features matrix scorecard numbers
DESCRIPTION
Features Matrix Scorecard is a tool for managing technology, business and user experience requirements and selecting a software platform.TRANSCRIPT
Major Cruise Line - Photo Sharing SiteMajor Cruise Line - Photo Sharing SiteFeature Matrix Prioritization ScorecardFeature Matrix Prioritization Scorecard
Business DriversBusiness DriversBusiness DriversBusiness DriversBusiness Drivers User ValueUser ValueUser ValueUser ValueUser Value TechnicalTechnicalTechnicalTechnicalweight: weight: weight: weight: 40% weight: weight: weight: weight: 40% weight: weight: weight: 20%
ave ave ave NotesFeature Description Priority Status Score: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goals SCOREPhotos Features related to member photosFeatures related to member photosFeatures related to member photos
Uploading User can browse computer, select photo and upload to their member profile High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 4 4 3 3.67 95%Add Flickr photos User can select photos from their Flickr account and add to their member profile High Phase 1 3 4 3 4 3.50 3 3 3 3 3.00 3 4 4 3.67 67%Photo moderation NoWN administrators can review and approve/reject member photos High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 3 3 3.00 68%Comments Users can comment on photos Med-high Phase 2 3 4 2 4 3.25 1 1 1 1 1.00 4 4 3 3.67 49%Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 4 4 3 3.67 93%Social Sharing Users can bookmark a link to view a photo on social bookmarking sites Low Phase 2 2 1 1 2 1.50 1 1 1 1 1.00 4 4 3 3.67 35%Embed Photos Users can copy embed code that allows them to post a photo on another page Medium Phase 2 2 1 1 3 1.75 4 4 4 4 4.00 4 4 3 3.67 61%Email Photos Users can email a link to a specific photo or photo set Med-high Phase 2 3 3 3 3 3.00 4 4 4 4 4.00 4 4 3 3.67 71%Favorite Photos The ability to create a collection of photos (eg Flickr favorites) Med-high Phase 2 3 3 3 3 3.00 2 2 2 2 2.00 4 4 3 3.67 55%Ratings The ability to rate a photo (eg 4 out of 5 stars) Med-high Phase 2 3 5 4 3 3.75 4 4 4 4 4.00 4 4 3 3.67 77%Flag as Innapropriate The ability to identify innaproprite content, alert moderator Medium Phase 2 2 2 2 2 2.00 2 2 2 2 2.00 4 4 3 3.67 47%Photo Statistics Display how many times photo has been favorited, commented on, viewed etc. Medium Phase 2 2 3 2 3 2.50 4 4 4 4 4.00 4 4 3 3.67 67%Edit Photos Crop, rotate, adjust colors, fix red eye etc. Low Future 4 3 3 4 3.50 0 0 0 0 0.00 3 4 3 3.33 41%
Blogs NoWN blogsNoWN blogsNoWN blogsMultiple blog publishing The site will have 2 blogs High Phase 2 4 3 4 5 4.00 4 4 4 4 4.00 4 4 3 3.67 79%Authoring Basic blog authoring tool (eg WordPress) High Phase 2 4 3 4 4 3.75 5 5 5 5 5.00 4 5 3 4.00 86%RSS Feed Available RSS feed and basic feed icons (add to iGoogle, myAOL etc.) Medium Phase 2 4 2 3 3 3.00 1 1 1 1 1.00 5 5 5 5.00 52%Email Subscription Form allowing user to subscribe to blog by email Medium Phase 2 3 2 3 3 2.75 3 3 3 3 3.00 4 4 4 4.00 62%Tags/Categories The ability for the blog author to categorize articles and add tags Medium Phase 2 4 3 4 5 4.00 5 5 5 5 5.00 4 4 4 4.00 88%Comments Registered users to comment standard blog commenting functionality High Phase 2 3 5 4 3 3.75 4 4 4 4 4.00 4 4 4 4.00 78%Social Sharing Users can bookmark blog articles on social bookmarking sites Med-high Phase 2 2 1 1 2 1.50 3 3 3 3 3.00 4 4 5 4.33 53%
