feasibility analysis of mos burger online ordering system advisor: dr. john group members : monica...
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Feasibility analysis of MOS burger online ordering system
Advisor: Dr. John Group members : Monica 79825011 Morgan 79825012
Go south 79825014 Champ 79825016
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Outline
1 . MOS’ Introduction 2 . Feasibility Analysis of MOS Online Ordering
System3. The Barriers to develop online ordering system4. The specific measurements for developing
online ordering system5. The process of online ordering system6. Suggestion & conclusion
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MOS’ Introduction • MOS Mission :• “To provide delicious meals, and bring
happiness to customers”• The Meaning of MOS
Mountain
Ocean Sea
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MOS’ Introduction
• Their Objective MOS provides delicious, healthy and blessed
meals for customers and communities. MOS’ goal is to let their shops become the energy source for customers.
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MOS’ Introduction • Characteristics of Meals -The combination of flavor -Organic food-staff -Natural beef (New Zealand) -Fresh and healthy food -Waiting service -Comfortable atmosphere
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MOS’ Introduction
• Strength (1) Shops location (2) Brand advantage(3)Expert service; great experience(4)High customer’s satisfaction & reliance
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MOS’ Introduction
• Weakness (1) Higher price (2) Boundary of market share (3) Inefficiency problems
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MOS’ Introduction
• Opportunity: (1) Market development (marketing methods, ex: ad ) (2) The progress of customer awareness for healthy and organic lifestyle.
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MOS’ Introduction
• Threat: (1) More efficient service provided by Other fast-food restaurants (McDonalds; KFC ) (2) Higher price
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MOS(NCHU) Introduction
• Location
MOS
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MOS(NCHU) Introduction
• Staffs -Casher: 2~3 -Kitchen: 2~3 (peak time: 3 ; off-peak time: 2) -Meal sending: 1 -Manager
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MOS(NCHU) Introduction
• Seats: -Table: 30+1 L-shape -Chairs: 60~70• Equipment -Monitor -Time-controller -Telephone ( Phone-call service)
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Feasibility analysis of MOS burger online ordering system
• In our opinion MOS (NCHU) branch can develop online ordering system
The reasons for developing online order system
Huge Chung Hsingstudent consumers
Convenience location to purchase
Increase revenue in off-peak time
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The Barriers to develop online order system
The Barriers to develop online
ordering system
To control the orderingquantity
Arrangement for ordering-time period
The loading level of workers
Should have online ordering discount ?
The space for dealing with online ordering
The budget for developing online ordering system
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The specific measurements for developingonline ordering system
The problems or barriers
To solve the problems
To control the orderingquantity
• To avoid too much orderings that MOS can’t handle or delivery• To find the balance between ordering quantity and quality
Arrangement for ordering-time period
• To ponder the supply abilities in rush hour.• Encouraging consumers to use online order in off-peak hours (off-peak hours : AM 9:00 ~ 11:00 PM 2:00 ~ 5:00)
The loading level of workers
• Employee numbers in rush hour : 7 (cash desk : 3 kitchen : 4 ) Employee numbers in off-peak hour : 5 (cash desk : 2 kitchen : 3 ) So the employee numbers charge for online order : 2
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The process of online ordering system
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The space and equipments for online ordering system
Microphone and intercom
Acoustics
Exclusive computers and online ordering system
Part of counter space to deal with online ordering
Calculagraph
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Our suggestion and conclusion(1) If MOS Burger can’t handle online ordering very well, it will cause
consumers’ dissatisfaction. ex: Long waiting-time; meal mistakes (2) The space of MOS(NCHU) is too small , MOS can set up a outside
counter.(3) Should MOS decide everyday quota for online ordering to maintain
service quality?(4) The loading problems for worker: If MOS (NCHU) apply online
ordering system , how many workers should be added?(5) The overlap of customers’ needs for online ordering and phone-call
ordering.(6) The limitation for internet use: It is very convenient in NCHU for
online ordering but not in other location.
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Thank you for your listening~