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FEDERAL REPUBLIC OF NIGERIA
A member of Standard Bank Group
Location: Nigeria is located in West Africa.
Chambers/Associations: The Nigerian
Association of Chambers of Commerce,
Industry, Mines and Agriculture (NACCIMA) is
the umbrella organisation for all city, state and
bilateral chambers of commerce in the Federal
Republic of Nigeria. It has various working
groups, such as the Agriculture Trade Group,
the Syndicated Metals Industries Limited and
Industrial Trade Group, the Export Action
Group, the Businesswomen Group and the
Oil and Gas Trade Group.
However, the Lagos Chamber of Commerce
and Industry (LCCI), headed by Muda Yusuf,
is the most influential institution for businesses
within the greater economy.
INTRODUCINGCOUNTRY PROFILE –
FACTS AND FINDINGS
• Nigeria is a federal republic with executive
power exercised by the president,
Mr Muhammadu Buhari.
• The ruling, All Progressive Congress,
which was formed in 2013, took power in
the March 2015 election.
There are three distinct systems of law in Nigeria:
• Common law (from the country’s British colonial past);
• Customary law (from indigenous, traditional norms and
practice); and trade within the Africa continent, as well as with
Europe and the Americas, will be beneficial.
• Sharia law (used only in the northern states of the country,
which are mostly Muslim).
ECONOMICS• Nigeria is the largest economy in Africa and the 26th largest
in the world, with a gross domestic product (GDP) of
US$510 billion and growth of 6.3% in 2014.
• Nigeria has the potential to achieve annual GDP growth of
7.1%. If this is supported by rapid infrastructure expansion
through investment, Nigeria could be a top-20 economy in
2030, with GDP of more than US$1.6 trillion.
• Its young and fast-growing population is an advantage.
So is the country’s geographic location in West Africa, which
enables trade within the continent as well as with Europe and
the Americas.
• In terms of international relations, Nigeria is a member of,
or affiliated with, several international organisations. These
include the following:
– African Union (AU)
– Commonwealth of Nations
PESTEL ANALYSIS
POLITICAL:
COMPOSITION OF THE ECONOMY
Other, 20% Agriculture, 21%
Oil & Gas, 16%
Manufacturing, 7%Trade, 17%
Telecoms, 11%
Real estate, 8%
– Economic Community of West African States (ECOWAS)
– G-15
– G-77
– International Monetary Fund (IMF)
– Organization of the Petroleum Exporting Countries (OPEC)
– United Nations (UN)
– United Nations Educational, Scientific and Cultural
Organization (UNESCO)
– United Nations High Commissioner for Refugees (UNHCR)
– World Health Organization (WHO).
• Nigeria is a member of the MINT group of countries –
Mexico, Indonesia, Nigeria and Turkey. These countries are
widely seen as the next “BRIC-like” economies or emerging
economic giants.
• It is also listed as a Next Eleven (N-11) economy. These
countries, with large populations and economic promise, are
set to become some of the biggest economies in the world.
The N-11 includes: Bangladesh, Egypt, Indonesia, Iran, Korea,
Mexico, Nigeria, Pakistan, Philippines, Turkey and Vietnam.
• A statistical rebasing of Nigeria’s GDP in April 2014
showed a much larger, restructured and more diversified
economy. The primary sectors, oil and agriculture, make
smaller contributions than previously assumed. Secondary
and tertiary industries actually play a far greater role in
economic output. The chart below shows the contributions of
the different sectors of Nigeria’s economy.
PROSPECTS FOR ECONOMIC GROWTH
• The economy has had strong, continued growth of about 7%
a year in the last 10 years (6.3% in 2014). Non-oil sectors are
the main drivers of growth.
• The country relies heavily on imports.
Nominal GDP, 2013 $ billion
Rebased (Source: McKinsey Global Institute: Nigeria’s renewal: Delivering inclusive growth in Africa’s largest economy, July 2014)
Compound annual growth rate, 2010 – 13 (%)
1 Information and communications technology.2 Resources do not include oil refining, which is included in manufacturing.3 For pre-rebased real compound annual growth rate, we use 2010-12, since real 2013 was unavailable.
NOTE: Numbers may not sum due to rounding.
SOURCE: National Bureau of Statistics, data accurate as of April 2013 GDP release; McKinsey Global Institute analysis.
Nominal 7.7
Real 7.03
13.8
6.4
Rebased
• Nigeria’s dependence on oil needs to change. Oil makes
up about 70% – 75% of fiscal revenues and over 90% of
exports. It is seen as the main objective for foreign
direct investment.
