fast tech for faster food
TRANSCRIPT
44% of consumers had used some kind of technology when visiting a restaurant,
up from 30% the previous year
https://www.emarketer.com/Article/More-QSR-Diners-Using-Guest-Facing-Ordering-Technologies/1013871
Customers visit 6% more often and spend 20% more when using technology to place an order.
https://techcrunch.com/2017/03/15/mcdonalds-begins-testing-mobile-order-pay-ahead-of-nationwide-launch/
Mobile order ahead will be a $38 billion industry by 2020 – accounting for 11% of QSR sales.
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http://www.comparecellular.com/wireless-news/2016/04/27/mobile-restaurant-orders/
Starbucks initially struggled to cope with the extra traffic, then dedicated in-store resources to the influx of mobile-ordering customers.
McDonald’s is completely redesigning kitchen & dining processes to ensure mobile orders are filled on time with no waiting or waste.
Shake Shack has decided to mimic
the in-house ordering system;
extension, not reinvention
"Deals and promotions play an important role in digital ordering. When consumers order digitally, they are twice as likely to order on a deal, and that deal is usually a coupon. Twenty-nine percent
of all digital orders used a coupon."
https://www.npd.com/wps/portal/npd/us/news/press-releases/2017/digital-foodservice-ordering-continues-double-digit-growth-in-us-and-now-accounts-for-19-billion-foodservice-visits/
QSR brands need to combine mobile convenience with the real-time relevance of personalized marketing to dominate dining.
https://www.freepik.com/free-vector/coffee-shop-building-facade-with-signboard_1310934.htm
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