ffi youth spokesperson training
DESCRIPTION
Youth Spokesperson Training presentation used at the Fall Food and Fitness Conference.TRANSCRIPT
Youth Messaging Fall Food & Fitness Conference
Agenda: Youth Messaging
• Welcome & icebreaker• What exactly is stickiness?• What makes messages sticky: the
SUCCESs Model• Conclusion: video contest, progress
of youth posters and PowerPoint
What exactly is stickiness?
• Sticky message ideas are easily understood and remembered.
• Sticky messages are more likely to change peoples’ behaviors and perceptions.
Brace yourselves for
SUCCESs…
Simplicity
J FKFB INAT OUP SNA SAI RS
Activity
JFK FBI NATO UPS NASA IRS
Activity
What’s a pomelo?
• Explanation 1
• Explanation 2
Concreteness
You have 15 seconds to…
Write down as many things that are orange
as you can think of
Activity
You have 15 seconds to…
Write down as many orange things in your
refrigerator as you can think of.
Credibility
“A panda eats shoots and leaves.”
“A panda eats, shoots and leaves.”
Verses
Emotional
Activity
• Remember the capital of “Kansas”• Remember the first line of Journey’s “Don’t Stop
Believing”• Remember the Mona Lisa• Remember your childhood bedroom• Remember the definition of “truth”• Remember the definition of “watermelon”
Stories
Activity
Bye, Bye Jared!
• Simplicity– Eat Subway sandwiches and lose weight.
• Unexpectedness– Jared lost weight by eating fast food.
• Concrete– Image of Jared’s oversized pants.
• Credibility– Jared is giving us advice from his first-hand experience.
• Emotional– We care about Jared, not just a mass.
• Stories– Jared overcame odds. We are inspired!