fermob, vlaemynck, smart & green an alliance forged to ... · in june 2o13, fermob acquired...

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Fermob, Vlaemynck, Smart & Green an alliance forged to better serve professionals Today, the three brands are focussing on finding synergies and working together to build a range of meaningful products that will create beautiful, enchanting outdoor dining areas. All with a firm goal in mind: to make life easier for professionals and more comfortable for their customers! Fermob, the market leader, has achieved 27 consecutive years of growth, and generates 48% of its turnover abroad. It started with metal furniture, and has grown to offer a more comprehensive range of furnishings for outdoor spaces. Hotel and catering industry customers, for whom Fermob has a special department, appreciate the quality of the products and services on offer, in particular the customisation options. For major clients and projects, Fermob formed a Special Projects department that has created exclusive collections for groups like McDonalds, Starbucks, and Veuve Cliquot. At this year’s Equip’hotel trade show, Fermob will be represented by three companies and three brands, meaning three stands. Fermob, the leading French manufacturer of colourful metal garden and outdoor furniture, Vlaemynck, a specialist with more than 5O years’ experience making parasols and furniture for hotel and restaurant professionals, and Smart and Green, a start-up from Grenoble driving innovation in LED lighting to create magical outdoor settings for professionals. The three companies all share strong ties to the industry, long relationships with hotel and restaurant professionals, and complementary skillsets.

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Page 1: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

Fermob, Vlaemynck, Smart & Green an alliance forged to better serve professionals

Today, the three brands are focussing on finding synergies and working together to build a range of meaningful products that will create beautiful, enchanting outdoor dining areas. All with a firm goal in mind: to make life easier for professionals and more comfortable for their customers!

Fermob, the market leader, has achieved 27 consecutive years of growth, and generates 48% of its turnover abroad. It started with metal furniture, and has grown to offer a more comprehensive range of furnishings for outdoor spaces. Hotel and catering industry customers, for whom Fermob has a special department, appreciate the quality of the products and services on offer, in particular the customisation options. For major clients and projects, Fermob formed a Special Projects department that has created exclusive collections for groups like McDonalds, Starbucks, and Veuve Cliquot.

At this year’s Equip’hotel trade show, Fermob will be represented by three

companies and three brands, meaning three stands.

Fermob, the leading French manufacturer of colourful metal garden and outdoor

furniture, Vlaemynck, a specialist with more than 5O years’ experience making parasols

and furniture for hotel and restaurant professionals, and Smart and Green, a

start-up from Grenoble driving innovation in LED lighting to create magical outdoor

settings for professionals.The three companies all share strong ties

to the industry, long relationships with hotel and restaurant professionals, and

complementary skillsets.

Page 2: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

METAL, FABRICS, AND TEAK

SMART RECHARGEABLE OUTDOOR LIGHTING

UNITED WE STAND

In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers, and furniture for the most beautiful beaches of the Côte d’Azur for over 5O years. Vlaemynck is also the company that first brought teak furniture for hotel and restaurant terraces to France. Its range of 3OOO products are made in a 14,OOOOm² production and assembly facility in Macon, and it can boast a portfolio of some 15,OOO loyal hotel and restaurant customers. The finest palatial hotels in seaside resorts have placed their trust in the brand, which has taken on a whole new dimension under Fermob, with the addition of a design culture, master metalcraft, investment in industrial facilities, international experience, and expansion of the beach hire business.

As for what Vlaemynck brought to Fermob, there’s its fabric expertise and its mastery gained through 25 years of working with teak. This combined know-how is what makes the two brands today able to offer teak and aluminium furniture, as well as sofa and armchair to showcase fabrics.

In July 2O16, Fermob acquired a 5O% share in Smart & Green, a start-up build around a cutting edge LED lighting production facility. After developing innovative smart LED technology, Smart & Green is now launching Smartmesh, a new app

that lets you use Bluetooth to programme your lighting. Its flair for innovation recently received official recognition at

the International Bluetooth Summit in New York on 11 October, where it was featured among the 2O companies offering the best examples of the latest Bluetooth technology.

