fc - decemberoakley.decemberized.com/catalogs/2007/polarized_mailer_2007.pdf · on your oakley...

FCCyan Magenta Yellow BlackClient - OAKLEY INC.

Job # - 3765

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1 . H IGH DEFINIT ION OPTICS

2. INFUSION MOLDING

3. IMPACT RESISTANCE

4 . HYDROPHOBIC TECHNOLOGY

5. AXIS OF POLARIZATION

6. POLARIZED EMISS ION

7. EXTENSIVE LENS COLORS

O a k l e y p r o d u c e s t h e b e s t p o l a r i z e d l e n s e s o n e a r t h . Ordinary polarized lenses

distort your view of the world. They corrupt your vision and don’t block nearly as much

glare as they should. Explore seven Oakley exclusive technologies that put our polarized

lenses at the top of the game.

IF YOU THINK ALL POLARIZED LENSES ARE ALIKE,IT’S TIME YOU OPENED YOUR EYES TO THE TRUTH.

IFC 03Cyan Magenta Yellow BlackClient - OAKLEY INC.

Job # - 3765

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CLARITY TEST

Measures how distinct and sharp an imageappears when viewed through a lens. The claritytest proves that HDO maintains clarity at greaterviewing distances than standard lenses. Drivenby seven proprietary technologies plus a level of quality control unimagined anywhere elsein the industry.

REFRACTIVE POWER TEST

Measures how lenses magnify images andcause visual distortion. HDO delivers the highestpossible level of optical fidelity by eliminatingmagnification distortion.

PRISM TEST

Measures how lenses bend light. As light is bentby the lens, objects appear to shift from theirtrue position. If the lenses in a frame bend lightin different directions, your brain works harder toput the images together. With HDO, light staystrue. Objects are perceived at their actual position,and both eyes see the same image.

DISTORTION: GOOD FOR GUITARS, BAD FOR LENSES.Let’s be clear, Oakley’s High Definition Optics® (HDO)® makes distortion disappear. No more

seeing things here that really are there and vice versa. With HDO, you’ll find rocks, flagsticks,

and steps where they are supposed to be. Not only does HDO meet the American National

Standards Institute clarity testing requirements, we exceed them.

HDO TECHNOLOGY

OTHER LENS(Light is distorted)

OAKLEY LENS(Light is clear and precise)

®

04 05Cyan Magenta Yellow BlackClient - OAKLEY INC.

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WE FUSE. THEY GLUE. YOU WIN.With specially formulated polymers infused into our lenses, you get superior optics that are the essence of

clarity. By bonding on the molecular level, glare protection technology can’t be rubbed or worn off. Our

competition uses a cheaper, “sandwich” method that glues a film between the lenses which increases

distortion and decreases clarity. No clarity? No good. Go with Oakley’s polarized lenses with infusion

molding when you need crisp, clear vision.

INFUSION MOLDING


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OPTICAL PROTECTION. PROJECTILE REJECTION.Gravel shoots. Dirt flings. Sand flies. When you’re out there in the world, your eyes are the target for a lot of

incoming flak. That’s why Oakley Polarized eyewear is the toughest in the business. The materials and

geometry we use in our lenses and frames pass all American National Standards Institute impact testing

requirements, which is the industrial standard for high-mass and high-velocity impact testing (ANSI Z87.1.)

IMPACTRESISTANCE

HIGH-MASS IMPACT TEST

In the High-Mass Impact Test, the lens is struck bya 500 gram (1 pound, 1.6 oz.) metal spike droppedfrom 51.2 inches (4 feet, 3.2 inches). To pass thetest, no frame parts or lens fragments may beejected during impact.

HIGH-VELOCITY IMPACT TEST

For the High-Velocity Impact Test, a pneumaticcannon shoots a quarter-inch steel shot at 102miles per hour (156 kmph) at the lens. The test isconducted from three different distances andseven different angles. To pass, the lens cannotflex enough to reach the eye, nor can any frameparts or lens fragments be ejected.


