LCC BUSINESSNEWSLETTER

February Businessand

Networking Luncheon

facebook.com/lvlcc @ latinchambernv @lvlcc www.lvlcc.com

Chamber Update.............................pg 1Law............................................................pg 2-3Real Estate...........................................pg 4-5Business & Industry.........................pg 6

Finance...................................................pg 7

Education...............................................pg 8-9

Tourism & Hospitality....................pg 10-12

Community Calendar.....................pg 13

Job Opportunities.............................pg 14

February 2016

With great enthusiasm the Latin Chamber of Commerce hosted its second Business and Networking Luncheon of the

year at Suncoast Hotel and Casino. The key speaker was Brian G. Brannman Senior Vice President of Operations,

Nevada and President & CEO of Siena Campus. Brian G. Brannman is Senior Vice President of Operations, Nevada

service area, and President and CEO of its St. Rose Dominican-Siena Campus. Brannman's oversight encompasses

Dignity Health's multi-site, multi-area health care service offerings in Nevada, including acute-care hospital

operations, physician relationships, ambulatory and outpatient service delivery systems and healthcare philanthropy.

Brannman is known for the diversity and complexity of his past accomplishments, and for a focus on top-notch

performance combined with compassionate, patient-centered care. He was named to his current role in January 2014,

joining Dignity Health from University Medical Center of Southern Nevada, where he served first as chief operating

officer, and later chief executive officer.

The Latin Chamber of Commerce also had the privilege of having the presence of Congressman Luis V. Gutiérrez ofDistrict 4th of Illinois during the February Luncheon.Now in his twelfth term, Congressman Luis V. Gutiérrez is the

senior member of the Illinois delegation in the U.S. House of Representatives. He is an experienced legislator and

energetic spokesman on behalf of his constituents in Illinois' Fourth District in the heart of Chicago, who first elected

him to his seat in 1992. Rep. Gutiérrez is nationally recognized for his tireless leadership championing issues of

particular importance to Latino and immigrant communities. He has been at the center of every major legislative

debate on immigration reform and immigration issues for more than a dozen years.

For contact information:

(702) 385-7367 300 North 13th Street Las Vegas NV 89101

In This Issue:

News Briefs

Someone Hit My Car and It’s Not My Fault

Caption highlighting key points about picture and potential story following.

Part of the pain and suffering involvedwith getting in an auto accident is theinconvenience you are stuck with whendealing with your property damage.Property damage claims come in a rangeof shapes and sizes. The most typical isgenerally the result of a car accident, sowe will focus primarily on the vehicleaccident type of property damage claim.But there is also a property damage claimif your car was hit by another vehicle whileparked, or if your mailbox, lawn or evenyour home is damaged by a vehicle it isalso considered a property damage claim.

When property damage occurs, the at-fault vehicle’s insurance policy issupposed to pay to repair the damage. Ifyou know who damaged your property,you will be able to file a property damageclaim against their insurance policy. Youshould not be required to pay a deductibleand you would also be eligible for a rentalcar while your vehicle is being repaired.Should your vehicle be deemed a totalloss (totaled), you would be eligible for arental car while the at-fault driver’sinsurance company is inspecting your

determine the value of the loss forreimbursement.

Maricel borrows her sister’s car to goto the mall. While backing out of herparking spot at the mall, she hits aparked car. Who should cover the costsof repairing the parked car? Under thelaw, Maricel’s sister’s insurance policyshould cover the damages to the parkedcar. The at-fault vehicle’s insurancepolicy covering your repairs is the sameeven in no-fault states. That means thevehicle’s insurance, not the driver’sinsurance necessarily, determines theproperty damage coverage.

You may wonder what you’ll beresponsible for in out-of-pocket costs ifyou hit someone’s property with yourvehicle. It may come as a surprise, but adeductible will not apply to repairing theirdamages. However, if your vehicle wasdamaged at the same time, you will berequired to pay your collision deductibleto have your vehicle repaired. In theabove example, Mariel’s sister (the ownerof the vehicle) would be required to payany deductible for repairing her own

vehicle under her collision policy.In some instances, you may not know

who damaged your vehicle. This changesyour claim from a property damage claimto a collision claim on your own policy(since you would to who else a policyclaim could be made). If you do not knowwho damaged your vehicle, you will beresponsible for your collision deductible,and you will only be eligible for rental carcoverage if you purchased it at the timeyou purchased your auto insurancepolicy. If you do not have collisioncoverage, your insurance company willnot pay for the repairs.

For example, Peter is traveling downthe freeway and is sideswiped by a car inthe lane next to him. Peter inspects hiscar only to find a large scrape down thedriver’s side door. The driver of the othercar has fled the scene. Peter calls hisinsurance agent and learns that he has a$500 deductible on collision and no rentalcar coverage. In this case, Peter wouldhave to pay the first $500 and hisinsurance company will pay the remainderof his bill. However, he is not eligible forrental car coverage because he did notpurchase that benefit with his insurancecoverage. Thus, rental car coverage isadvised when purchasing or renewingyour auto policy.

