fci亚洲杯犬赛暨上海宠物节 - · pdf filemanagement of stray cats and companion...

FCI亚洲杯犬赛暨上海宠物节

About FCIAsian Dog Show

1. 2.

About Shanghai Pet Festival

3.

Event Introduction

4.

Marketing Campaign

5.

SponsorshipOpportunities

Content

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2017 FCI Asian Dog Show/Shanghai Pet Festival

2017 FCI Asian Dog Show

FCI Asian Dog ShowFCI – An Introduction(The Federation Cynologique Internationale)

Founded in 1911, France, Germany, Austria, the Netherlands created FCI initially. FCI is

the biggest dog organization in the world. It monitors its membership sub-branches to

hold more than 4 times per year the all-breed dog show, unifies country of origin of the

breed standard, publishes international dog show rules, and offers first prize titles; FCI is

widely regarded as the United Nations of dogs. Shanghai, for the first time in its history,

has won the chance to host 2017 Asian Dog Show and the 2019 World Dog Show.

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FCI Asian Dog Show

2016● Jakarta Indonesia ● FCI Asian Dog Show

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March 18-20,2016, FCI Asian Dog Show was taking place in Jakarta. All Asian nations were well represented in the show with quality dogs participating in various groups of competitions.

Mr. Xie Dianqi, Secretary General of CKU participated in the handover ceremony and received the APAC flag from the Chairman. The handover created a new era of China’s development in pet industry.

FCI Asian Dog Show

2017 Asian Dog Show in Shanghai, will open a new chapter of the China Kennel industry. Let us meet in China, meet in Shang

hai, and witness this new chapter in China’s culture and civilization.

1500 competing dogs

with 500 from abroad

80,000 pet lovers as visitors

See you on Oct 3-6, 2017!

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Shanghai Pet Festival

Unique Concept

New Model. New Market. New Dimension

"Shanghai Pet Festival“, in a unique concept, showcases the latest development trend of China’s pet industry. With dog shows, interactive activities,

display of pet food, medical and health care products, concurrent lectures, forums and other activities integrated to one platform, the festival

reveals the complete industry chain of the pet industry in China. It also draws more attention from the end users and creates with great endeavor

good experience and intensive interactions of all participants by providing an excellent platform for industry enterprises to enhance brand

awareness and effectively expand the market shares.

■ A platform integrating all sorts of int’l pet competitions

■ A platform composed of pet related events and exhibitions

■ A platform focusing on all pet lovers and breeders

■ A platform advocating pet raising civilizations

■ A platform creating synergies among competitions, events

and exhibitions

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Basic Information

Basic Information

Name：2017 FCI Asian Dog Show


Time： 3-6 October, 2017

Venue：Shanghai New Int’l Expo Center

Scale： 25000 sqm

Organizer：China Kennel Union（CKU）

Co-organizer：Guangdong Aichong Pet Exhibition Co., Ltd.

Shanghai Pet Lovers Exhibition Co.,Ltd.

Domestic Supporters：

China Small Animal Protection Association

aigou.com

CKURK

CSV

Int’l Supporters：

Fédération Cynologique Internationale (FCI)

FCI Asia and The Pacific Section (APAC)

World Association for German Shepherd Dogs (WUSV)

German Shepherd Dog Association(SV)

International Federation of Rottweiler friends

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VENUE● SHANGHAI NEW INT’L EXPO CENTRE (SNIEC)

Shanghai‘s most internationalized, specialized and functional exhibition venue

■ 17 functional halls

■ 3 main entrances with functional registration lobby

■ Easy communication, Subway stations next to South and North Entrances

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SNIEC-Venue for the event

■ Hall N1 and N2 will be used for the event

■ 12,300 ㎡ each hall，column free ，11-17m height，8 doors each hall

■ Huamu Road station of Subway line 7, parking lots 4730

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Hall N1 and N2

Shanghai New Int’lExpo Center

Venue ● Hall N1

■ N1 in-hall spcae： 12,300 ㎡

■ Functional area：FCI Asian Dog Show，CCCA Cat show，exhibition，Pet car model，dog games

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Venue ● Hall N2

■ N2 in-hall space： 12,300 ㎡

■ Functional area： FCI Asian Dog Show，CKU Pet beautician contest ，living pet show，product display

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Concurrent eventsCCCA Cat Show

Intro to CCCAChina Care of Cat Association (CCCA) is responsible for the prenatal and postnatal care and management of stray cats and companion cats. The mission of CCCA is to improve the cat breeding concept and management of stray cats and companion cats with professional management knowledge.

