FEEDMEDIA

MaaS (Music as a Service)

Company Overview

FEEDMEDIA

Confidential

FEEDMEDIA

What Is Feed Media? We provide a legal way for our customers to stream indie & major label music on their apps, games, and websites in order to increase consumer engagement, retention, and revenues.

Your + =app

game website

Music

Engagement Retention Revenues

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FEEDMEDIA

Everyone Wants More Engagement

“More time on-site means more engagement, which indicates a greater likelihood to purchase, sign up and share the content.”

More Music = More Engagement = More Revenues

Source: “Why ‘Times Spent’ Is One of Marketing’s Favorite Metrics”, Mashable, Dec 2013.

FEEDMEDIA $$$

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FEEDMEDIA

How It Works

1.  Choose Music

2.  Install Player

3.  Track Performance

... And it takes just 3 minutes to install with fewer than 3 lines of code 4 Confidential

FEEDMEDIA

Customers are seeing: •  433% average increase in session time •  88% average increase in retention

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FEEDMEDIA

Tier 1

$25 Tier 2

$50 Tier 3

$125 Tier 4

$400

15,000 Streaming Mins.

33,000 Streaming Mins.

90,000 Streaming Mins.

300,000 Streaming Mins.

Pricing Our pricing model is affordable and a la carte.

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Feed Media Team

Mika Salmi Executive Chairman President MTV Networks/Viacom CEO and Founder Atom Films (sold to Viacom)

Jeff Yasuda CEO (Founder) CEO and Founder Blip.fm Redwood Ventures Lehman Brothers Arthur Andersen Little Kids Rock

Eric Lambrecht CTO (Founder) SVG Technology Founder GUBA Co-founder ShareYourWorld

Kevin King Director of Business Development MusicHype Blip.fm Rooftop Comedy Digital Music Group Sony BMG

Investors

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Case Studies

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Case Study: Bud Light Platinum Bud Light Platinum was frustrated with high costs associated with licensing music. They were looking to effectively use social media to boost brand recognition. Feed.fm worked with Bud Light Platinum to create a branded Bud Light Platinum radio experience, featuring over 200 of the most popular EDM tracks. Facebook Posts: over 800 organic likes generated Average session time (no music): 6 seconds Average session time (with music): 4:22 minutes Mobile visits/total visits: 89% Most liked track: Daft Punk – “Get Lucky”

Result: 60x increase in Session Time

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Case Study: Michelob Ultra Michelob ULTRA, title sponsors for both the Rock n' Roll Marathon and 13.1 Marathon nationwide series, were looking to "plus up" their sponsorship with dedicated and branded, city-specific playlists to be consumed before, during, and after a marathon occurs via a dedicated mobile web player application. Feed.fm worked with Michelob Ultra on branded mobile players. Average session time via Tumblr (no music): 1:47 minutes Average session time (with music): 25:54 minutes % of return visits: 59% Most liked track: Thomas Schumacher – “Hush (Catz n Dogz Remix)

Result: 14x increase in Session Time 59% retention

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Double Cross Vodka Case Study Feed.fm worked with Bud Light Platinum to create a branded Double Cross Vodka Grammy Nominee radio experience, featuring tracks from all of 2014’s Grammy Nominated Artists. Average session time (with music): 5:33 minutes Return visits (who started music)/total return visits: 89% Most liked track: Justin Timberlake – “Mirrors”

Result: 89% retention

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FEEDMEDIA

Blackjack Case Study

No Music With Music % Change

Session time (mins) 11.42 51.22 349%

% Return Visitors 15% 41% 177%

Actions Per Visit 4.50 19.10 324%

Bounce Rate 52% 2% -

Session time for return visitors listening to music was 1 hour and 15 minutes. 17.1% of visits who were offered music shared that they were playing on FB or Twitter.

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