fesbuk power

Fesbuk PowerMentor‐ Bryan Gan

Review BySUHAIMI MOHAMED SHARIF

KURSUSPERCUMA.COM

∗ Bryan Gan C.D.∗ from Penang, MalaysiaGraduating from a well‐known local Chinese medium Chung Ling High School, Bryan obtained an honor degree in Computer Science from Universiti Science of Malaysia (USM), Penang in 2002.

∗ Pengasas OctoApp salah seorang wakil malaysia keSilicon Valley

Siapa Bryan Gan

∗ I BUILD MY OWN FACEBOOK COMMUNITY∗ I CREATE MY CREDIBILITY BY ADDING VALUE TO MANY PEOPLE

∗ I GENERATE SALES AND PROFITS BY ASSISTING OTHERS

∗ I COMMUNICATE EFFECTIVELY ABOUT MY PRODUCT AND SERVICES

∗ I MAKE PEOPLE LIKE ME EVERYDAY

Aku Janji Fesbuk Power

∗ 5 LANGKAH FORMULA MEMBINA DAN MENAIKKAN PERNIAGAAN DI FACEBOOK

1. Step 11. Understanding Your Business2. Process of selling3. Redesign Product Plan

2. Step 21. Create page that sells2. Page timeline3. Manage your page

MAGIC BULLET

Step31. Define target market2. Create facebook ads3. Campaign Budget

Step 41. Optimize better resultStep 51. What is Engagement2. Influence to get Viral

MAGIC BULLET

∗ MEMAHAMI PERNIAGAAN ANDA∗ PROSES JUALAN∗ REDESIGN PERANCANGAN PRODUK

STEP 1

∗ SOALAN PERLU DI JAWAB∗ APA PRODUK /SERVIS DI BERIKAN SEKARANG∗ TARGET CUSTOMERS∗ KENAPA ORANG NAK BELI PRODUK/SERVIS∗ PESAING∗ MACAMANA NAK BERSAING∗ PROMOSI SEKARANG

MEMAHAMI PERNIGAAN/PRODUK

∗ Menjual produk∗ Kebebasan r&D∗ Control Quality∗ Kreatif dan Innovative∗ Own Packaging∗ Positioning‐target customer ,distribution chanel∗ Pricing

∗ Premium∗ Non Premium

JENIS PERNIAGAAN DAN KELEBIHAN

∗ Menjual Servis∗ Margin Tinggi hanya kos operasi∗ Sentiasa improve perkhidmatan

∗ Jual Produk/Servis Orang lain∗ Senang start∗ Banyak pilihan

JENIS PERNIAGAAN DAN KELEBIHAN

∗ Continue R&D∗ Asas Produk paling kukuh∗ Listen Customer Feedback∗ Identify Market potential∗ Focus Customer Service∗ Product Packaging∗ Promotional Campaign lebih Kerap‐ Konsisten Ads∗ Pilih Niche∗ Produce Excellent result‐ Result Marketing∗ Latest trend

10 Perkara Menjadikan Business Outstanding

∗ Margin keuntungan yang tinggi >50%∗ High Demand∗ Increasing Demand∗ Evergreen Product (Produk Sepanjang Zaman)∗ Sentiasa di guna∗ Model Produk berjaya∗ Produk Sokongan∗ Produk yang ada saingan∗ Produk lahir dari minat mendalam∗ Mulakan tanpa modal, guna teknologi

10 Kriteria memilih bisnes/produk

Customer Discovery

(Cari pelangganDulu)

Customer Validation(Testing

untuk prove)

Customer Grow(baru MulaPengiklanan)

Build Company

KonsepCustomer Development Model

Cari balik jika taknak

∗ Bertanya soalan mengetahui masalah∗ Tambah Nilai∗ Meminta referral∗ Avoid∗ Hard Selling∗ Everyday promotion∗ Banyak bercakap pasal diri sendiri

Cara Baru Menjual

Discover Customer

Pain(Problem)

Expert Introduction

Proof of Result (build

creadibility)

Value you deliver

IrresistableOffer

Proses Menjual

Expert Introduction

∗ We Specialize in (product or services) for (target customer)

∗ We have …….years of experience in the industry∗ We use (kekuatan perniagaan/produk) to give (what kind of result)

