feeding the beast: how to keep your content flowing, on point and endlessly entertaining by jill...

 StoryStudio Chicago Proposal to Garmin

Feeding the BeastHow to Keep Your Content Flowing, On

Point and Endlessly Entertaining

#contentjam

Jill Pollack StoryStudio Chicago

storystudiochicago.com @jill_pollack, @storystudio

…a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

--Content Marketing Institute

“

”

We fall in love with characters.

Every 60 seconds:  Facebook: 510 comments are posted,

293,000 statuses are updated, and 136,000 photos are uploaded.

 Twitter: 347,000 tweets sent  YouTube: 300 hours of video uploaded

(Sources: The Social Skinny, as shared by zephoria.com, October 2015)

“ ”

Marketing is no longer about the stuff that you make, but about the stories you tell. --Seth Godin

Creating Demand…

The Science of Story

We are hardwired for stories.

13 Story Science

01

02

03

04

05

Conversation

How we learn

We fill in the blanks

As if it were us

Compel us to action

Send content to the Story Center of the brain.

16 Story Craft

01

02

03

04

05

06

Details

Images

Voice

Emotion

Character

Tension/Conflict

“ ” Make the reader do some work.

--Molly Daniels

How it used to work

Be Messy

Put the Audience First

Build Characters & Relationships

Ask Questions

Think Big, Write Small

Throwing distance

Draft, Then Craft

Adjust Plans

Amuse yourself

©2015StoryStudioChicagoLtd.AllRightsReserved.

Jill Pollack Chief Story Wrangler StoryStudio Chicago We help storytellers and business professionals hone their craft, express their creativity, and write with confidence. storystudiochicago.com [email protected] @jill_pollack | @storystudio linkedin.com/in/jillpollack