J A N U A R Y 2 0 1 9

F E A T U R E D D E S I G N E R

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T H E M A K I F I N T E R I O R D E S I G N M A G A Z I N E

Y I T Z C H O K W A G S C H A L E D I T O R I N C H I E F

E X E C U T I V E M A N A G I N G E D I T O R

M O S H E H O L E N D E R

C H I E F E X E C U T I V E O F F I C E R

M E N D A L W A G S C H A L

C O N S U L T I N G E D I T O R

S U S A N S T R A U S S

C R E A T I V E D I R E C T O R

R I V K Y S C H W A R T Z

A S S O C I A T E C O N S U L T I N G E D I T O R

P E S S I E K R A U S

C O P Y E D I T O R

M O S H E H O L E N D E R

A R T D I R E C T O R

J O E L F R I E D R I C H

C O N T R I B U T I N G A R T D I R E C T O R

M O S H E A D L E R

E X E C U T I V E A D V E R T I S I N G D I R E C T O R

I S A A C W A G S C H A L

I S A A C @ Z M A N M A G A Z I N E . C O M

C E L L 6 4 6 - 5 8 9 - 4 5 4 1

M E D I A P A R T N E R S

A C C E N T U A T I O N S B Y D E S I G N &

A B O D E

P R O D U C E D B Y

Z M A N P U B L I C A T I O N S

© Pnim Magazine. Published by Zman Publishing Inc. All rights reserved. Reproduction in whole or in part in any form without prior written permission from the publisher is prohibited. The publisher reserves the right to edit all articles for clarity, space and editorial sensitivities.

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A R OOM, RE IMA G INE D ( CO VER )

ë L IV IN G SPACE 2 .0 BY SU SAN ST RA U SS

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J A N U A R Y 2 0 1 9 | 3

YOUR HOME’S FLOORING UNDERGOES THE MOST PUNISHING WEAR AND TEAR OF ANY DESIGN ELEMENT—CHOOSE WISELY.B Y S U S A N S T R A U S S

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ײ¬®±¼«½¬·±²immediately. It’s a constant backdrop; even when you’re not looking at it, it

inhabits the periphery of your vision.

In the past, homeowners searching for an elegant ambiance have opted for mar-

connect a home to the world outside and can make a dramatic statement in a

living space. But over the last several decades, homeowners have been turning

elegance and class of stone. They also bring the world of nature into your home,

while maintaining the sense of a warm and inviting space. Hardwood offers many

require especially high maintenance, and it is incredibly long-lasting when cared

for properly.

A homeowner will choose material for each part of their home based on personal

stylistic preference, as well as function, maintenance needs and budget. But in

home.

Sometimes, we are overwhelmed by the sheer number of options. You may hear

one thing from your friends and another piece of advice from your parents. That’s

month’s feature, I visited David Krengel at YD Wood Floors. As soon as I walked

into his impressive new showroom, I was awed by the immediate sense I got of

the potential of what wood could do. All around, I saw artistic designs, unique

I invite people to read this month’s Material Spotlight, where I have discussed in

-

cality, and how many options it presents for customizing your home.

much success.

Sincerely yours,

Yitzchok Wagschal

Editor-in-Chief

Ô·ª·²¹ ÍÐßÝÛ

J A N U A R Y 2 0 1 9 | 5 4 | P N I M

FLOOR FOCUS

which the entire look and feel of a room is built. The

choice of material is sometimes constrained by practi-

rich variety of style options limited only by creativity.

-

celain, wood and carpet. Each has unique advantages

and drawbacks. The initial consideration should be the

planned use of the space.

bathroom, it must be suitable for use in a moist envi-

ronment. Potential options include ceramic, porcelain,

or concrete. Vinyl is a popular, less expensive option

that can also work in some of these areas.

areas, it needs to have superior wear resistance. Such

areas would include frequently used rooms or spaces

with children or pets. Options should be carefully

researched, as some materials which appear to be

solid hardwood can easily scratch.

