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Folleto promocional, 95-96, NORDIC SS.

473

INDICE DE AUTORES Y NOMBRES PROPIOS

Ace: 215

ABERLE, John: 116

Abbott Mead Vickers: 72, 79, 273

ABBOTT, David: 79, 226, 447

ADAMS, Charles F.: 56

ADAMS, James R.: 169

Adán: 149

Advertising Federation of America: 2

ALBRIGHT, Jim: 16, 31, 42, 259, 260, 261, 264, 405, 409, 410,

426, 429

ALIBOSI (Cardenal): 148

American Association of Advetising Agencies (AAÀA): 50, 391

ARGUIÑANO, Carlos: 117

Asociación de Diseñadores y Directores de Arte del Reino Unido:

443

Association of National Advertiser (ANA): 136, 138

ÀRENS, F.: 16, 30

ARISTÓTELES: 9, 391, 392, 400

ARQUIMEDES:89

Avis : 119

Bartle Bogle Hegarty: 170

Batten, Barton, Durstine & Osborn (BBDO): 6,, 166

BÀLWING, Hunley: 16

BAKER, Stephen: 16, 49, 178, 194, 220, 235, 251, 275, 276

Banks, Hoggins O'Shea: 282

474

BÀRRON, Frank: 44

BÀSSAT, Luis: 17

BAYLEY, Sthephen: 50

BECKER, Adolfo: 57, 352

BEDELL, Clyde: 7, 15, 133, 134

BMP/DDE: 247

Benetton: 59

BERLO, David K. : 232,

BERNBÀCH, William: 8, 13, 43, 50, 51, 52, 53, 54, 55, 56, 62,

113, 165, 167, 168, 196, 235, 267, 384, 385, 433

BEVINS, John: 97, 234, 289, 366

Biblia, La: 265

BIVINS, T.: 16

BLAKE, William: 231

ELY, Robert: 15, 42, 105, 172, 176, 196, 197, 204, 204, 206, 220,

223, 224, 226, 227, 228, 229, 256, 262, 263, 272, 274, 276,

278, 284, 292, 293, 296, 308, 309, 311, 314, 323, 324, 334,

335, 338, 344, 345, 346, 347, 361, 363, 366, 371,

BLUMENTAL, 103: 103

BOOK, Albert & SCHICK Dennis: 15, 381, 408, 410, 412, 414, 415,

417, 418, 420,

BOVEE, L. & ARENS F: 16, 30, 200, 201, 272, 316, 323, 326, 327,

328, 366, 368, 371

BRANNÀN, Tom.: 16, 180, 194, 329, 330, 331, 334

British Airways: 262

BROCHARD, B. & LENDREVIE, J.: 16, 411

BRODY & LATTIMORE: 408

BRUNER, Jerome: 41

BURCOFF, Stan: 122

475

BUTLER, Ralph S.: 1

BURNETT, Leo: 8, 43, 52, 56, 59, 60, 94, 107, 119, 120, 157, 165,

167, 215, 385, 391, 433

BYRON: 57

Casadevall & Pedreño PRG: 170

CASADEVALL, Luis: 170

Cámara de Comercio y Navegación de Barcelona: 5

Campbell-Ewald Company: 386, 433

CÀPLES, John: 6, 15, 16, 165, 166, 177, 199, 201, 226, 273, 298,

399, 434

CERVANTES, Miguel de: 352

Changing Times: 46

CHASE, Stuart: 102, 400

CHEEVER, John: 425

CHENEY, David: 400, 434

Chiat/Day: 246, 282,

Ciencias de la Comunicación de la Universidad Autónoma de

Barcelona: 33

Coca Cola: 109, 192, 193

Collet Dickenson Pearce: 344

COLLINS, Julia, 249

Colgate: 332

CONE, Fairfax M.: 383, 384, 433

COOKE, Marty: 246

CORSJTENS, Judith: 136, 139, 254

COX, Tony: 247

COWLEY, Don: 16

476

Creative Work Plan (CWP): 156, 157, 258, 259

CROMPTON, Alastair: 16, 113, 117, 174, 176, 177, 179, 180, 208,

209, 210, 273, 274, 299, 300, 301, 305, 306, 312, 313, 325,

342, 343, 371

CUSTER: 221

DALI, Salvador: 307

DANTE: 228

DARWIN, Charles: 89

DA VINCI, Leonardo: 90

DE BONO, Edward: 257

Delvico Bates: 170, 260, 261,

DEWEY, John: 93

DIÀMENT, Lincoln: 16

DICKENS, Charles: 352,

DILLON, Thomas, 389, 433

Dios: 149

Direct Mail Advetising Association (DMAA): 370,

Doyle Dane Bernbach: 62, 168

DORTON, Sheila: 29

D'SOUZA, Sev: 406

Duracell: 193

