fdot – district 1 2004 commuter choices summit part 1
TRANSCRIPT
FDOT – District 1FDOT – District 1
2004 Commuter Choices 2004 Commuter Choices SummitSummit
PART 1PART 1
Overview of OrganizationsOverview of Organizations Sarasota/Manatee Commuter AssistanceSarasota/Manatee Commuter Assistance
Serving commuter trips that originate or end in Serving commuter trips that originate or end in either Manatee County or Sarasota Countyeither Manatee County or Sarasota County
Transportation Management Organizations Transportation Management Organizations (TMOs)(TMOs) NoneNone
Partnerships Partnerships Sarasota County Area TransitSarasota County Area Transit Manatee County Area TransitManatee County Area Transit Sarasota/Manatee MPOSarasota/Manatee MPO Sarasota County GovernmentSarasota County Government Manatee County GovernmentManatee County Government FDOTFDOT
Objectives During the Past Objectives During the Past YearYear
To Increase AwarenessTo Increase Awareness Additional Employers/Employees Additional Employers/Employees
choosing Alternative choosing Alternative TransportationTransportation
Commuter Benefits ProgramCommuter Benefits Program ERH ProgramERH Program
Key Products and Services Key Products and Services Offered During the Past Offered During the Past
Year Year RidematchingRidematching Zip Code AnalysisZip Code Analysis Emergency Ride HomeEmergency Ride Home Park & Ride LotsPark & Ride Lots Carpool, Vanpool, TransitCarpool, Vanpool, Transit Assistance With Employee BenefitsAssistance With Employee Benefits Program Startup SubsidyProgram Startup Subsidy Third Party Van-lease Contracted AgentThird Party Van-lease Contracted Agent
Marketing Efforts During the Marketing Efforts During the Past YearPast Year
Commuter Choices WeekCommuter Choices Week WSJT Cool Jazz Series (Ads & WSJT Cool Jazz Series (Ads &
Sponsorship)Sponsorship) Bike Criterium Race & FestivalBike Criterium Race & Festival Employee Flyers/SurveysEmployee Flyers/Surveys Web PageWeb Page Print AdsPrint Ads
Commuter Choices WeekCommuter Choices Week
May 10 – 14May 10 – 14 Live Radio Live Radio
RemotesRemotes BCC ProclamationsBCC Proclamations PartnershipsPartnerships Free T-ShirtsFree T-Shirts Free BagelsFree Bagels Free PizzaFree Pizza
Commuter Choices WeekCommuter Choices Week
Commuter Choices WeekCommuter Choices Week
WSJT Cool Jazz SeriesWSJT Cool Jazz Series
S/MCAP BannerS/MCAP Banner Tent & TableTent & Table 60 Second Radio 60 Second Radio
AdsAds Free TicketsFree Tickets 10 Second Promos10 Second Promos Six Public Jazz Six Public Jazz
EventsEvents
WSJT Cool Jazz SeriesWSJT Cool Jazz Series
WSJT Cool Jazz SeriesWSJT Cool Jazz Series
WSJT Radio AdWSJT Radio AdWSJT Smooth Jazz 94.1 FM Commercial Copy
Client: SCAT
Sarasota/Manatee Commuter Assistance
Spot Length: 60
Music: upbeat jazz behind commercial
ARE YOU NOTICING GAS PRICES ARE SOARING? THE AVERAGE PERSON DRIVING TO WORK ALONE SPENDS $20 PER DAY OR MORE ON CAR EXPENSES, MAINTENANCE, INSURANCE AND GAS. THAT’S OVER $7,000 PER YEAR! WHY NOT SHARE THE COST OF YOUR COMMUTE TO WORK WITH A CARPOOL, VANPOOL OR TRANSIT? THE SARASOTA/MANATEE COMMUTER ASSISTANCE PROGRAM IS DESIGNED TO HELP COORDINATE ALTERNATIVE MODES OF TRANSPORTATION TO AND FROM WORK. EMPLOYERS AND EMPLOYEES CAN SAVE MONEY AND GAIN TAX ADVANTAGES. OTHER BENEFITS INCLUDE NEW 8 TO 12 PASSENGER VANS, INSURANCE, MAINTENANCE, 24 HOUR TOWING SERVICE AND A FREE EMERGENCY RIDE HOME. SAVE MONEY, REDUCE MILEAGE AND THE WEAR AND TEAR ON YOUR CAR. ALTERNATIVE TRANSPORTATION BENEFITS THE COMMUNITY WITH CLEANER AIR, LESS TRAFFIC AND LESS FUEL CONSUMPTION. FOR MORE INFORMATION, CALL SARASOTA/MANATEE COMMUTER ASSISTANCE TOLL FREE NUMBER AT (866) 585-RIDE. THAT’S (866) 585-7433. SARASOTA/MANATEE COMMUTER ASSISTANCE…AMERICA’S WAY TO WORK!