Below is a more comprehensive look at some

STONE

piece of stone is a unique creation mined from the

earth and brings captivating natural beauty into the

popular choice in the formal spaces of a home like the

foyer, dining room, and living room.

The options for stone designs are limitless. Stone

tiles come in multiple shapes and sizes, from large

scale slabs to micro mosaics. This forms the basis for

any conceivable pattern.

marble, travertine, granite, slate, and limestone. Mar-

ble is a beautiful but soft stone, prized for its class. The

< Walnut toned wood underfoot is the perfect setting for this

luxuriously bright kitchen by Susan Strauss Design.

v featured in this timeless bathroom by Susan Strauss Design.

PRO

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J A N U A R Y 2 0 1 9 | 7 6 | P N I M

L I V I N G S PA C E 2 . 0

scratching. Limestone is also hard and stands up well

to everyday use. Whichever material is used, a sealant

is recommended to prevent staining and to resist wear.

Stone can be treated to obtain many different

-

blasted and polished.

bear in mind that they are noisier than any other type

drawbacks are often outweighed by the sense of calm,

connection with nature and unmatched beauty that

natural stone imparts.

PORCELAINPorcelain is a manmade product but is much hard-

er than ceramic or stone. Porcelain has been used for

have recently made it more readily available to the

general consumer. Porcelain has quickly replaced

ceramic tiles as the most popular option despite its

higher price.

Unlike stone, porcelain has a consistent variation.

Porcelain can be made to look like anything, including

stone and wood, and offers a wide variety of styles,

colors, and shapes. Imperfections are generally hidden

in the pattern. Due to its water resistance, minimal

maintenance requirements, and excellent durability,

like kitchens, mudrooms, and bathrooms.

WOOD

less expensive than stone but require more mainte-

should be buffed every two years. Wood comes in

several different cuts and has an unlimited range of

staining options. Cherry, walnut, oak and maple are

some popular wood species, but there are dozens to

One important decision is whether to use solid

wood or engineered wood. Solid hardwood is gen-

erally what most people think of when they envision

from the preferred species.

Engineered hardwood is constructed from several

layers of wood pressed together. The wood can ex-

pand and contract with no negative results as humidity

versatile enough to use in basements and upper-story

-

v

Susan Strauss employed marble slab as the showpiece in PRO

JEC

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SUSA

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DES

IGN

v Wall to wall carpeting is the ideal option for cozy chic in

this in-suite dressing area by Sophie Paterson Interiors.

it’s not quite as durable, and it doesn’t add as much

resale value to the space that it’s in.

CARPETCarpeting is usually found in bedrooms. It is the

-

peting creates an insulating layer of air and material,

keeping the space warm, both physically and visually,

all while absorbing sound. Carpet can be ordered in

any color, design or texture imaginable.

Possible downsides of carpeting include cleaning

versatility. Carpet is more susceptible to stains, al-

though it can be treated to resist some stains. People

often decide against carpeting if there is someone

with allergies in the house, as it can trap allergen

particles or provide a home for dust mites. Another

downside is that over time the pile can get rubbed

which can also create obvious pattern inconsistencies.

From stone to vinyl, the opportunities for beau-

and conditions narrow down the choices. What lies

underfoot will impact the entire space and serves as a

springboard for the remaining design decisions.

J A N U A R Y 2 0 1 9 | 9 8 | P N I M

L I V I N G S PA C E 2 . 0

Ìhis past month, our Mahwah team moved its

center of downtown Manhattan, the team now has convenient, easy access to the city’s design

time to any New York job site.

There is a huge advantage in being situated where so many resources are very accessible and where inspiration is everywhere. I always say that nothing can replace a tangible showroom, workroom or retail experience. Visiting these places in person allows us to involve all our senses in a given design aspect,

decision is made. With our new location, we are on the doorstep of some of the world’s most exciting centers for new trends in design.

