BMW AND FERRARI

NAME:RAJAT SHARMACLASS:F.Y.BMSRLL NO:659

INTRODUCTIONBMW

“The truth is that innovation is a key element for BMW’s

success in the premium market and one of the key motivations

to buy a BMW”----- BMW Group

FERRARI

This report is going to tell you about the history of Ferrari. You will learn about the History, Beginning, & the current Ferrari.

FOUNDATION

BMW

BMW founded as Aero-engine manufacturing

company in 1917

First motorcycle model BMW R32 in 1923

FERRARI

Enzo Ferrari the founder of ferrari’s first job was working for the car company AlfaRomeo in 1920. After working at Alfa for years he was asked to be on the Alfa race team.

BMW FERRARI

By the time Enzo was 12 he realized racing is what he wanted to do. In 1929 Enzo stopped working for Alfa and started his own race team Called Scuderia.

Dixi (1929) 315/1 (1934)

319/1 (1934)

Followed by….. Enzo Ferrari

BMW FERRARI Until 1950s BMW

concentrated on limited no. of models and focus on other parts of EuropeBMW 507 Roadster

Enzo Ferrari was born in 1898 in Modena, Italy and when he was 30 he moved to Maranello, Italy where he started Ferrari. Enzo died on August 14, 1988 at age 90

Powerful 3.5 lt., 8-cylinder and lightweight metal engine….

huge success in automobile world

LATEST MODELS

The new Ferrari - LaFerrari

LaFerrari