Greg Simon – Co-Founder – Director

Greg@FatCatRewards.com

Quick Snapshot

Lead Generation & Customer Acquisition Specialist

7 Years Experience Online

About FatCatRewards.com

• Less than 6 Months Old

• Delivers over 200,000 Leads each Month to Advertisers

• International Reach

• 250,000 + Members – growing by over 3,000 daily

Introduction

- Inside the Mind of the Super Affiliate

- How to Attract & Retain Super Affiliates

- International Opportunities in Affiliate Marketing

The Mind of the Super Affiliate

- Always testing offers, but will very quickly cut losses on campaigns if not performing

- EPC (Earnings Per Click) is the most important metric!

Top 3 Ways to Attract Super Affiliates

#3 - Provide Flexible promotion options (e.g. Pay Per Call, Pay Per Lead, Co-registration, Pixel placement/Hosting)

#2 - Have the Highest EPC in your Vertical (minimum .50c)

#1 - Constantly Improve Conversion Rates!!!

Impact of Poor Conversion Rate

• Bad reputation amongst Affiliates for having poor performing offer

• Affiliates tell each other what offers are working and those which are not

• Your poor converting offer is driving the Super Affiliates away

Tips for Advertisers

• Always Optimise before & not after placing your offer on Affiliate Networks

• Have the best EPC in your Vertical

• Keep making your EPC go up – and not down

• Always be split testing (conversion rate testing) landing pages

• Provide tried and tested Creative & constantly be refreshing creative

Overseas Opportunities for Affiliates & Advertisers

UK & Canada best converting English speaking markets outside of AU & NZ

- Large amounts of Ad Budgets Moving Online

- High Traffic Value

- Email very responsive

- Large amounts of Social Traffic

- Finance and Travel Verticals very Strong