Sometimes, even when the at-faultdriver is identified, a period of time couldpass while the at-fault driver’s insuranceevaluates their driver’s liability fordamages or to process the propertydamage claim. Property damage claimscan take some extra time to process.Fault needs to be confirmed prior toclaims payment for repairs and cansometimes contentious. When theprocess goes smoothly, you shouldtypically expect to receive a check for therepairs within a few weeks. If not,providing statements and information canassist the process.

LawPage 2LCC Business Newsletter

Sponsored by Leila Law

Someone Hit My Car and It’s Not My Fault (cont.)An example, Marc backs into Sofia’s

vehicle in the school parking lot. Propertydamage claim is filed under Marc’s autoinsurance policy. The claim representativecontacts Marc and Sofia to verify theaccident. A check for the repairs is issuedand mailed to Sofia within 10 businessdays for repairs. However, if Marc saysthat Sofia backed into his vehicle instead,then the claim will take more time to sortout before any payment is issued.

Property damage claims can have somany variables, however are often fairlystraightforward to resolve. Seekingreimbursement from the at-fault driverseems fair, although hit and run or

uninsured accidents occur all too often.Always remember to get the insuranceinformation of the vehicle that causeddamages to your property. The name ofthe driver, insurance carrier, policynumber, date, time, location anddescription of what happened are allcritical information to gather to makeyour successful claim.

So long as the at-fault driver admits tocausing the damage, you should not incurany out-of-pocket expense. However, donot expect to be reimbursed for yourheadache and extra time needed to dealwith the claim, and with arranging therepairs. If you do not know the identity

of the at-fault driver you will need tomake a claim under your collisioncoverage, and will unfortunately beresponsible for your deductible forrepairs.Finding your property damaged by a

vehicle is always frustrating. Dealing withinsurance companies and being withoutyour vehicle while it is in the shop forrepairs is a hassle. Should you havetrouble filing a property damage claimand personal injury claim, remember theattorneys and staff at Hale Injury Law arehere to help you navigate this often-frustrating process.

LawPage 3LCC Business Newsletter

Sponsored by Leila Law

What to do if you are in a Car Accident?By Victor Cardoza, Fassett & Cardoza, Injury Attorneys

There has been a lot of confusion over the past few years aboutwhat to do. Since 2014 Las Vegas Metro Police were notresponding to fender bender accidents or non-injury accidents. InJanuary 2016 they reversed the policy and now respond to allaccidents. They do encourage non-injured drivers to call 311 toreport and proceed to 911 if there are any injuries. Here are myTop 10 recommendations if you are in a car accident.1. STOP. Never drive away from the scene of an accident, even aminor one. If you are injured call 911 and ask for an ambulanceright away. If you are not seriously injured proceed to the nextstep. 2. PROTECT YOURSELF AND OTHERS. You can preventfurther accidents by keeping your flashers on. If it is dark and yourlights don't work, you should always keep a flashlight in your carfor such a case. The vehicles involved in the accident shouldremain where they are, unless they interfere with traffic. 3. CALLTHE POLICE. Even if there are no serious injuries, it is a good ideato call the police. You may need a police report to file a claim withyour insurance company, even if it is just to make a claim fordamage to your vehicle. 4. MAKE AN ACCURATE RECORD. Whenthe police arrive, make sure you tell the investigating officer(s)exactly what happened, to the best of your ability. If you do notknow certain facts, tell that to the officer. Do not speculate, guessor misstate any of the facts. If you are asked if you are injured andyou are not sure, say you are not sure, rather than no. 5. TAKEPICTURES. If you have a cell phone equipped with a camera, youshould take pictures of the vehicles if there is visible damage. Ifyou have visible injuries, you should photograph them as well. Ifyou cannot take pictures at the scene of the accident, take themas soon as possible after the accident.

6. EXCHANGE INFORMATION. Typically, the investigatingpolice officer obtains this information. However, if the policedo not respond to the accident, you should obtain the name,address, telephone number and insurance information of allpersons involved in the accident. If there are witnesses, youshould get their phone numbers is case you need to contactthem in the future. If police respond to the accident, ask themfor the police report number. 7. REPORT THE ACCIDENT.Notify your insurance company as soon as possible. Manypolicies require immediate reporting and full cooperation.Find out if you have medical benefits as part of yourinsurance coverage, known as Medpay. 8. SEEK MEDICALATTENTION. Often, injuries caused by motor vehicleaccidents are not immediately apparent. Many people mayfeel the most pain a day or two following an automobileaccident. Unless you are absolutely certain you were notinjured, you should seek medical attention at your localemergency immediately. Even in accidents involving minorimpact, you can sustain injuries. 9. KEEP A FILE. Keep all youraccident-related documents and information together. Thisinformation should include a claim number, the claim'sadjuster who is handling the claim, names and phonenumbers of all contacts, receipts for a rental car and otherexpenses incurred as a result of the accident. 10. PROTECTYOUR RIGHTS. Contact your attorney and they can helpprotect your rights. Often, insurance companies want to takestatements immediately after an accident. It is important thatyou have received legal advice before providing such astatement.

conclude that grocery stores and home

values are definitely related. According

to the Zillow analysis(ii), the median

home within a mile of a future Whole

Foods store appreciates more slowly

than other homes in the same city

before the store opens.