The ties that bind Fermob and Smart & Green were made when the two companies developed Balad: the mobile lamp marked the brand’s entry onto the lighting market, becoming a strategic product. A selection of the Smart & Green range for hotels and restaurants will be on display on the stand of its exclusive distributor for hotel and restaurant professionals, Vlaemynck.

While each brand plans to keep its own identity they are working together... smartly. Their industrial culture lays the foundations of their respective strategies and their synergies, enabling them to work together on innovative projects for their brands and customers. Their take on design produces unique, modern pieces, and their values encourage their customers to come along for the ride.

Page 3: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

Since 1965, Vlaemynck has been furnishing

private beaches and the terraces of cafés, hotels, and restaurants, creating

unique, refined spaces that are the hallmark of the finest establishments.

With 95% market share on the French Riviera, the most prestigious spots have placed their trust in Vlaemynck for their sublimely refined outdoor spaces.

Lying comfortably on a lounger, protected from the sun in the shade of an ample parasol... Vlaemynck is your special partner in these moments of pure relaxation!

Originally a maker of parasols and cushions for professional customers, the brand has gradually developed a range of outdoor furniture with the same refusal to compromise on quality.

Vlaemynck’s furniture design expertise and innate sense of service have seduced some 15,OOO customers who trust the brand to bring them the very best in comfort and aesthetics for their guests.

The longstanding partner of hotel and restaurant professionals

Page 4: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

In 2O17, Vlaemynck will release a range of new pieces that perfectly demonstrate its expertise in furniture and fabrics for outdoor spaces.

By expanding its signature ranges, using new colours and innovative fabrics, Vlaemynck is reinventing itself so that it can constantly offer the very best in style and comfort, and help hotel and restaurant owners to fulfil their aspirations.

Imbued with elegance, explore Vlaemynck’s new lines for sublime, timeless, and refined outdoor spaces.

Page 5: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

TIME-HONOURED FRENCH EXPERTISE IN FABRICS

For more than 50 years in Macon, in the heart of Burgundy, the craftsmen and designers from the

house of Vlaemynck have been busy making

cushions and solutions for staying out of the sun.

Boasting an unparalleled textile industry culture, the brand harnesses its full professional expertise for its creations. Vlaemynck sources fabric known for its outdoor performance from international leaders of the textile industry: - Batyline®, for furniture- Sunbrella® 1OO% acrylic for cushions and parasols

All fabrics are weather-, UV-, and stain-, and water-resistant.

Every year, Vlaemynck’s workshops use 25O,OOOm² of fabric in their creations.Mobile, modular and stylish, Vlaemynck’s products aren’t difficult to use: the cushions can be taken out of their covers and washed, chairs can be folded, and the furniture extended or dismantled. Full attention is given to the smallest details to meet customers’ expectations for good looking products, and the practical demands of industry professionals.

Quality and durability, Vlaemynck’s expertise harnessed to create the finest outdoor spaces

Precision cut, finely crafted finishes, and careful quality control, every piece is born of unique

traditional French craftsmanship that is testament to Vlaemynck’s excellence.

Page 6: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

STRINGENT EXPERTISE WITH A RANGE OF MATERIALS

In parallel with its textile ability, firmly rooted in its DNA, Vlaemynck has proven able to develop solid expertise with a range

of materials.

Vlaemynck was the first brand to use teak for its outdoor ranges, and the wood has remained its preferred material for over 2O years, throughout which Vlaemynck has retained its longstanding partner in Indonesia. Buoyed by this inseparable partnership, the brand has developed a particularly thorough expertise in teak and the use of grades A to C. Furthermore, the teak used by Vlaemynck in this partnership is sourced exclusively from forests managed by the Indonesian government, which guarantees production in the best possible conditions, for both people and the environment. Naturally resistant to rot, for centuries teak has been used to build bridges on sailing vessels.Its appearance and ability to endure the ravages of the weather make it the material of choice for high-quality, elegant products.

Teak, braided resin, steel, and aluminium form Vlaemynck’s palette of premium materials, which today cover the full range of uses for outdoor furniture. They all benefit from technical expertise that is beyond reproach, and are specially selected to resist the ravages of the weather, UV rays, and corrosion.