• The economy faces some tough times. Macroeconomic
challenges such as exchange rate volatility and falling global
oil prices will affect public-sector spending.
• Nigeria will have to attract private capital to improve its
infrastructure, for example for power and energy supply,
and this will take time
WHAT DOES NIGERIA HAVE TO BOOST GROWTH?
• A vast amount of resources.
• A huge population and fast-growing consumer class.
• Rapidly growing trade and consumer-related sectors.
THE POTENTIAL OF THE MAJOR SECTORS IN THE
NIGERIAN ECONOMY
1. Agriculture
Nigeria was once self-sufficient in food production but now
relies on food imports as agriculture did not keep up with
rapid population growth. However, agriculture is still a major
contributor to the country’s GDP, with remarkable potential.
The country has:
• over 80 million hectares of arable land (23% of all arable land
in West Africa);
• the lowest levels of irrigation in the world; and
• some of the fastest-growing yields in the world.
The biggest opportunity is believed to be in improving
crop yields.
Current situation
• Crop production: food crops are cultivated for consumption
and cash crops are cultivated for sale locally or for exporting,
to earn foreign exchange.
• Major crops include: beans, sesame, cashew nuts, cassava,
cocoa beans, groundnuts, gum Arabic, kola nut, maize
(corn), melon, millet, palm kernels, palm oil, plantains, rice,
rubber, sorghum, soybeans and yams.
• Some crops are cultivated for both domestic use and
exports. These include cocoa, rubber, cotton, palm oil,
palm kernel, peanut oil and groundnuts.
Future prospects
Agriculture can play a significant role in the country in:
• providing food;
• promoting industrialisation (adding value to primary
economic activity);
• earning foreign exchange;
• generating employment, especially youth employment; and
• socio-economic advancement.
The economic value of agriculture, which is about 22% of
the country’s economy, could more than double from 2013
(US$112 billion a year) to 2030 (US$263 billion a year).
In Nigeria, the growing role of agriculture has resulted in the
sector being called the country’s “new oil”.
2. Trade
Retail trade and wholesale trade makes up 17% of Nigeria’s
GDP and 25% of employment. Trade has been a big driver of
growth in Nigeria over the past decade.
Current situation
Although the retail sector has been very informal and
fragmented, dominated by street vendors, small shops and
open markets, chains of modern stores are being established.
Future prospects
Rapid growth in the number of consuming households will be
the main driver of growth in the trade sector. Consumption
could more than triple because of the growing consumer class.
It could rise to almost US$1.4 trillion a year in 2030, an annual
increase of about 8%, which will make the trade sector the
largest in the Nigerian economy.
The sector will provide opportunities for makers of packaged
foods and fast-moving consumer goods (FMCG) such as paper
goods, which could grow by more than 10% a year.
Factors that limit the productivity of the trade sector:
• Securing land for developing new, modern-format stores can
be expensive and time-consuming.
• There are challenges in supply chain management.
• The high costs of manufacturing are bound to present
challenges when catering for a nation of value-conscious
consumers.
3. Infrastructure
Productivity is held back by poor infrastructure, which
increases the cost of doing business in Nigeria.
According to a McKinsey Global Institute report, investments
in core infrastructure and real estate in Nigeria could
reach US$1.5 trillion by 2030. This would make building
infrastructure both a major contributor to GDP and an enabler
of economic growth.
4. Oil and gas
This sector is a much smaller contributor to the country’s
economy than before but is still an important one. It makes
up the biggest portion of fiscal and export revenues (more
than 95% of Nigeria’s export earnings). This sector is
therefore important to Nigeria’s currency, pricing and
economic stability.
Future prospects
While the country’s proven oil reserves were estimated at
37.2 billion barrels (the second-highest in Africa, after Libya’s
48.0 billion barrels) in 2013, BMI Research anticipates the
sector will be limited by a difficult business environment.
The oil and gas sector is expected to grow by 2.3% a year at
best but it will remain vital to Nigeria’s economy.
McKinsey believes that, with the right reforms, liquids
production could increase from an estimated average of 2.35
million barrels a day in 2013 to 3.13 million barrels by 2030.
Oil and gas could then contribute US$108 billion a year to the
economy, compared with US$73 billion in 2013.
5. Manufacturing
Current situation
Poor infrastructure and power supply constraints are hindering
growth and development in the manufacturing sector.
