7/31/2019 fast trax

1/33

PRESENTED BY-

Bipin Singh

Parth Dahuja

Rupl Goel

Sagarika Mittal

GROUP 2

PRESENTED TO-

Gaurav Vashisth

Director-Operations

Visiting Faculty & Professional Trainer

7/31/2019 fast trax

2/33

COMPANY PROFILE Hindu group, Indias leading exporter of fresh and

frozen foods exporting to more than 45 countriesfor over three decades, launched fast Trax

Hindu group is winning silver Trophy from theministry of agriculture(APEDA) for sevenconsecutive years

The group initially invested Rs5 crore and later

invested around Rs20 crore in opening its otheroutlets

They aim to cater to the "entire family"

7/31/2019 fast trax

3/33

Its director, Mr. Samar Qureshi, had only one

motive to provide quality food at reasonable

prices

An Indian, armed with a MBA from Monash

University, Australia, brought flavors and

variety for Indian people in the form of FastTrax

7/31/2019 fast trax

4/33

Most of their outlets are in the form of small &quick service restaurant (QSR) type outletswhile others are in the dine-in format

With more than 22 local outlets, Fast Traxserves over 10,000 customers each day in morethan 16 locations across New Delhi

Wildly popular amongst all age groups, Fx issoon becoming Indias number 1 choice for aquick bite

7/31/2019 fast trax

5/33

PRODUCT

PORTFOLIO

7/31/2019 fast trax

6/33

BURGERS

7/31/2019 fast trax

7/33

KABAB

BURGERS

7/31/2019 fast trax

8/33

7/31/2019 fast trax

9/33

7/31/2019 fast trax

10/33

WRAPS AND ROLLS

7/31/2019 fast trax

11/33

MIX VEG ROLL PANEER TIKKA ROLL

CHICKEN TIKKA WRAP LAMB SEEKH KABAB ROLL

7/31/2019 fast trax

12/33

7/31/2019 fast trax

13/33

LOVE SHAKES

Banana shake

Strawberry shakeChocolate shake

7/31/2019 fast trax

14/33

PLAY MEAL

7/31/2019 fast trax

15/33

LITE MEALS

7/31/2019 fast trax

16/33

7/31/2019 fast trax

17/33

SALADS AND CAKES

Pasta salad

Ceaser salad

Chocolate truffle

7/31/2019 fast trax

18/33

BRAND COMPETITORS

7/31/2019 fast trax

19/33

Mc Donalds

In India, it is managed by 2 Indian entrepreneurs:

Amit Jatia, Vice Chairman, Hardcastle Restaurants

Pvt. Ltd. and Vikram Bakshi, MD and Joint VenturePartner, Connaught Plaza Restaurants Private Limited

World's leading global food

service retailer with more than33,000 locations serving 64

million customers in 118 countries

each day

7/31/2019 fast trax

20/33

Its PLC is characterized by:

Price is low

High consumer reach

Mass promotionBrand existence

Wide Product range

7/31/2019 fast trax

21/33

KFC, also known as Kentucky Fried Chicken, is a

chain of fast food restaurants based in Louisville,

Kentucky, known mainly for its fried chicken

Since 2002 KFC has been a wholly owned

subsidiary of Yum! Brands, Inc Additionally, the company continues to use the

abbreviation KFC freely in its advertising.

Internationally the company is known as KFC

7/31/2019 fast trax

22/33

Its PLC is characterized by:

Market projection

Less Consumer reach

High price

7/31/2019 fast trax

23/33

PROMOTIONAL

STRATEGIES USEDSO FAR

7/31/2019 fast trax

24/33

7/31/2019 fast trax

25/33

7/31/2019 fast trax

26/33

7/31/2019 fast trax

27/33

7/31/2019 fast trax

28/33

Fast Trax - Role at CWG

The Organizing Committee appointed Fast Trax Food

Pvt. Ltd. the official food and beverage partner for the

Commonwealth Games (CWG) 2010

Fast Trax served over 1.6 million meals to eagerspectators, across 105 outlets in 14 stadiums

They offered a special CWG Menu comprising of

burger combos, vegetarian and non-vegetarian wraps,

various tikka rolls, curry boxes and sandwiches with

p play meal including SHERA toy

7/31/2019 fast trax

29/33

They provided speedy service and quality food, to lacs

across all the venues, at very affordable prices

7/31/2019 fast trax

30/33

Sales

Costs

Profits

Marketing Objectives

Product

Price

Average cost per customer

Rising profits

Maximize market share

Offer product extensions and service

Price to penetrate market

Distribution Build intensive distribution

Advertising Build awareness and interest in the massmarket

Rapidly rising sales

PRODUCT LIFE CYCLE

7/31/2019 fast trax

31/33

SO, FAST TRAX IS IN THEGROWTH STAGE OF ITS

PRODUCT LIFE CYCLE

Time

ProductDevelop-

ment

Introduction

Profits

Sales

Growth Maturity Decline

Losses/

Investments ($)

Sales andProfits ($)

FAST TRAX

7/31/2019 fast trax

32/33

ALTERNATIVE STRATEGIES

Create Awareness about the brand through

aggressive advertisement and promotions

Open new outlets where Mc Donalds has notbeen set up

We would also open drive thru outlets on

highways

Effective supply chain

Add more durable toys to the play meals

7/31/2019 fast trax

33/33