**

This year, we had our annual winter get-together at a steakhouse. It was a wonderful, enjoyable opportu-nity for everyone to have a chance to catch up over food. Everyone involved in Susan Strauss Design is an important part of the team, and a team is not a collection of individuals who are forced to work with one another. Each member draws on the strengths of the others to make a harmonious group whose

work it produces. We believe a team formed to meet professional goals will be most effective when personal connections are made, as well. Consid-ering that, it was great to get everyone together

especially good opportunity to create a feeling of

to keep the team connected.

**

In an exciting new step that makes tasteful home decorating more accessible in the marketplace, we have recently launched a new direct-to-consumer furniture program. We are blessed to enjoy a strong

furniture and with this initiative we can now offer their exquisite collections at the substantial discounts we are privy to. On the Instagram account @Susans-trausshome we exhibit a wide range of furniture and lighting pieces for sale through Susan Strauss Design. Browse our virtual showroom and discover minimalist chairs, luxurious benches, elegant couches, beautiful beds, inspiring artwork, accent tables ranging from

-tures and much more. These pieces are curated from multiple different avenues, offering the perfect piece for any budget and design aesthetic. We are currently building a comprehensive website, as well, which is scheduled to launch soon.

Susan Strauss Design is well established as a leading

-

732.482.1155 | info@susanstraussdesign.com | @susanstraussdesign

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S U S A N S T R A U S S

Øardwood Flooring History

of a home was just a patch of

ground. This is still true in some parts of

the world, such as places in Africa where

the weather is always warm. Dirt is a good,

inexpensive surface. In some places, rugs

or canvas were used to cover the dirt. Over

4,000 years ago, Egyptians developed stone

-

gan to appear. Ceramic tiles were also used

in ancient times.

It may be surprising to learn that the earli-

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HARDWOOD FLOORS CAN MAKE FOR

A STUNNING HOME—BUT YOU MUST

BE AN EDUCATED CONSUMER. B Y Y I T Z C H O K WA G S H A L

J A N U A R Y 2 0 1 9 | 1 3 1 2 | P N I M

M AT E R I A L S P O T L I G H T

were sanded or smoothed by

rubbing them with stone or metal.

Later, varnishes or stains were

and make it last longer.

In those times, only the

the comforts of crafted wood

and literally sanded, with workers

they were as smooth as possi-

ble. Then they were stained and

polished to a sheen. It was an

arduous task that only the richest

could afford.

prominence as a design element

in 1683, when it was used in the

Palace of Versailles. The palace’s

the standard of opulence and

luxury.

Hardwood became a popular

colonists took advantage of the

vast forested lands of North

installed for comfort and prac-

ticality without regard to style.

They were usually constructed of

smooth over time by use.

changed a lot since its earliest

days and in other ways it has

remained much the same. From

-

able in local species of trees and

were installed in relatively simple

patterns except for the ultra-rich.

When it came to residential

years, competing only with tile or

linoleum in the bathrooms and

kitchens. The cost of wall-to-wall

carpeting was still prohibitively

high.

After WWII everything

began a three-decade-long

decline. Carpeting became cheap

hardwood was deemed “outdat-

ed.” It wasn’t until the 1990s that

prominence again. The introduc-

made wood more affordable,

even they are of lesser quality

than solid wood. And recently,

homeowners have begun to redis-

T H E B E A U T Y O F W O O D F L O O R S

in a space gives an undeniably

warm and cozy feeling, while

exuding class and grace. Wood

and style to your home that will

last for ages.

The richness of hardwood

lends any room of the house a

natural, living beauty unmatched

by any other material. It is very

cut and stain, hardwood can

be light, dark or any shade in

between with deep hues of red,

brown, gold or gray.

differ based on how “natural”

a look the homeowner wants.

Hardwood is sold in four different

grades; the two that are typically

preferred by the homeowner are

select grade and character grade.

Select grade, also called ABC

grade, contains a few knots and

some sap and color for variation.