DURKE, Burton: 210

ECCLES, Robert & NOHRIÀ, Nitin: 372, 375

EINSTEIN Albert: 98

El Cuponazo: 210

477

Emotional Response Index System Company (BRISCO): 401, 402, 434

Escuela de Chicago: 8

Esso: 210

Eureka: 90

EVANS, Bergen : 36,

Federal Trade Commission's Heraring on Advertising: 389

FELDMAN, Charles: 105, 212, 452

FERRER, Angel: 207, 208, 209, 211,

Perrero Roché: 214

FLESH, Rudolf: 46, 48, 223, 224, 225, 231

Fortune: 111

Foote, Cone, Belding: 265, 315

FRENH, Neil: 296,

GALLUP, George: 253

GAMO, José: 258

GARCIA RUESCÀS: 275, 284, 340, 341,

GÀRGÀNO, Arnil: 364

GÀSSMAN, Vittorio: 195,

General Motors: 303

GORDON & LAKOFF: 109

GORDON, William: 96, 106

GORGIÀS: 252

GRACIÀN, Baltasar

GREIF: 133

GRIBBINS, George, 43, 57, 58

478

GRICE, H.P.: 108, 109, 110, 114

GRUBER, Howard: 89

GUNNING: 223, 231

HAAS: 179, 342

HAGERMAN, William: 16, 391, 396, 397, 403, 434

HAHN, Fred: 349, 352, 366, 371,

Hamlet: 210

HART, Norman: 73, 81, 155, 257

Hathaway: 297, 303

HAUPTMÀN: 197

HAYÀKÀWA, S.I.: 46, 100, 104, 116

HAYDEN, Steve: 265, 301, 315

HEMINGWAY: 105, 232

HENRY, Susie: 282

HERREROS A., Mario: 2

Hertz: 119

HERACLITO: 103

HOGE, Cecil: 225

HOLMES, Adrian: 61, 355

HOPKINS, Claude: 5, 14, 15, 43, 60, 61, 98, 116, 120, 122, 165,

166, 196, 213, 332, 333, 461

HUGO, Victor: 352

HUME, David: 228

HUNT, Lionel: 390

HUXLEY, Aldoux: 36, 66, 233

479

lACOCCA, Lee: 303

Imagen de Marca: 168

Institute of Practitioners in Advertising (IPA): 220

James Walter Thomson: 6

JAMES, William: 41

JEFKINS, Frank: 177, 220, 284, 295

JIMENEZ, Juan Ramón: 352

o ;ES , M. & HEALEY, J.: 26, 132

JULIO (Papa): 148

JUGENHEIMER, Donald & WHITE, Gordon: 73, 74, 77, 271, 297, 298,

299, 325, 341,, 342

JWT: 157

KÀMRAM, Kashani: 260

KEDING, A & BIVINS: 16, 200, 202, 256, 274, 275, 284, 295, 348

KEIL, John: 44

KENNEDY, John E.: 4, 10, 31, 43, 64, 82, 132, 133

KETTERING: 98

King Kong: 211

KINGSTON, Barry: 364

KLEIN, ErikaL.:16, 25, 26, 43, 44, 171, 173, 177, 324, 335, 339,

343, 350, 372,

KRUGMAN: 428

La Casera: 210

480

LANDAU, Erika, 90

LANE, Ronald: 16

LASKER, Albert: 4

Leagas Delany: 92, 170

LESCÀRBEÀU, Mike.: 92

LEVENSON, Bob: 62

London Business School, 260

LONGMAN, Kenneth: 156

Lord & Thomas: 4, 165

LORD, Dick: 104

Lowe Howard-Spink: 61

Lowe: 355

LORENTE, Joaquín: 17

LUQUE, Manuel: 303

MALONEY, Martin: 102, 449

MÀNZOLI: 57

MÀRCANTONIÛ, Alfredo: 72, 282

Martini: 291

McCabe: 421

McCann Erickson: 103

McDOUGALL, Malcon: 212

McMANUS Theodore F.: 6

MCCARTHY, Demott: 86

Marlboro: 167, 215, 303

MENZEL, D.H.: 223,

MESSNER, Fredrick: 73, 74, 78, 79, 180, 215, 279, 280, 314, 315,

326, 335, 336, 343, 350, 366, 369, 372

481

MIGUEL ANGEL: 148, 149, 307, 421

Mimosín: 303

Mississipí: 101

MOLINE, Marçal: 9, 138, 156, 181,

MONROE, Alan: 391, 392, 393, 398, 401, 434

MORIARTY, S.: 16

MOZART, Wolfgan Amadeus, 89

Mullen, Wenham Mass: 390

New Saatchi Agency: 370

Newsweek: 36

Noé: 149

NORINS, Hanley: 15, 28, 31, 41, 45, 64, 73, 83, 84, 85, 88, 92,

98, 118, 119, 125, 400, 442, 443, 461

NORRIS, James: 16, 22, 29, 133, 135, 181, 182, 220,

Northwestern University