In the months before the stores open,

the trend reverses and flips, so that after

the stores’ opening dates, homes near

Whole Foods appreciate more quickly

than other area homes. Homes near

future Trader Joe’s locations were

appreciating at close to the same rate as

other homes in the same city before the

stores opened. After the opening date,

however, Zillow found a clear boost in

home appreciation rates. Two years

after a Trader Joe’s opened, the median

home within a mile of the store had

appreciated 10 percentage points more

than homes in the city as a whole over

the previous year. The analysis clearly

shows that homes near the stores

appreciate more quickly than homes in

the city as a whole. That means the two

brands are very good at choosing

locations that will appreciate faster in

the future, or are actually spurring home

appreciation growth – or some

combination of the two.

By Zillow

Even if they open in neighborhoodswhere home prices have lagged those inthe wider city, they start to outperformthe city overall once the stores arrive.”The first book by Humphries and ZillowGroup CEO Spencer Rascoff became aNew York Times best seller after itshardcover release in January 2015. Thebook – out this week in paperback with abonus chapter about the grocery storephenomenon – draws on Zillow’s 10-yearhistory collecting and analyzing realestate data, busting common myths andturning conventional wisdom on its head.“The grocery store phenomenon is aboutmore than groceries,” said Rascoff. “Itsays something about the way peoplewant to live – in the type ofneighborhood favored by the generationsbuying homes now.

Today’s homebuyers seek things inneighborhoods that weren’t even in realestate agents’ vocabularies a generationago: walkability, community, newurbanism – and maybe we should addwords like sustainable seafood andorganic pears.” Zillow analyzed thevalues of millions of homes near dozensof Trader Joe’s andWhole Foods to

Homes within a mile of either high-end grocery store begin appreciatingfaster than other homes after the storesopen, Zillow has discovered.

Your local grocery market has a lot todo with what happens in your localhousing market, according to a newanalysis by Zillow. Specifically, Zillowfound that homes grow more rapidly invalue if they are closer to a Trader Joe’sor Whole Foods. Between 1997 and2014, homes near the two grocerychains were consistently worth morethan the median U.S. home. By the endof 2014, homes within a mile of eitherstore were worth more than twice asmuch as the median home in the rest ofthe country. “Like Starbucks, the storeshave become an amenity in their ownright – a signal to the home-buyingpublic that the neighborhood they’relocated in is desirable, perhaps up-and-coming, and definitely improving,” saidZillow Group Chief Economist StanHumphries. “Like a self-fulfillingprophecy, the stores may actually drivehome prices.

Real EstatePage 4LCC Business Newsletter

Homes NearTrader Joe’s,WholeFoods StoresAppreciateFaster!

Real EstatePage 5LCC Business Newsletter

Getting into the ZoneThe Department of Business and Industry

is in the business of promoting the growth

and development of businesses in the

state. As such, we strive to connect

businesses with available resources that

may help their business thrive. Nevada has

many great programs offered in the state

that could be called the “best kept

secrets.” Business and Industry seeks to get

this information into the hand of the

business professionals that can use it. One

such program is known as the Foreign

Trade Zone.

If your Nevada business imports any

goods, parts, raw materials, equipment, or

products from outside of the country, then

it may save you time, money, paperwork,

and fees to get into the zone. The “Foreign

Trade Zone” that is. Nevada has two

designated Foreign Trade Zones (FTZ).

FTZ #89 in Southern Nevada and #126 in

the Northern part of the state.

What is a Foreign Trade zone?

A FTZ is a designated location within

the State that for customs purposes is

treated as if it is outside U.S. boarders. The

zone can be used for storage, distribution,

and production activities. When items are

imported into the FTZ no customs duties

are required to be paid until the product

leaves the location. If the item is re-

exported outside of the U.S., no duty has to

be paid at all, it is entirely exempt from

duty, tax, or use fees. Once the items are

shipped out of the designated trade zone

to be sold within the country, the duty and

all associated fees are paid at that time.

The Foreign Trade Zones in Nevada also

have the more flexible designation as an

Alternative Site Framework allowing items

to be imported anywhere within the broad

designation of the zone, for example,

anywhere in Clark County, rather than just

specified areas near port of entry. . In fact,

it is so flexible that a business can qualify

their location to be specified as the FTZ

and there is no need to move to take

advantage of the benefits.

By Jane DoeFurthermore, companies can have

multiple locations within the zone and

products can be moved between these

locations still without paying duties.

What are the benefits of using a FTZ?

• Improved cash flow: A FTZ gives a

business the option to defer duty

payment which helps manage cash flow

by not paying the duty until the item is

sold or exported outside of the zone for

consumption within the country.

• Eliminate duty on scrap: After the

item enters the FTZ it may be assembled,

manipulated, repaired, cleaned,

manufactured, salvaged, destroyed,

processed, sampled, displayed, mixed,

repackaged, tested and stored

indefinitely without paying duties. No

duty is paid on waste materials or

materials that are “used up” in the

manufacturing process.

• Potential savings on finished

products: Another benefit of the FTZ may

come from transforming raw materials or

manufacturing components into a

finished product. In many cases, finished

products have lower duty rates than the

individual components. For example, if a

component part, such as a radio, is

imported into your FTZ and then

produced or added into a finished

product, say a vehicle, the finished

product may have a lower rate or be

duty-free. Your company may even have

the option of paying the lower of the

component or the finished product duty

rate.

