fellowship style guide
DESCRIPTION
A manual on how to use the logo and its variations as well as design guidelines for written literatureTRANSCRIPT
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fellowship church K N O X V I L L E
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STYLE GUIDE
K N O X V I L L E
F E L L O W S H I P
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fellowship church K N O X V I L L E
style
guid
e
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table
of
about the churchstyle guide overviewmeet the brandlogologo variationslogo guidelineslogomarklockuptypographyprimary typefacetitles and headersmixed usage examplecolor paletteimagery recommendationsstock imagery recommendationsicon recommendationslayout recommendations
co
nt
en
ts1
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about
the churc
h
Fellowship Church Knoxville serves to give glory, honor and praise to the person of Jesus Christ through corporate worship, strong biblical teaching and personal obedience to Him; to provide an environment of growth through disciple-ship and equipping for disciple-making; to Glorify God by pursuing the Christ-life and engaging the World
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church K N O X V I L L E
F E L L O W S H I P
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We are builders
laying foundations in Jesus Christ
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style
guid
e overv
iew
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The style guide is an introduction to the visual aesthetics of the church
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This is a manual on how to use the logo as well as general design guidelines when creating any written literature for Fellowship Church
Use our style guide to tell our story as well as yours as a designer, always keep the endings happy and never use a sepia tone fi lter for dramatic effect
Go forth and conquer every blank canvas with the appropriate visual communication
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meet
the bra
nd
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The logo a simple, easily identifi able, and graphically fl exible logo that could be used to say who we are: “gathered to go”.
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We gather to be transformed so that we can continue on mission, with the Gospel as His servants in the world.
All the energy that is produced within this transformational community is not to be stored or hoarded, but rather to be expended through love and service to those who are not a part of His Body.
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gathered
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to go
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logo
church K N O X V I L L E
F E L L O W S H I P
wh
at d
oes
th
is lo
go
loo
k lik
e...?
The logo is a visual tool
used to give a fi rst impression
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church K N O X V I L L E
F E L L O W S H I P
Our logo servesas a glance into the church, its people, and its values
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logo vari
ati
ons
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thes
e ar
e va
riat
ions
of t
he lo
go y
ou c
an c
hoos
e fr
omchurch K N O X V I L L E
F E L L O W S H I P
fellowship church K N O X V I L L E
fellowship church
fellowship church K N O X V I L L E
church K N O X V I L L E
F E L L O W S H I P
ON/WHITE VARIATIONS
church K N O X V I L L E
F E L L O W S H I P
ON/BLACK VARIATIONS
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fellowship church K N O X V I L L EK N O X V I L L E
fellowship church
fellowship church K N O X V I L L E
church K N O X V I L L E
F E L L O W S H I P
ON/BLACK VARIATIONS
church K N O X V I L L E
F E L L O W S H I P
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logo guid
elines
Textures of any kind should never be used on the logo.
It should be kept simple and clean at all times.
Never crowd or layer images and/or text on the top of the logo.
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The logomark is a stand alone graphic element, however in most situations the logomark and word-mark should be used to-gether (lockup). The word-mark should always be used in combination with the logomark
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logom
ark
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lockup
fellowship church K N O X V I L L E
fellowship church
fellowship church K N O X V I L L E
church K N O X V I L L E
F E L L O W S H I P
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“The best advice i have ever been given is not to use comic sans: changed my life”
typogra
phy
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cleansimplelegiblehelvetica neue is our primary typeface. It is a sans-sarif font that has been reworked to be more structurally unifi ed in height and width
your eyes will thank us
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pri
mary
ty
pefa
ce
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Helvetica Neue
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Helvetica Neue Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
AaBbCc0123
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Genesis 1: 1-10
1 In the beginning God created the heavens and the earth. 2 Now the earth was formless and empty, dark-ness was over the surface of the deep, and the Spirit of God was hovering over the waters.
3 And God said, “Let there be light,” and there was light. 4 God saw that the light was good, and he separated the light from the darkness. 5 God called the light “day,” and the darkness he called “night.” And there was evening, and there was morning —the fi rst day.
6 And God said, “Let there be a vault between the wa-ters to separate water from water.” 7 So God made the vault and separated the water under the vault from the water above it. And it was so. 8 God called the vault “sky.” And there was evening, and there was morning —the second day.
9 And God said, “Let the water under the sky be gath-ered to one place, and let dry ground appear.” And it was so. 10 God called the dry ground “land,” and the gathered waters he called “seas.” And God saw that it was good.
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titl
es
and headers
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AaBbCc0123Aaargh
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Use aaargh font style when titling a document or creating a headline
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Genesis 1: 1-51 In the beginning God cre-ated the heavens and the earth. 2 Now the earth was formless and empty, darkness was over the surface of the deep, and the Spirit of God was hovering over the waters.
3 And God said, “Let there be light,” and there was light. 4 God saw that the light was good, and he separated the light from the darkness. 5 God called the light “day,” and the darkness he called “night.” And there was evening, and there was morning —the fi rst day.
mix
ed usa
ge exam
ple
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colo
r pale
tte
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CMYK is a color model used for color printing
It allows you to key in the exact number corresponding to the color.
When combined they create the exact color match and achieve consistency among varying computers.
think of it as a recipe!...just don’t eat the results
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cmyk
cmyk
cmyk
48171000
86755569
00030
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imaery
re
com
mendati
ons
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Meaning: make sure to choose images that pertain to the brand or to the content.
Content:content should always have hierarchy to the background
Clarity:use small images sparingly:they increase clutter and reduce legibility
Don’t make anything unnecessarily large or small, it’s hard to look at and just plain silly
Use Imagery to add:Im
ager
y is
one
of
the
mo
st p
ow
erfu
l to
ols
in v
isua
l des
ign
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Support your message:take time to choose authentic images that reinforce your design
Finding high quality images is more impor-tant than “it was so perfect i could not pass it up”... yes you can.
Add value:value= high quality images
If you use a search engine to fi nd an image make sure it’s bigger than 72 dpi
stock im
agery
re
com
mendati
ons
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Use stock images to:
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icon re
com
mendati
ons
Guide:simple icons can help guide people to where they need to go
Guide... Quickly!one or two colors should catch the eye and direct the viewer in less than 30 seconds
Keep it clean and simple
An icon needs to:
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layout
recom
mendati
ons
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Reinforce the most important information:not stimulate hyperactivity
Always use grids and guidesalways
Utilize the white space: it makes the page clean and simple
So do it.
Make your design the star:have a proper balance between graphics and layout - and remember less is more!
A layout needs to:
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g u i d e d b y d e s i g n
d e s i g n e d b y G o d
g u i d e d b u G o d
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