Quality, durability, prestige, and aesthetics are the four pillars upon which Vlaemynck’s high standards are built, making the brand a long-term partner for elegant outdoor design.

UNRIVALLED ASSETS THAT WIN OVER PROFESSIONALS...

> 45 minutes to make a small parasol, and up to 1OO minutes for the biggest, 1 to 1O steps and a team of 5 staff

> 3OOO products in stock: cushions, parasols, furniture> More than 3OOO m² of display space: the Mâcon showroom

(Burgundy) and Mouans-Sartoux (Côte d’Azur)

> 5OOOm² of workshop space in Mâcon> 45 sewing machines> 25O,OOO m² of fabric used every year> 2O,OOO cushions and parasols made every season

KEY STATS

Page 7: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

The new Vlaemynck 2017 collection

The new pieces for the 2017 collection offer a

fresh take on the essence of the brand to overturn

convention. New materials, new

colours, and new lines will give your outdoor spaces an elegantly distinctive look, and bring your guests the

epitome of comfort.

Page 8: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

Page 9: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

RIVAGE

Designed by Vlaemynck and upholstered by the Lyon-based designers Aujourd’hui ou Mardi, the Rivage range is set to keep growing in 2O17.

2017 Collection

And a brand new piece has been added to the range to make it even more modular: a small table 1/4 the size of the large model, which can be used alone or as part of a pair.

RIVAGE small coffee table The new coffee table can be added to the end of the sofa or coffee table. Dimensions : 425 x 425 x H 295 mm - Frame and table top

RIVAGE SMALL COFFEE TABLE

Characterised by its infinite modularity, it now comes with a new anthracite grey frame and bright blue flecked Natté fabric, it infuses the range with understated contemporary design, while remaining easy to maintain.

Made from aluminium and with Sunbrella’s® Natté® quality, it is a collection designed for the outdoors and one that can withstand any weather.

Any configuration has been made possible: a « seaside » feel with flecked blue fabric and a white frame, or a more modern look combining anthracite grey with light grey Natté fabric.

NEW 2017

Page 10: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

Also available > Aluminium frame : white > Fabric cushions : Mottled blue

Dimensions (mm): L85O x P85O x H78OWeight: 19,2 kgPrice (excluding Tax) with cushions: € 951,O7

Dimensions (mm): L85O x P85O x H78OWeight: 16,2 kgPrice (excluding Tax) with cushions: € 722,O7

Dimensions (mm): L985 x P885 x H78OWeight: 17,2 kgPrice (excluding Tax) with cushions: € 834,4O

Dimensions (mm): L425 x P425 x H295Price (excluding Tax): € 186,67

Dimensions (mm): L35O x P18O x H24OWeight: 1 kgPrice (excluding Tax): € 51,33

CORNER ARMCHAIR LOW ARMCHAIR

LOW TABLE

ARMCHAIR

OTTOMAN SMALL LOW COFFEE TAB LE

REMOVABLE SHELVE

NEW 2017

Dimensions (mm): L5OO x P25O - thickness : 1OOWeight: O,45 kgPrice (excluding Tax): € 36,4O

DECORATIVE CUSHION

> Aluminium frame: white or anthracite > Low table niche : Lagoon or light grey > Removable pivoting shelf > Solution-dyed fabric seat and backrest cushions, 1OO% Natté quality acrylic (Sunbrella®): Light grey or mottled blue

> Solution-dyed fabric decorative cushions, 1OO% outdoor quality acrylic: Lagoon or steel grey

> High resilience seat foam: 3O kg/m3

features:

Dimensions (mm): L85O x P85O x H415Weight: 13,7 kgPrice (excluding Tax): € 484,4O

Dimensions (mm): L85O x P85O x H295Weight: 2O,2 kgPrice (excluding Tax): € 494,67

RIVAGE

Page 11: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PILOTIS

2017 Collection

PILOTIS was created in 2O16 when Vlaemynck and the Italian architects and designers Alberto Basaglia and Natalia Rota Nodari worked together for the first time. They were inspired by the bridges of boats when designing this range, as if an ode to the sea.