CCCA Cat ShowAuthoritative judges from all over the world bring together internationally renowned thoroughbred cattery and top purebred cat competition.

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Concurrent Events

CKU Pet Beautician Contest

Since 2008 CKU has been holding pet beautician related events in many cities across the country

including beautician qualification certification exams and all kinds of pet beautician contests.

CKU beautician contest has been recognized by practitioners in the industry and has become the

most authoritative and most influential domestic pet beautician contests.

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Concurrent Events

Pet Car Model Contest"Love Pet. Love Car. Love life" is currently an ideal life attitude of pet lovers. Pet Car Model Contest

is an interesting and thrilling event for pet lovers, who can bring their pets to take photos with the cars and then participate in the on-line voting competition. The ones who win the most votes will get big prizes.

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Concurrent Events

All sorts of dog competing games

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Concurrent Event

Pet Doctors’ lectures

Onsite Free Clinics

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Concurrent EventFish, Birds, and Reptiles Show

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Marketing Campaign

Marketing Communication

Video media

TV media

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Trade Magazine 《Pet World》

《Show Time》

《Ledu Pet Zone》

《Pet Business Info》

《Pet Doctors》

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Digital media

Goumin.com 1dupet.com Petpie.com petglobal.com petsoo.cn www.8558.tv

goudaifu.com aichong app boqi.com chong100.com chinapet.com aigou.com

movshow.com cnsav.com.cn epet.com hcpet.cn ttpet.com pethr.com viptail.com

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Mass Media50 Public media partners

Sina.com、sohu.com、QQ.com、126.net、

toutiao.com、ifeng.com、china.org、

jinghua.cn、online.sh.cn、eastradio.com、

whb.news365.com、dfdaily.com、eastday.com、

Shanghai daily、Shanghai Morning Post、

Shanghai Business、The Bund、Xinmin

Evening News、Jiefang Daily、Touch Media、

xfrb.com、news.cn、people.cn、hx-x.com、

Yangtse.com、hotstoday.com、cri.cn、58.com、

ganji.com、dianping.com、damai.cn、

baixing.com

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Public ads

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subwayFocus Media

Radio

Bus


We-site, We-chat, We-shop

A mobile platform to interact with ‘Fans’

Colleting and interacting with 100,000 fans in greater Shanghai area.

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Sponsorship opportunities

Exclusive Title （1） 2 million rmb

Core Benefits Exclusive

• 5 min speech by representative at the opening ceremony

• Main Ring（18mX36m）naming right，disposure in all onsite printing materials

• 200㎡ raw space next to the Main Ring

• Main Ring（18mX36m）Rail Ads, exclusive

• Main Ring carpet embedded Logo and company name

• Main Ring hanging flag ads 4 pieces

• Main Ring LED cycling ads (film within 5 min)

• Main Ring back board naming as exclusive tilting sponsor

• Single through ads（30m×5m）outside glass hall wall

• 2 outdoor movable ad board （5m×8m）

• 2 small outdoor movable ad board （5m×4m ）

• 2 Ad board outside North Entrance

• 10 carpet decal inside halls

• Exclusive video interview through the event

• 3 articles on designated partnership magazine

• Back cover color ad on event catalogue

• One page color ad on visitor guide

• Onsite visitor registration database

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Exclusive Title （1） (cont’d)

Core benefits

Online promotion

Banner+ logo + website link on first page of official webpage of the event（from signing agreement to one month after the event）

3 articles on official we-chat of the event（1 before event+ 1 during event+ 1 after event）

3 releases including pics on Weibo of the event（within 130 words；release time according to sponsor’s preference）

