feedink.com - take control of your product feed - overview
TRANSCRIPT
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We have the SaaS technology that allows us to create product feeds straight from a specific e-commerce site. No IT team is involved in the proces, we do the magic.The e-commerce marketers take control over product feed files and have all the tools they need to manage it.
W h a t d o w e d o ?
A r e a n y o f t h o s e f a m i l i a r t o y o u ?03
No product feedproblems with a
product feed
Adjustingproduct feed file to
hundreds of different valuable partners
Managementno way to easily
manage and modify a product feed file
ITproblems due to IT
limitations
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Product feed is the core of advertising in the e-commerce world
It’s used by the key marketing channels:
W h y i s p r o d u c t f e e d a n i m p o r t a n t t o o l ?
• Remarketing
• Shopping comparison sites
• Google, Facebook and others
• Recommendation systems
• Marketplaces
• Others..
Data quality
translates to the number of
connections between your product and a
searched phrase
H o w i t a ff e c t s y o u r m a r ke t i n g e ff o r t s05
Saving product history
is crucial for keeping AdWords account
history
Adjusting to the structure
of pratners to use their potential more effectively
Bid optimization
additional information allows for more effective bid optimization
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Without the product feed you are left with no way to use the best marketing channels!
N o p r o d u c t f e e d = N o p r o d u c t a d v e r t
Ke y f u n c t i o n a l i t i e s07
Product crawling
straight from the e-
commerce site
(implementation)
Parsing a feed file
from X format to Y format
(without implementation
)
Daily updates
and constant data quality
monitor
Product feed management
by filtering and grouping products
Addinf external tracking codes
(utms, tracking software)
Management
of integrated partners
Fitting
into hundreds of tech
specificications
Integration with Google Analytics
get data and show
bestsellers
Images optimization
built-in image resize
functionality
Flexibility
and let-me-help-you attitude
E x a m p l e s h o w y o u c a n u s e i t08
You need a product feed for: Shopalike, Google, Criteo, TradeDoubler – you
get it right away
You want to set utms with dynamic values, e.g. product ID, for Shopalike and
Criteo
You want to add external tracking like Gemius and prevent products that are
available and cheaper than X from being displayed via product feed
You want to save for Google PLA products which were removed from
your e-store or to change size of product images for Facebook
You want to get and use data from Google Analytics regarding best-selling products
You want to exclude categories or specific products banned from advertising
You want to change utms or change tracking codes without the need to contact your partners
You have all the files in one place, you can manage them as well as add or remove partners
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S e e s o m e o f o u r g l o b a l i n t e g r a t i o n s
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B e l o w a r e s o m e o f o u r v a l u e d p a r t n e r s
Poland Czech Republic Turkey Hungary Hungary
And others..
Czech RepublicSlovakiaSlovakia
Thank you for your timefeel free to contact us
Monika Szczupak | m: +48 602 366 277 | e: [email protected]