ALBERTO BASAGLIA AND

NATALIA ROTA NODARI DESIGN

The Italian architect and designer duo that is Alberto Basaglia and Natalia Rota Nodari began working together in 1997 when they joined forces to form the eponymous company. Receiving regular awards for their work, including a number of prizes (Young & Design in 1999, Good Design Award in 2OO7), in 2O13 the Castiglioni Foundation in Milan invited them to exhibit 15 years of their designs in a retrospective exhibition that received unanimous praise from the French and Italian press. In 2O15, they launched a brand new partnership with Vlaemynck, leaving their stamp on the Pilotis range. Pilotis is an extensive collection of dining and relaxation furniture for the garden, exclusively unveiled at the Maison & Objet trade show in September.This year, the designers were selected for the Compasso d’el Oro, one of the highest honours in design, for a Vibiem product.

PILOTIS is the perfect embodiment of Vlaemynck’s expertise across a range of fabrics: Batyline®, aluminium and teak combine to form unique, timeless pieces with an ambience between land and sea.

A table that is as functional as it is elegant, with a secure base which ensures that every diner is sitting comfortably. Its sleek connector means that it can be set up in an infinite number of configurations. In just a few seconds and without any tools, professionals can attach additional tables or change the layout to host the largest parties in fine style.> White aluminium tube frame> Table top with aluminium frame and unoiled teak slats with natural finish

8OX8O MODULAR DINING TABLE AND CONNECTOR

In 2O17, the Pilotis range will receive two new pieces, specially designed to meet the demands of stylish restaurant owners.

NEW 2017

Page 12: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

Dimensions (mm): l1OOO x L1OOO x H4OOWeight: 17.2 kgPrice (excluding Tax): € 56O,OO

Dimensions (mm): 2OOO X 73O X 34OWeight: 13 kgPrice (excluding Tax): € 644,OO

Dimensions (mm): 135 cm LUNCH TABLE: L 135O8O cm LUNCH TABLE: L 8OOPrice (excluding Tax): € 46,67

CONNECTING PART

NEW 2017

NEW 2017 NEW 2017

Dimensions (mm): l56O x L65O x H855Weight: 3,95 kgPrice (excluding Tax): € 219,33

Dimensions (mm): l56O x L65O x H855Weight: 4,35 kgPrice (excluding Tax): € 247,33

Dimensions (mm): l56O x L65O x H855Weight: 6,71 kgPrice (excluding Tax): € 275,33

BATYLINE® CHAIR TEAK CHAIR BATYLINE® ARMCHAIR TEAK ARMCHAIR

LOW TABLE BATYLINE® SUNLOUNGER

Dimensions (mm): l65O x L71O x H78OWeight: 4,9 kgPrice (excluding Tax): € 275,33

Dimensions (mm): 2OOO X 73O X 34OWeight: 22 kgPrice (excluding Tax): € 788,67

BATYLINE® LOW ARMCHAIR

TEAK SUNLOUNGER

Dimensions (mm): l56O x L65O x H855Weight: 6,83 kgPrice (excluding Tax): € 312,67

Dimensions (mm): 8OO x 8OOPrice (excluding Tax): € 466,67

8O X 8O LUNCH TABLE

> White tubular aluminium frame > Table top: aluminium frame and natural finish teak slats > 2 finishing lunch seats :

- Batyline® cover : white, pebble, grey beige - natural teak

caractéristiques :

135 X 135 LUNCH TABLE

Dimensions (mm): l135O x L135O x H76OWeight: 28,2 kgPrice (excluding Tax): € 961,33

Dimensions (mm): L65O x P71O x H78OWeight: 8,35 kgPrice (excluding Tax): € 354,67

TEAK LOW ARMCHAIR

NEW 2017

Page 13: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

The collection is being enhanced with new pieces for even more combinations and maximum comfort.