Paper media

Logo+company name disposed on all paper ads of the event

Company name mentioned in all released promotion articles of the event

Onsite promotion

Logo+company name on any onsite public board and signage

Logo+company name on any onsite ads of organizer

Logo+company name on printed materials of the event

2 vips and 2 staff from the company be invited to reception banquet

Promotion materials can be put into the media center without limitation

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A level ring（18mX18m） 500,000rmb

Core benefits

• Naming right of the ring

• 72㎡ raw space next to the ring

• Hanging flag ads 2 pieces

• Carpet decal of logo and company name

• Cycle video broadcasting of ads （video length 3min）

• outdoor movable ad board （5m×8m）

• small outdoor movable ad board （5m×4m ）

• 2 X exhibition stands in activity area of organizer

• Ad board outside North Entrance

• Sponsored Ring（18mX18m）Rail Ads

• Onsite interview by trade media


• 1p inside ad on visitor guide

• 1p inside ad in catalogue


Altogether 8 A rings

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Core benefits

Online promotion

Banner ads+ logo + web link（from agreement signing day to one month after event）

3 releases on We-chat platform（preshow 1 + during show 1 + post show 1）

3 releases on Weibo（within 130 words；release time according to preference of the sponsor）

Onsite promotion

LOGO+company name on signage around the ring

Logo+company name on onsite ads of the organizer

Logo+company name disposed on visitor guide and other printing materials

Logo+company name on catalogue as sponsor

1 vip +2 staff be invited to reception banquet

Materials put into onsite media center

A level ring（18mX18m） (Cont’d)

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B level ring（15mX15m） 400,000rmb

Core benefits

Altogether 8 B rings

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• Naming right of the ring

• 54㎡ raw space next to the ring


• Carpet decal of logo and company name

• Cycling video broadcasting of ads （video length 2min）

• outdoor movable ad board （5m×8m）

• small outdoor movable ad board （5m×4m ）

• 2 X exhibition stands in activity area of organizer

• Ad board outside North Entrance

• Sponsored Ring（15mX15m）Rail Ads

• Onsite interview by trade media





Core benefits

Online promotion


3 releases on We-chat platfor（preshow 1 + during show 1 + post show 1）


Onsite promotion

Logo+company name on signage around the ring






B level ring（15mX15m）(cont’d)

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CCCA Cat Show 300,000rmb

Core benefits exclusive

• 54 sqm raw space next to the show ring

• Logo+company name on back board of the event

• 200 pieces of ads on cat cages (including making)

• Ad on surrounding cloth of prize awarding table


• Brand promotion or new product launching event in designated area（30min）• Onsite interview by trade media




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CCCA Cat Show (cont’d)

Core benefits

Online promotion




Onsite promotion







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Naming sponsorship CKU Pet Beautician Contest 300,000rmv

Core benefits exclusive

• 54㎡ raw space next to the area

• Logo+company name on back board of the contest

• Hanging flag ads 3 pieces over the area

• 10 pieces of rail ads made of KT panel (including producing）

• Brand promotion or new product launching event in designated area（30min）

• Cycling video broadcasting of ads （video length 5min）• Onsite interview by trade media




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Naming Sponsorship CKU Pet Beautician Contest (cont’d)

Core benefits

Online promotion




Onsite promotion







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2017 FCI 亚洲杯犬赛暨上海宠物节

Pricing structure:

• Schell Scheme Booth（3mX3m）：9900rmb（including basic fittings）

• Raw Space：1000/sqm（36sqm and above）

Early bird rates for Sponsorships and Booths

• 25% off for early bird application and 50% deposit before Jan 25, 2017

• 15% off for early bird application and 50% deposit before April 30, 2017

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2017 FCI 亚洲杯犬赛暨上海宠物节

Contact us

FCI Asian Dog Show 2017


Shanghai Pet Lovers Exhibition Co., Ltd.

Add: Fl. 22, Yufeng Int’l Building, No. 777 Yan An West Rd. Shanghai

Mr. Sun Bin Tel : 13795365130 (Shanghai)

Mr. Yang Junfeng Tel：13901168250 (Beijing)

fci亚洲杯犬赛 暨上海宠物节 - · pdf filemanagement of stray cats and companion...

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fci亚洲杯犬赛暨上海宠物节 - · pdf filemanagement of stray cats and companion...