fessup investor deck
TRANSCRIPT
Solving the problems of new anonymous social sharing apps
• missed opportunities in connecting people • lack of a sense of belonging and community• lack of safe private messaging• alleviate cyber-bullying
Crunchbase, Techcrunch
Whisper: US$200M Secret: US$50M Yik Yak: US$150-300M
Courting Millennials
• The most elusive demographic with low attention spans
• Fessup offers the spontaneity of Snapchat in saying what you really feel
• High engagement social platform that leverages the social gravity of being-from-the-same-school to raise stickiness
Public
Private
High Pressure
Low Pressure
Too crowded
Too crowded
Region of Pointlessness
Sweet Spot!
anonymity isn’t the next big thing. hyperlocal community
with pseudonymous representation for persistent
interaction is
Gossip in Evolutionary Perspective, R. I. M. Dunbar
monetization
• Virtual Products• Canvas wallpapers
• Emote stickers
• Avatar icons
• Direct private messaging
• Advertising • High engagement videos
» Similar to Snapchat’s Discover feature
• Ad Hashtags» Sentiment analytics for brands
Line messaging app racks up $338 million in revenue in 2013, Techinasia, Steven MillwardLine makes more money than any other non-game app in the world, Techinasia, Paul Bischoff
“Hashtags are the new keywords, and the key to monetizing social media.”
WHY #HASHTAGS ARE THE FUTURE OF MONETIZING SOCIAL MEDIA , Platform Thinking, Sangeet Paul Choudary
Fessup organizes unstructured data of user conversations through hashtags, a form of metadata
Fessup mines data not usually communicated via conventional social media like Facebook, where a high pressure environment exists - your friends can see what you post. The sort of data that Fessup can mine is significantly differentiated from what is uploaded onto existing social networks
Herbert EngCofounder, CEO
Rason LeeCofounder, COO
Adeel BhyriaCTO
Yaw BoakyeVP Engineering
Lee Kai QuanHead,
Mobile Development