VANITY

2017 Collection

Vanity, with its minimalist finish and rounded curves, gives your outdoor spaces a vintage look. With a clean, classical design, the range boasts a prestigious selection of materials > Aluminium frame> Teak inlay on legs> Sling fabric

With a clean, modern design, the Vanity table features a generously proportioned table top for your guests’ dining comfort. Its trestle style legs, understated and well-proportioned, will produce the most striking effect when surrounded by Vanity chairs from the same collection.> Dimensions (mm): 8OO x 8OO x 75O

> Aluminium frame: White

8O X 8O VANITY DINING TABLE VANITY FOOTSTOOL

The perfect accompaniment to your lounge sets, the footstool can be used by itself or with a relaxing armchair from the same range, so that your guests can chill out in comfort.> Dimensions: 57O x 58O x 35O> Lacquered aluminium footstool frame, teak inlay on legs > Light grey Sling upholstery > Removable cushion

NEW 2017

Page 14: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

NEW 2017

Dimensions (mm): 22OO x 38O x H44OWeight: 24 kgPrice (excluding Tax): € 481,33

Dimensions (mm): 8OO x 8OO x 75OPrice (excluding Tax): € 466,67

Dimensions (mm): 57O x 58O x 35OPrice (excluding Tax): € 326,67

DINING CHAIR 8O X 8O DINING TABLE BENCH

DINING TABLE LOW TABLE

FOOTREST

Dimensions (mm): L85O x P 85OWeight: 1O,1O kgPrice (excluding Tax): € 518,OO

LOW ARMCHAIR

Dimensions (mm): l866 x 713 x H 36OWeight: 4,7 kgPrice (excluding Tax): € 373,33

> Aluminium frame: White > Teak inlay base > Sling fabric covers: Light grey > Solution-dyed fabric decorative cushions, 1OO% outdoor quality acrylic: Steel grey

features:

Dimensions (mm): L6OO x P6OOWeight: 6,4 kgPrice (excluding Tax): € 298,67

Dimensions (mm): 22OO x 11OO x H 75OWeight: 5O kgPrice (excluding Tax): € 14OO,OO

NEW 2017

Page 15: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

LODGE COLLECTION

NEW NATURAL TEAK TABLE TOP

Directly inspired by traditional home furniture, the Lodge range is built on the contrast between strict lines and soft curves.

This delicate and unassuming collection, it will be popular with customers looking for comfort and authenticity.

Made from solid teak, these table tops give you the durability you need for intense professional use. Sourced from sustainable Indonesian plantations, our wood is sorted to ensure the finest quality in line with Vlaemynck’s standards and is 1OO% certified premium and sustainable.

The natural teak table tops with modern wide slats and rounded edges are the perfect accompaniment to the chairs from the new Lodge collection.

> Two new sizes are available in 2O17:

The best of the rest... all that is new at Vlaemynck in 2017

Dimensions (cm): 51.5 x 41.5 x H 86.5Weight: 6.1 kgPrice (excluding Tax): € 322,OO

Dimensions (cm): 59 x 56 x H 86,5 Weight: 7.2 kgPrice (excluding Tax): € 372,4O

CHAIR LODGE ARMCHAIR LODGE

Dimensions (cm): 7O x 7OWeight: 7,1 kgPrice (excluding Tax): € 2O5,33

Dimensions (cm): 11O x 7OWeight: 11.6 kgPrice (excluding Tax): € 326,67

Page 16: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

NEW MARBLE-EFFECT LAMINATEIn 2O17, the iconic table with the retro design is being adorned with a new table top with a particularly successful « marble-effect » that boasts an extremely elegant finish obtained using materials that are, as always, durable and easy to maintain. The new table top comes in a huge variety of shapes and sizes.The new standard for a terrace more timeless than ever before.

DEMOISELLE STRIPE CHAIR AND ARMCHAIR Characteristic of Parisian brasseries, the Demoiselle range is reinventing itself to breathe an elegant urban style into café and restaurant terraces. Hand-woven, the chairs and armchairs guarantee optimal comfort and a long outdoor life.

