faster horses-flying-cars
TRANSCRIPT
Faster Horses, Flying CarsPrinciples of Emergent Design
Image Credit: Brian Williams
@dhendee
Joshua Porter
Dave McClure
Measurable Design
Visicomm Industries
Bad Design?
ZvratenyHumor.sk
Winglets
Southwest Airlines
Todd Pack
Sigh
Local Maximum20th Century Fox
Natural Selection
Guardian
Product as Organism
Will Wright’s Spore
Utrecht University
Koen Frenken
Cold Spring Harbor Laboratory Press
Fitness Landscape
Phenotype
Wikipedia
Fitness
Criterion Collection
Allele
AlleleThomas Huxley
Feature
Agile Board Hacks
Designer
News Journal/Jennifer Corbet
Search Strategy
IBRoomba
Myopic SearchExhaustive Search
Design Space
Sewall Wright
EpistasisPatrick Stewart
PleitropyWikipedia
Complexity
Wikimedia
Complex systems are hard to design for. Simple systems are also hard to design for.
Tony Fisher
Basin of Attraction
Disney
Wikimedia
Rugged Terrain
Smooth Terrain
Local Maxima Global Optimum
Hora & Tempus
George Mayer
Tempus
Hora
Modularity
Satisficing Heuristics
Long Jumps
d.school
ImitationMashable
Exhibit A:
Wright Flyer
wright-brothers.org
Wikipedia
Otto Lilienthal
Steering
Lift
Thrust
Steeringwikipedia
Lift
wright-brothers.org
Thrust
wright-brothers.org
Dominant Design
Wikipedia
Utrecht University
Technological Trajectories
MGM/UA
Wikipedia
Diffusion
Winglets
Various
Wikipedia
Niches
Speciation
Bell Aerospace
National Geographic
Easysmart
Exhibit B:
Fortune
Burbn
Dominant Design
Wall Street Journal
Interrupted Trajectory
Apple
Decomposable Architecture
The Guardian
Satisficing Heuristics
Mike Krieger
Measuring FitnessMike Krieger
Copy Sufficiently
Hipstamatic
Dominant Design
Principles:
Choose a space without a dominant design, or focus on a module
Choose a problem of medium complexity
Discover what fitness means
Explore the landscape broadly
Make small, reversible changes
Measure fitness continuously
Discover a modular architecture
Copy sufficiently
Implement 80% solutions
Choose a space without a dominant design Choose a problem of medium complexity Discover what fitness means Explore the landscape broadly Make small, reversible changes Measure fitness continuously Discover a modular architecture Copy sufficiently Implement 80% solutions
Principles of Emergent Design
@dhendee
Be a scientist
a mechanic
an inventor
an entrepreneur.
Thanks!
Amida Na
@dhendee