aceBook For BusinessLike – Share – Connect – Grow - Build

Date March 6 & 13th

Location Gulf Coast Corporate College

Time 11- Noon

Need Facebook Business Page

Bring •Laptop w/wifi abilities or can use

GCSC Computers

Presenter • Kristi Kirkland 850.215.7667

Answer Marketing Inc

www.answermarketing.netwww.amipcblogs.comwww.ThePowerConnectors.comwww.L2LBayCounty.com

FACEBOOK 101 FOR BUSINESS

Class 1st ½ – March 6th Business page not personal

Page or Group?

Set up ALL areas (FAQ)

ABOUT

SETTINGS

Banner and logo size

Build it they will come?

Organic vs paid

FB is not really Free…

Class 2nd ½ - March 13th

Messaging

Creating posts

What makes a great post

How to be seen

Creating events

Why

Settings

Inviting

Bonus Posting Ideas

BUSINESS PAGE

NOT PERSONAL PAGE

WHY?

MAIN REASON:

It's against the Facebook Terms to use your

personal account to represent something

other than yourself (ex: your business). If you're

using your account to represent something

other than yourself, you could permanently

lose access to your account if you don't

convert it to a Page.

DIFFERENCES – BETWEEN GROUP OR PAGE

Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them.

Pages may only be created and managed by official representatives.

Privacy: Page information and posts are public and generally available to everyone on Facebook.

Audience: Anyone can like a Page to connect with it and get News Feed updates. There is no limit to how many people can like a Page.

Communication: People who help manage a Page can share posts from the Page. Page posts can appear in the News Feeds of people who like the Page. Page owners can also create customized apps for their Page and check Page Insights to track the Page’s growth and activity.

Groups provide a space for people to communicate about shared interests.

Groups can be created by anyone.

Privacy: In addition to a public setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.

Audience: You can adjust group privacy to require members to be approved or added by admins. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.

Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.

FAQ

Can I set age restrictions on my page:

Short answer – YES

Long answer - …….there are ways around this & no real way to govern

Can I set country restrictions – YES

FYI: If you set restrictions – you will not be able to see your page when

you are logged out… neither will anyone else unless they log in.

Can people privately message my business page: You control this

setting so it is your choice.

Can I control who posts on my page – YES, but it is one way or the other

Can I block someone from seeing a business page – YES, but only after they have ‘liked’ it

Settings for pages

Settings for pagesExplore and

use all

settings

available to

you if

applicable

Recommend

not restricting

posting,

tagging or

commenting

abilities.

If you feel

you need to

ask yourself

why and

what are you

restricting

for?

Know that

restricting

connection

opportunities

for your

consumers

only negates

the reason for

using it in the

first place…

DO YOUR PICTURES FIT?

Icon – think branding this should not change out like your personal profile pic

Banner – can tell a story, or spotlight things that matter to you! 851 pixels wide 315

with preferably less than 100 kilobytes & jpeg or png file’

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NEED TO KNOW SIZES

WHO BELIEVES…

ORGANIC VS PAID Both methods have specific benefits and drawbacks.

ORGANIC:

• Trust and credibility is ranked higher.

• Traditionally higher click through rates.

• More likely to get interaction and sharing

with organic growth

Drawbacks

• Time – depending on the competitiveness

of your industry, it could take months even

years to get high rankings

• Higher demand on creative content – but

this is also why organic gets higher return

PAID:

• Time benefits – rapid results on visibility

• Targeting – easier to market directly to your

audience

• Larger reach

Drawbacks

• Cost – the more competitive the higher the

price

• Can not stop… The ads disappear as do your

rankings as soon as you stop paying for them

• Distrust – consumers do not always trust paid

ads and often avoid them

It takes time

& effort –

whether you

use organic

or pay to be

seen.

INVEST TIME

BUILD

RELATIONSHIPS

WATCH IT 24/7

CONTROL

PLAN YOUR

STATEGYINVEST EFFORT

SET UP THE

STRATEGY

TAKE CARE OF

USERS

RESPOND TO

CONNECTIONS

PROVIDE NEW

FOLLOWER INCENTIVES

EXECUTE PLAN

STAY UP TO

DATE

TRAIN

YOURSELF

BE ORIGINAL

BE REAL

FACEBOOK 101 FOR BUSINESS – DAY 2

Class 2nd ½ - March 13th

Messaging

Creating posts

What makes a great post

How to be seen

Creating events

Why

Settings

Inviting

Bonus Posting Ideas

An Offer has a cost – Event & Milestones do not unless you choose to ‘Boost’ the post

Why was there a sudden decrease in the number of people

who like my Page?

Fake likes can be harmful to your Page. Fake and

compromised accounts are unlikely to engage with a Page

after liking it, which can lower a Page's engagement rate.

Facebook looks at a Page's engagement rate when

deciding when and where to show the Page's posts and

ads. If a Page has a lower engagement rate, it'll be harder

to reach the people who are genuinely interested in their

Page.

WAYS TO GROW

• INVITE YOUR CONNECTIONS, FRIENDS, FAMILY TO LIKE YOUR PAGE

• INCLUDE A LIKE BUTTON ON YOUR WEBSITE

• INCLUDE ‘LIKE’ LINK ON EMAILS – NEWSLETTERS

• TELL CUSTOMERS THAT COME TO YOUR LOCATION THAT YOU OFFER FB ONLY SPECIALS –

REMINDING THEM TO FOLLOW YOU• CREATE GREAT CONTENT – BE REAL NOT BORING

• PARTNER UP WITH OTHER BUSINESSES TO CROSS PROMOTE EACH OTHER

• INTERACT POSITIVELY ON OTHER PAGES AS YOUR BUSINESS [DO NOT – DO NOT SOLICATE

ON THEIR PAGES UNLESS GIVEN PERMISSION!]• BOOST (PAID) POSTS THAT ARE GETTING THE BEST INTERACTION – MAKE SURE TO REPLICATE

THE BEST POSTS

• USE YOUR INSIGHTS TO MAKE SURE YOU ARE POSTING WHEN YOUR AUDIENCE IS LOOKING

• ADD FB LINK TO MARKETING MATERIALS – MAKE SURE TO STATE SPECIAL FB ONLY OFFERS

BONUS – Posting Ideas!• Share ideas – tips – history – content from industries likely to refer clients to you

• Use outside links to your other sites; websites, social media, video, places where you have

content

• Contests – partner up with businesses that help you to do shared give-a-ways

• Teasers – post juicy tidbits and say check back tomorrow 9am for ….

• Talk about your staff – your favorite client

• Create and answer FAQ

• Tell a story – use the notebook feature and then share it

• #1 Fan! Reward the people most interacting on your page

• Tell a joke

• Share an opinion – recommend staying away from politics and religion unless that is what your

page is about

• Offer FB only sneak peek

• Celebrate holidays – especially the weird ones

• Hold Flash Sales

• Connect with a cause and share it

• Weekly round up – post a list of 5 must read articles relevant to you industry

• Do a post series – each morning 8am for seven days a snapshot of …

• Promote a friends business – use links and tags

• Recommend your favorite…

To highlight a post on your Page:

Go to the post on your Page's Timeline

Hover over the top-right corner of the post and click

Select Highlight

THANK YOU!& Remember Social Media Can be POWERFUL

business tool when used correctly!

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