PowerPoint Presentation

Copyright 2016 Sitrus Agency Oy. All Rights Reserved.

This presentation is the intellectual property of Sitrus Agency Oy. No part of it may be reproduced without written permission.#fastforward

FalunRuotsiNorjaSuomiUkrainaTanskaIntiaVstersTukholmaOsloGteborgKpenhaminaMalm

HelsinkiHarkovaBangalore

Norrkping

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Data and Insights data and analytics based deeper understanding of audiences and their behaviors throughout the decision process.Content planning content driven strategies, creating and distributing smart content to the entire customer journey.Service Design digital transformation, usability, business and service designDialogue - programs and campaigns for repeat buying, loyalty customers, process automationVisibility promotion and optimization of media visibility of paid, owned and earned content and services.

Communication beyond transformation for the good of business and people

PromiseEvaluationDeliveryConsiderationLoyaltyExperienceDecision

Olemme konserni, jonka vahvuuksia voidaan tarkastella kytten asiakaspolkua yhteisen nimittjn.Asiakaspolun eri vaiheissa tarvitaan erilaista osaamista luomaan ja kehittmn kohtaamispisteit ja tmn lisksi tarvitaan sislt, joka levittyy jokaiseen kohtaamispisteeseen asiakaspolun kaikissa vaiheissa3

Content agency for all touchpoints through the entire customer journey

ADVERTISING AGENCYCITAT

STRATEGIC CONTENT AGENCYJG COMMUNICATION

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Tst ajatukseen pohjautuen syntyi Sitrus viime syksyn, sislttoimistosta ja mainostoimistosta muodostunut, uuden ajan sislttoimisto kaikkiin kohtaamispisteisiin tuon asiakaspolun kaikissa vaiheissa.

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NEW AGENCY---------------RICH HISTORY190 EXPERTSACROSS DISCIPLINES & INDUSTRIES

NATIVEENGLISHADVANTAGE

14 NATIONALITIES-----------------8 CITIES

GLOBAL PERSPECTIVE-------------------NORDIC PRESENCE

- INSIGHTSSTRATEGY- CONCEPTSPRODUCTION- DISTRIBUTION#fastforward

Vi startade samtidigt som BisnodeVi finns i Stockholm, Gteborg, Malm, Norrkping, Helsingfors, Kpenhamn, Oslo och Kharkov. Hemma fr oss r hela Norden, och vrlden, med 14 nationaliteter. Sitrus omsatte 235 Mkr 2014*.

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Sitrus in Helsinki9 peopleBased in Helsinki

Senior level expertise; strategy and project lead

Working closely with Sitrus AB in several Nordic accounts

Agile working method with production network

- insightsstrategy- conceptsproduction- distribution#fastforward

Vi startade samtidigt som BisnodeVi finns i Stockholm, Gteborg, Malm, Norrkping, Helsingfors, Kpenhamn, Oslo och Kharkov. Hemma fr oss r hela Norden, och vrlden, med 14 nationaliteter. Sitrus omsatte 235 Mkr 2014*.

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WE BUILD STORIES THAT BRING PEOPLE AND BRANDS TOGETHERCopyright 2016 Sitrus Agency Oy. All Rights Reserved.#fastforward

Agenda:

Introduction Content strategy process Followed by an open discussion Next steps 7

Content at the heart of business

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Haluan kertoa teille ajattelutavastamme, jossa sislt on yrityksen liiketoiminnan keskiss ja miksi koemme sen niin vahvasti kuuluvan sinne.8

BusinessCustomerBrandTribesCompetitorsPartnersLegistlationValues in societyIssuesEconomic situationInvestors

Business layerSociety layer#fastforward

Isossa kuvassa: Puhuttaessa sisllst tarkastelemme yrityksen toimintakentt, johon yritys psee vaikuttamaan ja yhteiskunnan toimintakentt joka monessa tapauksessa vaikuttaa vlillisesti tai vlittmsti yrityksen toimintaan ja sit kautta brndin rakentamiseen sek sisltihin.

Zoomataan tst kuitenkin tarkastelemaan pivn aihetta eli bisnest ja brndi.9

Customers dont communicate with businesses, they communicate with brandsBusinessCustomerBrand is a business building tool. Its about stories and building engagement through touchpoints with the ones that matter an emotional and practical connection.

BrandEngagementStories

#fastforwardExternalInternal

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Lhde: Gregory Carpenter, Power Shift: The rise of consumer-focused enterprise in the digital age#fastforward

Power has shifted to people because of digitalization

Every piece of info is available.

Kuluttajat omistavat brndin ja joissain tapauksissa jopa 80% tarinasta on heidn kertomaansa.

Lhde: Gregory Carpenter, Power Shift: The rise of consumer-focused enterprise in the digital age

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Lhde: Gregory Carpenter, Power Shift: The rise of consumer-focused enterprise in the digital age#fastforward

Kuinka voidaan tarjota lisarvoa tilanteessa jossa kaikki muuttuu?

Power has shifted to people because of digitalization

Every piece of info is available.

Kuluttajat omistavat brndin ja joissain tapauksissa jopa 80% tarinasta on heidn kertomaansa.

BRNDI ON NOSTETTAVA JALUSTALLE JA PYSTYTTV KERTOMAAN TARINOITA JA INSPIROITAVA IHMISI, ETT HE KERTOVAT TARINAA ETEENPIN OIKEALLA TAVALLA.

Lhde: Gregory Carpenter, Power Shift: The rise of consumer-focused enterprise in the digital age

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BrandBehaviourPerceptionCustomerAligning brand with the customer#fastforward

BrandAligning brand with customer behaviourBehaviour

PromiseEvaluationDeliveryConsiderationLoyaltyExperienceDecision#fastforward

BrandAligning brand with customer perceptionPerception

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Asiakkaan tapa havainnoida brndi

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Brand#fastforward: From business to brand building#fastforwardBusinessTechnical capabilityStorybuilding capabilityLearning & development capability

Tarinat ja sisllt Tarinallinen kyvykkyys

Nkkyky ja kohtaamispisteet Tekninen kyvykkyys

Oppiminen ja kehitys16