Pages/Templates Diplay content templatesDiplay content templatesDiplay content templatesHomepage Flash content player and landing page navigation High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 3 2 3 2.67 89%Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 2 2 2 2.00 88%Profile Category Page Citizens category landing page with rich functionality High Phase 1 4 3 3 2 3.00 3 3 3 3 3.00 2 2 2 2.00 56%Profile Display Citizens profile page with rich functionality High Phase 1 3 3 2 2 2.50 0 0 0 0 0.00 2 2 2 2.00 28%Profile Edit Profile management application High Phase 1 3 2 2 2 2.25 4 4 4 4 4.00 2 2 2 2.00 58%Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 2 3 2.67 67%About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) High Phase 1 5 3 3 2 3.25 5 5 5 5 5.00 4 2 3 3.00 78%Text Content Display formatted content for plain pages (legal, privacy, copyright, help) High Phase 1 2 1 1 1 1.25 5 5 5 5 5.00 5 2 5 4.00 66%
Widgets/Tools Portable apps for sidebars and external sites (blogs, social networks, custom start-pages)Portable apps for sidebars and external sites (blogs, social networks, custom start-pages)Portable apps for sidebars and external sites (blogs, social networks, custom start-pages)Contest/Sweeps Widget Call to action widget concept based on sweeps/contest. Tell your story… Med-high ProposedProposed 3 5 3 4 3.75 1 1 1 1 1.00 4 3 4 3.67 53%Profile Display Mini NoWN Profile - allow Facebook friends to rate, comment etc. Medium ProposedProposed 3 2 1 2 2.00 1 1 1 1 1.00 4 3 4 3.67 39%Deals/Incentives Cruise deal alert or integrate offers with other widgets Med-high ProposedProposed 3 3 5 5 4.00 1 1 1 1 1.00 4 3 4 3.67 55%Activity Feed Display of realtime site activity (John updated photo, Jane is the Buffetizer...) Med-high ProposedProposed 3 2 2 4 2.75 1 1 1 1 1.00 4 4 5 4.33 47%
Profiles/AuthenticationGuest Anonymous user/site visitor High Phase 1 3 4 2 2 2.75 3 3 3 3 3.00 4 5 4 4.33 63%Citizen Registered members, access to profiles, comments, ratings High Phase 1 3 5 4 3 3.75 3 3 3 3 3.00 4 5 4 4.33 71%Author Create/edit, publish blog articles High Phase 1 3 3 3 3 3.00 5 5 5 5 5.00 4 5 4 4.33 81%Moderator Review/approve photos, comments, blogs, ban users High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89%Administrator Manage users, bans users, access reporting High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89%Single sign-on Ability to accept credentials from other RCCL sites High Phase 2 5 5 5 5 5.00 5 5 5 5 5.00 2 3 2 2.33 89%
Interface Features related to navigation of site contentFeatures related to navigation of site contentFeatures related to navigation of site contentTop nav bar Dynamic hierarchical navigation (categories with option of subpages) Med-high Phase 1 4 3 5 5 4.25 5 5 5 5 5.00 4 3 3 3.33 87%Pull-down menu Top left menu Medium Phase 1 2 2 5 5 3.50 5 5 5 5 5.00 4 3 4 3.67 83%Footer bar Footer menu Med-high Phase 1 2 1 3 1 1.75 5 5 5 5 5.00 4 3 5 4.00 70%Search Use of Tag Clouds, image clouds, keyword search to filter photos Medium Phase 2 2 3 4 3 3.00 4 4 4 4 4.00 4 4 4 4.00 72%Email Email Page via email form (Phase 1 site, Phase 2 specific page view) Med-high Phase 1 3 3 4 4 3.50 5 5 5 5 5.00 4 4 4 4.00 84%RSS RSS feed to any query/view Med-high Phase 2 2 2 3 3 2.50 1 1 1 1 1.00 5 5 5 5.00 48%
Utilities Features related to site operation, SEO/SEM, accessibilityFeatures related to site operation, SEO/SEM, accessibilityFeatures related to site operation, SEO/SEM, accessibilitySite Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) High Phase 1 3 3 3 4 3.25 0 0 0 0 0.00 4 4 4 4.00 42%Custom landing pages Ability to create custom landing pages with unique URLs to support OLA Medium ProposedProposed 2 3 4 3 3.00 0 0 0 0 0.00 4 4 3 3.67 39%Automated reporting Standard site usage reports, member activity, alerts Medium ProposedProposed 4 4 4 4 4.00 0 0 0 0 0.00 4 4 3 3.67 47%Friendly URLs Generates SE friendly urls, not long strings High Phase 1 5 3 4 4 4.00 0 0 0 0 0.00 4 3 4 3.67 47%XML Sitemap Automated XML sitemap for SEO Medium Phase 1 4 3 4 4 3.75 0 0 0 0 0.00 4 4 5 4.33 47%Progressive Enhancement HTML site using CSS,jQuery, Flash (sIFR, swfIR) to layer on rich content High ProposedProposed 2 3 2 2 2.25 0 0 0 0 0.00 3 2 3 2.67 29%Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content High Phase 1OpenID OpenID for user registration (AOL, Gmail etc. authentication) Med-high Phase 1 1 4 2 2 2.25 0 0 0 0 0.00 4 4 4 4.00 34%
