primary product is pizza
6) Types of fast food outlets
5) Subs/Deli/Sandwich Chain: • 20 or more outlets/units • Example: Subway, Quizno's, Togo's, Pita Pit, etc.
.
6) Types of fast food outlets
6) Other: Does not fit into any of the above categories
• Example: deli non-chain, hot dog outlets, more than one style, etc
6) Types of fast food outlets
Donut, ice cream, coffee cafes, or other specialty stores
Fast Casual
DO NOT SURVEY THESE
How many outlets?
• Survey 15 outlets within 1/2 mile of each middle and high school, and park in each neighborhood.
– Most will only have a few fast food outlets; some will have none
– Some health departments want to survey ALL fast food outlets in neighborhood (optional)
– Survey all if ≤ 15 in neighborhood
• If more than 15 outlets, please contact CX3 staff• Use lists from Tier 1
• Check these lists against:
– Google searches (and use local knowledge)
– Environmental Health list from health department
• Drive through neighborhood to identify locations
Store Exterior – Section B, Page 1
8) Is there a drive through?
Circle “1” Yes
Exterior
Circle “1” Yes
9) Is outlet open after 9pm?
10) Is a school visible from the restaurant? Circle “1” Yes
Exterior
11) Is a park or playground visible from the restaurant? Circle “0” No
Examples of Healthy and Unhealthy list found on pages 4 & 5of the protocol Examples of Healthy and Unhealthy
list found on page 1 of the survey
• Doors and windows - Only on front of the fast food outlet• Professionally produced, depicting brands, logos or products• Use gray shaded area to record tic marks• Circle number of 0,1-2, 3-5, 6-9, 10+• Circle “0” when no ads are present for category
Note: Size and number of ads is done the same as Store survey
Use survey paper to choose ad size(Paper = 8 ½ X 11)Small ( ≤ 1 sheet)
Medium ( > 1 sheet, up to 10 sheets)
Large ( > 10 sheets of paper together)
12) Record the number and size of healthy and unhealthy ads
Exterior
Exterior
12) Amount of advertising on all doors and windows (shown) on the front of the outlet:Unhealthy: 0 Small, 0 Med., 5 LargeHealthy: 0 Small, 0 Med., 0 Large
12) Amount of advertising on doors and windows (shown) on the front of the outlet:
Unhealthy: 0 Small, 1 Med., 2 LargeHealthy: 0 Small, 0 Med., 0 Large
Exterior
Practice time:
12) Which ads do you count?
Exterior
X X
Exterior
Practice time:
12) Which ads do you count?
Unhealthy: 2 Small, 1 Medium, 0 Large
Healthy: 0 Small, 0 Medium, 0 Large
Q 12) What’s the “front” of the outlet? • Front = side of building with front door
(entrance)• If front door is situated at corner of building,
survey the side that is used for the address• If more than 1 entrance, choose the one used for
the address• If address side is not accessible, use entrance
closest to parking area• If difficult to determine, pick either one
Exterior
Exterior
12) Example of store front
OOutlet with 2 entrances; chose one with address as store front.
Store Exterior – Section B, Page 2
Outlet Exterior Conditions
Exterior
13) Are there ads on windows that are not on the front of the outlet? Check all that apply (healthy or unhealthy): Circle “1” Yes and check “unhealthy”
14) Are there any images of healthy food, e.g., fruits,
vegetables, painted on the windows?
Circle “1” Yes
15)Are there any images of un-healthy food, e.g., a hamburger, french fries and/or beverages, e.g., soda or shake, painted on the windows?
Circle “1” Yes
Exterior
16) Is building painted in company colors.
Circle “1” Yes
Exterior
17) Are restaurant signs on poles as high as the building or higher? Circle “1” Yes
Exterior
18) Is there advertising on the roof or walls of the building?
Circle “1” Yes
Exterior
18) Is there advertising on the roof or walls of the building? Circle “1” Yes
19) Is there advertising elsewhere such as fences, garbage cans or parking lot? Circle “1” Yes
Exterior
Exterior
20) Does the outlet have neon signs?
