fdv - kriza identitete
DESCRIPTION
Kako seTRANSCRIPT
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Domen Savič5do9.net
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Domen Savič5do9.net
Kriza identitete
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Orodjarji
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Orodjarji
Tehnokratski pristop k reševanju komunikoloških/politoloških izzivov
Orodja osmišljajo komunikacijo
Zaradi tehnokratskega pristopa se brišejo meje med strokami
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Oglaševanje
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Oglaševanje
Vedno bolj se odvija v dveh smereh
Orodja v določenih primerih definirajo smisel kampanj
Digitalna sfera postaja prenasičena
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Primer:
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Odnosi z javnostmi
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Odnosi z javnostmi
Kdo je tukaj zdaj šef?
Sporočila se širijo brez nadzora komunikatorja
Kako oblikovati nastop za več različnih javnosti?
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British Petroleum
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Politično komuniciranje
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Politično komuniciranje
Odprti kanali za komunikacijo brez medijske „cenzure“
Zelo dobro ustvarjanje „lažne bližine“
Vključevanje ljudi v odločevalske procese
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Politiki @ Twitter
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Medijska sfera
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Medijska sfera
Razširjen nabor virov informacij iz terena
Soustvarjanje medijske krajine
Kultiviranje uporabnikov traja (pre)dolgo
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Guardian.co.uk
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