80% and above80% and above80% and above80% and above
70%-79%70%-79%
Less than 70%Less than 70%Less than 70%Less than 70%
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Major Cruise Line - Photo Sharing SiteMajor Cruise Line - Photo Sharing SitePlatform Selection
NotesNotes
Feature Description Community Engine Lovedbyless Expression Engine SilverstripePhotos Features related to member photos Member Photo Gallery Member Photo Gallery Photo gallery for admin Member Photo Gallery
Uploading User can browse computer, select photo and upload to their member profile 5 5 3 5 Built-in Built-in Not part of member profile Built-in
Add Flickr photos User can select photos from their Flickr account and add to their member profile 3 3 3 3 Requires customBuilt in Mash-up engine; does not import
Built in Mash-up engine; does not import
Built in Mash-up engine; does not import
Photo moderation NoWN administrators can review and approve/reject member photos 4 4 3 2 Built-in Built-inComments Users can comment on photos 5 3 3 3 Built-in
Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags 4 4 2 3 Built-in
Photo management is on CMS/admin side; not member content side
Social Sharing Users can bookmark a link to view a photo on social bookmarking sites 0 0 0 0 Plug-in Plug-in Plug-in Plug-inEmbed Photos Users can copy embed code that allows them to post a photo on another page 3 3 2 3Email Photos Users can email a link to a specific photo or photo set 3 3 2 3Favorite Photos The ability to create a collection of photos (eg Flickr favorites) 3 3 2 3Ratings The ability to rate a photo (eg 4 out of 5 stars) 3 3 2 3 Plug-in Plug-in Plug-in Plug-inFlag as Innapropriate The ability to identify innaproprite content, alert moderator 4 4 3 4Photo Statistics Display how many times photo has been favorited, commented on, viewed etc. 3 3 3 3Edit Photos Crop, rotate, adjust colors, fix red eye etc. 2 2 4 2 Built-in
Blogs NoWN blogs Built-in Built-in Built-in Built-inMultiple blog publishing The site will have 2 blogs 5 5 2 4Authoring Basic blog authoring tool (eg WordPress) 5 3 4 4 Very basicRSS Feed Available RSS feed and basic feed icons (add to iGoogle, myAOL etc.) 5 5 5 5Email Subscription Form allowing user to subscribe to blog by email 4 4 4 4Tags/Categories The ability for the blog author to categorize articles and add tags 5 5 5 5Comments Registered users to comment standard blog commenting functionality 5 5 5 5Social Sharing Users can bookmark blog articles on social bookmarking sites 4 5 3 4 Built-in Built-in
Pages/Templates Diplay content templatesThey all support custom pages
Homepage Flash content player and landing page navigation 0 0 0 0Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) 0 0 0 0Profile Category Page Citizens category landing page with rich functionality 0 0 0 0Profile Display Citizens profile page with rich functionality 0 0 0 0Profile Edit Profile management application 0 0 0 0Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) 0 0 0 0About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) 0 0 0 0Text Content Display formatted content for plain pages (legal, privacy, copyright, help) 0 0 0 0