Character grade, also known as

natural (ABCD) grade, sports

knots of a bigger size than select,

as well as sap and more color vari-

ation. Certain manufacturers use

holes which are naturally present

in the wood, resulting in a smooth

overall look.

can have an emotional or psy-

chological effect, making a room

feel warmer or cooler, bigger or

smaller. Choosing lighter and

brighter colors will increase the

positive energy in a room. Lighter

smaller spaces, giving the room

the appearance of a larger space.

Grays are becoming increas-

ingly popular. Grays are the new

neutral, but with an edge. How-

ever, too much gray can make the

room feel cold and industrial, so

make sure you brighten up the

gray with a pop of lively color to

lighten the mood.

Deep, dark-chocolate colored

They give a room a relaxing yet

luxurious ambiance. The dark,

earthy tones will make a room fell

calm and secure.

J A N U A R Y 2 0 1 9 | 1 5 1 4 | P N I M

M AT E R I A L S P O T L I G H T

a shiny look. It is oil-based, and

will add a tinge of yellow to the

color. Although it’s expensive,

water-based polyurethane has

become very popular, as well. It

ideal on lighter shades of stain,

and it gives a very nice matte

look.

With certain species of wood,

a homeowner may choose to

use just a clear sealer so they

can see the pure, natural color of

the wood with no stain. On oak,

though, most people opt for a

stain.

Another factor in room design

Narrow boards and herringbone

look “busier.” For those who want

a calmer effect, wide, long boards

feature fewer seams and give the

room a sense of length. A chevron

pattern also draws the eye along

the straight lines formed at the

center of the pattern, and makes

the room look longer.

S P E C I E S A N D C U T

The most popular wood in

America has traditionally been

oak, which comes in red or white

varieties. Red oak is slightly less

expensive, and is also slightly

softer than white oak on the

Janka hardness scale, which is an

industry standard. Red oak has

a beautiful color, but its reddish

hue means it is less versatile

than white oak and doesn’t work

well with certain colors of stain.

A homeowner who wants the

maximum range of color and stain

options should choose white oak,

which is the most commonly used

hardwood in high-end homes

today.

White oak comes in two

southern oak. The colder climate

of the northern United States and

Canada creates a slower growing

season which results in tighter

growth rings in the lumber. This

makes the grain of northern oak

the color more uniform. Southern

oak grows in the warmer climate

of the American South, resulting

in a faster growing season, more

widely spaced rings and a less

consistent grain pattern.

Another beautiful, popular op-

tion for a wood species is Brazilian

cherry. This wood is much harder

than oak, more than twice as hard

on the Janka scale, meaning it’s

less likely to suffer from dents and

scratches due to regular wear.

Brazilian cherry has a rich red hue.

An interesting characteristic of this

wood is that it changes color over

you install it is not necessarily the

color you will see three years later.

The redness tends to darken and

deepen with time as it is exposed

to sunlight.

Walnut is an especially beau-

tiful wood with a darker shade.

Although prized for its aesthetics,

walnut is a very soft hardwood.

-

the right choice. In a dining room

that is only lightly used once a

week, for example, walnut can be

an excellent option.

Oak and other woods also

plainsawn, riftsawn and quarter-

sawn. Plainsawn wood is the most

common type, formed by sawing

length. This method creates the

least waste, and is therefore the

least expensive cut of wood.

“Rift and quartered” wood

is produced by dividing the log

into quarters. Each quarter is then

sliced on its two faces in alter-

nating fashion, creating mostly

quartered wood but also some

rift. Both rift and quartered wood

display straight, narrow grains on

the face of the board, as opposed

to the plainsawn arched-grain

effect. Quartersawn wood has

natural lines cutting through

whereas riftsawn wood does not.

look beautiful, but some prefer

the “cleaner” look of riftsawn.

Riftsawn wood is the most expen-

sive, as it creates the most waste

of the three types of cuts.