Circle “1” Yes
Exterior: Design Guidelines
BEFORE
AFTER
Child Oriented Marketing PracticesSection C
Child Oriented Marketing Practices
21) Large balloon kid-oriented characters visible on roof or in front of restaurant?
Circle “1” Yes
22) Signs/advertising that is kid-oriented? Circle “1” Yes
Child Oriented Marketing Practices
23) Play areas visible from outside and attached to fast food outlet?
Circle “1” Yes
Child Oriented Marketing Practices
24) Are kid’s meals available?
Circle “1” Yes
24a) Are toys part of the meal package/box? Circle “0” No
24b) Are there other types of kid’s promotions available that are not toys part of the meal package/box?
Circle “1” Yes
Child Oriented Marketing Practices
Interior – Section D
Interior
• Federal Menu Labeling Law began 2011– Fast food chains defined as “20 or more” – Must have number of calories contained in
standard menu item on menu listing– Must have statement with suggested daily
calorie intake posted – On survey tool, make sure you record FF
chain, pizza chain, sub/sandwich chain
Interior
26) On the menu board: Minimum of total calories next to each menu item
Circle “1” Yes
26a) If there’s a drive through, also check this menu board for minimum total calories next to each item.
Circle “1” Yes or Circle “0” No
Interior
27) Poster or kiosk of menu items near ordering counter (w/in 6 ft)? Circle “0” - No
Interior
28) Brochure or pamphlet of menu items near ordering counter (within 6 feet) must include minimum 4 things:
• Total calories• Carbohydrates• Saturated fat• Sodium
If it doesn’t include the 4 things listed above, Circle “0” No
(Also, record note in question 33)
Interior
29) Sign or menu board near ordering counter (w/in 6 ft): Says nutrition information available upon request?
Circle “1” Yes
Interior
31) Does the outlet offer super-sizing or meal deal with added sides (fries and drink)? Circle “1” Yes
30) Does the outlet offer specials with purchase on healthy foods choices? Circle “1” Yes or Circle “0” No
Interior
Interior
32) Healthier Fast Food or Beverage Options List
• Two parts:– Any Fast Food Outlet Type
• Core/basic items that should apply to any type of outlet
• Can check as many as apply– Specific to Fast Food Type
• Pick type: Burger, Mexican/Latino, Asian/Chinese, Pizza/Italian, Sandwich/Deli, Chicken/Fish
• Can check as many as apply
• Add up total healthy menu options at bottom!
Example: Healthy Options
32) Healthier Fast Food or Beverage List
• Check broiled chicken entrée for “Any fast food outlet type”
• Check bowl instead of burrito option for “Mexican/Latino-Specific Type”
Interior
33) Notes/Other Observations
– E.g. Nutrition info that does not meet minimum
– Any other observations you would like to make regarding this outlet
Interior
34) Is “We Accept CalFresh, Food Stamps/EBT” signage displayed anywhere on the property?
Circle “1” Yes or Circle “0” No
Interior
35) Price Comparison – Circle “1” Yes or Circle “0” No if available
– Record ounces and price for Bottle Water, Soda, 1% or non-fat milk
(For bottled water and soda, be sure to use the same volume
(ounces))
16.9
16
2.00
1.00
8 1.25
Last thing…
• Q36 Complete the “disposition” on first page.
• Everything filled out?
• You’re done!
Is change afoot? Will we capture?
400 Meter Exclusion Zone (aprox. =
1300 feet, ¼ mile, or 2 blocks)
Study found that secondary schools have
on average 23 junk food outlets in their
neighborhoods, with some surrounded by
46
England Allows Ban FF
Around Schools
CX3 Team
• Alyssa Ghirardelli, RD, MPH916.449.5342, [email protected]
• Lynn Fuhrman 916.552.9862, [email protected]
• Betty Sun, MS, RD916.449.5386, [email protected]
• Chris Bilbrey, MS, RD, CLE 916.319.9809, [email protected]
CX3 Website:
http://www.cdph.ca.gov/programs/cpns/Pages/CX3_Main_Navgation.aspx