FESTIVALFESTIVAL && SPECIAL EVENT SPECIAL EVENT MANAGMANAG

EMENTEMENTAssoc. Prof. Seri Wongmonta, Ph.DAssoc. Prof. Seri Wongmonta, Ph.D

CHAPTER 1CHAPTER 1EVENT INDUSTRY EVENT INDUSTRY

KNOWLEDGEKNOWLEDGE

TYPES OF EVENTTYPES OF EVENT1.1. Mega – events:Mega – events: Mega – events are those Mega – events are those

events that are so largeevents that are so large that they affect that they affect whole economies and reverberate in the whole economies and reverberate in the global media.global media.

2.2. Hallmark events:Hallmark events: The term ‘ Hallmark The term ‘ Hallmark events refers to those events that become so events refers to those events that become so identified with the spirit or ethos of a town, identified with the spirit or ethos of a town, city or region that they become synonymous city or region that they become synonymous with the name of the place, and gain with the name of the place, and gain widespread recognition and awareness.widespread recognition and awareness.

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3.3. Major eventsMajor events:: Major events are events that Major events are events that are capable, by their scale and media are capable, by their scale and media interest, of attracting significant visitor interest, of attracting significant visitor numbers, media coverage and economic numbers, media coverage and economic benefits.benefits.

4.4. Local or community events:Local or community events: Most Most community product a host of festivals and community product a host of festivals and events that are targeted mainly at local events that are targeted mainly at local audiences and staged primarily for their audiences and staged primarily for their social, fun and entertainment value.social, fun and entertainment value.

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SIDE OF EVENTSIDE OF EVENT

• Mega-eventsMega-eventsThe largest events are called mega-The largest events are called mega-

events and these are generally targeted at events and these are generally targeted at international markets. The Olympic Games, international markets. The Olympic Games, Commonwealth Games, World Cup Soccer Commonwealth Games, World Cup Soccer and Superbowl are good examples.and Superbowl are good examples.

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• Hallmark eventsHallmark events

hallmark events are designed to increase the hallmark events are designed to increase the appeal of a spacific tourism destination or region.appeal of a spacific tourism destination or region.

• Major eventsMajor events

These events attract significant local interest These events attract significant local interest and large numbers of participants, as well as and large numbers of participants, as well as generating significant tourism revenue.generating significant tourism revenue.

• Minor eventsMinor events

Most events fall into this last category, and it is Most events fall into this last category, and it is here that most event managers gain their experience.here that most event managers gain their experience.

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TYPES OF EVENTSTYPES OF EVENTS• SportingSporting• Entertainment, arts and cultural Entertainment, arts and cultural festivalsfestivals• Commercial, marketing and Commercial, marketing and promotional eventspromotional events• Meetings, conventions and Meetings, conventions and exhibitions : MICE (Meetings, exhibitions : MICE (Meetings, Incentives, Conferences and Incentives, Conferences and Exhibitions)Exhibitions)

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• Family eventsFamily events• FundraisingFundraising• Miscellaneous eventsMiscellaneous events

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Form or contentForm or content

1.1. Festivals:Festivals: Festivals are an important Festivals are an important expression of human activity that expression of human activity that contributes much to our social and cultural contributes much to our social and cultural life.life.

2.2. Sports events:Sports events: The testing or sporting The testing or sporting prowess through competition is one of the prowess through competition is one of the oldest and most enduring of human oldest and most enduring of human activities, with a rich tradition going back activities, with a rich tradition going back to the ancient Greek Olympics and beyond.to the ancient Greek Olympics and beyond.

3.3. The MICE industry, or business eventsThe MICE industry, or business events

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THE EVENT TEAMTHE EVENT TEAM

• Venue managersVenue managers• Stage managersStage managers• Lighting, audio and video companiesLighting, audio and video companies• Decorators and floristsDecorators and florists• EntertainersEntertainers• Employment agenciesEmployment agencies• Rental companiesRental companies• Public relations and marketing Public relations and marketing

consultantsconsultants

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• Security companiesSecurity companies• Catering companiesCatering companies• Cleaning companiesCleaning companies• Ticketing operationsTicketing operations• Printers.Printers.

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THE STRUCTURE OF THE THE STRUCTURE OF THE EVENT INDUSTRYEVENT INDUSTRY

1.1. Event organization:Event organization: Events are often Events are often staged or hosted by events organizations, staged or hosted by events organizations, which may be event – specific bodieswhich may be event – specific bodies..

2.2. Event management companies:Event management companies: Event Event management companies are professional management companies are professional groups or individuals that organize events groups or individuals that organize events on a contract basis on behalf of their on a contract basis on behalf of their clients.clients.

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3.3. Event industry suppliers:Event industry suppliers: The growth of The growth of a large and complex industry has led to the a large and complex industry has led to the formation of a wild range of specialist formation of a wild range of specialist suppliers. These suppliers may work in suppliers. These suppliers may work in direct event related areas, such as staging, direct event related areas, such as staging, sound production, lighting, audiovisual, sound production, lighting, audiovisual, production, entertainment and catering.production, entertainment and catering.

4.4. Venues:Venues: Venues management often Venues management often includes an event management component includes an event management component whether as part of the marketing of the whether as part of the marketing of the venue or as part of the servicing of event venue or as part of the servicing of event clients.clients.

