1.INTRODUCTION:

Ferrero Rocher is a spherical chocolate sweet made by Italian chocolatier Ferrero

SpA. Introduced in 1982, the chocolates consist of a whole roasted hazelnut

encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate

and chopped hazelnuts. The sweets each contain 73 calories, and are individually

packaged inside a gold-coloured wrapper. Rocher comes from French and means

"rock".. In just a few years it became the favourite chocolate treat for millions of

people. Today it's the world leader in its category. An original recipe, manufactured

with the utmost attention, refined packaging and ground-breaking advertising

campaigns. Its innovative shape – round but irregular – and its unmistakable golden

wrapping give it that elegance that has made it famous and also hint at the unique

taste of this speciality: a creamy filling, a crunchy wafer and a delicious hazelnut

Ferrero is company founded in 1946 in Alba. Originally frompastry shop, today Ferrero International is the world’s fourthlargestcompanies in the confectionery Market :16 plants & 36 commercial companies all around theworld.20,000 employees.35,000 crores of turnover in 2006.A wide & complex portfolio of products,including mainly:chocolate spread, candies, pralines, bakery, chocolatesnack eggs with surprise, cold tea & chilled chocolateproducts.

2. PRODUCT FEATURES:

The original Ferrero philosophy was based on a few simpleprinciples:Use only the highest-quality ingredients.Be unique! Never copy anyone else, thenManufacture with the most modern technology.

At the heart of Ferrero Rocher Chocolates is a whole roasted hazelnut and

creamy.

Chocolate filling inside a light crispy wafer, wrapped in milk chocolate and

chopped hazelnuts.

It is a whole roasted hazelnut and creamy chocolate.

Ferrero Rocher is a praline-filled hazelnut and chocolate shell, wrapped in golden foil

packaging that has instant consumer recognition. Today the product comes in number

of specifically targeted pack formats, including a seasonal cube and Christmas tree

shaped box, an Easter egg format and various sizes to meet consumer needs all around

the year. A new diamond format in also introduced to further enhance the premium

3. target audienceParticular group of people, identified as the intended recipient of an advertisement or message. Also called target population

Urban middle-high class people should be targeted because of the purchasing power

this population possesses. These people know about different brands and are

demand a superior product. Moreover, they have a sense of taste as well and they

would like to use Ferrero products as a status symbol in different occasions like

Valentine’s Day, Mother’s Day, Rakshya Bandhan, Holi, Deewali and many more.

In a competitive business world, one cannot sell everything to everyone. One

has to select or target certain types of customers who has the ability to buy

and are willing to purchase certain goods and services. Therefore, the target

audience refers to a group of potential buyers of a particular product. For

instance, if a marketer wants to launch a luxury car costing Rs1 crore, the

target market would be customers from the upper income group.

The variables of target audience include demographic, Sociographic.

Psychographic, and Behavioural variables ( explained under bases of

segmentation ). The variables enables themar

For religion, caste and culture. It is a multicultural product.

For house wife’s as a token of love from their husbands.

For Office Colleagues or Assistants from their Boss.

For Occasions at Diwali, Christmas, EID and other festivals in India.

Womens are the best target for this product as they are attracted to

chocolates and as a token of gift.

4.Competitors in the market :

Ferrero in Europe & in IndiaThe European confectionery industries are very competitive,heterogeneous and highly fragmented markets with some majorplayers leading the industry in nearly all countries involved inthis business meeting. About two third of the entire market issatisfied by the top ten western European confectionarycompanies (67%).The five largest Western European countriesincluding the UK, Germany, France, Italy and Spain aloneaccount for 74% of the total Western European confectionerymarket leaving only a share of 26% which is spread across theremaining European countries. Chocolate products clearlydominate the confectionery scene followed by sugarconfectionery, chocolate outlines and chewing gum as shows thetable below: -Segment distributionVarieties of Products available in Europe: - There is a wide

range of products available in European confectionery marketlike Ferrero Prestige, Happy Hippo, Kinder Surprise, Giotto,Kinder Bueno, Tic Tac, Nutella, Ferrero Rocher and more. Themarket leaders in Europe are Cadbury, Nestle, Perfetti VanMelle and Ferrero.Ferrero entered India in 2006 with 4 products of its range:NUTELLA : the world famous chocolate spread;FERRERO ROCHER: pralines; combination of creamymilky chocolate, whole roasted hazelnut & crispy wafer;TIC TAC: small candies of different flavours;KINDER JOY:chocolate snack egg with surprise inside.Segment wise distribution of Indianconfectionery market325, 11%350, 12%250, 9%2000, 68%MINT/CHEWINGGUMSCHOCOLATES BARSCHOCOLATESCOUNTSUGAR BOILEDCONFECTIONERY

Indian confectionery market is expanding like never beforeas the local subsidiaries of global confectionery majors like

Cadbury, Perfetti Van Melle, Lotte and Wrigley’s are swingingin to action with new marketing strategies backed by investmentto grab largest share of Indian confectionery market.Salient features of Indian confectionery markets:The size of Indian confectionery market is growing at therate of 15 to 20 % annually.About seventy percent of confectionery market is based inthe urban areas.Mainly sugar-boiled confectionery products dominateIndian market.The small shopkeepers play an important role in thedistribution of products.Availability of cheap labor.More liberal policies of govt. to allow FDI in India ascompared to previous years.The Indian market is scattered into small areas, lack ofinfrastructure causes complexities in distribution andtransportation.

