festivals ireland - dublin nov 2010

PCM creative - social media made simple

Social Media Success&

Festivals

Dublin 2010


Social Media

Let’s start a conversation#NTDA10


Is it just a Fad?

http://bit.ly/cMiehn


Old Media vs. New Media

“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”

Marcus RomerArtistic Director - Pilot Theatre Company.


Social Media - defined

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis.


The 7 Roads of Social Media

•Generate an audience? •Provide event information? •Maintain audience attention? •Increase your knowledge? •Align & connect with your competitors?

•Establish your authority as an expert?•Run an event more productively?


What about my festival?

•Schedules•Team Coordination•Maintaining a Festivals identity•Publicity, Advertising, Promotion &

Affiliates•Sales: Ecommerce and Box Office


What about my festival?

•Metrics and Measurements•Event lifecycle management•Crowd Control•Feedback, Monitoring, Reporting,

Archiving•Event activity


Social Media

• Film

• Radio

• Newspapers

• Magazines

• Theatre

• Television

• Books

• Festivals

• Concerts


Social Media?

On the streets


Be social with your media

http://bit.ly/aWGcEP

Birds Eye View Film Festival

http://bit.ly/9N9h31

Glastonbury Festival

Popcorn Hat Players & Harrisburg Shakespeare Festival

http://bit.ly/bQfmPe

http://bit.ly/d5ghAE

http://bit.ly/9YlwHY


Experiences...


Social Networks

The tale of the I Love Hockley fashion show poster.


Marcus Batey www.marcusbatey.com

James Random www.

jamesrandom.posterous.com

The Power of Social Networking


Project Collaboration


Ticket Allocations

• Venue capacity 230

• New customers

• Free door entry

• Charity prize draw


Eventbrite


Free ticket?


You don’t get ought for nought!

• Email Addresses

• Twitter Names

• Custom Questions

– Do you shop in Hockley?Do you shop in Hockley?

– Other Hockley shops you love.Other Hockley shops you love.

– How did you hear about 'I Love Hockley’?How did you hear about 'I Love Hockley’?


Do you shop in Hockley?

Please select the fashion shops you have Please select the fashion shops you have visited.visited.


I Love Hockley Fashion Show


I Love Hockley – Social Media

http://bit.ly/dvtya7

Phil CampbellBlog post with photos

Daniel RoseBlog post with photo

Nottingham Evening PostArticle 1Article 2

Fashion Strand BlogPost 1Post 2Post 3Post 4Post 5

Left LionPost 1

Photos on Facebook posted by

Baa BarPhil CampbellXample Future RetroPink and Lilly

AudioBoo podcasts tagged ilovehockley


Success!


Social Media Toolkit

• BaseCampHQ

• Dropbox

• Eventbrite

• Scribd

• Tweet Deck

• AudioBoo

• Posterous


Adding Social Media

• Why are you here?


Facebook

• Status Updates

• Groups & Fan Pages

• Forum discussions

• Notice Boards / Wall

• RSS Feeds

• PPC targeted advertising

• Video & Photos

• IM live chat


The 5 steps to success

• Arrive

• Listen

• Ask

• Provide

• Advise


Is any body out there?Festival Festivals

UK Festivals

Festivals UK


Followers to Friends

Twitter for beginners on Issuuhttp://bit.ly/4yngN


The Interweb Thingy

“All the high-speed cables in the world are worthless without material that the public want to download.”

Digital Britain. An opportunity missed.http://bit.ly/Exk9k


What is important?

•Networking

•Participation

•Engagement

•Sharing

•Gathering

•Development


Live Documentation

#NTDA10


Filtering


Collecting

Manchester International Festival


Engaging


Old Media meets New Media

•Magazines•Papers•Fliers•Posters•Programs•Business Cards•Buses•Signs•T-Shirts


Datamatrix Code that resolves to Nasa’s website - http://2d-code.co.uk/moon-footprint-datamatrix-code/


Engagement

• QR codes• Geo-location

http://bit.ly/b71cEe

www.bristol-street-art.co.uk


Ambient Participation

• Gowalla

• Foursquare

• Footfeed

• SCVNGR

• Challenges• Exclusives• Commentar

y• F.O.H


Foursqaure

• iPhone

• Android

• Blackberry

• Nokia


Walks, Hunts - Trips


Mayors of Nottingham


Capture


Stay Connected, Be Productive

JOIKUSPOT premium

Notebook PC or Mac

Mobile Broadband

Mobile wifi hub


Making it Work

• Start small.

• Schedule social media time.

• Make the web part of your process.

• Pick your platforms.

• Define your goals & expectation.

• Formalise practice and conduct

http://bit.ly/policytool


All roads lead home

Audience

Agents

Venue booker

Funders

Fans

Artists

Staff, Cast & Crew

SchoolsPress



Call to Action

Identify your top 3 priority roads 3 services to investigate further Tweet and include the #NTDA10 tag


PCM projects - @pcmcreative

WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.comTWITTER: http://twitter.com/pcmcreativeRETAGGR: http://www.retaggr.com/card/pcmcreative

Home of the Purple COG Monster

Internet Strategies that work - PCM creative provides web consultancy and social media optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their productions, events and festivals.


Have a go…

http://bit.ly/BAFAtrip