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OIL REPELS WATER, WATER REPELS OIL, WE REPEL BOTH.Oakley’s polarized lenses are protected by breakthrough technology that repels dirt and dust, sheds water,

and is impermeable to and impenetrable by oil and sweat. With Oakley, your lenses stay cleaner, longer than

any other sunglass brand. Whether it’s mountain biking, fishing or just laying on the beach, Oakley

polarized lenses promise to always stay clean.

HYDROPHOBIC

HYDROPHOBIC

The hydrophobic lenses repel water, sweat, andother liquids, which bead off the lens surfacewithout streaking. Liquids that do not slide off thelens with gravity can be more easily wiped awaythan with other makers’ sunglasses.

ANTI-STATIC

Anti-static, so dust, dirt and other particles arenot drawn to the lens via static electricity. Dirt anddust degrade optical clarity, prompt more frequentcleaning and increase the likelihood of scratching.

OLEOPHOBIC

The oleophobic characteristics end the frustrationexperienced with oils, fingerprints and othersmudges on conventional eyewear. These markson your Oakley sunglasses will easily wipe awaywithout residue, eliminating leftover haze andreducing the effort required to clean the lenses.

*

*Not all Oakley Polarized products incorporate Hydrophobic technology.You can add the benefits by using the at-home Hydrophobic Coating Kit shown on the last page.


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ANGLES MATTER. We’ve all been blinded by glare. And it’s never good. That’s why Oakley’s ultra-precise filter orientation

makes sure glare won’t slow you down. When it comes to cutting glare, it’s all about your angles.

Experience better eyewear orientation and less glare with a pair of Oakley polarized lenses, truly the

best glare-reducing lenses in the world.

AXIS OF POLARIZATION

INDUSTRY STANDARDS

Industry standards for polarized filters requirethat polarizing filters are to be fitted in the frameso that the plane of polarization does not deviatefrom the horizontal direction by more than fivedegrees, and the difference between the left andright filters cannot be greater than six degrees.

OAKLEY POLARIZED FILTERS

Oakley polarized filters are aligned with a farsuperior degree of accuracy: within 2 degreesfrom the horizontal plane and virtually identical,left to right.

OTHER LENS(Angles are slightly off axis allowing glare to pass through)

OAKLEY LENS(Precisely angled filters effectively block glare)


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WELCOME TO THE DARK SIDE.Every single pair of Oakley polarized sunglasses achieves 99.9% efficiency in blocking polarized light waves.

In other words, our patented lens technology stops glare-causing light waves dead in their tracks so they

don’t affect your outlook on life. Literally. With Oakley polarized lenses, you’ll definitely keep the sun or any

other flaming bright orb, from impeding your vision. So come on, join the dark side.

POLARIZEDEMISSION

OTHER LENS(Not even close)

OAKLEY LENS(99.9% efficiency in blocking light waves)


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TRUE TINT DIVERSITY.Form meets function in everything we do. And the same should apply to the eyewear you choose. With more

lens tint options than any other manufacturer, Oakley gives you the power to pick the right tint for your

polarized lenses. Because eyewear serves a different purpose out on the golf course than in a fishing boat,

each tint is specifically designed with 18 different combinations for the best balance of light transmission,

contrast, tint and glare reduction. Get the right Oakley polarized lens for your world.

EXTENSIVELENS OPTIONSTRUE TINT DIVERSITY.Form meets function in everything we do. And the same should apply to the eyewear you choose. With more

lens tint options than any other manufacturer, Oakley gives you the power to pick the right tint for your

polarized lenses. Because eyewear serves a different purpose out on the golf course than in a fishing boat,

each tint is specifically designed with 18 different combinations for the best balance of light transmission,

contrast, tint and glare reduction. Get the right Oakley polarized lens for your world.


