fetch : identity standards

18
IDENTITY SYSTEM

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DESCRIPTION

Concept company, focuses on matching homeless animals with senior citizens in need of companions.

TRANSCRIPT

Page 1: fetch : identity standards

IDENTITY SYSTEM

Page 2: fetch : identity standards

IDENTITY SYSTEM

LOGO SYSTEM

use only the spot purple, black, or white

Page 3: fetch : identity standards

IDENTITY SYSTEM

IDENTITY ELEMENTS

dotted lines, paw printstypeface: Museo at 300 & 500 weights

Page 4: fetch : identity standards

IDENTITY SYSTEM

PRINT ADS

photos using stylistic branding elements and simple taglines

a new best friend!

Could you or a loved one benefit from the companionshipof a pet selected just for them?

Check out fetchfriends.com to find out more!

Page 5: fetch : identity standards

IDENTITY SYSTEM

LETTERHEAD

& envelopes using branding elements1500 Pet Friendly Boulevard • East Lansing, Michigan 488231-800-FTCH • fetchfriends.com

1500 Pet Friendly Boulevard • East Lansing, Michigan 488231-800-FTCH • fetchfriends.com

Lorem ipsum dolor sit amet,

Consectetur adipiscing elit. Phasellus pulvinar, elit nec auctor tincidunt, urna lorem aliquam tellus, in scelerisque libero velit eu dui. Fusce orci felis, tincidunt at ullamcorper a, porta id est. Maecenas imperdiet lorem at metus accumsan euismod. Nunc lacinia blandit ultrices. Suspendisse pharetra ante quis arcu condimentum Fusce sapien orci, gravida fringilla aliquet eget, blandit nec metus. Nulla

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aliquam sit amet erat sed turpis eleifend laoreet a sit amet justo. Ut eget metus et lectus volutpat scelerisque. Vestibulum blandit metus at odio viverra sed rhoncus enim ullamcorper. Vivamus at tincidunt mauris. Sed lorem sem, egestas sed tristique eu, tincidunt eget

Duis quam orci, laoreet eu tempus ut, ultrices vel mauris. Ut tempus rutrum tristique. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Ut tristique neque vel ante laoreet facilisis. Nam semper ante ut nunc sollicitudin ut molestie quam cursus. Suspendisse sed erat tortor. Aenean hendrerit

Tristique tellus,

Quis Euis

1500 Pet Friendly Boulevard • East Lansing, MI 488231-800-FTCH • fetchfriends.com

Natalie Venuto608 South Lake StreetLeland, MI 48823

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IDENTITY SYSTEM

1500 Pet Friendly BoulevardEast Lansing, Michigan 488231-800-FTCH • fetchfriends.com

1500 Pet Friendly BoulevardEast Lansing, Michigan 488231-800-FTCH • fetchfriends.com

1500 Pet Friendly BoulevardEast Lansing, Michigan 488231-800-FTCH • fetchfriends.com

1500 Pet Friendly BoulevardEast Lansing, Michigan 488231-800-FTCH • fetchfriends.com

BUSINESS CARDS

using branding elements with an expanded color set

Page 7: fetch : identity standards

IDENTITY SYSTEM

BROCHURES

using consistent photos and branding elements

If you ever feel like you need a friend, just someone who can sit with you and enjoy the day, look no further than Fetch.

Let Fetch find you the perfect companion!

Visit fetchfriends.comto learn more!

Fetch is an all-inclusive service that will match you with a furry friend that fits your lifestyle.

An animal is a perfect companion. Relaxed, high-energy, or anything between...

outside

inside

Page 8: fetch : identity standards

IDENTITY SYSTEM

WEBSITE

easy-to-use interface using branding elements

home about us services stories photo gallery FAQ contact

Fetch is a service pairing the elderly with the... furry.

If you or a loved one could benefit from the companion of a critter, consider using Fetch to find a match.

Page 9: fetch : identity standards

IDENTITY SYSTEM

WEBSITE

easy-to-use interface using branding elements

home about us services stories photo gallery FAQ contact

Studies have shown that animal companionship among the elderly have increased longevity and quality of life.

Fetch is a company that will help you find your furry friend.

Page 10: fetch : identity standards

IDENTITY SYSTEM

WEBSITE

easy-to-use interface using branding elements

home about us services stories photo gallery FAQ contact

Take our personality and lifestyle survey to see what kind of pet is right for you.

We will work with your care facility and family members to make sure the match is a perfect one!

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IDENTITY SYSTEM

home about us services stories photo gallery FAQ contact

Vernon and Vera, ages 83 and 82, married 60 years, recently adopted a friend named Bowzer, a miniature schnauzer.

Since Bowzer has come into their lives, Vernon and Vera are much more active and healthy. They take Bowzer for long walks daily and play with him in between games of bridge and cribbage.

WEBSITE

easy-to-use interface using branding elements

Page 12: fetch : identity standards

IDENTITY SYSTEM

home about us services stories photo gallery FAQ contact

Click on the photos to the left to view a slideshow of our Fetch friends and success stories.

Click HERE to view our flickr and YouTube galleries.

WEBSITE

easy-to-use interface using branding elements

Page 13: fetch : identity standards

IDENTITY SYSTEM

home about us services stories photo gallery FAQ contact

What kinds of pets are available?

Where do we pick up the pets?

How much does the service cost?

What if I am sick or away and unable to care for my pet?

Can you help me with pet care?

WEBSITE

easy-to-use interface using branding elements

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IDENTITY SYSTEM

home about us services stories photo gallery FAQ contact

Call 1-800-555-FTCH or contact us at [email protected].

WEBSITE

easy-to-use interface using branding elements

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IDENTITY SYSTEM

WEB BANNERS

using branding elements with an expanded color set

160 x 600 px

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IDENTITY SYSTEM

WEB BANNERS

using branding elements with an expanded color set

300 x 250 px

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IDENTITY SYSTEM

WEB BANNERS

using branding elements with an expanded color set

728 x 90 px

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IDENTITY SYSTEM

WEB BANNERS

using branding elements with an expanded color set