• Improved logistics and reduced

paperwork: Weekly reporting can cut

paperwork down to at most 52 reports

per year rather than potential daily

reporting. There can be further cost and

time saving measures available with

careful logistics management, improving

supply chain efficiencies, or through

hiring a logistics import, export, and/or

transportation company.

• Faster customs clearance: Some

companies experience accelerated

clearance of customs, lower inspection

frequency, and 24/7 delivery and withdraw

resulting in quicker just-in-time logistics.

• Production in your back yard: Keeping

production close to home improves

oversight of processing, decreases loss due

to theft, and offers better control over

intellectual property. The current trend is

considered “on-shoring” as companies are

finding they do not need to move

production overseas to be competitive and

have found economic advantages to

moving back within the United States.

Is it right for your business?

According to the Las Vegas Global

Economic Alliance (LVGEA), any company

that imports raw materials or finished

products – regardless of size- can benefit.

Even a small business may be able to utilize

a FTZ through a 3rd party logistics

company. For example after a clothing

distributor in Nevada started using the FTZ

they experienced significant financial

saving and improved logistics. The direct

benefits to their bottom line led to growth

in their business.

How do I get started?

First you need to contact the grantee

organization designated by the federal

government that manages the FTZ in Clark

Country, the LVGEA; in northern Nevada,

EDAWN. They will walk through the process

(at no cost to you) and help you conduct a

cost benefit analysis. The process of

evaluation application and approval

typically takes between 3-5 months. After

you begin using the FTZ, the cost to your

company will vary depending on the size

and how you plan to utilize the program.

Connect with us:

Phone: (702) 486-2750

Email: biinfo@business.nv.gov

Website: www.business.nv.gov

Facebook:

www.facebook.com/businessandindustry

Twitter:@SmallBizNV

Business & IndustryPage 6LCC Business Newsletter

America is Missing out on a $1.4 Trillion Latino BusinessOpportunity

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America's Latino entrepreneurs are

lying in wait -- sitting on a potential $1.4

trillion in revenue boost to the economy.

But a series of financial and cultural

hurdles are blocking their progress.

That's the finding of a recent report by

the Stanford Graduate School of

Business that surveyed roughly 1,800

businesses owned by Latinos. Latino

entrepreneurs are extremely active.

Latinos opened 86% of all the new

businesses created in the U.S. between

2007 and 2012, according to Remy

Arteaga, the lead researcher. But they

lagged non-Latino businesses in how

much revenue they brought in -

- $155,806 in 2012 versus $573,209,

according to the most recent U.S. Census

data.

"When you start looking at that

difference, you realize how much money

is being left on the table," said Jerry

Porras, professor of organizational

behavior and change at Stanford's

business school. The biggest issue? A

lack of access to capital.

More than half of the those surveyed

by Stanford said they were failing to

grow due to inadequate funding.

The researchers pointed to the lack of a

pipeline between investors and Latino-

owned businesses and a dearth of

financial education, as well as cultural

issues within the Latino community.

Many of the survey's respondents said

they had been turned down for funding,

primarily by banks. And the researchers

noted that less than 1% of companies

that receive venture capital funding are

Latino-owned. Edrizio De La Cruz is the

Dominican-born founder and CEO of a

company that has secured $6 million in

venture funding and just closed its

second round. His company, Regalii, was

launched in 2013 and provides

technology that helps people remotely

pay bills of family and friends in other

countries. "I came to live with my dad in

the '90s and I always sent money back

home to my mom," said De La Cruz, whose

business is based in New York's

Washington Heights neighborhood,

where he grew up. De La Cruz attended

the Wharton Business School's graduate

program, which he said gave him the

knowledge and connections he needed to

get Regalii off the ground.De La Cruz is an

anomaly among the Latino community,

however. Stanford's researchers found

many Latino businesses are unaware of

different funding sources available to

them. Many also seem resistant to

seeking outside funding altogether. Over

half of the Latino businesses in the

Stanford survey said they have never

requested outside funding, and about

two-thirds of respondents said they felt

uncomfortable sharing equity with

outsiders, fearing they would lose

control of their business.

"It's partly cultural," Porras said. "Family

is important, and many Latinos feel

uncomfortable going beyond it." About

92% of the businesses surveyed by

Stanford tapped money from family and

friends. Other funding usually came from

personal loans -- either from banks or

from credit cards -- not business loans.

When Latino entrepreneurs did seek

outside funding, researchers found that

42% of respondents were rejected by

banks and commercial lenders.

Georgina Randazzo started her office

furniture company, Facilitec, with next to

nothing. "Just a $2,000 deposit from a

client," she said. "Some of our big

challenges were things like getting

credit," said Randazzo, who was born in

Mexico City and moved to the U.S. when

she was a child. At first, she secured

personal loans and took a small loan

from her sister in Mexico. Eventually, she

transferred the loans to commercial

loans, putting her home down as

collateral. "We started our business in

1993, and in 1995 we were looking to

shut it down." That year Boeing hired the

company, enabling it to stay afloat.

FinancePage 7LCC Business Newsletter

Edrizio De La Cruz (center) quit his job as an airplane mechanic to live

his dream as a tech entrepreneur.

by Friend Octavio Blanco @CNNMoney

Hispanic or Latino!