Job # - 3765

EXTENSIVELENS OPTIONS

03765AD01B 4/27/07 3:00 PM Page 16

SCRIPT™BLACK/VR28

OAKLEY DART™BLACK/GREY

BEHAVE™POLISHED BLACK/GREY

We’ve applied our talent for sculpture to creating objects of desire. Technical artistry meets gracefulfemininity in frames that celebrate the independence and individualism of Oakley women. Each as uniqueas the athletes who inspired it, these designs blend all-day comfort with the best polarized optics ever made.

Our sport pros wanted a genuine, original look for the street. We gave them a collection that’s raw, pure andundiluted by the world’s idea of what makes them different. With innovation and craftsmanship that athletes havecome to trust from Oakley, these frames have been combined with the finest polarized lenses on the planet.

SPEECHLESS™BROWN TORTOISE/BRONZE

HIJINX™MATTE BLACK/GREY

WARDEN®BLACK CHROME/BLACK IRIDIUM®

GASCAN™OLIVE TORTOISE/GREY

OAKLEY CANTEEN™MATTE BLACK/GREY

GASCAN S™DARK AMBER/BRONZE

OIL DRUM®BROWN SMOKE/BRONZE

TWITCH™MATTE BLACK/GREY

EYEPATCH™MATTE BLACK/GREY

DISOBEY™CAPPUCCINO/BRONZE

RIDDLE®POLISHED BLACK/GREY

GRAPEVINE™BOTTLE GREEN/GREY

A B C

A

B

C

A B C

A

B

C

A B C

A

B

A B C

AB C

A B

A

B

OAKLEY.COM/POLARIZED

C

MORE COLORS AND STYLES AVAILABLE.

®

®


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We make an art of science, and that isn’t limited to the unbeatable clarity of our High Definition Optics®.Ultra-lightweight metals are sculptured into design originals that match comfort with authentic style. Andbecause we give form and function equal weight, we added polarized optics that simply can’t be beat.

These unique inventions are inspired by our athletes, the cultures they live in and their approach to life. We tookthe best polarized lenses ever conceived and matched them with technologies that bring the clarity, comfort andperformance of our sport designs to active lifestyles. The result is true optical art for lives that never slow down.

TITANIUM WHISKER®PEWTER/BLACK IRIDIUM(HYDROPHOBIC)

TITANIUM SQUARE WIRE®PEWTER/BLACK IRIDIUM(HYDROPHOBIC)

CROSSHAIR™BLACK CHROME/AMBER BLACK IRIDIUM

SPIKE™POLISHED BLACK/VR28 BLACK IRIDIUM

BOTTLECAP®BROWN SMOKE/TUNGSTEN IRIDIUM

FIVES 3.0®CRYSTAL BLACK/BLACK IRIDIUM

ROMEO®X-METAL/BLACK IRIDIUM

JULIET®POLISHED/FIRE


NANOWIRE 3.0™POLISHED BLACK/BLACK IRIDIUM(HYDROPHOBIC)

NANOWIRE 2.0™PEWTER/BLACK IRIDIUM(HYDROPHOBIC)

NANOWIRE 1.0™MATTE BLACK/BLACK IRIDIUM®

(HYDROPHOBIC)

A B

MONSTER PUP™BROWN SMOKE/TUNGSTEN IRIDIUM

MONSTER DOG™RUST/VR28 BLACK IRIDIUM

A B

A B

A B

A B

A B

C

™ ™

A

B

C

A

B

A

B

A

B

A

B

A

B



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This collection is backed by three decades of optical science and built on a design philosophy fiercely devotedto innovation. Optimized with the unrivaled clarity of High Definition Optics®, the unbeatable performance of our polarized lenses has gained us the respect of world-class athletes who depend on our products to performat the highest level.