Bike Criterium & FestivalBike Criterium & Festival
SponsorshipSponsorship Bike Give-AwayBike Give-Away Rideshare Rideshare
ApplicationsApplications Promo ItemsPromo Items S/MCAP S/MCAP
InformationInformation
Bike Criterium & FestivalBike Criterium & Festival
Employee Flyers & Employee Flyers & SurveySurvey
Web PageWeb Page
Sarasota/Manatee Commuter Assistance ProgramContact Information | Find Additional Content
Sarasota/Manatee Commuter Assistance Program is your resource center for commute options, whether you are a commuter, employer, developer or government agency. This program is administered by Sarasota County Government and currently serves Manatee and Sarasota counties. The Sarasota Manatee Commuter Assistance Program serves all commuter work trips which begin or end in Sarasota or Manatee County. If you're a commuter looking for information on an easier and more affordable way to get to work, click Commuter Programs and Services. If you're an employer interested in how you can help your employees ease their commute and save money doing so, click Employer Programs and Services.
More... (pg.1) Commuter Programs and Services (pg.2) Employer Programs and Services
Print AdsPrint Ads
Print AdsPrint Ads
Key Accomplishments Key Accomplishments During the Past YearDuring the Past Year
Public AwarenessPublic Awareness SponsorshipsSponsorships Print AdsPrint Ads Radio Ads Radio Ads Commuter Choices WeekCommuter Choices Week
Targeted GroupsTargeted Groups County & City Government EmployeesCounty & City Government Employees Large Employers, SchoolsLarge Employers, Schools
Geo-coded GroupsGeo-coded Groups Manatee County Government, PGT Industries, City of SarasotaManatee County Government, PGT Industries, City of Sarasota
PartnershipsPartnerships Bike & Pedestrian Committees, Environmental Groups, Chambers of Commerce, Bike & Pedestrian Committees, Environmental Groups, Chambers of Commerce,
Parks & RecreationParks & Recreation
Challenges & Opportunities Challenges & Opportunities Anticipated in Upcoming Anticipated in Upcoming
YearYear
Additional Employer/Employee Additional Employer/Employee ParticipationParticipation
Additional Vanpools & CarpoolsAdditional Vanpools & Carpools Part Time Staff EmployeePart Time Staff Employee Third Party Ridematching Third Party Ridematching
Contracted AgentContracted Agent Regional Ridematching Services Regional Ridematching Services
(BACS)(BACS)
Wouldn’t it be nice if …Wouldn’t it be nice if …
Additional Funds Were AvailableAdditional Funds Were Available More Permanent Funds for SubsidyMore Permanent Funds for Subsidy Continued Career Continued Career
Education/Commuter ChoiceEducation/Commuter Choice Additional Employer/Employee Additional Employer/Employee
OutreachOutreach More Successful Employer More Successful Employer
ParticipationParticipation
Your District’s Contact Your District’s Contact Information Information
Jan Parham, FDOT Program Jan Parham, FDOT Program ManagerManager 1-863-519-23901-863-519-2390 [email protected]@dot.state.fl.us
Dom Locascio, CAP Director Dom Locascio, CAP Director 1-866-585-RIDE ( 7433 )1-866-585-RIDE ( 7433 ) [email protected]@scgov.net
Transit Agency Representatives-Transit Agency Representatives- Ralf Heseler, MCAT ManagerRalf Heseler, MCAT Manager
941-747-8621941-747-8621 [email protected]@co.manatee.fl.us
Brenda Miller, SCAT ManagerBrenda Miller, SCAT Manager 941-861-1016941-861-1016 [email protected]@scgov.net
FDOT – District FDOT – District OneOne
2004 Commuter Choice 2004 Commuter Choice SummitSummit