S O L I D H A R D W O O D V S . E N G I N E E R E D W O O D

made from planks of hardwood

cut from tree trunks, typically

milled to a ¾” thickness and mea-

suring 2 ¼” wide. Lately, the style

J A N U A R Y 2 0 1 9 | 1 9 1 8 | P N I M

M AT E R I A L S P O T L I G H T

has been to install wider planks,

from 3-6” or even wider. This

gives a clean look to the room

with fewer seams.

solid wood; engineered wood

was invented in the 1960s and

became popular several decades

later.

are composed of several layers of

either solid plywood or MDF with

a veneer of hardwood on top.

Engineered hardwood is typically

not as durable as solid hardwood.

Because the surface is thin, it can

become chipped or de-laminat-

ed if stressed beyond normal

conditions. On the other hand, its

ability to hold up to humidity and

limited moisture exposure helps

bring up its durability rating.

Engineered hardwood is often

recommended for installation over

it allows for more expansion and

contraction with the changes in

temperature, but an expert can

also install solid hardwood over

radiant heating. The installer

must ensure they are using the

right species (usually oak) and the

right cut. Hardwood over radiant

heating requires wood with a

much smaller grain, which means

using riftsawn and quartersawn

cuts only.

H U M I D I T Y A N D T E M P E R A T U R E

complicated product. During our

research, we visited the brand

new showroom at YD Wood

Floors, one of the tristate area’s

-

ers. We marveled at the beauty of

ceiling in rich wood and display-

designed options.

Owner David Krengel told us

he believes the most important

part of his job is to educate the

client. Once homeowners are

armed with accurate and com-

prehensive information, they will

make an informed choice and get

will be sure to enjoy for decades

or even generations.

We learned that humidity

is one of the most important

variables to be aware of in main-

“lives” in the house. While wood

trees, wood reacts to temperature

and humidity changes as if it were

alive. High or low humidity and

temperatures affect your skin;

When the resident of a home is

comfortable with the temperature

-

fortable, too.

With the right care, a wood

beyond. It is important to use

climate control to keep the inte-

rior environment within a certain

humidity between 35%-55%.

Wood grows and shrinks with

the weather. When the humidity

expand. If it suddenly drops,

installed with gaps around the

edges (covered with baseboards)

to allow for some expansion. But

if the humidity really jumps quick-

these expansion gaps and buckle,

permanently damaging the wood.

That’s why it’s important to

you leave for an extended period.

Keep some level of air condi-

tioning on in the summer and

heat is turned off for an extended

it on “full blast.” Heat the space

gradually so you don’t dry out the

wood.

A U N I Q U E F L O O R I N S T A L L E R

We are very grateful to YD

Wood Floors for giving us the

opportunity to learn about all

opening up their beautiful show-

room for us and helping us with

further research for this article.

After having visited the showroom

and having received industry

insights from David Krengel, we

appreciated why we have heard

Susan Strauss speak so highly of

them and why she recommends

them to her clients.

M AT E R I A L S P O T L I G H T

J A N U A R Y 2 0 1 9 | 2 1 2 0 | P N I M

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J A N U A R Y 2 0 1 9 | 2 5 2 4 | P N I M

1. Essex bedding- Full Size Bedding Set $650 Domani Home 732-813-8080 @domanihome

2. Metalized Glass Table Lamp Gray $129 Westelm.com

3. Set of two Grey Balls $119.70 Susan Strauss Design 732.482.1155

4. Michael Aram Metallic Basketweave Decorative Pillow $100 Bloomingdales.com

5. Floating Brass Mirror 42” $530.67 Susan Strauss Design 732.482.1155

6. Paltrow Rug 8x11 $1583 Neiman NY 347- 450-7847

7. Modena Shelter Nontufted Fabric Platform Queen Bed $2246 RH Modern 800.762.1005

Susan Strauss Design 732-482-1155

9. White Faux Hydrangeas $66.50 Susan Strauss Design 732.482.1155

10. Best In Glass Nightstand $803.32 Susan Strauss Design 732-482-1155

11. Lafco Ski House Candle 15.5 oz. $65 Bloomingdales.com

C U R AT E D B Y T H E S U S A N S T R A U S S D E S I G N T E A M

Great design shouldn’t need to come at a great cost.

