fastrack
TRANSCRIPT
INTRODUCTION
• Titan : parent brand• Fastrack - sub brand - launched in 1998• Focuses on youth• Other products• First store in Pune 2009• All products under one roof
PRODUCT RANGE - FASTRACK
6. Multi-function7. Date + offset Hand8. Offset Second hand9. Day + Date10.Analog Digital
1) Digital2) Analog3) Dual Time4) Chronograph5) Date
Digital Analog Dual Time
Chronograph Date Date And offset Watches
Multi FunctionDay And Date Second Hand
QUALITY AND FEATURES
Medium Range And low RangeHigh QualitySeveral Variants And FeaturesChanging According to consumers taste and preference
PRODUCT STRATEGY
• USP : Youth Appeal• Casual Wear• Fashionable and Trendy• Funky, Adventurous, Cool Colours• Out of the box design
PACKAGING :Fastrack has came up with new and contemporary packaging for its watches which attracts youth.
SERVICES & WARRANTY :Fastrack provides warranty of one year on all its watch range. After sales services are available on all Fastrack and Titan showrooms.
PRICE
PRICE
• The price is the amount a customer pays for the product.
• Price elasticity of the product• An efficient price is a price that is very close to the
maximum that customers are prepared to pay.
The price should Ensure survival Increase profitGenerate sales Gain market share, andEstablish an appropriate image.
Pricing strategy adopted:• Market share maximization as they are targeting
people with affordable cost range.• Ranges of Rs 499 to more than 4000• Attract customers of lower segment to higher
segment• Come up with discount offers at auspicious
occasions • exchange offers, when old watches is replaced by
new watch they provide a discount upto 40%.
CREATIVE ADVERTISEMENT BY FASTRACK
BILL BOARD ADVERTISEMENT
BRAND AMBASSADORS
FASTRACK WEBSITE PROMOTION
Facebook and Twitter Presence
ATTRACTIVE TAGLINES OF FASTRACK
TELEVISION COMMERCIALS
SPONSORSHIP OF VARIOUS EVENTS
DISCOUNTS
THROUGH CONTEST
PLACE• The process of moving products from the producer to the intended
user.• Company can increase sales by proper placement.• A greater share of the market• Increased revenues and profit• Distribution channels and intermediaries
FASTRACK’S PLACEMENTS
• Fashion accessory brand retailing products across India
•Most of the stores act as complete accessories destinations with all products under one roof
• The first store was opened in Pune in 2009.• They have independent stores and the products are
also available in multibrand stores.
• Fastrack has its presence through 6000 outlets across 800 towns
• Fastrack also sells its goods through online markets such as Flipkart, Snapdeal and Amazon India.
CONCLUSION