∗ Customer feedback form∗ Smartphone immediate upload∗ Follow up untuk result∗ Facebook group communication∗ Collect interview – audio‐video∗ Active public event∗ Real and sincere∗ Asli∗ Video coverage media∗ Free sample untuk testimoni

Membina Kreadibiliti

∗ Watch out local monthly searches>1000∗ Other Business cross promot∗ Low competition

Kajian produk guna Google Keyword

∗ Create page that Sells∗ Page Timeline∗ Manage your page

Step 2

∗ Asas∗ Bina Brand Awareness∗ Bina Komuniti

Facebook Page

∗ Brand Identity∗ Apa bisnes anda (produk‐servis)∗ Nilai yang disampaikan∗ Guna gambar yang teruja∗ Masukkan CTA‐ Call to Action∗ Kurangkan Promotional text

∗ Profile picture∗ Business identity∗ Use logo/bisnes owner∗ Design seragam dengan cover photo

Kepentingan Cover photo dan profile picture

Spesifikasi Grafik

Tambahan : 800x 800 pxFb Ads : 100x72 px

Contoh

Heading

First 90 character dalam status textAdalah power message . Akan di paparkanPada promoted post dalam fb ads

∗ Highlight –best post∗ Pin to top – pengumuman‐offer∗ Username page bila like>25∗ Important Setting page

∗ Username∗ Allow people to post to page timeline∗ Allow people to message∗ Allow people to tag photo∗ Appoint admin manage page

Info lain

1. Produk‐servis2. Promosi3. Tips‐info4. Masalah pelanggan5. Testimoni pelanggan6. Gambar dengan pelanggan7. New produk8. Lawak‐post islamik‐kata‐kata semangat‐doa etc.

Jenis Post

∗ Bilangan max post sehari 6∗ 2 post menjual∗ 4 post maklumat∗ Post bergambar lebih

Info lain

Statistik

∗ Guna demografik dalam fb ads1. Country2. City3. Age range4. Jantina5. Relationship status6. Education level7. Pekerjaan8. Competitor brand9. Special interes

Step 3

1. Page Likes2. Brand Awareness3. Landing page4. Collect opt‐in database5. Launch Promotion6. Contest7. E‐commerce Site

Objektif Kempen FB Ads

FB Ads 2 jenis

Paparan Iklan JenisPage Likes

Promoted Post

Pilih Audience

Campaign ,Pricing and Schedule

CPC atau CPM

∗ Cost per Click‐ CPC bila audience besar baru nak mulaiklan

∗ Cost per Impression‐ CPM (1000x appear baru charge)∗ Bila Audience kecil Targeted∗ CPC>0.15 CPM>0.04 kempen ok

∗ Optimize for better result1. Fan gating2. Use CPC (Small Audience 10k)3. Segmentation4. Create Multiple ads dalam satu campaign5. Engaging Ads6. Advertise to fans (10% budget)7. Advertise Friends of Fans

STEP 4

∗ Measure CTR‐ stop yang tak perform∗ Iklan 3 hari tak perform stop∗ Fokus pada headline∗ Gerila marketing 27x tengok post baru ada kesan∗ 90 character pertama keluar dalam promoted post∗ Baget ads RM100/week ∗ Dah kaya RM10000/month

Tips

∗ Fb Marketing – One‐One‐Many∗ Mass Media‐ One‐Many

Step 5

5 Faktor Mempengaruhi Peminat

∗ Sentiasa cakap tentang pelangggan∗ Pain‐ Fokus kepada fan dan kawan fans∗ Pleasure –impian‐apa yang orang nak∗ Excitement‐kenapa perlu beli,ambil gambarevent,orang ramai

∗ Delight‐make people happy,lawak jenaka,islamic post

∗ Post during active hour∗ Post photo with text and quote∗ Post bout your customer∗ Post about past event∗ Post joke and funny photo∗ Allowed people post on timeline∗ Respon quickly fan comment∗ Keep conversation going‐Question and answer∗ Ask Open Question∗ Fill in the blank Question

10 Strategi Engagement (post)

Page Insight

Page Insight

Like

UnLike

Lebih ramai guna mobile sekarang

Fb Ads

Page Insight

Like

Referrer ke page

Fb Ads

Summary

Sekian Terima Kasih