EVERYTHING FFA ...Learning To Do, Doing To Learn, earning To Live, Living To Serve.

FFa exiSTS To make a poSiTive DiFFerence in The LiveS oF STuDenTS by DeveLoping Their poTenTiaL For premier LeaDerShip, perSonaL growTh anD career SucceSS Through agricuLTuraL eDucaTion.

new horizonsFFA ®

t h e m a g a z i n e o f t h e n a t i o n a l f f a o r g a n i z a t i o n

FFA New HorizoNs MEdIA: MAGAzINE ANd SocI Al NETwoRkmuLTipLe pLaTFormS For The aDvancemenT oF your branD

eDucaTe, inForm, connecT anD enTerTainServing as the primary communication link to FFA members, families and teachers, FFA New Horizons provides vibrant, relevant content to teen members while engaging them with language that is easy to understand.

• mainTainS year-rounD preSence wiTh FuLL FFa memberShip

• SpeakS To FFa memberS aT home wiTh FamiLy anD onLine wiTh FrienDS

• DeLiverS your meSSage in The conTexT oF SoughT-aFTer eDiToriaL

• eSTabLiSheS your branD wiTh iDenTiFieD aFFiniTy auDience oF 12-21 year-oLDS

• oFFerS coST-eFFecTive “DirecT maiL” anD “opT-in” Link To naTionaL youTh auDience From reaDex

2009 Survey• 62% oF reSponDenTS reaD

or LookeD Through aT LeaST 3 oF The LaST 4 iSSueS oF nh.

• 65% reaD haLF or more oF each iSSue

• 66% oF reSponDenTS Save The magazine aS a reSource

• 80% oF reSponDenTS are inTereSTeD in reaDing abouT agricuLTure FacTS/FeaTureS

• 78% are inTereSTeD in reaDing abouT coLLege/ career inFormaTion

FFA New HorizoNs MEdIA: MAGAzINE ANd SocI Al NETwoRkmuLTipLe pLaTFormS For The aDvancemenT oF your branD

From reaDex 2009 Survey

• 62% oF reSponDenTS reaD or LookeD Through aT LeaST 3 oF The LaST 4 iSSueS oF nh.

• 65% reaD haLF or more oF each iSSue

• 66% oF reSponDenTS Save The magazine aS a reSource

• 80% oF reSponDenTS are inTereSTeD in reaDing abouT agricuLTure FacTS/FeaTureS

• 78% are inTereSTeD in reaDing abouT coLLege/ career inFormaTion

croSS pLaTForm capabiLiTieS

• proviDeS muLTipLe connecTion poinTS in The conTexT oF conSumer choiceS anD career DeciSionS

• inTegraTeS prinT reaDer engagemenT wiTh SociaL neTwork onLine reLaTionShipS

• SuppLieS SpeciaLizeD conTenT markeTing aS SeTTing To enDorSe your meSSage

DiSTribuTion:• maiLeD DirecTLy

To The homeS oF 550,000+ memberS, TeacherS anD SupporTerS

• paSS-aLong reaDerShip oF 1.2 miLLion

• magazine maiLeD DirecTLy To homeS QuarTerLy

REAdERSHIp pRoFIlE:

• circuLaTion: 550,000, incLuDing parenTS, TeacherS anD aLumni

• chapTerS: 7,487 LocaL chapTerS

• urban reach: chapTerS LocaTeD in 16 oF The 20 LargeST u.S. ciTieS

• reSiDence: 66% ruraL, 34% SmaLL Town or Suburban/urban

• genDer: 58% maLe, 42% FemaLe

• age: average 17 yearS. 89% oF memberS in graDeS 9-12

• eDucaTion/career inTereST: 87% career expLoraTion, 81% coLLege preparaTion, 81% TechnoLogy

• abc auDiTeD

DiSTribuTion:• maiLeD DirecTLy

To The homeS oF 550,000+ memberS, TeacherS anD SupporTerS

• paSS-aLong reaDerShip oF 1.2 miLLion

• magazine maiLeD DirecTLy To homeS QuarTerLy

FFA New Horizons highlights the programs, interests and accomplishments of the National FFA Organization and its members through exciting features and departments – all of which aggressively drive readers online to extend their FFA New Horizons brand experience.

FeaTureS:

• naTionaL oFFicer Q & a

• cooL careerS

• heaLThy LiFeSTyLeS

• FFa FaceS

• how To …

premium poSiTionS avaiLabLe:

• inSiDe coverS

• back cover

• FeaTure aDjacencieS

STaTiSTicS Show…

1 MRI TeenMaRk 2008, pg. 78 of Mpa 2009 MagazIne Handbook

2 bIgReseaRcH sIMulTaneous MedIa usage sTudy oR suRvey (sIMM13), deceMbeR 2008, pg. 70 of Mpa 2009 MagazIne Handbook.

IN pRINT …

magazineS Drive web Search more Than any oTher meDium – more Than DoubLe inTerneT aDverTiSing anD SociaL meDia.2

75%oF TeenS reaD magazineS.1

Strengthen your print campaign with FFA New Horizons’ companion web element. FFA’s official social network is exclusively comprised of members who subscribe because they want to be connected to other members.

FFa naTion memberS can:

• upLoaD anD Share phoToS

• waTch viDeoS

• creaTe groupS

• parTicipaTe in DiScuSSionS

• meSSage each oTher

• expLore The DigiTaL verSion oF FFA New HorizoNs

• Search For reSearch TopicS

• expLore expanDeD conTenT in DepTh

A variety of ad units and sponsorship opportunities can be customized to achieve advertiser goals.