The competitors in the market for the product : Ferrero Rocher , it growirket.

ng in todays market as Chocolate has become the way of relaxation and burning out

hunger.

People use chocolate for gifting during festival season and as the competition of the

product is growing , other companies also advertise their product in the internet and

electronic media , by the way of television and magazines etc. So every chocolate

companies want to higher their sale in different festive seasons and have a high

profit level in the annual year as it creates fame and name in the company.

There are different companies which give competition to our product , which are :

Cadbury

Hersheys

Sirius

Merci

For centuries, chocolate has symbolized luxury and decadence, its sensual feel and rich,

lingering taste conjuring up images of sex and sin, elegance and wealth, forbidden pleasures

and rare delights. Brought to Spain from the Americas in the 16th century, chocolate began its

European career as a beverage consumed at court. Originally served the Aztec way --

dissolved in water, unsweetened and spiked with hot pepper -- chocolate was quickly

domesticated with sugar, honey, vanilla, cinnamon and, eventually, milk. Sweet, rich and

special, chocolate became part of Europe's heightened, exclusive aristocratic culture.

From there, chocolate's progress followed that of the Industrial Revolution. When the

invention of the steam engine during the 18th century made it possible to grind large

quantities of cacao beans, drinking chocolate quickly became a popular beverage, served in

cafes across Europe. In the early 19th century, the cocoa press made it possible to produce dry

cocoa powder by squeezing out cocoa butter -- and by the middle of the century, Cadbury

was marketing chocolate bonbons and creams. Milk chocolate followed in 1875 and

decisively opened chocolate to the mass market. The candies we know and love today were

born shortly after: The Hershey Bar was launched in 1900, Cadbury's Dairy Milk bar in 1905

and Hershey's Kisses in 1907. During the 1920s, Hershey's Mr. Goodbar and Mars' Milky

Way were introduced. Snickers, Three Musketeers and M&Ms followed

Chocolate is a tricky, delicate substance -- difficult to manage, sensitive to heat and cold, and

tending, as we all know, to melt. But it is also one of nature's most beguiling foods, and as

such, it has inspired enormous, dedicated inventiveness for centuries. Originally the elite

drink of kings, chocolate's popularity never had to be manufactured, and in the West, it has

always readily matched its availability on the market. By the 20 th century, chocolate was

cheap and widely available, yet still wrapped in an aura of exclusiveness and illicit pleasure.

Manufacturers know this, and capitalize on it: The image of Lady Godiva, naked upon her

horse, has sold countless truffles ever since Belgian chocolatier Joseph Draps founded

Godiva in 1926.

Today, chocolate is big business. The International Cocoa Organization reports that as of

2005, Mars's annual global chocolate sales exceeded $9 billion. Cadbury Schweppes's sales

were $8.1 billion, Nestle's were $7.9 billion, Ferrero SpA's were $5.5 billion, and Hershey's

were $4.8 billion. The Swiss consume 167 million pounds of chocolate each year -- or 22

pounds per person. Americans consume three billion pounds of chocolate -- or almost 12

pounds per person. Moreover, chocolate appears to be recession-proof: Since the 2008 market

crash, chocolate sales worldwide have just kept growing. Chocolate, it would seem, offers

consolation, or perhaps blissful oblivion, in the midst of crisis.

7.Conclusion :

Price, quantity , taste and richness , almond ,

cashew , coco, quality .

Your experience.

6. purpose for selection of specific ad media.

Advertising Agencies

Businesses need advertising agencies to help them generate awareness, and more importantly, interest in their offerings. This is one of the best resources out there for finding those who can best utilize the advertising media, advertising agencies.

Advertising MediaIn most English-speaking countries, Ferrero have concentrated on advertising the Rocher chocolate, and allowed the associated recognition of their company brand name to sell other Ferrero chocolate types. In the United Kingdom the 1990s advertisement series based upon a party in a European ambassador's official residence has been repeatedly parodied in popular culture (see references in the section below) and taken on a reputation for having limited artistic value.[4] Nonetheless, the extent of popular reproduction and mimicking must suggest a high degree of success in strict advertising terms. The opening voice-over (voiced by UK actor Jonathan Kydd), "The Ambassador's receptions are noted in society for their host's exquisite taste that captivates his guests", together with the on-screen comments of guests such as "Eccellente" and "Monsieur, with these Rocher, you're really spoiling us", remain widely recognised and quoted in the United Kingdom. The concept of a butler wandering between party guests holding a silver tray with a pyramid of Ferrero Rocher has become a trope and a popular stereotype of diplomacy in general. There has been discussion about the socio-economic targeting of the advertisement, and the extent to which it may or may not be insulting to the more down-market audience to whom it was presented as an aspirational brand by means of an Italian advertisement dubbed in English, such as this quote from the New Statesman: "Within this inner sanctum of the smart set, a distinguished manservant glided silently through the moneyed throng, with a pyramid of golden baubles, perched on a silver salver, offering a huge piled plate of the sweets to the guests at an embassy party."[5]

The product has been the sponsor for Desperate Housewives in the UK, since October 2008. It has since been replaced by Special K.