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5.5. Industry association:Industry association: The emergence of the The emergence of the

industry has also led to the formation professional industry has also led to the formation professional

association providing networking, communications association providing networking, communications

and liaison within the industry, training and and liaison within the industry, training and

accreditation programs, codes of ethical practice, accreditation programs, codes of ethical practice,

and lobbying on behalf of their members.and lobbying on behalf of their members.

6.6. External regulatory bodies:External regulatory bodies: As noted, As noted,

contemporary events take place in an increasingly contemporary events take place in an increasingly

and complex environment. A series of government and complex environment. A series of government

and statutory bodies are responsible for overseeing and statutory bodies are responsible for overseeing

the conduct and safe staging of events, and these the conduct and safe staging of events, and these

bodies have and integral relationship with the bodies have and integral relationship with the

industry.industry. 13/24

EVENT MANAGEMENT, EVENT MANAGEMENT, EDUCATION AND TRAININGEDUCATION AND TRAINING

1.1. Identifying the knowledge and Identifying the knowledge and skills required by event managersskills required by event managers

• history and meaning of festivals, history and meaning of festivals, celebration, rituals and other eventscelebration, rituals and other events

• historical evolution ; type of eventshistorical evolution ; type of events• trends in demand and supplytrends in demand and supply• motivations and benefits sought from motivations and benefits sought from

eventsevents

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• roles and impacts of events in roles and impacts of events in society, the economy, environment society, the economy, environment and culture who is producing and culture who is producing events, and wayevents, and way

• event settingevent setting• operations unique to eventsoperations unique to events• management unique to eventsmanagement unique to events• marketing unique to eventsmarketing unique to events• program concepts and stylesprogram concepts and styles

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2. Event Management Body of 2. Event Management Body of Knowledge Domain StructureKnowledge Domain Structure

Financialmanagem

ent

Human resources

management

Information

management

Compliance

management

Decisionmanagem

ent

Entertainment

design

Merchandise

management

Infrastructure

management

Emergency

management

Cateringdesign

Marketing plan

management

Attendee managem

ent

Contentdesign

Materialsmanagem

ent

Communications

management

Administration RiskDesign

Marketing

Operation

Domains

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3.3.Training deliveryTraining delivery

3.13.1 Industry associations Industry associations

3.23.2 Universities and other Universities and other

tertiary education institutionstertiary education institutions

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4. EVENT TECHNOLOGY4. EVENT TECHNOLOGY

Relationships within the event industry

Arts and Entertainment Industry

Arts and Entertainment Industry

Corporate/Business and Associations

Corporate/Business and Associations

Sport IndustryAnd

Associations

Sport IndustryAnd

Associations

Tourism and Hospitality Industry

and Associations

Tourism and Hospitality Industry

and Associations

Government bodies :- Federal

- State- Local

Government bodies :- Federal

- State- Local

- Emergency service

- Transport Authority- Police

- Emergency service

- Transport Authority- Police

Event Committee or Major Client

Event Committee or Major Client

Event Management Team

Event Management Team

Paid / Volunteer / Contract StaffPaid / Volunteer / Contract Staff

MARKETING FINANCEHUMAN

RESOURCESSITE/

OPERATIONSPRODUCTION/COMPETITION

Primary functional

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EVENT TECHNOLOGY (Cont)EVENT TECHNOLOGY (Cont)

• Project planning software.Project planning software.• Venue booking systems.Venue booking systems.• Audience reservation and registration Audience reservation and registration

systems.systems.• Identification and accreditation systems.Identification and accreditation systems.• Employee records and police checksEmployee records and police checks• Security systems.Security systems.• Timing and scoring systems.Timing and scoring systems.• Broadcasting systems.Broadcasting systems.• Communications systems.Communications systems.

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5. EVENT MANAGEMENT 5. EVENT MANAGEMENT ASSOCIATIONS AND RESOURCESASSOCIATIONS AND RESOURCES

5.1 Entertainment Industry Association5.1 Entertainment Industry Association

5.2 Exhibition & Events Association5.2 Exhibition & Events Association

5.3 The Festivals & Events Assciation5.3 The Festivals & Events Assciation

5.4 International Festivals & Events Association5.4 International Festivals & Events Association

5.5 Venue Management Asoociation5.5 Venue Management Asoociation

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6. ETHICAL ISSUES6. ETHICAL ISSUES

• Promote and encourage the highest level of Promote and encourage the highest level of ethicsethics

• Strive for excellence in all aspects of our Strive for excellence in all aspects of our professionprofession

• Use only legal and ethical means in all Use only legal and ethical means in all industry negotiations and activitiesindustry negotiations and activities

• Protect the public against fraud and unfair Protect the public against fraud and unfair practicespractices

• Maintain adequate and appropriate Maintain adequate and appropriate insurance coverage for all business insurance coverage for all business activitiesactivities

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• Maintain industry standard of safety and Maintain industry standard of safety and sanitationsanitation

• Provide truthful and accurate informationProvide truthful and accurate information• Commit to increase professional growth Commit to increase professional growth

and knowledgeand knowledge• Strive to co-operate with colleagues, Strive to co-operate with colleagues,

suppliers, employees/employers and all suppliers, employees/employers and all personspersons

• Subscribe to the ISES Principles of Subscribe to the ISES Principles of Professional Conduct and EthicsProfessional Conduct and Ethics

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THE ENDTHE END