In 2013, manufacturing showed rapid growth but still
contributed only US$35 billion, or about 7% of GDP, to
the economy.
Future prospects
McKinsey believes that Nigeria could match the performance
of nations such as Malaysia and Thailand when their
manufacturing sectors were expanding rapidly. Manufacturing
output could then reach US$144 billion a year in 2030.
Economic growth (%)
2014 2015(f) 2016(f) 2017(f) 2018(f) 2019(f)
Economic Intelligence Unit (EIU)(1) 6.3 4.1 5.2 6.1 6.7 6.3
- Agriculture 4.3 3.0 3.2 3.9 4.1 3.6
- Industry 6.8 0.8 3.2 4.3 4.8 4.6
- Services 6.8 6.1 7.0 7.8 8.5 8.0
BMI Research 6.3 3.6 3.9 4.5 4.7 4.6
Inflation (%)
EIU (year on year average) 8.1 9.7 9.4 7.8 8.1 8.4
BMI Research (year on year) 8.1 9.5 9.7 8.5 8.3 8.0
Central bank policy rate
BMI Research (End of period) 13.00 13.50 12.00 12.00 10.00 10.00
(f) forecasted Sources: (1) EIU: Country Report, 10 September 2015; (2)BMI Research: Nigeria Country Risk Report, 1 October 2015; World Bank
SOCIALNigeria has a rapidly growing and very young population:
the UN’s 2014 mid-year population estimate was 178.5 million.
The population is estimated to reach 227.6 million by 2023.
This will create huge challenges in providing education and
employment, with the risk that masses of unemployed people,
especially young men, could be drawn into crime or militancy.
Poverty is significant, despite the country’s strong economic
track record. Reducing poverty will require strong growth in
non-oil sectors and a focus on human development.
Religion plays an important role in everyday life. The
religious make-up of the country continues to be a source
of tension.
Sectarian tensions and militancy: frustrations with the lack of
opportunities and poor living standards often take shape along
sectarian and/or religious lines.
TECHNOLOGYTechnology development is still far too slow. Investment in
technology infrastructure is insufficient.
The country’s inadequate and unreliable telecommunication
infrastructure rules it out as a leading call-centre location.
Nigeria has yet to catch on to and take advantage of the
digital economy:
– While entry into the digital economy is becoming far easier
for consumers, very few businesses in Nigeria have taken
full advantage of digital technology to improve operations
and connect with customers and suppliers. Only 49% of
registered businesses in the country have a website.
– Limited access to capital, lack of advanced IT skills, and the
poor power infrastructure have slowed down the move to
the digital economy.
– Internet and broadband access are limited in Nigeria, as
there is limited access to high-speed data services.
Nigeria is the largest mobile phone market in Africa. Mobile
phones are the main form of Internet access in the country.
This can create opportunities for new, mobile compatible
IT solutions but also pose a considerable risk to the PC and
laptop market in Nigeria.
Nigeria has developed a national ICT policy which should give
clarity to investors and other stakeholders in the sector.
ENVIRONMENTALMajor environmental issues and challenges include:
• oil spills, mainly because of pipeline and tanker accidents
(old pipelines and tankers are susceptible to corrosion), the
nature of oil operations, and inadequate or non-functional
production equipment;
• theft and sabotage through oil siphoning, with the stolen oil
making its way onto the black market;
• rapid urbanisation and waste management, including
sewage treatment;
• rapid urbanisation contributing to air and water pollution;
• the linked processes of rapid deforestation and
soil degradation;
• loss of natural habitat; and
• climate change or global warming.
CHALLENGES TO DOING BUSINESSPOLITICAL CHALLENGES:
– High levels of corruption make policy implementation
difficult. (Nigeria is ranked 136th out of 175 countries
by Transparency International in its 2014 Corruption
Perceptions Index.)
– The judiciary system is slow and ineffective, and detrimental
to doing business in the country.
– The new administration will have to determine how it will
tackle the complicated and ongoing Islamist insurgency,
as this remains a source of instability.
– Indications are that policy reform will be slow initially as
President Buhari attempts to tackle corruption before
forming a new economic team. From then on, moderate
progress is expected.
– The president has delayed selecting his cabinet, apparently
to ensure that the best people are chosen, but probably
also to allow time for the complex negotiations between
the various factions in the ruling party. This, however, could
create a degree of uncertainty amongst investors as to the
direction economic policy will take under Buhari.
ECONOMIC CHALLENGES
– The economy is slowing down as it adjusts to the harsh
reality of lower oil prices and the country’s debilitating
lack of infrastructure.