For the new season, Vlaemynck is adding two new pieces to the range:

Dimensions (cm): 53 x 47,5 x H 9O,5Weight: 4,1 kgPrice (excluding Tax): € 158,67

Dimensions (cm): 63,5 x 55 x H 89,5 Weight: 5.3 kgPrice (excluding Tax): € 177,33

CHAIR DEMOISELLE

ARMCHAIR DEMOISELLE

Diameter (cm): 6OPrice (excluding Tax): € 144,67

Diameter (cm): 12OPrice (excluding Tax): € 5O8,67

Dimensions (cm): 6O x 6OPrice (excluding Tax): € 144,67

Dimensions (cm): 7O x 7OPrice (excluding Tax): € 184,8O

Dimensions (cm): 11O x 7OPrice (excluding Tax): € 284,67

Page 17: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

MONTANA ARMCHAIR WITH NEW UNOILED FINISH

The Montana armchair, an iconic piece in the Vlaemynck collection, is now available with a new unoiled finish. This more modern finish means it can be used with our new natural teak table tops. Collapsible just as before, it offers a generous seat that accommodates a bespoke cushion for perfect comfort.

One armchair, a variety of seats: 1OO% teak combined with bespoke cushions: with Batyline® upholstery, or even removable fabric in your business’ colour scheme.

VESPA FOLDING CHAIR

Ultra-compact, the Vespa folding chair is a small venue’s best friend. Use it with any of Vlaemynck modular table for a modern, terrace.

Solid teak frame, natural unoiled finishingDimensions (cm): 54 x 59 x 85 Weight: 8 kgPrice (excluding Tax): € 354,67

Aluminium frame and slats Dimensions (cm): 43 x 47 x 83,5 Weight: 4,31 kgPrice (excluding Tax): € 139,O7

> Available colours :

WHITE ANTHRACITE TAUPE GRENADINE RED

The best of the rest... all that is new at Vlaemynck in 2017

Page 18: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

AVORIAZ FOLDING ARMCHAIR

In 2O17, the Avoriaz director’s chair is given a new look with an aluminium/Batyline® version for a lighter product with enhanced comfort. For seaside venues, an anodised finish is available.

SAN JOSÉ STACKING ARMCHAIR

Already hugely popular with its charming design and ultra-light, compact design, it is now even more practical and can be folded away, without compromising on style.

White, anthracite or anodised finishing aluminium frameDimensions (cm): 55 x 51,5 x 89Weight: 4,5 kgPrice (excluding Tax): € 279,O7

Aluminium frame, Sling cover Dimensions (cm) : 59x 61 x 85Weight: 4,8 kgPrice (excluding Tax): € 261,33

Page 19: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

ECRU STEEL GREY ANTIQUE BEIGE HEMP PEBBLE SLATE HORIZON BLUE LAGOON BLUE

HORIZON BLUE, THE SEASON’S NEW COLOUR!

Deep horizon blue, softer than navy blue, that goes perfectly

with greys and whites. An essential and eagerly awaited

colour that is right at home in the Vlaemynck colour chart.

A new colour, new textures... the trends in 2017

HORIZON

NEW 2017

HARMONIOUS COLOUR COMBINATIONS

Page 20: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

LAGON BLUE HORIZON BLUEWHITE

SPRADLING FABRIC FOR SUBLIME CUSHION COVERS

Dimensions (cm) : 2OO x 55 x 4Weight: 3,15kgPrice (excluding Tax): € 2OO,67

MATTRESS TOPPER

To affirm its coherent colour scheme, this year Vlaemynck is releasing two new cushion-cover colours, for upholstery that matches the colours of its parasols. They are made using a highly technical nautical fabric, complementing Vlaemynck’s Batyline® sun loungers.Outdoor quality, stain-, chlorine- and salt water-resistant, they don’t heat up in the sun and stay cool and ready to welcome your guests.

> High resilience foam, thickness 4Omm > Covered with nautic coated fabric > Removable cover

features:

Comes in three colours: white, lagoon, and horizon blue

NEW 2017

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And as ever, our iconic parasols

Produced in our Mâcon workshops in Burgundy, Vlaemynck parasols are made using thickly woven canvas and are solution-dyed so that the colour stays brighter for longer, and remains solid over time. With their anti-stain, anti-UV and 1OO% water resistant fabrics, our parasols illustrate the excellence of the brand’s expertise.

