FERTILITY & HEALTH 2.0FERTILITY & HEALTH 2.0

THE FERTILITY TRENDTHE FERTILITY TREND• For women, fertility has always

been a major concern, they solved through prayers or whatever before consulting a doctor.

• From old times women have always tried to find a way or to become pregnant at all cost, or to avoid it.

• Since the 20th century and thanks to the progress of the medicine, a woman has now in hands the tools to decide or not to be pregnant and if she wants she can chose among varied solutions to make it happen.

                                                                           

FERTILITY IS NOW A FERTILITY IS NOW A MATTER OF COMMUNITYMATTER OF COMMUNITY

• A couple who wants children can get help to conceive.

• A woman who wants a child on her own can get one even if she has no man in her life.

• Homosexual from both sex can conceive children and be parents.

• In all cases the children can be genetically theirs.

•

THE FERTILITY ACTORS

NON PROFITORGANISATIONS

HEALTHCAREINSURANCE

DOCTORS

PAYERS

PHARMACIST

FAMILIY CAREGIVERS

PHYSICIANS

RESEARCHERS

EGGSDONORS

SPERM DONORS

FEMALE PATIENTS

MALEPATIENTS

JOURNALITSMEDICAL

FERTILITY

HEALTH 2.0 TRENDHEALTH 2.0 TREND• Because today’s medical

knowledge is to vast for any doctor to know it all, there is a need for gathered informations in one point based on wikipedia model.

• Thanks to U tube, Facebook, blogs, interactives journals and other videos, there is a production and a need for user generated content (patients or healthcare providers).

• Healthcare sector is also now a community of researchers, patients, doctors, journalists or other people who thrive to communicate their knowledge permanents new datas, or expertise and make money.

HEALTHCARE COMMUNITIES:HEALTHCARE COMMUNITIES:EXPERTISE AND EXPERIENCEEXPERTISE AND EXPERIENCE

• The combination between fertility theme and web 2.0 creates opportunities for communities to communicate whith each others.

• Health 2.0 is the perfect platform to allow those differents communities for an easy transfer of information.

• It creates a new disruptive business model.• Before 2004, thousands of websites were mostly

mono subject now the web 2.0 generation websites are multi subjects and multi targets, with the chance for people to be active by producing their own content of information.

PATIENTS GAINED PATIENTS GAINED AUTONOMYAUTONOMY

• Before doctors were advising patients.

• Before hospitals, pharmacists and doctors were the only one to guide the patients.

• Before doctors had mostly the last word because they were the experts.

• Before people had to pay to get a first diagnosis or an information (in dictionnaries or encyclopedia);

• Today patients communicate directly with other patients.They take responsibility for their health.

• Patients get their informations directly from internet through varied websites.

• Tendancy of the patient to self information, self diagnosis and self health caring through Health 2.0 tools.

• Now informations is FOC on internet.

BONUS POINTS FOR BONUS POINTS FOR PATIENTS IN US&UKPATIENTS IN US&UK

• A better social networking regarding fertility is exactly what the people involved in such a position are looking for.

• Videos, blogs, forums are usefuls and easy to use tools for people who share the same constraints, pain who need to share informations or experiences with each others.

• Ideas, solutions,health covers, experiences from real life, addresses, contacts names are what people need.

THE TREND IN FRANCETHE TREND IN FRANCE

• The needs are the same espacially on a fertility point of view but the french law does not allowed direct communication (consultation)between patients and doctors through the web nor doctor or clinic advertising.

• Furthermore the informations even user generated contents are controlled by professionals so less than 6 % of the informations are not exact and then are revised in less than 2 hours after publication.

INFLUENCE ON BUSINESSINFLUENCE ON BUSINESS

• Regarding the most recents health websites regarding fertility matters it is clear that the information customer’s need can be defined by « Siverlink.com advert » :

• Being smarter

• Support one’s health

• Save money

• Save time

MEDICAL NAVIGATION MEDICAL NAVIGATION TOOLSTOOLS

• More precisely, the web 2.0 websites generations which correspond to this request are divided between :

• Navigation information platforms to simplify access to the information e.g .

• www.healthcare.com, www.healthline.com

They get their money from premium on line services and from advertising.

HEALTHCARE.COMHEALTHCARE.COM

HEALTHLINE.COMHEALTHLINE.COM

PATIENTS TO PATIENTSPATIENTS TO PATIENTS

• Social patients communities network tools e.g :

www.healthworldweb.com

They get their money from advertising and

sponsors.It is a way for patients to have the

right to chose the solution they prefer.

HEALTHWORLDWEB.COMHEALTHWORLDWEB.COM

FEMALE INFORMATIONSFEMALE INFORMATIONS• A mix of both :• www.revolutionhealth.com and• www.doctissimo.fr

• They get their money from advertising, on line boutiques and from professional references. The main difference between those 2 websites rely on their different nationalities,look and philosophy. In one hand, Doctissimo.fr (french) is more user friendly and is a wellbeing information supplier mostly for women .On the other hand, revolutionheath.com(US) is a « leading consumer centric health company  for women and caregivers community ».

DOCTISSIMO.FRDOCTISSIMO.FR

REVOLUTIONHEALTH.COMREVOLUTIONHEALTH.COM

FUTURE WATCHFUTURE WATCH• In america it seems that the tendancy would prioritize the development of

the user generated content website, with • - New informations• - Directories• - Guides about medicines classified by name• - Symptoms• - Doctors, clinics or other professionals rating.• But most and foremost americans websites rely on the communities of

patients, donors, health insurance companies and fertility specialists to work together on varied subject which is not the case in France because the history in health matters is mainly based on government decisions.But it might not last long…

So to see the future trends in US as well as in France we have to consider inone hand the positive fertility market (when the baby comes as a benefit) andon the other one the negative fertility market (unfertility).

FUTURE WATCHFUTURE WATCH

• POSITIVE FERTILITY MARKET• - We can imagine that in a close future it can

drive them to decide to build up some clinics where donations will be completely private and authorised by the law.

• - Staff members of a company could be cured for unfertility and would see an operation, egg or sperm donation sponsored by their own employer.

• Those websites could be the meeting point of real estate investors for clinics or hospital.

FUTURE WATCH-2FUTURE WATCH-2• NEGATIVE FERTILITY MARKET• - Specific diseases regarding fertility or abnormality could

be condidered by the researchers or physicians communities as challenges that companies could sponsor.

• - Health websites dealing with fertility could also become a gigantic « Match website » for people who wants to get children further to special request (age, genes compatibility…)regarding that the law authorizes it.

• -Adoption community could also be concerned when there is unfertility.parents and childcare houses could get in touch more easily.

THE FUTURE TRENDTHE FUTURE TREND• More and more the governments are going to be less

and less involved into the healthcare matter because of lack of money, in the US such as in France.

• Therefore a new organisation in healthcare could rely more in private consultations which are going to be more expensive. The need for looking for the right specialist before deciding investing some money in a visit will be more and more a must. So website such as revolutionhealth.com and Doctissimo.com would be more and more visited, and the patient community and sponsor communities should be more and more active.

THE BEST OPTION FOR METHE BEST OPTION FOR ME• Personnaly I think the quality of information and of presentation

brought by doctissimo is very good and useful . It would be very well completed by very selected videos on varied subject such as diseases and medications.

• The forum should be animated on subject provided by the paper news.

• NGO could be part of the community in order to be as well involved in adoption process.

• Moreover the community aspect should be introduced as well in order to create a real added value to the website.A blog and a forum are not enough.Health insurance companies should be active as well as multiple communities of people sharing the same interest to get improvement in some health sectors.