ANd oNlINE AT ffa.org/ffanation…

Ad SpEcS/dIGITAl SubMISSIoNSuppLieD FiLeS poLicy

Journal Communications Inc. is not responsible for enhancing advertisers’ digital files or resizing to match the ad space purchased.

If any additional work is necessary or if files deviate from the size or specifications on this form, the files will be rejected and must be resubmitted. Please proof your ad carefully before submission. Resubmitted files will be subject to a $50 processing fee.

Any extra charges incurred by Journal due to problems with supplied files will be billed to the advertiser with a detailed explanation of the problem.

prooFing poLicy

We do not provide a proof for ads submitted digitally. It is understood that the files are set up as the advertiser intended, were approved prior to submission and will output as supplied.

Please supply a color proof for content reference (SWOP preferred).

Please note: The quality of materials is the responsibility of the supplier.

SubmiTTeD prinT aDS:

• Submit as a high-resolution PDF (PDF/X-1a).

SubmiTTeD onLine aDS

• Submit in one of the following formats – GIF, Animated GIF, JPEG, Flash. If submitting Flash, also supply a backup GIF to serve to users who do not have the Flash plug-in.

• Files may not exceed 30 KB.

• Linking URL must be provided.

Please note: The accuracy and quality of materials is the responsibility of the supplier. Please proofread your ad before submission.

• Submit logo as an .eps or other format that supports a transparent background

• All rich media ads must be submitted as a .SWF or .FLA file with a click through URL.

• All ad units must be coded properly for click tags and launch a new browser window when clicked on.

• If files do not contain the proper coding or deviate from the specifications on this form, the file will be rejected and must be resubmitted.

FTp:

http://www.jnlcom.com/ftp Username: ads Password: client

• Upload files and complete the contact information form. Once files are uploaded, a message indicating a successful transfer will be posted. Detailed FTP instructions are available from your sales rep.

e-maiL (aDS@jnLcom.com):

• Compress your files into a single compressed, self-extracting file. We can only accept file sizes less than 10 MB.

• Include business name, magazine name and ad size in your e-mail message. E-mail to ads@jnlcom.com.

DiSk:

• We accept Mac-formatted CDs/DVDs. Please e-mail all PC-formatted files.

• We hold supplied disks until publication. If you would like your disk returned, submit a self-addressed stamped envelope. Allow 6-8 weeks after publication for a returned disk.

prinT aD SizeS (Only a full-page ad guarantees

exclusivity on the page.)

Two-page SpreadBleed: 15.75"w x 10.75"h Trimmed to: 15.5"w x 10.5"h Live area: 15"w x 10"h (.25" gutter on each side)

Set your document up to the bleed size, keeping all images/text in live area.

Full pageBleed: 8"w x 10.75"h Trimmed to: 7.75"w x 10.5"h Live area: 7.25"w x 10"h

Set your document up to the bleed size, keeping all images/text in live area.

back coverBleed: 8"w x 8.125"h Trimmed to: 7.75"w x 8"h Live area: 7.5"w x 7.875"h

Set your document up to the bleed size, keeping all images/text in live area. Special size to accommodate mailing address and indicia.

1/6-page vertical2.125"w x 4.5"h

1/3-page horizontal4.4375"w x 4.5"h

1/3-page vertical2.125"w x 9.5"h

1/2-page vertical4.4375"w x 6.5"h

1/2-page horizontal 6.75"w x 4.5"h

2/3-page vertical4.4375"w x 9.5"h

Leaderboard728 x 90 pixels

medium rectangle300 x 250 pixels

wide Skyscraper160 x 600 pixels

onLine aD SizeSvirtual magazine Sponsor728 x 90 pixels

725 cool springs blvd., suite 400, franklin, Tn 37067

(615) 771-0080 • fax: (615) 771-0079 • jnlcom.com/ads

Submitted video ads – up to 30 secondsFile format requirements:

• High-resolution Quicktime .mov or .dv file, uncompressed

• Aspect ratio: 16:9

• Submit via FTP

half banner234 x 60 pixels

rectangle180 x 150 pixels

FFAt h e m a g a z i n e o f t h e n a t i o n a l f f a o r g a n i z a t i o n

®

NEw HoRIzoNS

ISSUECLOSING

DATESMATERIALS

DUEIN HOMES

February 2011 10/22/10 11/12/10 01/25/11

April 2011 12/22/10 01/18/11 03/22/11

June 2011 02/25/11 03/18/11 06/01/11

August 2011 04/29/11 05/19/11 08/01/11

Fall 2011 06/28/11 07/05/11 09/15/11

Winter 2011-12 09/06/11 09/20/11 12/01/11

From a zoomerang 2008 FFa memberShip Survey

• my FavoriTe pLace To Shop For cLoTheS iS:american eagLe 38% j.c. penney, TargeT 34%kohL’S 36% FFa unLimiTeD 33%waLmarT 35%

• my FavoriTe pLace To juST Shop iS:waLmarT 55% TracTor SuppLy 42% TargeT 41%

• my FavoriTe FaST FooD pLace iS:Subway 62% wenDy’S 40%Taco beLL 43% mcDonaLD’S 39%

• iF i SuDDenLy haD a bunch oF money anD couLD buy one Thing, i’D ToTaLLy geT...

new car/Truck, pay oFF coLLege, new TracTor, a Farm, compuTer or an ipoD

EdIToRIAl cAlENdAR

Effective Date 9/10