OGILVY, David: 8, 15, 43, 60, 61, 113, 114, 165, 168, 169, 203,

239, 272, 278, 297, 303, 316, 362, 388, 433

Ogilvy & Mather: 157, 296, 301

OHMAE, Kenichi,: 154, 156

O'MALLEY, Damián: 136, 137, 142, 143, 144, 151

Organización Nacional de Ciegos Españoles (ONCE): 193, 210

OSBORN Alex: 90, 91, 92, 98, 117

O'SHEA, Chris: 282, 344

O'TOÓLE, John: 233, 327,

482

PALMER, Volney: 3

Pans & Company: 261

Partenón: 307

PEDREÑO, Salvador : 3 3

PEABODY, Pette: 95

Pepsi Cola: 192, 193

PICASSO, Pablo: 90

PINCUS, Burton: 222,

Positioning: 8, 388, 433

POWERS, John E.: 4

PRAT GÀBÀLLI, Pedro : 4, 5, 10, 14, 15, 61, 98, 132, 431, 461

Procter & Gamble: 141, 156

QUINN, Patrick: 29, 114,

RÀMOND, Charles K. 219:

REEVES, Rosser: 7, 15, 43, 60, 61, 82, 120, 165, 167, 168, 196,

209, 210, 387, 433

RESOR, Helen: 6

RESOR, Stanley: 6

REY, Juan: 407

RIES, Al: 8

RILEY, Tim: 297

RING, Jim: 33, 34

RISO, Ovid: 426

Rolls Royce: 113, 297

ROSTEN, Leo: 115

ROTHSCHILD, M.: 16, 408, 409, 412, 413, 415, 422,

483

RUBICÀM, Raymond: 6, 43, 232

RUGG, Harold: 90, 91, 92, 94

RUSSELL, Bertrand: 53

RUSSELL, Thomas & LANE Ronald: 16, 284, 295, 311

RUTHERFORD, Andrew: 134

SABORIT, José: 426, 427, 428

SÀDGROVE, Kit: 16, 114, 115, 223, 224, 349, 350, 351, 352, 353,

353, 355, 356, 357, 365, 366, 368, 370, 371, 372,

SAMSTAG, Nicolas: 33

San Pablo: 231

Segunda Revolución Creativa (interactividad): 9

Shakespeare: 105, 228

Shell: 214

SHOPENHÀUER : 56

Scali McCabe Sloves: 421

SCHULBERG, Bob: 420

SCHWAB, Victor O.: 15, 134, 281, 398, 399, 434

SCHICK, D.: 15

Schlitz: 213, 332

SCHULTZ & TÀNNENBÀUM: 16, 138, 155, 158, 159, 160, 163, 164, 194,

199

SCULLY, Vin: 421

SEGARRA, Toni: 260,

SECUELA, Jacques: 30, 157, 165, 169

SILVERMAN, Paul: 390

SMITH, Adam: 33

SMITH, Rick: 36

484

SMITH B. Roland: 80

SMITH, Terry C.: 222

STEBBINS, Hal: 32, 33, 226, 228

STENDHAL: 98

STRUNK & WHITES: 105, 227

SOCRATES: 252

SWEENEY, Charles: 95, 96

SWINERS: 158

Tandem/DDB Needham

Ted Bates: 387

Tiempo/BBDO: 258

The Designers and Art Directors Association (D&AD A): 14, 16

The Hiebing Group: 29

The Incorporated Society of British Advertiser (ISBA): 136

The Nortwestern National Bank of Minneapolis: 221

TOSCANI, Oliviero: 59

Tour Eiffel: 307

TROUT, Jack: 8, 388, 433,

UNAMUNO, Miguel de: 432

Unique Selling Proposition (USP) : 7, 167, 168, 210, 387, 388, 433

Universidad Autónoma de Barcelona: 98

Universidad de Wisconsin: 1

485

VAN DIJK: 110

VAN GOGH, Vicent: 89

Vincon: 35

Volkswagen: 54, 290

VW: 290

WALLAS, Graham: 88, 91

WANAMAKER, John: 3, 4

WARD B., Philip: 16, 21, 23, 24, 153, 176, 262, 284, 285, 286,

287, 288, 290

WARNER D.: 16

Warwick & Legler: 104

WELLS, BURNET & MORIÀRTY: 16, 48, 49, 423, 427, 429,

WELLS, H.G.: 97

WHITE, William: 16, 232

WHITTIER, Charles L.: 16, 36, 37, 203, 403, 404, 434

Wieden & Kennedy, 170

WILDE, Oscar: 203

Wolfsburg: 54

WRIGHT J.: 16

WRIGHT, WARNER, WINTER & ZEIGLER: 195, 197, 198, 217, 218, 230

WHITE, William: 111, 232

Yankelovich Researh Company: 424

YOUNG, James W.: 43, 90, 91, 92, 125, 196, 197

YOUNG, John: 6

Young & Rubicam: 28, 83, 156, 156, 442

Zippo: 121

486

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