– Inflation is rising because of higher food prices (as a
result of late rainfall), high transport costs resulting from
continual petrol shortages, and currency weakness.
– High levels of corruption and insecurity, and a poor
power supply that limits Nigeria’s productive capacity,
will probably keep investors cautious for now. This
means growth in foreign direct investment will not
be enough to finance Nigeria’s current-account
deficit.
TECHNOLOGY CHALLENGES
– Possible cuts in public spending, to
prevent a fiscal crisis, will probably hit
the IT sector hard, as government is
the biggest buyer of IT products
and solution.
– The weakening of the Nigerian currency will make imported
IT-related products more expensive.
– The threat of insecurity in certain parts of Nigeria may affect
the delivery of government projects and hinder the expansion
of the telecoms infrastructure the country so badly needs.
– The grey market also poses a risk to the IT market, as
counterfeit products and piracy remain major threats.
– Since the majority of Internet users in Nigeria access the
Web via mobile phones, there are opportunities for new
mobile-compatible IT solutions, but also pose a considerable
downside risk to the PC and laptop market
in Nigeria.
OPERATIONAL RISKS/BARRIERS TO DOING BUSINESS
The following issues have been identified as huge risks to the
operational environment:
• The poor state of infrastructure, especially power-generation
capacity, telecommunications and the logistics network, is a
threat to business operations and costs
• The deteriorating domestic security situation, characterised
by criminal and frequent terrorist attacks (from groups such
as by Boko Haram), and severe fuel shortages as a result of
theft and sabotage.
• Endemic corruption in both the public and private sector,
which is tied to the weak rule of law, complicates government
bureaucracy and deters foreign direct investment. This
increases the risk of higher costs for incoming businesses.
• There is a lot of red tape and high levels of bureaucracy in the
trade and investment environment.
• The country has one of the highest costs for acquiring
construction permits.
• Dispute resolution mechanisms are slow and unreliable.
• Businesses also face risks relating to the weak enforcement
of intellectual property (IP) protection laws and the slow
development of e-governance policies and projects. The poor
enforcement of IP laws in the country increases the risk of
businesses being undercut by counterfeit products
in different product categories.
• There are high labour costs and skills are scarce.
• An expatriate quota limits the number of international
workers a company can employ.
• Trade policies are restrictive, which affects both imports
and export.
• Payment policies are poor and debt collection may
be difficult.
• Nigeria underperforms in sub Saharan Africa in respect of
openness to foreign direct investment:
– Investment Freedom Index: Nigeria: 40/100; sub-Saharan
Africa average: 48.6/100
– Time taken to pay taxes: 907.6 hours; regional
average: 310.4
– Time to open a business: 30.8 days versus average of 27.3
– Corruption perception index: 27 versus 32.6 average
(0 is highly corrupt while 100 is very clean)
– Contract enforceability: ranked 140; regional
average: 120.7.
OPPORTUNITIES FOR DOING BUSINESS
– Agriculture, which is already 22% of the Nigeria’s economy,
could double in value from US$112 billion a year in 2013 to
US$263 billion a year by 2030.
– The rapid growth in the number of consuming households
will be the main driver of growth in the trade sector.
Consumption could more than triple because of the
expansion of the middle class. It could rise to almost
US$1.4 trillion a year in 2030, an annual increase of about
8%, which will make the trade sector the largest in the
Nigerian economy
– The trade sector will provide opportunities for makers of
packaged foods and fast-moving consumer goods (FMCG),
such as paper goods, which could grow by more than 10%
a year
– Nigeria is the largest mobile-phone market in Africa.
Mobile phones are the main form of Internet access in
the country. This could create opportunities for new,
mobile-compatible IT solutions.
Sources:
• African Development Group: West Africa Monitor Quarterly, Issue 7, July 2015
• BMI Research: Nigeria Country Risk Report Q4 2015, 1 October 2015
• BMI Research: Nigeria Country Risk Report Q3 2015, 12 May 2015
• BMI Research: Ghana, Kenya & Nigeria Information Technology Report Q3 2015,
June 2015
• Transparency International: Corruption Perceptions Index 2014
• Economic Intelligence Unit (EIU): Nigeria Country Report, 10 September 2015
• McKinsey Global Institute: Nigeria’s renewal: Delivering inclusive growth in
Africa’s largest economy, July 2014
• World Bank Group: Doing Business 2015 – Going Beyond Efficiency –
Nigeria Economic Profile.
SBSA 222205 – 10/15