Widgets/Tools Portable apps for sidebars and external sites (blogs, social networks, custom start-pages)Portable apps for sidebars and external sites (blogs, social networks, custom start-pages) Independent of platformContest/Sweeps Widget Call to action widget concept based on sweeps/contest. Tell your story… 0 0 0 0Profile Display Mini NoWN Profile - allow Facebook friends to rate, comment etc. 0 0 0 0Deals/Incentives Cruise deal alert or integrate offers with other widgets 0 0 0 0Activity Feed Display of realtime site activity (John updated photo, Jane is the Buffetizer...) 0 0 0 0
Profiles/AuthenticationGuest Anonymous user/site visitor 5 5 5 5Citizen Registered members, access to profiles, comments, ratings 5 5 5 5
Author Create/edit, publish blog articles 5 5 3 5
Blog is an admin function; would allow customization to provide func. To member
Moderator Review/approve photos, comments, blogs, ban users 5 5 3 4Administrator Manage users, bans users, access reporting 5 5 5 5Single sign-on Ability to accept credentials from other RCCL sites 5 5 4 5
Interface Features related to navigation of site contentTop nav bar Dynamic hierarchical navigation (categories with option of subpages) 3 3 4 3Pull-down menu Top left menu 0 0 0 0Footer bar Footer menu 0 0 0 0Search Use of Tag Clouds, image clouds, keyword search to filter photos 4 4 4 4Email Email Page via email form (Phase 1 site, Phase 2 specific page view) 0 0 0 0RSS RSS feed to any query/view 4 4 3 4
Utilities Features related to site operation, SEO/SEM, accessibilitySite Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) 0 0 0 0Custom landing pages Ability to create custom landing pages with unique URLs to support OLA 0 0 0 0Automated reporting Standard site usage reports, member activity, alerts 0 0 0 0Friendly URLs Generates SE friendly urls, not long strings 3 4 5 4Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content 2 2 2 2XML Sitemap Automated XML sitemap for SEO 2 3 5 2 Built-inProgressive Enhancement HTML site using CSS,jQuery, Flash (sIFR, swfIR) to layer on rich content 0 0 0 0OpenID OpenID for user registration (AOL, Gmail etc. authentication) 4 4 4 4
127 126 112 120
Produciton SitesCommunity Engine http://www.uncooped.com
http://www.curbly.comLovdbyless http://www.imitatelife.com
http://www.fraced.comExpression Engine http://expressionengine.com/showcaseSilverstipe http://www.silverstripe.com/websites
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Major Cruise Line - Photo Sharing SiteMajor Cruise Line - Photo Sharing SitePlatform Shortlist
5% 5% 20% 5% 20% 10% 10% 10% 10% 5% 100%
Platform URL Techn. Licence Type Description Total CommentsCommunityEngine http://www.missingmethod.com/projects/community_engineRuby MIT/OpenSource CommunityEngine is a free, open-source
social network plugin for Ruby on Rails applications.
5 5 4 5 4 3 5 5 5 4 87 Very fast, robust, easy to implement
Drupal www.drupal.org PHP MIT/OpenSource Valid alternative for better organized development to sparse PHP files. Customization integrated changing the code.
3 4 3 4 2 5 2 2 2 3 56 Too complex,Poor web based administration. No MVC and database layer.
Insoshi http://portal.insoshi.com Ruby MIT/OpenSource Open source white label social network that supports many of the sites features, (WordPress of social networks).
4 5 4 3 4 3 4 4 4 3 77 Very simple, easy to implement
LifeRay www.liferay.com Java professional open-source World leading opensource portal platform with numerous applications and plug-ins
5 5 2 4 2 5 2 4 5 3 65 Too complex; has all feature
Lovdbyless http://lovdbyless.com/ Ruby MIT/OpenSource Very strong feature set with built-in Flickr integration
4 5 5 5 4 3 4 5 3 3 83 Very nice product, Photos and Flickr
PHPizabi http://www.phpizabi.net PHP GPL/OpenSource Robust PHP based white label social network
5 5 3 4 3 3 3 3 0 4 60 Very popular; some free/some paid components, slow
SilverStripe www.silverstripe.com PHP BSD/OpenSource Well organized with MVC, view-code separation, themes and modules. New Zeland Company.
