fastrak integrated services vtn marketing plan

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FASTRAK INTEGRATED SERVICES (RV126886) No. 14 MARKET ROAD, RUMUOMASI, PORT HARCOURT, RIVERS STATE, NIGERIA. BUSINESS PLANE @ 2012 \

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Page 1: Fastrak Integrated Services Vtn Marketing Plan

FASTRAK INTEGRATED SERVICES

(RV126886)

No. 14 MARKET ROAD, RUMUOMASI,

PORT HARCOURT, RIVERS STATE, NIGERIA.

BUSINESS PLANE

@ 2012

\

Page 2: Fastrak Integrated Services Vtn Marketing Plan

Executive Summary

In the year 2010, the doors to Mobile Money business opened in Nigeria for the first

time with the Central Bank of Nigeria Licensing about 24 Mobile Money Operators

which include Virtual Terminal Network, U-Mo, amongst others.

Fastrak Integrated Services, having studied the Virtual Terminal Network platform, its

products, market size and security, thought it wise to invest in this giant company. In

August, 2011, we acquired VTN License as Master Agent/Instructor via our Managing

Director, Agbim Martins, with number 1282.

As the ‘PIONEER’ we started organizing seminars on VTN Mobile Money. Our first

event was held on 19th November, 2011 at Genesis Hotels, Rumuogba, Port Harcourt,

Rivers State. The event witnessed huge turns up of Prospective VTN Master Agents,

Merchants and customers. Questions were asked and we answered some and forwarded

some to VTN for review.

With the success of the first Master Agent training, we moved on to organized other

events which took us to different state of the federation including Abia, Imo, Anambra,

Delta, Bayelsa, etc. We had a total of sixteen events and about 57 registered Master

Agents plus host of unregistered prospective agents, merchants and customers. See

appendix 1 and 2.

Since our first event, we have become a contact point for most of the VTN Agents both

the ones we trained and those who got to know about us on their own. One question

been asked by most of them is where to buy the much needed VTN reload card. To

bridge this gap, Fastrak Integrated Services is making this timely move to upgrade to

Super-Agent Level in Virtual Terminal Network. This will help in making the Reload

card available to Master Agents for sales and to end user.

Page 3: Fastrak Integrated Services Vtn Marketing Plan

Company Profile

FASTRAK INTEGRATED SERVICES is Information and Communication

Firm located in Port Harcourt Nigeria. It was registered on September 22, 2011

with registration number RV 126886.

FASTRAK as VTN Mobile Money Agent, provide timely and efficient

marketing and distribution of VTN products such as reload card, e-pin, VCASH

online integration on Merchants websites, training and consultancy.

We also provide a broad range of ICT supports, including design, management,

and deployment relevant to your business needs to reduce your costs, and

increase your competitiveness in today's global economy. Our strategic

partnerships with leading ICT providers allow us to leverage your business

through high quality services and solutions.

So far, many customers are using our products and satisfy with our deliverables.

We have many years of experiences with NGOs, Shops, Supermarkets, Foreign

customers, Universities and so on.

We have strong concepts to analyze your data to design and develop your

reliable systems. Please trust us to accept our services to lead your organization

to commit with modern computerized management and technology

infrastructure.

Page 4: Fastrak Integrated Services Vtn Marketing Plan

TARGET MARKET.

Fastrak Integrated Services is dedicated to providing marketing of mobile money

products (Reload Card, E-pin, Etc) and consulting services to VTN Master Agent,

Merchants and Consumer. With our trained and certified Master Agents in different

states of the federation, we are sure of a wide market target. Also, we have put in place

additional shop plus our head office, all located at strategic business areas in the city of

Port Harcourt. As the business grows, we hope to put up other distribution point in

other states of the federation.

FASTRAK MANAGEMENT.

Fastrak management team brings a broad range of marketing, ICT and consultancy

from both energetic small firms and experienced industry leaders.

Some of our staffs work on part time basis while fully engaged in their respective jobs.