Most government records and the U.S. Census use the term Hispanic. On thenewsstand, one finds Latina and Latino magazines. The use of Hispanic or Latino hasbecome an unsettled issue among the Hispanic/Latino population. So which term iscorrect to use?The Hispanic population numbered 50.5 million in 2010. Hispanics accounted for overhalf of the population change from 2000-2010, according to the U.S. Census Bureau.The nation’s fastest-growing minority, the Hispanic population is growing exponentiallyin the United States, and its buying power and cultural presence is increasing as well.

Studies have shown the term Latino is gaining acceptance among Hispanics.However, a presidential tracking poll conducted by Hispanic Trends, Inc. reported thata significant majority of Hispanics still prefer the term Hispanic.

The term Hispanic alludes to a person’s place of origin, referring to persons fromMexico, Puerto Rico, Cuba, Central and South America. These areas were all conqueredand settled by the Spanish and originally called Hispania, a term initially coined byRomans to refer to the Iberian Peninsula

“Hispanic is a culture. We have never considered Hispanic to be a race or ethnicity,but in the United States it is considered to be a race or ethnicity,” said Dr. Juan CarlosToledano, associate professor of Hispanic Studies at Lewis and Clark College.“Hispanic was meant as an ethnic category.”

Hispanic was first used on the 1970 census, introduced by the Nixon Administrationfor demographic clarification reasons. This was the first time the group was officiallyacknowledged by the U.S. government.

“Hispanic refers to place of origin regardless of race. For example, what I have foundwith people [filling out] the census is they have to check the box for Hispanic, and thenrace. But [Hispanic] does link back to Spanish-speaking countries and where Spainwas the former colonizer,” said Dr. Kimberly Simmons, director of Latin AmericanStudies at the University of South Carolina.

In contrast, Latino refers to a group of people who lived in the conquered Romanprovinces and regions where the Latin language took root, usually called the Romanticlanguages: French, Spanish, Italian, Portuguese, Romanian, Catalan, and others. Thus,Latino refers to France, Spain, Italy and other regions where these languages arespoken. Nowadays, though, the definition has come to refer to Latin Americans,although its origins can be traced to the former Roman Empire.

EducationPage 8LCC Business Newsletter

Still, she didn't get a Small BusinessAdministration loan until 2006 toexpand. "Even SBA loans need to bebacked up, and when you don't havemuch, you can't back it up," shesaid. Last year was Facilitec's bestyear -- with $16 million in sales,Randazzo said. Georgina and herhusband Mark are now thinkingabout selling the business to theirson."Luckily, the Latino cultureencourages entrepreneurship," saidPorras. "But the companies beingcreated are subsistence-businesses.They're not creating wealth for theowners." To help Latinoentrepreneurs gain traction, Porrasfounded Latino Business ActionNetwork, a non-profit thatcollaborates with Stanford on theLatino Entrepreneurship Initiative,that identifies Latino-ownedcompanies that are primed to growinto firms making at least $1 millionin revenue and puts them through asix-week intensive program.In the winter of 2015, the first classof 78 Latino entrepreneurscompleted the program, whichincluded interviews with successfulLatino business people, mentoring,and networking with venturecapitalists and angel investors.

America is Missing out

on a $1.4 Trillion Latino

Business Opportunity

(Cont.)

By Grace Austin

Caption highlighting key points about picture and potential story following.

A similar word, Chicano, is viewed as aderogatory term for some, and a labelof pride to others.“The term, first intended to degrade,was not coined by Mexican people, butby whites and other races. It referred topeople of Mexican heritage but wasintended to be disrespectful, labelingMexicans as an inferior class insociety,” said Broadridge.Others, like Toledano, have a differentpoint of view on the term. He comparesit to the cultural shift from identifyingas ‘black’ to ‘African-American’ in theAfrican-American community.“In general, for the Chicano population,it became a word of pride. In the ‘50sand ‘60s, Chicano becomes this wordthat gives you the power to be part of acommunity you are proud of. But thatdidn’t mean there weren’t issues withthe rest of the population [using theword].”While Hispanic sometimes carriesstereotypes of agricultural laborers andmaids, Latino sometimes conjures amore romanticized image.“Maybe [because of] media or films,when you say Hispanic we thinkmigrant workers. If you say Latino, theimages that come to mind are music,the explosion of salsa [music], ormaybe food. It’s not weighted downwith the other things [affiliated] withHispanic. Latino was a way to recastthat and distance themselves from theHispanic [image],” said Simmons.

On the other hand, Toledano sees theseLatino stereotypes as sometimes untrue.“One of the stereotypes is that Latin peopleare always dancing and having parties. Tosome degree, the Hispanic culture isoutdoorsy and we have many parties, and itis a happy culture, but that doesn’t mean thateveryone knows how to play guitar anddance the salsa,” added Toledano.Regional differences often explain the usageof Latino or Hispanic. In a federal report bythe Executive Office of the President’s Officeof Management and Budget, the governmentfound that Hispanic is often used in the East,and Latino commonly used in the West.To most Hispanics/Latinos, either label is apersonal preference. Often, though, thosethat may fall into the Hispanic/Latinodemographic would choose to identifythemselves by their country of origin.“I think most people would rather tell youthey’re Columbian, that they’re Brazilian.Most people would rather say where they’refrom first, because they know ‘Latino’ is verydiverse. Nationality first, and then Latino, orHispanic,” said Simmons.For the growing Hispanic/Latino population,a permanent name is still being debated.What is certain, though, is the demographic’sincreasing prominence in society and theeconomic market. Hispanic or Latino, thisheterogeneous group continues to play animportant part of diversity in the U.S. and ona global scale.