5 5 4 4 3 4 3 4 2 4 72 Impressive PHP social network
Expression Engine http://expressionengine.com PHP Commercial/Proprietary Commercial CMS 4 4 4 4 3 4 3 4 0 4 66 Robust CMS is built on proprietary code base. It uses an open source engine - CodeIgnighter
Documentation How well the platform is documentedHow well the platform is documentedHow well the platform is documentedCustomization/Control How easy it is to customize UI and featuresHow easy it is to customize UI and featuresHow easy it is to customize UI and featuresFeatures How well the platform features align with the solution (how close it is)How well the platform features align with the solution (how close it is)How well the platform features align with the solution (how close it is)Flexibility/Expandability Options and components available/ease of integration, including iphone, Facebook etc.Options and components available/ease of integration, including iphone, Facebook etc.Options and components available/ease of integration, including iphone, Facebook etc.Options and components available/ease of integration, including iphone, Facebook etc.Options and components available/ease of integration, including iphone, Facebook etc.Complexity How complicated the platform is (most simple is a 5), easy to make changes downstreamHow complicated the platform is (most simple is a 5), easy to make changes downstreamHow complicated the platform is (most simple is a 5), easy to make changes downstreamHow complicated the platform is (most simple is a 5), easy to make changes downstreamHow complicated the platform is (most simple is a 5), easy to make changes downstreamSupport/Community Does the platform has a large community of developers, available supportDoes the platform has a large community of developers, available supportDoes the platform has a large community of developers, available supportEase of transfer Complexity to hand-off, to bring on new developers, for a new team to understand Complexity to hand-off, to bring on new developers, for a new team to understand Complexity to hand-off, to bring on new developers, for a new team to understand Complexity to hand-off, to bring on new developers, for a new team to understand Performance How the platform is configured for fast performance, scalability, cachingHow the platform is configured for fast performance, scalability, cachingHow the platform is configured for fast performance, scalability, cachingTeam experience Available resources/experience with platform/technologyAvailable resources/experience with platform/technologyAvailable resources/experience with platform/technologyImpressive Examples Existing site examplesExisting site examples
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Major Cruise Line - Photo Sharing SiteMajor Cruise Line - Photo Sharing SiteFeature Backlog
Increase brand affinity, visibility, WOM/viralConversion of site visitors to membersIncrease traffic to RCCLIncrease bookings, reservationsave Better ExperienceEasier to complete tasksMeaningful in other contextShare cruise experienceave complexity (1 is high)out-of-box/available techtime/effort (1 is high)aveave NotesFeature Description Priority Status Score: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goals SCOREPhotos Features related to member photosFeatures related to member photosFeatures related to member photos
Uploading User can browse computer, select photo and upload to their member profile High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 4 4 3 3.67 95%Add Flickr photos User can select photos from their Flickr account and add to their member profile High Phase 1 3 4 3 4 3.50 3 3 3 3 3.00 3 4 4 3.67 67%Photo moderation NoWN administrators can review and approve/reject member photos High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 3 3 3.00 68%Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 4 4 3 3.67 93%
Pages/Templates Diplay content templatesDiplay content templatesDiplay content templatesHomepage Flash content player and landing page navigation High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 3 2 3 2.67 89%Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 2 2 2 2.00 88%Profile Category Page Citizens category landing page with rich functionality High Phase 1 4 3 3 2 3.00 3 3 3 3 3.00 2 2 2 2.00 56%Profile Display Citizens profile page with rich functionality High Phase 1 3 3 2 2 2.50 0 0 0 0 0.00 2 2 2 2.00 28%Profile Edit Profile management application High Phase 1 3 2 2 2 2.25 4 4 4 4 4.00 2 2 2 2.00 58%Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 2 3 2.67 67%About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) High Phase 1 5 3 3 2 3.25 5 5 5 5 5.00 4 2 3 3.00 78%Text Content Display formatted content for plain pages (legal, privacy, copyright, help) High Phase 1 2 1 1 1 1.25 5 5 5 5 5.00 5 2 5 4.00 66%
Profiles/AuthenticationGuest Anonymous user/site visitor High Phase 1 3 4 2 2 2.75 3 3 3 3 3.00 4 5 4 4.33 63%Citizen Registered members, access to profiles, comments, ratings High Phase 1 3 5 4 3 3.75 3 3 3 3 3.00 4 5 4 4.33 71%Author Create/edit, publish blog articles High Phase 1 3 3 3 3 3.00 5 5 5 5 5.00 4 5 4 4.33 81%Moderator Review/approve photos, comments, blogs, ban users High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89%Administrator Manage users, bans users, access reporting High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89%
