february 22, 2010 phi sigma tau marketing your philosophy background
TRANSCRIPT
February 22, 2010 Phi Sigma Tau
Marketing Your Philosophy Background
Word on the Street
How About This
“Philosophy explores the deepest, broadest questions of life—why we exist, how society should organize itself, how institutions should relate to society, and the purpose of human endeavor, to name just a few. “
Dov Seidman -Chairman and chief executive officer of LRN, a company that helps businesses develop ethical corporate cultures and inspire principled performance
And this…• I think that [philosophy] is really at the core of just
about everything we do. If you study humanities or political systems or sciences in general, philosophy is really the mother ship from which all of these disciplines grow.
Matthew Goldstein, Chancellor,
CUNY
• Studying philosophy, with its emphasis on the big questions and alternative points of view, provided good training for looking at larger societal questions, like globalization and technology. “In a New Generation of College Students, Many Opt for the Life Examined” New York Times, April 6, 2008
What does that mean to you?
• You are equipped to tackle the problems that corporations, government, educational institutions, etc. are dealing with today.
• Your ability to look for different approaches and take an open mind to issues while making connections and weaving cohesive arguments is extremely valuable to employers.
Now is YOUR Time• Current hiring trends report that most
employers are keeping an open mind about majors
• Often preferring a broad-based academic background rather than a specific major
• Today, it’s not the major
– It’s about flexibility and adaptability
– It’s about skills and competencies
Source: SoACE Webinar: 2010 Industry Trends & Recruiting Update, Phil Garner, Feb. 2010
Old Standards
1. Communication skills
2. Work experience
3. Motivation/initiative
4. Teamwork skills
5. Leadership abilities
6. High GPA/academic credentials
7. Technical skills
8. Interpersonal skills
9. Analytical skills
10. Ethics
Source: National Association of Colleges and Employers (NACE)
Top 10 personal characteristics employers seek
New Standards– Build and sustain professional relationships– Analyze, evaluate and interpret data – Engage in continuous learning – Communicate through persuasion and
justification – Plan and manage a project – Create new knowledge– Seek global understanding– Mentor and develop others– Build a team– Take initiative
Source: SoACE Webinar: 2010 Industry Trends & Recruiting Update, Phil Garner, Feb. 2010
Know Your Story• Identify your abilities and talents • Display an expertise in at least one area• Demonstrate a strong ability to network• Be adaptable• Willing to take some risks• Think like a 23 year old – don’t necessarily
act like one• Make your own niche
Source: SoACE Webinar: 2010 Industry Trends & Recruiting Update, Phil Garner, Feb. 2010
Philosophy’s Life Lessons• Read critically
• Write well
• Debate and speak in front of large audiences
• Develop and present impromptu arguments and analysis
• Identify what is right and wrong
• Identify with different people and cultures
• Apply logic to any problem
• Think strategically or see the "big picture”
• Deconstruct the big picture and looking at the details
How does this translate into the world of
work?
• Monitor and lobby federal legislation that has the potential to affect dermatologic care, patients, and practices.
• Coordinate legislative tracking and monitoring for federal advocacy issues.
• Educate legislators and key staff members regarding the Academy’s position on relevant issues.
• Establish and maintain liaison with key congressional and committee staff responsible for and interested in policies and programs that affect the practice of dermatology.
• Cultivate, facilitate, and coordinate member contacts with legislators and key staff.
• Research issues related to federal advocacy which may include dermatologic and patient issues as well as state advocacy processes.
• Develop advocacy materials for members. • Draft rules, bills, and amendment language.
Manager, Congressional Policy
Why Would You Be A Good Match
• Monitor and lobby federal legislation that has the potential to affect dermatologic care, patients, and practices. – Needed: Ability to draw connections between
suggested legislation and potential impact
• Educate legislators and key staff members regarding the Academy’s position on relevant issues.– Needed: Ability to establish the value of
organizations opinion; develop relationships with diverse individuals; public speaking
Magazine Journalist
• Prepare and publish a monthly magazine that interprets, explains, and presents various topics of special career interest to an audience of Army NCOs including active and reserve component NCOs.
• Write articles and reports covering a broad variety of special interest topics with minimal defects.
• Edit and review articles and manuscripts prepared by subject matter experts for use in the NCO Journal.
• Conduct necessary research and analysis, collect and interpret factual information using diverse sources and Subject Matter Experts.
• Plan and conduct extensive interviews with subject matter experts, workers in the field, administrative and program officials.
• Evaluate the magazine and make recommendations for improvement of content, format, organization, scheduling and processing of articles.
Why Would You Be A Good Match
• Evaluate the magazine and make recommendations for improvement of content, format, organization, scheduling and processing of articles. – Needed: Ability to evaluate the magazine
processes and make suggestions for improvement
• Edit and review articles and manuscripts prepared by subject matter experts for use in the NCO Journal.– Needed: Ability to quickly grasp new concepts
and material while identifying relevant information
Marketing Manager
• Work closely with sales, marketing, channels, product marketing/management and our international teams to grow existing initiatives as well as incorporate new programs that educate prospective customers on our value propositions across both the direct and channel businesses.
• Plan, develop and manage the creation and execution of direct mail, online, telesales campaigns from message through CRM set-up, to response metrics and follow-up.
• Conduct analysis on all campaigns to identify program ROI & assess campaign effectiveness by channel, offer type and target segment to continually improve programs.
• Work with Technical Marketing Manager for related web site content for campaigns as needed.
• Ensure that all campaigns are innovative, compelling and worthwhile - constantly reviewing which methodologies are being used and working productively across groups to analyze and improve.
Why Would You Be A Good Match
• Plan, develop and manage the creation and execution of direct mail, online, telesales campaigns from message through CRM set-up, to response metrics and follow-up.
– Needed: Ability to develop persuasive and cohesive messages highlighting benefits of company
• Ensure that all campaigns are innovative, compelling and worthwhile - constantly reviewing which methodologies are being used and working productively across groups to analyze and improve.
– Needed: Ability to evaluate effectiveness of current efforts; establish relationships with diverse individuals; public speaking
Putting This Into Action!
• Break up into groups along career interests (if possible)
• Review the job descriptions and career information provided
• Brainstorm how to market philosophy background for this position
• Collectively develop 3 points to include in a cover letter
The Next Steps• Identify your skills
– Assessment
• Research career– O*Net link
– Occupational Outlook Handbook link
• Informational Interview and Networking
Upcoming Events– CareerZone Connect Job and
Internship Fair
– Professional Etiquette Dinner and Networking Pre-Mixer
– Spring Break Job Shadow Program
– Careers in the City Job Shadow Program
– Student & Alumni Open House