EducationPage 9LCC Business Newsletter

“All Hispanics are Latinos, but not allLatinos are Hispanics. [For example]Brazil, being a Portuguese-settledcompany, is not Hispanic, but isLatino,” clarifies Simmons.

Latino originally was seen as anti-indigenous when it was invented bySpanish-American exiles in Europe inthe late nineteenth century, accordingto Ilan Stavans, co-author of What is LaHispanidad? Some intellectuals viewedit as a “cover-up for the falsehomogeneity” on the continent. Theterm later gained popularity in thetwentieth century.

Latino has become a self-identifyingand unifying word in recent years formany of the peoples in the WesternHemisphere, especially in the UnitedStates.

“For self-identification, I think there’smore of a movement and a shift to sayLatino in the United States. Latino hasbecome a way to unify the differentgroups in Latin America, the children ofthose who are here from differentcountries, under a larger umbrella,”said Simmo Nowadays, Latino hasbecome the most politically correctterm. To some, Hispanic has negativeconnotations, including gangparticipation, unemployment, and lowdegrees of education, according to LilyBenjamin, VP of OrganizationDevelopment and Diversity atBroadridge Financial.

Hispanic

or Latino!

(Cont.)

Tourism & HospitalityPage 10LCC Business Newsletter

15YEARS!

MGM Resorts International is celebrating more than 15 years

since the adoption of our Diversity Initiative, when we formally

committed ourselves to embracing diversity and inclusion as a

moral and business imperative. It was ground-breaking at the

time, and has proven to be a source of collectivism among our

employees, and a point of competitive differentiation and a

value proposition for the millions of guests who visit us yearly

from around the

globe.

During the past 15 years, we have focused not only on

diversifying our workforce but also have worked hard to

establish and strengthen relationships within our communities

with prominent organizations such as the Latin Chamber of

Commerce. We invite you to look back at our program's

beginning, commitments and overall impact.

News Briefs

An Oral Historian’s Path to Mount Charleston

Caption highlighting key points about picture and potential story following.

Last summer I met oral historian Lisa

Gioia-Acres at a social gathering for

writers and we hit it off instantly. I dig fun-

loving chicks and Lisa and I have a lot in

common. We’re both from upstate New

York, we’re almost exactly the same age

(she’s two weeks older, I’ll have you

know), we were married around the same

time, we each have two kids, and we’re

both free spirits who refuse to act like the

grandmothers that we are.

But our childhoods were nothing alike.

Soon after Lisa’s first birthday, in a horrific

scenario of domestic violence, Lisa’s

father killed her mother and then took his

own life. Lisa and her three older brothers

were brought up by their maternal

grandmother, who had already raised a

dozen children of her own.

Lisa grew up not knowing much at all

about her parents. She’d hear stories, and

people would remark that she looked like

her mother, but any questions she asked

were evaded. Determined to learn more,

and to fill the void of loss, she became

proactive in uncovering the lives of the

parents she never knew and the

circumstances surrounding their deaths.

The brutal event that occurred 50 years

ago has shaped Lisa’s path in life

profoundly. She pursued a master’s

degree in history and today works as an

oral historian, documenting lives and

stories as she helps find connections to

the past. In addition to working for the

Oral History Research Center at the

University of Nevada, Las Vegas, where

she collects oral histories for the

university archives, she is currently a

contract historian on a project for the U.S.

Forest Service entitled “The American

Settlement of Mount Charleston.” The

information she’s gathering will be

presented in interpretive exhibits in the

visitors center for the new 2,500-acre

Middle Kyle Canyon recreation complex

in the Humboldt-Toiyabe National Forest.

Construction is expected to begin this

summer.

Located just 30 minutes from downtown

Las Vegas, Mount Charleston is the

highest peak in the Spring Mountains and

is a year-round getaway for Las Vegas

residents and visitors. The Las Vegas Ski &

Snowboard Resort is a popular

destination for locals in winter. In summer

the mountain’s cool temperatures

– typically 20 to 30 degrees cooler than in

the valley – draw residents seeking a

reprieve from the scorching heat. I, for one,

have enjoyed refreshing cocktails on the

deck of the Mount Charleston Lodge, 7,700

feet up the hill at the end of Nevada

Highway 157, while Las Vegas baked in

110-degree mid-July heat.

In the course of her research, Lisa has

collected stories from several longtime

area residents. Tom Padden Jr., for

example, remembers digging out of the

snow before dawn each winter morning so

he could catch the bus to school in Las

Vegas. That was before Lundy Elementary

School opened in Mount Charleston, in

1960. Today that school serves nine Mount

Charleston students in a one-room

schoolhouse. Imagine, a one-room

schoolhouse just minutes from the glitz of

Las Vegas! At the end of January it received

a stay of budgetary execution when the

Clark County School Board voted to allow

the school to remain open for at least

another year.