The frames, in wood or aluminium, are assembled one-by-one, and the fabrics carefully cut by hand.

All of Vlaemynck’s parasols can be fully dismantled for easy maintenance and replacement of parts. The brand also provides an after-sales service for all of its accessories (fabrics, ribs), testament to incomparable quality.

Artisan production, true to French tradition, for products that truly excel.

Since 1965, the brand has been making outstanding fabrics that

bring excellence to the most prestigious French beaches. This level of quality is now available to hotel and restaurant owners in the form of effective, refines

sunshades.

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PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

NEW TO THE SUNSHADE RANGE FOR 2O17

> Lacquered aluminium frame: Anthracite or White > 1OO% acrylic solution-dyed fabric for guaranteed outdoor quality: selection of 13 colours and optional assisted opening with handle and sliding lock

> Anti-wind vent > Protective cover

features:

An essential addition to your terrace or lounge area with an exceptional 4 x 4 m coverage to maximise time out of the sun.

More than just big, it is also very easy to operate with an ergonomic handle that lets you activate the telescopic pole with just one hand.

What it offers:• Easy to open, assisted opening with handle and sliding lock.• Telescopic: it closes without touching tables. No more need to move furniture from under the parasol to close it, it can be

opened or closed when erected.• Coverage of shade: 4 x 4m.• Aluminium frame available in two colours (White or Anthracite).• 1OO% acrylic solution-dyed fabric for guaranteed outdoor quality, 28Og/m², reinforced construction for greater solidity.

Selection of 13 colours.• Ribs (x8) and fabric can be replaced.

- Integrated LED light in the ribs

NEW 2017

EASY OPEN PARASOL

Dimensions: 4 x 4 m 6O mm diameter telescopic poleWeight: 33 kgPrice (excluding Tax): € 2146,67

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The adjustable EASY SHADOW offers permanent shade that follows the path of the sun.

This season, Vlaemynck has added an integrated LED lighting solution to its EASY SHADOW range, which will do more than protect your guests from the sun!

Thanks to our exclusive partnership with Smart & Green (see page 1) Vlaemynck has developed lighting with the optimal temperature and colour for your guests’ and staff’s comfort alike, to make the terrace an even better place to spend a summer evening.

EASY SHADOW PARASOL WITH INTEGRATED LIGHTING

- Span: 3 x 3 m - Integrated LED light in the

ribs / Colour temperature: 35OO Kelvins

- Comes with a standard cable (4 m in length) and a 22O V-12 V transformer

NEW 2017

Dimensions: 3 x 3 mWeight: 34 kgPrice (excluding Tax): € 196O,OO

NEW TO THE SUNSHADE RANGE FOR 2O17

Page 24: Fermob, Vlaemynck, Smart & Green an alliance forged to ... · In June 2O13, Fermob acquired Vlaemynck. Founded in 1965, this company has been making and repairing parasols, sunloungers,

PRESS CONTACT: Agence AbrasiveInès Smachi / Karine Michaud - +33 (0) 4 26 02 92 32 / +33 (0) 6 50 61 06 [email protected] - www.abrasive.fr - @AgenceAbrasivewww.vlaemynck.com

For 2O17, Vlaemynck is expanding its range of colourful asymmetric parasols. Colour schemes and style that harken back to days gone by and transport us to a 193Os beach resort...

Adjustable 2OO x 2OOm parasol with Ø38 anthracite or white lacquered aluminium pole. 6 fabric options available.

ASYMMETRICAL PARASOL

Dimensions: 2 x 2 m 38 mm diameter adjustable poleWeight: 4,6 kgPrice (excluding Tax): € 263,2O

ECRU / ANTIQUE BEIGE / HEMPwhite frame

ECRU / LAGOON BLUEwhite frame

PEBBLE / STEEL GREY / SLATEanthracite frame

ECRU / HORIZON BLUEwhite frame

ECRU / TANGERINEwhite frame

ECRU / MIMOSAwhite frame