Agbim Martins, Managing Director: Martins is a graduate of Electrical Electronics

Engineering with over five years of experience in Information Communication

Technology especially in Database Administration & Management (Oracle, Linux, Sql,

MySql), Networking and Hardware engineering. He is the founder of the Fastrak

Integrated Services. He has sound knowledge of business development, information

and communication technology and corporate strategic planning.

Chibueze Atuogu, Marketing Officer: Chibueze, a marketer by profession, worked in

marketing and business development for a number of small and large firms including

Dilliosa Hotels, Chonat Weblink, etc. before joining Fastrak as marketing officer.

Daniel Obani, Web Development: Daniel, an English Language graduate of University

of Port Harcourt is the Web Developer/integrator of VTN payment link to Merchant’s

Website.

Page 5: Fastrak Integrated Services Vtn Marketing Plan

Daniel worked in Internet consulting, Web design/development, financial services, and

media publications for a variety of companies. Daniel currently functions as an

experienced consultant for Fastrak Integrated Services.

Agbim Ignatius, Distribution Officer: Ignatius is the distribution officer of this

company. His position is essential since Fastrak aims to achieve efficient and timely

distribution of VTN products within and outside our domain. He is to head team of

distribution personnel who will work with courier companies

Elako Blessing, Secretary: Blessing, an undergraduate student of University of Port

Harcourt is serving as the secretary of Fastrak Integrated Services.

FINANCIAL SUMMARY.

The mobile money market for Virtual Terminal Network is enormous. That is why

Fastrak Integrated Services is taken this step to upgrade to Super-Agent level in mobile

money space. As we determine how best to enlarge our operations, we will consider

expanding the business as defined in our strategy.

We have studied the mobile money market and forecast below our expected investment

into the mobile money business under VTN.

S/N YEAR TOTAL SALES (NGN) TOTAL

PROFIT RELOAD CARD E-PIN

1 2012 <500,000 <100,000 <10,000

2 2013 >50,000,000 >30,000,000 >2,000,000

3 2014 >100,000,000 >80,000,000 >5,000,000

4 2015 >500, 000,000 >500,000,000 >8,000,000

Page 6: Fastrak Integrated Services Vtn Marketing Plan

ESTIMATE FOR SALES / TRAINING

We see fast growth in the mobile money business as awareness is been created by the

Apex bank, mobile money operators, Agents and NGO’s. Below is our expected

growth in sales and training.

S/N Description Year 2012 Year 2013 Year 2014

1 Sales of Reload card 5% 60% 75%

2 Sales of E-Pin 7% 65% 70%

3 Master Agent Recruitment 25% 70% 40%

FASTRAK KEYS TO SUCCESS

UNIQUENESS OF SERVICES,

Fastrak Integrated Services is focused specifically on the sales, integration of VCASH

on merchant’s website, training of prospective Master Agents and Educations of the

general public on the mobile money space within and outside Nigeria.

Page 7: Fastrak Integrated Services Vtn Marketing Plan

. We differentiate ourselves in the following ways:

1. Efficient Customer Services: We value our customers, that is why we place

them first in our goal. Our staffs are well trained in customer relationship and

currently, we have plane for retraining of our staffs in all areas of our business

including customer relationship.

In the book, 22 Immutable Laws of Marketing, authors Al Ries and Jack Trout

note that being first in the customer's mind is more important than being the

overall leader. In the world of mobile money business, this is particularly true.

With the expected over 90 million prospective mobile money users in Nigeria,

there is a significant opportunity for a marketing firm such as Fastrak Integrated

Services to become the "first" marketing / consulting firm dedicated exclusively

to Master Agents, Merchant and the consumers.

2. Focus on the neighborhood. We place our best people on the customers who

may not have quick and efficient access to banking hall. Our mission is to help

the un-banked and under-banked of today become fulltime mobile money user of

tomorrow. Fastrak will attempt to own the words "neighborhood bank" in the

minds of our potential customers.

3. Cost-effective customers’ education. As a new product, there is need for

constant education of master Agents, merchants and our customers on how

mobile money works especially on VTN platform. For this reason, we have team

of trained individuals who can fully represent VTN in all areas of this business.

