femworks process infographic
TRANSCRIPT
BALLE PROSPERITY FOR ALL WEBINAR 11.20.12
Prosperity for All Webinar:
Communications Strategies that
Reach, Build, and Empower
Authentic Community Engagement
REACH
The key is Immersion
1. Involve oneself deeply in a
particular interest
2. Steep: Devote (Oneself) fully to
3. Enclose or envelop completely
Authentic Community Engagement
ENGAGE
Develop key relationships to get
to know the community literally
and qualitatively
Authentic Community Engagement
ENGAGE
Attend and host meetings
workshops, and events
Stay abreast of community
news sources
Meet the neighborhood
leaders
Authentic Community Engagement
BUILD
Establish a community advisory
board to inform next steps to set a
shared agenda, develop program,
and outreach.
Bodega owner
Barbershop owner
Faith-based leader
Neighborhood board leader
Chamber leader
Authentic Community Engagement
EMPOWER
Unleash the power of peer to peer
influence with photos of real
every day people in your
community, and culturally relevant
tag lines and advertising.
Authentic Community Engagement
EMPOWER
Authentic Community Engagement
Continue
Place your message in relevant
media and public spaces to
reach new audiences.
Authentic Community Engagement
Authentic Community Engagement