Interface Features related to navigation of site contentTop nav bar Dynamic hierarchical navigation (categories with option of subpages) Med-high Phase 1 4 3 5 5 4.25 5 5 5 5 5.00 4 3 3 3.33 87%Pull-down menu Top left menu Medium Phase 1 2 2 5 5 3.50 5 5 5 5 5.00 4 3 4 3.67 83%Footer bar Footer menu Med-high Phase 1 2 1 3 1 1.75 5 5 5 5 5.00 4 3 5 4.00 70%Email Email Page via email form (Phase 1 site, Phase 2 specific page view) Med-high Phase 1 3 3 4 4 3.50 5 5 5 5 5.00 4 4 4 4.00 84%
Utilities Features related to site operation, SEO/SEM, accessibilitySite Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) High Phase 1 3 3 3 4 3.25 0 0 0 0 0.00 4 4 4 4.00 42%Friendly URLs Generates SE friendly urls, not long strings High Phase 1 5 3 4 4 4.00 0 0 0 0 0.00 4 3 4 3.67 47%Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content High Phase 1XML Sitemap Automated XML sitemap for SEO Medium Phase 1 4 3 4 4 3.75 0 0 0 0 0.00 4 4 5 4.33 47%
80% and above80% and above80% and above80% and above
65%-79%65%-79%
Less than 65%Less than 65%Less than 65%Less than 65%
Major Cruise Line - Photo Sharing SiteMajor Cruise Line - Photo Sharing SiteFeature Backlog
Increase brand affinity, visibility, WOM/viralConversion of site visitors to membersIncrease traffic to RCCLIncrease bookings, reservationsave Better ExperienceEasier to complete tasksMeaningful in other contextShare cruise experienceave complexity (1 is high)out-of-box/available techtime/effort (1 is high)aveave NotesFeature Description Priority Status Score: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goalsScore: 1-5, 5 being most positively aligned with goals SCOREPhotos Features related to member photosFeatures related to member photosFeatures related to member photos
Uploading User can browse computer, select photo and upload to their member profile High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 4 4 3 3.67 95%Add Flickr photos User can select photos from their Flickr account and add to their member profile High Phase 1 3 4 3 4 3.50 3 3 3 3 3.00 3 4 4 3.67 67%Photo moderation NoWN administrators can review and approve/reject member photos High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 3 3 3.00 68%Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 4 4 3 3.67 93%
Pages/Templates Diplay content templatesDiplay content templatesDiplay content templatesHomepage Flash content player and landing page navigation High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 3 2 3 2.67 89%Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 2 2 2 2.00 88%Profile Category Page Citizens category landing page with rich functionality High Phase 1 4 3 3 2 3.00 3 3 3 3 3.00 2 2 2 2.00 56%Profile Display Citizens profile page with rich functionality High Phase 1 3 3 2 2 2.50 0 0 0 0 0.00 2 2 2 2.00 28%Profile Edit Profile management application High Phase 1 3 2 2 2 2.25 4 4 4 4 4.00 2 2 2 2.00 58%Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 2 3 2.67 67%About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) High Phase 1 5 3 3 2 3.25 5 5 5 5 5.00 4 2 3 3.00 78%Text Content Display formatted content for plain pages (legal, privacy, copyright, help) High Phase 1 2 1 1 1 1.25 5 5 5 5 5.00 5 2 5 4.00 66%
Profiles/AuthenticationGuest Anonymous user/site visitor High Phase 1 3 4 2 2 2.75 3 3 3 3 3.00 4 5 4 4.33 63%Citizen Registered members, access to profiles, comments, ratings High Phase 1 3 5 4 3 3.75 3 3 3 3 3.00 4 5 4 4.33 71%Author Create/edit, publish blog articles High Phase 1 3 3 3 3 3.00 5 5 5 5 5.00 4 5 4 4.33 81%Moderator Review/approve photos, comments, blogs, ban users High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89%Administrator Manage users, bans users, access reporting High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89%
Interface Features related to navigation of site contentTop nav bar Dynamic hierarchical navigation (categories with option of subpages) Med-high Phase 1 4 3 5 5 4.25 5 5 5 5 5.00 4 3 3 3.33 87%Pull-down menu Top left menu Medium Phase 1 2 2 5 5 3.50 5 5 5 5 5.00 4 3 4 3.67 83%Footer bar Footer menu Med-high Phase 1 2 1 3 1 1.75 5 5 5 5 5.00 4 3 5 4.00 70%Email Email Page via email form (Phase 1 site, Phase 2 specific page view) Med-high Phase 1 3 3 4 4 3.50 5 5 5 5 5.00 4 4 4 4.00 84%
Utilities Features related to site operation, SEO/SEM, accessibilitySite Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) High Phase 1 3 3 3 4 3.25 0 0 0 0 0.00 4 4 4 4.00 42%Friendly URLs Generates SE friendly urls, not long strings High Phase 1 5 3 4 4 4.00 0 0 0 0 0.00 4 3 4 3.67 47%Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content High Phase 1XML Sitemap Automated XML sitemap for SEO Medium Phase 1 4 3 4 4 3.75 0 0 0 0 0.00 4 4 5 4.33 47%
80% and above80% and above80% and above80% and above
65%-79%65%-79%
Less than 65%Less than 65%Less than 65%Less than 65%
Customization/Control
Features
Major Cruise Line - Photo Sharing SiteMajor Cruise Line - Photo Sharing SitePlatform Shortlist
5% 5% 20% 5% 20% 10% 10% 10% 10% 5% 100%
Platform URL Techn. Licence Type Description Total CommentsCommunityEngine http://www.missingmethod.com/projects/community_engineRuby MIT/OpenSource CommunityEngine is a free, open-source
social network plugin for Ruby on Rails applications.