PART 2PART 2
Organizations Involved in Organizations Involved in Commuter Choice in Commuter Choice in
District 1District 1 Local Commuter Assistance Programs (CAPs)Local Commuter Assistance Programs (CAPs)
LeeTran CAPLeeTran CAP Transportation Management Organizations Transportation Management Organizations
(TMOs)(TMOs) NoneNone
PartnershipsPartnerships FDOTFDOT VPSIVPSI Lee County MPOLee County MPO Program ParticipantsProgram Participants
Objectives During the Past Objectives During the Past YearYear
Develop Marketing Plan Create New CAP Direct Mail Piece/Brochure Direct mail campaign to Lee County's 50 largest
employers Presentations to at least 20 of Lee County’s 50
largest employers Increase total number of vanpools to nine Develop a Guaranteed Ride Home Program Research/Purchase rideshare matching software Create rideshare matching database, integrate
into website
PLAN – DO – CHECK - ACT
Key Products and Services Key Products and Services Offered During the Past Offered During the Past
Year by LeeTranYear by LeeTran Third Party Van-lease Third Party Van-lease
Contracted AgentContracted Agent Carpool, Vanpool, TransitCarpool, Vanpool, Transit Assistance With Employee Assistance With Employee
BenefitsBenefits
PLAN – DO – CHECK - ACT
Implementation Efforts Implementation Efforts During the Past Year by During the Past Year by
LeeTranLeeTran Public Education CampaignPublic Education Campaign Web SiteWeb Site Direct MailDirect Mail Increase Number of VanpoolsIncrease Number of Vanpools
PLAN – DO – CHECK - ACT
Key Accomplishments Key Accomplishments During the Past YearDuring the Past Year
Public Education Campaign Newspaper advertising introducing Connexus Advertising on 30 LeeTran benches throughout
Lee County Traffic Report Sponsorships on Radio Painted and applied Connexus decals to 3 vans
Website Purchased Domain Name -
www.rideconnexus.com
PLAN – DO – CHECK - ACT
Key Accomplishments Key Accomplishments During the Past YearDuring the Past Year
Direct Mail Direct mail letter introducing the Connexus
program human resources directors of 100 largest employers
Designed/Printed information packet for the direct mail campaign to large employers
Increase Vanpools Established 5 new vanpools - total number at 6
before Hurricane Charley, now at 4
PLAN – DO – CHECK - ACT
Challenges & Opportunities Challenges & Opportunities Anticipated in Upcoming Anticipated in Upcoming
YearYear Additional Employer/Employee Additional Employer/Employee
ParticipationParticipation Additional Vanpools & CarpoolsAdditional Vanpools & Carpools Ridematching ImplementationRidematching Implementation
Purchase SoftwarePurchase Software Third PartyThird Party BothBoth
Increasing services available on Web PageIncreasing services available on Web Page Increase Public Awareness Increase Public Awareness
PLAN – DO – CHECK - ACT
Wouldn’t it be nice if …Wouldn’t it be nice if …
CAP program became a regional CAP program became a regional program for SW Floridaprogram for SW Florida
We added additional staff (or could We added additional staff (or could clone ourselves)clone ourselves)
LeeTran CAP Contact LeeTran CAP Contact InformationInformation
FDOT Representative - Richard ShineFDOT Representative - Richard Shine 239-461-4300, [email protected], [email protected]
CAP Manager - Jeff ShulerCAP Manager - Jeff Shuler 239-277-5012 x 2223, [email protected] x 2223, [email protected]
CAP Specialist - Evelyn ThorntonCAP Specialist - Evelyn Thornton 239-277-5012 x 2242, 239-277-5012 x 2242,
[email protected]@leegov.com