feasibility study - _soaked in paint_ (1)

8/11/2019 Feasibility Study - _Soaked in Paint_ (1)

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CHAPTER 1

INTRODUCTION

The entrepreneurial activity is a clothing line named Soaked in Paint. The

brand name is based on a shirts soaked in paint. This feasibility study is a showcase

of new style of clothing line that will show the talents and unique ideas of our

Filipinos.

CHAPTER 2

PROCEDURES IN UNDERTAKING THE ACTIVITY

2.1 Conceptualization of Entrepreneurial Activity

In todays modern world, business has become an essential source of income for

Filipinos, whether its a small or big-time business. In order for the business to

compete with other established business, we have to come up with innovative ideas

for our business, and this is how Soaked in Paint was developed.

2.2 Identification of Prospective Clients

The expected clients for our clothing line business are the following:

teenagers, young adults, adults and online buyers worldwide.

2.3 Location

The starting point in planning our business is to find a suitable location to put upthe stall. It should be easy to locate and accessible to many people. We then

concluded that the best location for our business is in Makati. In addition for our

stall, we will also sell online thru the businessFacebook page. By using advanced

technology, we could increase the numbers of customers and give services to those

who do not have access on our stall. A cheap but trusted courier will be our partner

to help us extend our services.

2.4 Preparation of the needed materials and labor force

Labor Force

Five designers will work daily from 8am-5pm to design shirts in our factory

outlet. In order to maintain the number of supply, each designer should produce a

minimum number of 30-40 shirts per day. Four storekeepers will maintain the

cleanliness and orderliness of the stall, replace empty shelves or racks, and assist

customers in choosing what design they desired, from 9am-3pm for morning shift,


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and 3pm-9pm for the afternoon shift. There will be two storekeepers per shift.

Lastly, the manager will facilitate the orders online, do inventories, and other

accounting business from 9am-6pm everyday.

Materials

The materials needed in our business are: paint, spray paint, stencils, shirts,

hangers, racks, tables, chairs, computer, business permit, and other necessary

materials for decoration. The initial materials we need are shirts of different sizes,

different colors of paints, hangers for the displayed shirts together, racks, tables,

chairs and other necessary materials for designing. For the shirts, an estimated

range of 1000-1500 pieces of shirts will be delivered monthly depending on the

demand from the sales recorded from the previous months. Two computer units are

also of importance; one for the factory outlet, which will be used by the manager in

facilitating the orders online, and the second computer unit will be used in the stall

for the cashiers convenience.

2.5 Initial Cost of Production

The estimated projected cost of this business has an average cost of

P500,000.00(??????????????), which will come from the business partners that are

willing to invest on this project

CHAPTER 3

BENEFITS OF THE CONSUMERS AND PRODUCERS

3.1 BENEFITS OF THE CONSUMERS

Unique Theme and Concepts

Soaked in Paints theme is to design products that are all original and designed

individually and are hand-made.

Comfortable Products

Since lots of new clothing line are radiating in the market, Soaked in Paint wants

to make sure to give the customers something fashionable yet comfortable.

Reasonable prices

Another thing that we value in our customer is for them to enjoy shopping and

enjoy shopping even when they see the price tags.

CHAPTER 4


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PRODUCTION ACTIVITY

4.1 Identification of the Production Activity

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4.2 Description of the Production Activity and Processing

The entrepreneurial activity focuses to make designs of clothes that will attract

customers by Soaked in Paint shirts uniqueness and wit. The designers will be

trained on how to use their creativity and put them on the shirts. The production of

the designed shirts is easy and the only step in production that will vary is the

design that will be used.

4.3 Discussion of the Production Function

Initial Project Cost

Materials Quantity Market Price Total Cost

Tables 5 P5,000 P25,000

Chairs 10 P1,200 P12,000

Reception Counter 1 P25,000 P25,000

Wall Accent 10 P3,000 P30,000

Cabinets 5 P5,250 P26,250

Hangers 100 P30 P3,000

Racks 10 P800 P8,000

Computers with Printers 2 P16,799 P33,598

Bond papers 5 P120 P600


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Total Amount P163,448

4.4 Identification and Discussion of the Project Cost

Workers Salary

Type of Work Quantity Monthly Salary per

Person

Total Salary

Designers 5 P20,000 P100,000

Storekeepers 4 P5,000 P20,000

Manager 1 P25,000 P25,000


Monthly Fixed Cost

Material Cost

Factory Outlet P15,000


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Store Rental P100,000

Workers Salary P145,000


Monthly Variable Cost

January

Material Cost

Electric Bill P5,000

Telephone and Internet Fee P1,000

Paints P8,000

Shirts/Sandos P

Total

feasibility study - _soaked in paint_ (1)

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