ferrari & porsche
TRANSCRIPT
FOUR WHEELER MNC COMPANY
FERRARI PORSCHE
GUIDED BYNAIK SIR
PRESENTED BYPIYUSH SINGHAMIT AYUSHMAN
FERRARI HISTORYFerrari S.P.A. is an automotive Italian company.
Founded by Enzo Ferrari in 1928 as"ScuderiaFerrari",
Company was established in 1947
Participation in Formula One,
In late 2006 Fiat S.P.A. bought back the 29% stake owned by Italian bank Mediobanca.
Headquarters Bologna Area, ItalyIndustry AutomotivType Privately HeldStatus OperatingCompany Size 2,750 employees2008 Revenue 2,295,700,000 [EUR]Founded 1947
KEY PERSONS OF COMPANY
Salvatore ancoretti•Marketing Director Asia, Pacific & Africawas Product Marketing Manager2 months ago
•Diego TondiAerodynamicist @ Ferarri F1 teamwas Aerodynamic engineerlast month
•Pietro VirgolinProduct Managerwas Business Analyst - Marketing Intelligence4 months ago
•Silvia FurlanettoMarketing plannerwas Events Marketing support EMEA at Ferrari Spa5 months ago
•davide bizzarriengine controlwas engine control
Common Job Titles EngineerManagerProject ManagerAerodynamicistConsultant
11%4%3%2%2%
Top Schools University Bologna 13%University degli Studi di Modena Reggio Emilia 8%Politecnico di Milano 7%
University di Pisa6%Politecnico di Torino4%AGE GROUP RATIO IN COMPANYMedian Age 31 years Median Tenure 2.5 years Gender Male76%Female 24%
PORCHE
Founder Ferdinand Porsche.
Hedquater Zuffenhausen Stutteart Baden-Wurttemberg,Germany It is situated worldwide. CEOMartin Winterkom
It has generated 7,273 billion Euro revenue in 2006. Number of employe employed all over the world 11,910
History
Automotive Industries .
Weimar-era Württemberg coat of arms
Professor Ferdinand Porsche founded the company called "Dr. Ing.
Porsche GmbH" in 1931, with main offices at Kronenstraße 24 in the centre of Stuttgart.
COMPANY WORK AREA
Offers motor vehicle development work and consulting,
First assignments:- Design a car for German(Volkswagen)
This resulted in the Volkswagen Beetle.
First Porsche Porsche 64,(1939) from the Beetle.
Porsche's tank prototype the "Porsche Tiger" that lost to Henschel & Son's Tiger I.
During World War II Volkswagen production turned to the military version of the Volkswagen Beetle.
TANKS PRODUCED BY PORSCHE
Kübelwagen, 52,000 produced, Schwimmwagen, 14,000 produced.
Porsche produced several designs for heavy tanks during the war
Losing out to Henschel & Son in both contracts that ultimately led to the Tiger I and the Tiger II. Tiger I was used as the base for the Elefant tank destroyer.
Porsche also developed the Maus super-heavy tank in the closing stages of the war
Organisational structure of ferrari Amedeo Felisa
General Managers
27 mechanical engineer
10 Chief enginers
10 Chief enginers
27 mechanical engineer
10 Chief enginers
New organisational structure for Ferrari
18 July 2001 Chairman and CEO of the Ferrari :- Luca di Montezemolo,
Two General Managers:- 1)Amedeo Felisa 2)Jean Todt .
Under Amedeo FelisaA) 27 mechanical engineers(Group A)a) 50 Chief engineersB) 27 mechanical engineers(Group B)a) 27 chief engineers
ORGANISATIONAL STRUCTURE OF PORSCHE
Ferdinand Porsche
24 Mechanical Engineer
21 CHIEF ENGINEEERS
29 CHIEF ENGINEEERS
29 Mechanical Engineer
27 CHIEF ENGINEEERS
ENGINEERS
CHIEF ENGINEEERS
New organisational structure for Porsche
21st may 2007
Chairman and CEO of the Ferrari :- Ferdinand Porsche THREE General Managers:-1) Lenardo des2) Michale scnerao3) Daniel Warner
NUMBER OF ENGINEERS UNDER GM 47 mechanical engineer.
Annual sales 2003–2005
model2003 2004 2005
units % of total units % of total units % of total
911 (996) 9,935 (▼ 18%) 33% 10,227 (▲ 3%)
36% 10,653 (▲ 4%)
31%
Boxster 6,432 (▼ 38%) 21% 3,728 (▼ 42%)
11% 8,327 (▲ 123%)
25%
Cayenne 13,661 45% 19,134 (▲ 40%)
57% 14,524 (▼ 24%)
43%
total 30,028 (▲ 33%) 33,289 (▲ 11%) 33,859 (▲ 2%)
North American sales Of FERRARI
Annual sales 2006–2008
model2006[23] 2007[24] 2008[25]
units % of total units % of
total units % of total
911 (997) 12,702 (▲ 19%)
35% 13,153 (▲ 4%)
36% 8,324 (▼ 37%)
30%
Boxster 4,850 (▼ 42%)
14% 3,904 (▼ 24%)
11% 2,982 (▼ 24%)
11%
Cayman 7,313 20%6,249
(▼17%)17% 3,513 (▼
44%)13%
Cayenne 11,141 (▼ 23%)
31% 13,370 (▲ 20%)
36%12,898 (▼ 4%)
46%
total 36,095 (▲ 7%) 36,680 (▲ 2%) 27,717 (▼ 24%)
Annual sales 2003–2005
model2003 2004 2005
units % of total units % of total units % of total
911 (996) 9,ooo (▼ 17%) 31% 10,100 (▲ 10.5%)
30% 10,900 (▲ 4%)
31%
Boxster 6,300(▼ 36.5%) 19% 3150 (▼ 50%)
11% 9450 (▲ 150%)
25%
Cayenne 13,500 43% 19,000 (▲ 40%)
55% 14,524 (▼ 24%)
43%
total 28,800 (▲ 33%) 32,250(▲ 11%) 334,874 (▲ 2%)
North American sales OF PORSCHE