Lisa also talked to Edith Mofford Lenzi,

whom she scouted out after finding Lenzi’s

unpublished manuscript in the Mount

Charleston library. Lenzi wrote her story to

recognize her father, the founder of the

Mofford sawmill, and his contributions to

the area. She details life in this rustic

setting and how she, her brother and her

parents lived in a tent on the mountain

year-round from 1946 to 1952. And I’m

ready to call 911 when my cable goes out.

Lisa has spoken most extensively with Dick

Taylor, Mount Charleston’s unofficial town

historian. Taylor, who turned 80 on January

31, told her about the 1962 fire at the old

Mount Charleston Resort Lodge (where the

library and fire station now stand), and how

people scrambled through the debris

looking for coins. He also recalled the day

the power company turned on the

electricity in Mount Charleston – and the

ensuing silence when the community’s

generator was idled.

Tourism & HospitalityPage 11LCC Business Newsletter

By: Linda Lou

An Oral Historian’s Pathto Mount Charleston

Tourism & HospitalityPage 12LCC Business Newsletter

People back then came together as a community, Taylor told Lisa,

with everyone wearing different hats as needed. Taylor, for example,

was a member of what was called the “sheriff’s posse,” a group of men

who sometimes performed search-and-rescue duties on the mountain.

Most famously, the posse responded to a call on Nov. 17, 1955, when a

C-54 transport plane crashed into Mount Charleston during a blizzard,

killing 14 men. The official story was that the plane was an Atomic

Energy Commission charter to the Nevada Test Site, but that was a

cover. More than three decades later it was revealed that the aircraft

was carrying CIA agents and U-2 spy plane designers on a top-secret

mission and was believed to have been headed to Area 51.

Lisa’s conversations with longtime residents will be preserved on a

recorded disk so future researchers can benefit from the work she has

done. “Without talking to people who actually lived through those

times, you miss the most important nuggets of insight,” she told me.

“It’s just not the same as putting together information from

newspaper articles. I get to hear the nuances of the way people

speak.”

As I listened to Lisa enthusiastically recount the tales she’s been

told, I was struck by the sad fact that she’s never heard the nuances in

two particular voices: those of her own parents. Her bubbly personality

belies her personal tragedy, a tragedy that has led to her life’s work of

understanding the past so it can be cherished in the future.

LCCUpcoming

Events

EVENT DESCRIPTION

2016 West Coast Conference Basketball ChampionshipsStart Date: 03/03/2016 End Date: 03/08/2016

Attendees: 10,000

Orleans Hotel and Casino4500 W Tropicana

Las Vegas, NV 89103(800) 675-3267 or (702) 365-7111

http://www.wccsports.com

National Grocers Association (NGA) Show 2016Start Date: 02/28/2016 End Date: 03/02/2016

Attendees: 2,700The Mirage Hotel & Casino3400 Las Vegas Blvd SLas Vegas, NV 89109

(800) 627-6667 or (702) 791-7111http://www.nationalgrocers.org

WPPI Wedding & Portrait Photographers Conference Expo2016

Start Date: 03/03/2016 End Date: 03/10/2016Attendees: 11,000

MGM Grand Hotel and Casino3799 Las Vegas Blvd SLas Vegas, NV 89109

(800) 929-1111 or (702) 891-1111http://www.wppionline.com/index.shtml

Catersource Annual Conference & Trade ShowStart Date: 03/15/2016 End Date: 03/16/2016

The Mirage Hotel & Casino3400 Las Vegas Blvd SLas Vegas, NV 89109

(800) 627-6667 or (702) 791-7111Las Vegas Convention Center

3150 Paradise RdLas Vegas, NV 89109

(702) 892-0711http://www.catersource.com

Community CalendarPage 13LCC Business Newsletter

Job OpportunitiesPage 14LCC Business Newsletter

Bilingual Call Center Representative

All times are in Pacific Standard Time.

Job ID 2016-1057

# of Openings 20

Job Locations US-NV-Las Vegas

Posted Date 1/8/2016

Category Customer Service/Support

More information about this job:

Overview: Bilingual (Spanish) Call Center

Representatives!!!

Windham Professionals Inc. is a full-service Accounts

Receivable Management and Customer Care Company.

We have locations in NH, NV, NY, and TN and expanding.

Consider joining our company as we are on the cutting

edge of new growth creating a world class BPO service

provider. Learn more about our current openings and

where we’re hiring by visiting

www.windhampros.com/careers. We offer excellent

service to our clients and great opportunities for our

employees.

Why work at Windham!

Competitive pay based on experience

Flexible schedule with FT & PT options

401(K) Match and Profit Share Potential

Insurance Benefits

Walking Beer Vendor for NASCAR 3/4-3/6

Event Management Solutions, Inc. (EMS) - Las Vegas, NV

$200 a day

Event Management Solutions Inc. (EMS) is looking to add motivated

individuals to its walking beer vendor team . You must be able to

carry 20 pounds and walk stadium steps to be a Beer Vendors for the

upcoming NASCAR Race at Las Vegas Motor Speedway on March 4-

6th. If you can't carry 20 pounds and walk the stadium steps please

don't waste EMS's time and yours. The job pays a great commission

plus CASH TIPS . Our current vendors who return each race make

$200+ and have a great time doing so. This job is not for everyone

and requires you to get out and hustle but the pay and the experience

are phenomenal.