FLAK JACKET™ XLJJET BLACK/BLACK IRIDIUM(HYDROPHOBIC)

FLAK JACKET™POLISHED ROOTBEER/GOLD IRIDIUM(HYDROPHOBIC)

RADAR RANGE™JET BLACK/BLACK IRIDIUM(HYDROPHOBIC)

RADAR PATH™JET BLACK/BLACK IRIDIUM(HYDROPHOBIC)

RADAR PITCH™BROWN SMOKE/BRONZE(HYDROPHOBIC)

M-FRAME® SWEEP®POLISHED BLACK/GREY

M-FRAME® STRIKE®MATTE BLACK/AMBER

M-FRAME® HYBRID®POLISHED BLACK/GREY

HALF JACKET®POLISHED BLACK/GOLD IRIDIUM

WATER JACKET®POLISHED BLACK/BLACK IRIDIUM

RATE OF TRANSMISSION

CONTRAST PROTECTIONINDEX

VR28® GOLD IRIDIUM POLARIZED 11% INCREASED 3

VR28® BLACK IRIDIUM®* POLARIZED 10% INCREASED 3

FIRE IRIDIUM®* POLARIZED 10% INCREASED 3

DEEP BLUE POLARIZED 10% NEUTRAL 3

ICE IRIDIUM®*POLARIZED 9% NEUTRAL 3

BLACK IRIDIUM® POLARIZED* 9% NEUTRAL 3

GOLD IRIDIUM® POLARIZED* 9% INCREASED 3

GREY POLARIZED 17% NEUTRAL 3

VR28® POLARIZED* 16% INCREASED 3

SHALLOW BLUE POLARIZED 16% INCREASED 3

BRONZE POLARIZED 15% INCREASED 3

TUNGSTEN POLARIZED 15% INCREASED 3

VR28 BLUE POLARIZED 14% INCREASED 3

EMERALD IRIDIUM®* POLARIZED 13% NEUTRAL 3

TITANIUM IRIDIUM®* POLARIZED 12% INCREASED 3

AVAILABLE IN PRESCRIPTION***




FISHING SPECIFIC

FISHING SPECIFIC



LIGHT GREY POLARIZED 35% NEUTRAL 2

AMBER POLARIZED 30% INCREASED 2

AMBER BLACK IRIDIUM®* POLARIZED 18% INCREASED 2

INTENSE SUN

SUNNY

PARTLY CLOUDYRATE OF

TRANSMISSIONCONTRAST PROTECTION

INDEX

SQUARE WIRE®PEWTER/DEEP BLUE(HYDROPHOBIC)

MONSTER DOG®POLISHED BLACK/DEEP BLUE(HYDROPHOBIC)

HALF JACKET® XLJJET BLACK/DEEP BLUE(HYDROPHOBIC)

Iridium lens coatings reduce glare while balancing light transmission and color recognition in every type of weather.Transmission on Oakley Prescription lenses will vary.

Not available in all countries. Please contact an Oakley representative for more information.

*

***

Protection Index (in compliance with the standard Pr EN 1836)Index 0: aesthetic, very low protection • Index 1: for weak sun luminosityIndex 2: for average sun luminosity • Index 3: for strong sun luminosity

Lens colors shown are representations only. Actual color may vary.

POLARIZED TRANSMISSION CHART

™

Fishing is both a science and an art. Truly superior clarity is matched with impact protection and polarization thatblocks more than glare. Hydrophobic technology maximizes performance by keeping oils, sunscreen, dust andwater from corrupting vision.

™

A B

A B

A B

A

B

HALF JACKET ARRAY®POLISHED BLACK FRAME W/ HJ ARRAY CASE (INCLUDES BLACK IRIDIUM, FIRE AND VR28 POLARIZED LENSES)

B

C

C

C A CB

HYDROPHOBIC LENS KITA BREAKTHROUGH TECHNOLOGY THAT REPELS DIRT AND DUST, SHEDS WATER,AND IS IMPERMEABLE TO AND IMPENETRABLE BY OIL AND SWEAT.

A

A

A

B

B

A

BC


A

B

A

C

B

A

B


22 IBCCyan Magenta Yellow BlackClient - OAKLEY INC.

Job # - 3765

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® indicates registration in the U.S.A. and certain foreign countries. ©2007 Oakley, Inc. 39-115

BCCyan Magenta Yellow BlackClient - OAKLEY INC.

Job # - 3765

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