feb 2014 tau, presented by matt ledoux and gina katz
TRANSCRIPT
Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz
Simplify your clients move via a branded Moving Concierge Service
starring…. YOU!
Salespeople fall into five profiles:
• Hard Workers
• Relationship Builders
• Lone Wolves
• Reactive Problem Solvers
• Challengers
The Challenger Sale
Challengers- The Most $uce$$ful
What is the definition of a Challenger? “A Challenger learns everything they can about their customer and uses these insights to guide them. They are excellent debators and push customers to think in new ways.”
Relationship Builders relieve tension while Challengers use “constructive tension” to sell; complex sales require their ability to disrupt the client’s status quo.
Challenger reps teach the customer by providing financial new insights and control the sale by being assertive about all facets of the transaction.
2014 will be the year that real estate marketing shifts to effectively and
consistently answering the one question every real estate pro gets asked:
How’s the market?
Nobu Hata NAR’s Director of Digital Engagement
ta·perˈtāpər/Verb – to diminish or reduce
Mortgage Rate Projections
Analyst Projected Rate 1Q 2015
Fannie Mae 5.1% National Assoc of Realtors 5.4% Freddie Mac 5.3% Mortgage Bankers Assoc 5.1%
DateAverage
PriceInterest
RateP&I
December 2012 $230,600 3.35% $1,016.29
December2013 $246,800 4.46% $1,244.64
$228.35Difference in Monthly Payment
Monthly Annually Over 30 Years
$228.35 $2,740.20 $82,206
DateAverage
PriceInterest
RateP&I
January2014 $246,800 4.31% $1,222.79
January2015 $256,672 5.3% $1,425.31
$202.52Difference in Monthly Payment
Monthly Annually Over 30 Years
$202.52 $2,430.24 $72,907.20
have a positive outlook on the economy this year
have a positive outlook on housing this year
said they are considering selling their home in 2014
71%
69%
63%
Consumer Views on Housing & Economy
Lending Tree Survey 2014
71% 78%90%
All Sellers Sellers Ages 30-39 Sellers Under 30
Percentage of Homeowners Considering Selling in 2014
by age group
FORSALE
Lending Tree Survey 2014
“
Marc Davison1000Watt Consulting
Frivolous content will sink in 2014 as the gems of
true insight continue to rise.
STOP with the
Cherry Pie Recipes
BRANDING
Get off the fence! Buy your dream home TODAY!
Hope Salas, DPR RealtyDirect: 480.720.4305
“Hope is just a phone call away.”
DateAverage
PriceInterest
RateP&I
January2014
$246,800 4.31% $1,222.79
January2015
$256,672 5.3% $1,425.31
$202.52
THE COST OF WAITING
Raegen Johnson
THE COST OF WAITING
DateAverage
PriceInterest
RateP&I
January2014
$246,800 4.31% $1,222.79
January2015
$256,672 5.3% $1,425.31
$202.52
Raegen Johnson602.330.5362
QUESTIONS?
COMMENTS?