Please visit our company website at www.emsvending.com and click

on the link to the Las Vegas NASCAR information and read through

the info. After you have read through the website and can self qualify

you can send me an email with "LVMS NASCAR" as the subject and let

me know if you can want to work. You will receive a confirmation

email within 48 hours of receipt of your email.

Job Type: Temporary

Required license or certification:

Nevada TAM card

Administrative Assistant--YouthMental Health First Aid

Nevada State Office of Suicide Prevention - Las Vegas, NV

$14.60 an hour

Project AWARE

Youth Mental Health First Aid Administrative Assistant

Applications are being accepted for a position for the Office of

Suicide Prevention in the Division of Public and Behavioral Health.

This is a non-state position which will be hired through a temporary

employment agency . This is a temporary position contingent upon

continued Now Is the Time - AWARE Federal Grant, Youth Mental

Health First Aid (YMHFA) funding through September of 2019.

RECRUITMENT OPEN : February 22, 2016 – March 4, 2016. Résumésmust be received by 5:00 p.m. on the closing date.

SALARY : $14.60 per hour

WORK HOURS: Up to 20 hours per week

THE POSITION : The Division of Public and Behavioral Health is

recruiting for an Administrative Assistant. Under the direction of the

Office of Suicide Prevention (OSP), the incumbent will be

responsible for the day-to-day tasks in support of the YMHFA

Coordinator and OSP Trainer/Facilitator. The position is a non-state

position and will be hired through a temporary employment agency

Submit Résumé To : Angela Friedman, Admin. Asst. IV

Nevada Office of Suicide Prevention

445 Apple Street, Suite 104 Reno, NV 89502

Telephone: 775-687-0856 .

Job Title Spa Coordinator-PT

Location Las Vegas, NV, US

Organization Name GNLV-Spa

Brief Description: To service all customers according to

Director’s standards, policies and procedures of the hotel

ensuring Spa operations run smoothly and efficiently.

ESSENTIAL FUNCTIONS:

Adhere to the policies and procedures of the Spa

Department. Provide positive service standards to

include but not limited to courtesy, sincerity and

enthusiasm to all guests of the Spa. Schedule

appointments for the Spa services, taking into

consideration the timing of the services. Be

knowledgeable of the products and services and make

recommendations to the guests. Greet and depart guests

of the Spa. Ensure the comfort and safety of each guest

Notify and introduce the guest to the attendant.

Maintain accurate records of receipts by collecting,

totaling and submitting all receipts and cash as specified

by the policies and procedures. Secure the Spa by

ensuring the premises are locked and all electrical

equipment has been turned off. Answer and handle

telephone calls. Perform other duties and

responsibilities as requested.

BOARD OF DIRECTORS 2016ChairpersonMaggie Arias-PetrelGlobal Professional ConsultingVice ChairDaniel J. TafoyaClark County School DistrictSecretary-TreasurerEdgar PatinoNV EnergyAssistant Secretary-TreasurerAndres EstradaLamar Advertising CompanyDirectors – Two YearsAlex De CastroverdeDe Castroverde Law GroupDaniel JohnsonStation CasinosJosé Luis MeléndrezUniversity of Nevada, Las VegasNorberto MadrigalLunas Inc.Ramón TorresEpicure Group InternationalVidal GonzalesMGM Resorts International

Directors – One Year Alan AlemanCarlos ColladoMGM Grand Las Vegas Hotel & CasinoDebbie HolleranCenturyLinkFrank CanalesHappy ToursJacki RamirezRamirez GroupJose ValenzuelaCity of North Las VegasMaria MarinchCollege of Southern NevadaSam LoyaLotus BroadcastingSandy Colón-PeltynFoundation for Excellence & Distinction

ADVISORY BOARDDomingo Cambeiro Domingo Cambeiro Corp.- ArchitecTony F. Sanchez, III NV Energy

EXECUTIVE STAFFPeter GuzmanPresident and CEOOtto MéridaPresident Emeritus

The mission if the Latin Chamber of Commerce,Nevada Inc. is to promote the success of ourmembers and Hispanic-owned businesses byfacilitating positive business, cultural, and

educational relationships, as well as economicdevelopment and knowledge sharing in anefficient, effective and professional manner.

Latin Chamber of Commerce, Nevada, Inc.300 North 13th StreetLas Vegas NV 89110

(702) 385-7367

Page 2Page 1

facebook.com/lvlcc @ latinchambernv @lvlcc

Latin ChamberPage 16LCC Business Newsletter

Letter from the President

Dear Community Partners and Valued Members,

What a great first 60 days. I am so proud to say that we own our ownbeautiful building. But I'm even prouder to let you know that through valuedpartnerships, we have new remodeled offices inside, new landscaping, a newparking lot and soon, new signage. Furthermore, we have lots of newmembers and solidified many of our long term partners. Exciting things arehappening in every area of our Latin Chamber of Commerce. It's only thebeginning. We are the Premier Hispanic Organization and through hard work,value and innovation, we will always be. Stay tuned!

Thank YouPeter Guzman