ffr club training s11

8/6/2019 FFR Club Training S11

1/23


2/23

Objectives / Agenda:

*Discuss the student role in corporatefundraising

*Share tips on successful fundraising andcorporate outreach

*Provide an opportunity for discussion


3/23

Clubs Need Companies

FUNDING

Conferences / Forums

Fundraisers / Charity

Guest Speakers

EMPLOYMENT

Internships

Full-time Hires

EDUCATION

Workshops

Classroom Sessions

Networking

Students

Companies

Darden


4/23

Companies Need Clubs

TARGET

Access Relevant Audience

Market Events

BUILD BRAND

Attend Conferences

Support Student Event

GET INFORMATION

Student Needs / Wants

School News

Networking Opportunities

Recruiting

Students

Companies

Darden


5/23

Why Do Companies Give $ / ROI

* Always done it Auto Pilot

* Branding/Marketing Access Info

* New to School/Extra Visibility

* Philanthropy


6/23

Thought Exercise

* Target Event

* Target Company

* What You Want

* What They Want / Whats In It For Them


7/23

Fundraising Basics

1. Strategy What are you trying to achieve?Be CreativeBe Focused

2. Targeting Who should you pick and why?

3. CustomizingAsk

Whats in it for each target?Buyers NeedsOne Darden/Cross SchoolLong Term

4. Solicitation How to solicit?

5. Follow-Up Answer questionsThank you?

Dont leave them hanging


8/23

What You Want vs. What They Need

Sponsorship Money!

In-KindGifts

Food,

Product,Swag


9/23

Key Parts of a Letter

* Connect With the Company

*Explain Why Writing

* Make Ask

*Next Action

Aligned With Buyers Needs

Follow Up Phone Call


10/23

STEP 1:

PLANNING

STEP 2:

SOLICITATION

STEP 3:

FOLLOW-UP

Develop annual plan

Meet with OSA forevent approval and tosecure date

Outline a fundraisingstrategy with clubleadership thatincludes:

Overall eventbudget for year

List of potentialsponsors (to bereviewed by CFR)

Solicitation letter

Send 1st draft to CFRwith list of companiesfor approval

Contact approvedcompanies

If you plan to contactmore companies after

approval, must contactCFR beforehand

Keep CorporateRelations informed (nosurprises!)

UVa Fund (with CFR

copied) will invoicecompanies oncesponsorship is secured

Ensure sponsorsreceive all benefits(logo recognition onsignage,

announcements, etc.)

Work with UVa Fundfor reimbursements

BE PREPARED FORDELAY IN USEABLE

FUNDSThank all companiesand alumni for giftsand support

Fundraising Process


11/23

How to Receive Sponsorship Funds

Once corporate sponsorship is secured

1. Send UVa Fund Contact and CFR rep and email withinvoice request

2. UVa Fund creates and sends invoice to the corporation

3. Money is sent to UVa Fund office and deposited into yourclub account, CFR notified

4. You will receive monthly statements (OSA will bereviewing these as well) and a purchasing card for club

use

5. Submit expense form to UVa Fund

6. Check request submitted to UVa Fund

7. Bill/reimbursement paid


12/23

Highlights - Corporate Sponsors Program

Builds Partnership Provides flexibility to attract top MBA

talent and puts company on faculty and student radar

screens

Enhances Visibility - Increase presence and brand oncampus with students, faculty, and administration

Preferential Treatment - Briefings, Interview Dates, First

Coffee Dates, Club Activities

Shows Commitment Indicates to students and alumni a

commitment to Darden


13/23

Resources Description When to Use

Sample Letters Included in packet Use as reference you can do better

List of pastcontacts

Specific to yourclub

As you plan

Advice/Ideas Now

Past event material As a guideline Now, duringplanning

Resources that Will Help You


14/23

Resources To Help

* CDC

* Corporate Relations

* CFR/Corporate Sponsors

* Student Affairs


15/23

*Im here to guide you

*Set objectives for the year understand $ needs

* MEET WITH PAST FUNDRAISING LEADER FROM CLUB toreceive ALL materials on company contacts

* Plan your budget for the year with club team

* Begin working on solicitation and list of potentialcontacts to be approved by CFR everything must gothrough us first. After that consultation, its up to you!

*FUNDRAISE OVER THE SUMMER

Next Steps


16/23

University of Virginia Fund

UVa FundDarden School

2011


17/23

Service to the University Community

Number of accountsmaintained

Endowments 500

University Related Foundations 1,700

Schools/academic units 515

Alumni Clubs 125

Annuities/Trusts

Student/alumni organizations 386

Over 3,200 accounts maintained

The UVa Fund serves as a fiscal sponsor organization, providing financial services

to organizations throughout the extended University of Virginia community.


18/23

UVa Fund Service Model

GiftProcessing

Endowment

ManagementDistribution

University Community UVa Fund Services University Community


19/23

Sponsorships

GiftProcessing

Endowment


Notify UVaFund& CFP Rep

Notify

Invoice Sent byUVaFund

Invoice

Fundsreturned

toUvaFund

Received


20/23

Reporting

Monthly Report

Distributed by email

Provides line item detail

Deposit detailtotal by date

Payment detail-Vendor and check

information

Gift ProcessingEndowment



21/23

Distribution & Payments

Weekly check distribution

Submit request no later than Noon on Tuesdays

Checks available by 3:00 on Thursday

Delivery options

Purchasing Cardreal time access to account

Gift ProcessingEndowment



22/23

Fees

Total Assets < $8,000: Flat fee of $10 per quarter

Assets > $8,000:

Fee based on % of assets held

Amounts < $10million 0.50% Amounts > $10million but $20million 0.10%

All accounts in the U.Va. Fund are subject to an administrative service fee. The

above fee structure was implemented in 1995 to help defray the cost ofproviding administrative support including gift recognition, monthly pledgereminders, check writing, banking fees, and the annual audit expense.


23/23

Getting Started..

Authorization Form

Provide officers that should receive monthlyreporting

Identify individuals authorized to use funds

Purchasing Card Application

Fiscal Sponsorship agreement

Questions?????Contact Lara

434.243.1141 or

[email protected]

ffr club training s11

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