Building a meeting brand at

ExCeL London

James Rees, Executive Director

What are the legacies?

Meetings industry opportunity

2008

• London 19th in the ICCA rankings

• ADNEC buys ExCeL London

• Building starts on ExCeL’s ICC –

ready for the recession!!!

• October 2008 – Mayoral Delegation

1.

2008 - London 19th

London doesn’t do 19th!!

2009

2009

2009 – London 16th

1.

2010 – London 14th

2010

2011 – London 7th

1.

1.

CITY DRESSING

WELCOME

LONDON MEDIA CENTRE

• 24 hour media facility at 1 Great George St

• 8,753 registrations from 102 countries.

• Over 200 media events

• 12,000 video clips downloaded by 693 media outlets

from over 100 countries.

• Outside broadcast locations, filming permits.

• Positive global and domestic media exposure for

London.

• Database of global journalists

GLOBAL MEDIA OPPORTUNITY

MAYOR OF LONDON 2012 BUSINESS PROGRAMME

PIPELINE

• 200 international business leaders, from 28

countries –tech, creative, financial,

environmental, and Business Tourism

• 1-3 day programmes including business events,

cultural activities and Olympic sport.

• Engaged with partners and stakeholders to

showcase London.

UK Economic Impact

• £40bn annually

• 8m business visitors

• 530,000 jobs

• 25,000 businesses

Impact of meetings

3 x = 1 x

The future