PROGRAM RECAPJANUARY 2016

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Continue to Launch Generation Tux in an exciting and impactful way – – connecting with the target audience through an unexpected channel and major partnership

Gain PR impressions and social chatter Reinforce George as a business visionary

and leader into what is next Drive site traffic and registrations

Promote the First Couple Contest to the American consumer and press audience to drive interest, participation, and hopefully become an annual staple of Times Square New Year’s Eve

Gain PR impressions and social chatter

Drive contest interest and site traffic

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FIRST COUPLE OBJECTIVES

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Everyone remembers their first kiss at midnight. Every newscast covers the first baby of the year. However, nothing is made of the biggest event in most people’s lives, the wedding.

George Zimmer and Generation Tux set out to celebrate this momentous event by awarding one lucky couple the chance to be the First Couple of 2016 - and be married live in Times

Square on New Year’s Eve!

FIRST COUPLE CONCEPTCONCEPT STATEMENT

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PHASE 1: SEPTEMBER & OCTOBER

PHASE 2: MID-NOVEMBER – DECEMBER

PHASE 3: NEW YEAR’S EVE

PHASE 4ON-GOING

LAUNCH CALL FOR ENTRIES

FINALISTS COMPETEAMERICA VOTES

WINNER ANNOUNCED MARRIED ON STAGE

PRESS BUILD EXCITEMENT FOR NEXT

YEAR

THE JOURNEYTIMELINE

SOCIALMEDIA

2.4M

M

IMPRESSIONS

1MM+!Excited & Engaged

FANS IN TIMES SQUARE

2.7 MM+ WEBCAST VIEWS

370MM+ IMPRESSIONS

BUSINESS & POP CULTURE ICON

OFFICIANT & MASTER OF CEREMONIESGEORGE ZIMMER

5TOTAL VOTES / EMAILS23,415100K+ PAGE VIEWS ON FIRST COUPLE SITE

UNPRECEDENTED RESULTS

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2016 PARTNERSWEBSITE RESULTS

PHASE ONE:Program Announcement

Call for entries

PHASE TWO:Finalist social stream

Consumer voting

PHASE THREE:Winner announcement Data capture for 2017

The website drew 100K page views, 23,415 votes and drew increased conversion by 77%!

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VAST COVERAGE OVER MULITPLE MEDIUMS370 MILLION+ earned media impressions (and counting) for the First Couple of 2016, including TODAY Show, Good Morning America, FOX News Edge and Univision.

PR RESULTS

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2.4 MM+ social media impressions from partners and paid blasts and 3 MM+ organic social media impressions!

SOCIAL MEDIA RESULTS

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1MM+ live viewers in Times Square with 2.7MM+ additional views via the webcast (1.2MM higher than year ago)

LIVE EVENT RESULTS

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KEY MOMENTS

1111

THANK YOU!

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APPENDIX

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ALFREDO AND MONICAMIAMI, FL

ALEXANDER AND MICHAELATLANTA, GA

THE FINALISTS

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OFFICIAL HOST OFFICIAL HOTEL PARTNER OFFICIAL HONEYMOON PARTNER

OFFICIAL PARTNER OFFICIAL WEDDING PHOTOGRAPHER OFFICIAL WEDDING DRESS

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2016 PARTNERSOUR PARTNERS