5 5 4 5 4 3 5 5 5 4 87 Very fast, robust, easy to implement
Drupal www.drupal.org PHP MIT/OpenSource Valid alternative for better organized development to sparse PHP files. Customization integrated changing the code.
3 4 3 4 2 5 2 2 2 3 56 Too complex,Poor web based administration. No MVC and database layer.
Insoshi http://portal.insoshi.com Ruby MIT/OpenSource Open source white label social network that supports many of the sites features, (WordPress of social networks).
4 5 4 3 4 3 4 4 4 3 77 Very simple, easy to implement
LifeRay www.liferay.com Java professional open-source World leading opensource portal platform with numerous applications and plug-ins
5 5 2 4 2 5 2 4 5 3 65 Too complex; has all feature
Lovdbyless http://lovdbyless.com/ Ruby MIT/OpenSource Very strong feature set with built-in Flickr integration
4 5 5 5 4 3 4 5 3 3 83 Very nice product, Photos and Flickr
PHPizabi http://www.phpizabi.net PHP GPL/OpenSource Robust PHP based white label social network
5 5 3 4 3 3 3 3 0 4 60 Very popular; some free/some paid components, slow
SilverStripe www.silverstripe.com PHP BSD/OpenSource Well organized with MVC, view-code separation, themes and modules. New Zeland Company.
5 5 4 4 3 4 3 4 2 4 72 Impressive PHP social network
Expression Engine http://expressionengine.com PHP Commercial/Proprietary Commercial CMS 4 4 4 4 3 4 3 4 0 4 66 Robust CMS is built on proprietary code base. It uses an open source engine - CodeIgnighter
Documentation How well the platform is documentedHow well the platform is documentedHow well the platform is documentedCustomization/Control How easy it is to customize UI and featuresHow easy it is to customize UI and featuresHow easy it is to customize UI and featuresFeatures How well the platform features align with the solution (how close it is)How well the platform features align with the solution (how close it is)How well the platform features align with the solution (how close it is)Flexibility/Expandability Options and components available/ease of integration, including iphone, Facebook etc.Options and components available/ease of integration, including iphone, Facebook etc.Options and components available/ease of integration, including iphone, Facebook etc.Options and components available/ease of integration, including iphone, Facebook etc.Options and components available/ease of integration, including iphone, Facebook etc.Complexity How complicated the platform is (most simple is a 5), easy to make changes downstreamHow complicated the platform is (most simple is a 5), easy to make changes downstreamHow complicated the platform is (most simple is a 5), easy to make changes downstreamHow complicated the platform is (most simple is a 5), easy to make changes downstreamHow complicated the platform is (most simple is a 5), easy to make changes downstreamSupport/Community Does the platform has a large community of developers, available supportDoes the platform has a large community of developers, available supportDoes the platform has a large community of developers, available supportEase of transfer Complexity to hand-off, to bring on new developers, for a new team to understand Complexity to hand-off, to bring on new developers, for a new team to understand Complexity to hand-off, to bring on new developers, for a new team to understand Complexity to hand-off, to bring on new developers, for a new team to understand Performance How the platform is configured for fast performance, scalability, cachingHow the platform is configured for fast performance, scalability, cachingHow the platform is configured for fast performance, scalability, cachingTeam experience Available resources/experience with platform/technologyAvailable resources/experience with platform/technologyAvailable resources/experience with platform/technologyImpressive Examples Existing site examplesExisting site examples
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