We asked Susan’s team to share their current favorites

pieces to suit every style, and every budget.

EYE FOR DETAILS

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J A N U A R Y 2 0 1 9 | 2 7 2 6 | P N I M

Éhen she died of a heart

attack at age 65 in 2017,

Zaha Hadid was heralded as

“the most prominent contemporary female

to invent the soaring curves and improbable

angles that characterized her buildings,

those features became closely associated

with her name as she pushed architecture

into unexplored territory.

Hadid was born in 1950 to an upper-class

Iraqi Arab family. Her father, Muhammad

Hadid, was a wealthy industrialist who

for a time led a left-wing political party.

Zaha Hadid attended boarding schools

in England and Switzerland, and studied

mathematics at the American University of

Beirut before moving to London to study

at the Architectural Association School of

Architecture.

Hadid was often described as having an

“uncompromising vision.” She was very

-

ate, and didn’t bend even as she failed for

-

sion her work. Elia Zenghelis, a prominent

teacher at her school, described her as the

most outstanding pupil he ever taught, say-

ing, “We called her the inventor of the 89

degrees. Nothing was ever at 90 degrees.”

Hadid made her living teaching architec-

ture and earned her early reputation with

her lecturing and colorful and radical early

designs, which were widely published in

architectural journals but remained mostly

unbuilt. Her ambitious but unbuilt projects

hills of Kowloon overlooking Hong Kong

(1983), which would transform the site by

cliffs;

T H E R E V O L U T I O N A R Y I R A Q I -

B R I T I S H A R C H I T E C T Z A H A H A D I D

W H O H A T E D 9 0 - D E G R E E A N G L E S .

B Y Y I T Z C H O K WA G S C H A L

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J A N U A R Y 2 0 1 9 | 2 9 2 8 | P N I M

M E E T T H E A R C H I T E C T

(1994), with a monumental structure explod-

ing in all different directions at non-right

angles.

The Cardiff experience was particularly

discouraging; her design was chosen as the

best by the competition jury, but the Welsh

government refused to pay for it.

Weil-am-Rhein. Her radical design, made of

raw concrete and glass, was a sculptural work

composed of sharp diagonal forms colliding

together in the center.

At the end of the 1990s, her career began

to gather momentum, as she won commis-

sions for two museums and a large industrial

Cincinnati’s Contemporary Arts Center.

Eventually, Hadid was commissioned to

build her famous designs that called for gra-

cious curves and twists in buildings. The task

of turning Hadid’s ideas into reality involved

very complex calculations to make sure they

were structurally sound, and ultimately de-

pended on exploiting the power of computers

to engineer them. Finding the algorithms,

with the help of her business partner Patrik

Schumacher, freed the three-dimensional

curve from the constraints of gravity.

“I can now believe in buildings that can

Hadid was made a dame (female equivalent

of a knight) by Queen Elizabeth II in 2002, and

Pritzker Architecture Prize in 2004.

Previous: -

nic University s School of Design It is designed by Pritzker-prize-winning architect Zaha Hadid

Leftrestaurant attached to The Serpentine Sackler Gallery has a distinctive undulating white roof.

Upper right

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M E E T T H E A R C H I T E C T

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×ÒÍ×ÙØÌQuestions & Answers about Interior Design from Susan Strauss

What is a preferred width

Using 5” as a minimum will give an upgraded look without venturing into a

much higher price range. However, the wider you can go, the nicer it will look.

We think a great color is Benjamin

Moore White OC-151 (formerly known as White PM-2), part of the Off-

White Color collection.

Protect your fabric with a product like Scotchgard, which will reliably defend against spills and stains and is safe to use on delicates like silk, wool and velvet. For a “greener” option you can try Vectra Formula 22. Either way, you’ll be able to wipe away spills easily with a soft cloth.

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