IntroductionItaly's Ferrero SpA {Società per Azioni} (joint-stock company) is one of the giants of the world's confectionery industry.

It was started by Pietro Ferrero in 1946 and made his family one of the richest families in the Italy.

Ferrero is the world's largest consumer of hazelnuts, buying up 25% of global production in 2014.

Pietro Ferrero

September 2, 1898 – March 2, 1949

HISTORYIn 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa, derived from Gianduja and called it "Giandujot", or Pasta Gianduja, and was succeeded by a spreadable version Supercrema.With assistance from his brother Giovanni, Pietro Ferrero created his new company to produce and market the initial product. Following his work, Pietro was succeeded by his son Michele Ferrero as chief executive.Michele and his wife Maria Franca relaunched his father's recipe as Nutella, which was first sold in 1964. After World War II, they opened production sites and offices abroad and Nutella eventually became the world's leading chocolate-nut spread brand.

Company ProfileIndustry : Food

Founded : 1946 by Pietro Ferrero

Headquarters: Alba, Piedmond, Italy.

Key people: Giovanni Ferrero, Acting Chairman,CEO

Products : Confectionery.

Revenue : € 8.1 billion (The year ended 31 August 2013)

Number of employees : 22,298 (FY 2011-2012)

Website : www.ferrero.com

Products of Ferrero

Ferrero Headquarter, Pino Torinese, Italy

Key People of the Company

CEO and Vicepresident

Giovanni Ferrero

Michele Ferrero (April 26, 1925 – February 14, 2015)

Pietro Ferrero Jr. (11 September, 1963 – 18 April, 2011)

Reputation Institute ranks Ferrero as the most reputable company on the planet right now. The company’s pulse score, a 0 to 100 reputation rating, has moved from 83.52 last year up to 85.17. Not only does that bring Ferrero up from fourth place last year to first, but it puts it more than a full point ahead of second ranked IKEA. A difference of more than 0.5 is considered significant.

GLOBAL MARKET SHARE :- 7.3%

FERRRO MARKET SHARE IN INDIA :- 8%

FERRERO MARKET SHARE

Mission High quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for customers.

Ferrero also means caring about hygiene, the environment, social issues and the local communities where the company is present, as well as its own human resources.

Ferrero’s relationship with its consumers is based on longstanding and mutual trust, built up over the years with expertise, experience, understanding and intuition. This is a measure of Ferrero’s interest in consumer needs, and this is a key factor of the company’s success.

AmericaArgentinaBrazilColombiaEcuadorMexicoPuerto RicoUnited States

AsiaChinaHong KongIndiaJapanRepublic of KoreaSingaporeSri LankaTaiwanUnited Arab Emirates

OceaniaAustraliaNew Zealand

AfricaCameroonSouth Africa

Ferrero in The World

Presented By :-Vaibhav B. And Subhasish G.

(MBA in Marketing)

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