4. Broad Marketing Plan: To compliment the effort of the Giant Company, VTN,

we have setup different marketing plans which include Online (Social website,

Page 8: Fastrak Integrated Services Vtn Marketing Plan

blogs, discussion groups, our personal websites) and offline (Flyers, Banners,

stickers, etc.

5. Availability: As the number of VTN Master Agents, merchants and customers

grow, there is need to have an always ready and available Super-Agent to service

their request. We are building a company that will earn the title ‘fully available

and always ready’.

6. On time delivery: With the expected mobile money business growth, there is

need for Master Agents to have their goods delivered to them when needed. We

are negotiating with nearby courier Service Company, EMS as directed by VTN,

for the quick delivery of goods (Reload cards, etc.) to Master Agents.

7. A diverse network of consultants and alliance partners. Solving the unique

problems that will face merchant in the VCASH Payment integration demands a

wide range of skills and experiences. By relying on a nationally distributed talent

base coordinated to work together remotely, Fastreak will be able to bring

together the skills required by a particular client without incurring the expense of

physically bringing all of the individuals together

Page 9: Fastrak Integrated Services Vtn Marketing Plan

OTHER SERVICE

DATABASE AND APPLICATION SOFTWARE DEVELOPMENT

Analyze, design and develop friendly-user-interface system to suit your needs

Customize the development to ensure the security, fast performance, reliable

storage are well-integrated into your system

Provides modern and new released techniques to improve the systems

Reduce the bugs, add-on your required features and strictly consider your request

Fast and best onsite and remote maintenance services

Customizable and stable system development

WEB DESIGN AND DEVELOPMENT

Design and Develop with many customizable templates

All websites are editable content

You will be provided full administrative privilege to your website

Free Search Engine Optimization

Site statistic, Forum, Guestbook, Gallery, Streaming video

Monthly website content update

Page 10: Fastrak Integrated Services Vtn Marketing Plan

PRACTICAL TRAINING FOR PROFESSIONAL (PTP)

Large variety of comprehensive and professional training courses on technical,

design and desktop applications

The student will learn with practical project and learn at home through

assignment from instructor.

Practice in Real project

Practical learning quality is guaranteed

Many experienced trainers

COURSES INCLUDE:

1. Microsoft Windows, Office suite, Exchange Server, SQL Server, Project,

etc

2. Linux / UNIX OS

3. Oracle Database Administration and management

4. Cisco Network Administration and management

5. Oracle Primavera Project Manager (P3 & P6)

6. AutoCAD, ArchiCAD and Atlantis

7. Computer Maintenance Technology

8. Web development and Hosting

NETWORK INSTALLATION AND TROUBLESHOOTING

Best design in network cabling and structure

Provide multi installation purpose such as Wireless, cabling and network

extension

PTP

Page 11: Fastrak Integrated Services Vtn Marketing Plan

Network Installation -Share your printers, files, and Internet safely and secured

Internet Connection Sharing

Network Operating System Security Configuration

Virtual Private Networks

Troubleshooting and Support

Monthly or yearly maintenance

IT CONSULTANT

Network and Security technical consultation

Data and information system management consultation

Project Management consultation

Computer hardware and software upgrading consultation and service

DESIGN AND PRINTING

Provide creative design idea from experienced design team

Cheap printing and quick service

Advertising agent for you such as leaflet distribution service, media promotion

Quality service and product is guaranteed

Page 12: Fastrak Integrated Services Vtn Marketing Plan

OUR STRENGTH

- Over fifteen (15) years of experience in Information and communication

technology.

- Internationally certified and registered personnel

- Up-to-date experience, hardware and software in use

- 24/7 Customer support services

Page 13: Fastrak Integrated Services Vtn Marketing Plan

COMPANY DETAIL

PH Office 1: 14 Market Road, Rumuomasi, By St. Michael Anglican Church,

Rumuomasi, Port Harcourt, Rivers State.

PH Office 2: 87 East West Road, Rumuodara Junction, Adjacent to Oando Filling

State, Rumuodara, Port Harcourt, Rivers State.

Website: www.fastrak.page.tl

www.vtnagent.webs.com

www.fastrakserve.com (under construction)

www.fastraksms.com (under construction)

E-mail: [email protected]

[email protected]

Mobile Nos: +2347064820477

+2348092094920

+2348078865190

+2348078865225

Page 14: Fastrak Integrated Services Vtn Marketing Plan

APPENDIX 1

LIST OF OUR VTN MASTER AGENT/INSTRUCTOR TRAINING EVENTS

Records per Page :

Record (1..-1)

Event Title Location Select

VCASH Master Agent/Instructor Training Sep 15 2012 10:00AM - Sep 15 2012 2:00PM

Bestsoft Cybercafé and Computer Training Institute Abakaliki, Ebonyi Approved

Select

VCASH Master Agent/Instructor Training Nov 10 2012 10:00AM - Nov 10 2012 3:30PM

The Event Place Markudi, Benue Approved

Select

VCASH Master Agent/Instructor Training Mar 31 2012 10:00AM - Mar 31 2012 2:00PM

OBIO HOTELS, ARTILERY JUCTION, PORT HARCOURT, Port Harcourt, Rivers Approved

Select

VCASH Master Agent/Instructor Training Mar 17 2012 10:00AM - Mar 17 2012 2:00PM

THRILLERS FAST FOOD YENEZUEGENI, BAYELSA Yenagoa, Bayelsa Approved

Select

VCASH Master Agent/Instructor Training Mar 10 2012 10:00AM - Mar 10 2012 3:00PM

29 Peter Okoye Street, Uwani Enugu Uwani Enugu, Enugu Approved

Select

VCASH Master Agent/Instructor Training Mar 3 2012 10:00AM - Mar 3 2012 2:00PM

ABIA HOTELS LTD, 10 ABA/OWERRI ROAD, ABA Aba North, Abia Approved

Select

VCASH Master Agent/Instructor Training Jun 30 2012 10:00AM - Jun 30 2012 2:30PM

The Training Center Umuahia, Abia Approved

Select

VCASH Master Agent/Instructor Training Jun 9 2012 10:00AM - Jun 16 2012 3:00PM

Crunchies Food, 79 Mbari Road, Ikenegbu Owerri, Imo Approved

Select

VCASH Master Agent/Instructor Training Jun 2 2012 10:00AM - Jun 2 2012 3:30PM

The Don''s Suites, # 7 Ibom Layout, Calabar, Cross River Approved

Select

VCASH Master Agent/Instructor Training Jul 14 2012 10:00AM - Jul 14 2012 2:30PM

The Event Place Nsukka, Enugu Approved

Select

VCASH Master Agent/Instructor Training Feb 25 2012 10:00AM - Feb 25 2012 2:00PM

Netron Computers & Cybercafe, 10 Ogunu Rd, Warri Warri, Delta Approved

Select

VCASH Master Agent/Instructor Training Feb 11 2012 10:00AM - Feb 11 2012 2:00PM

CRUNCHIES FOOD, 79 MBARI STREET, IKENEGBU Owerri, Imo Approved

Select

VCASH Master Agent/Instructor Training Jul 1 2012 8:00AM - Dec 15 2013 3:00PM

Fastrak Computer Institute, 14 Market Rd, Rumuomas Port Harcourt, Rivers Approved

Select

VCASH Master Agent/Instructor Training Aug 11 2012 10:00AM - Aug 11 2012 2:30PM

Kate Cyber Cafe, 15 Benin Sapele Rd, Benin Cit Benin City, Edo Approved

Select

VCASH Master Agent/Instructor Training Apr 28 2012 10:00AM - Apr 28 2012 2:00PM

GELLY''S GARDEN & RESORT,3 SECRETARIAT RD, AROMA JU Awka, Anambra Approved

Select

VCASH Master Agent/Instructor Training

Onitsha Holiday Resort Hotels Ltd, Onitsha, Anambra

Select

Page 15: Fastrak Integrated Services Vtn Marketing Plan

Apr 15 2012 12:30PM - Apr 15 2012 4:30PM Approved

Record (1..16)

APPENDIX 2

PICTURES OF PAST VTN EVENTS

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